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Brand Messaging Strategist Asks Readers of Motivational and Success Genre Books to Look A Little Closer Before Buying

ORLANDO, Fla. -- Brand Messaging Strategist Loren Weisman of FSG Messaging and Optics is asking both readers and aspiring authors to have a closer look at the motivational, inspirational, coaching and success books that are being released and marketed faster than ever.

Success, motivation, inspiration and the opportunity to achieve wealth draw an excited and large-scale audience. At the same time, there are a great deal of less than honorable individuals looking to make money off these people without offering much in return.

This has opened a door for a series of less than authoritative and aspiring coaches, multilevel marketing consultants, self-professed success gurus and "certified" life coaches believing that all they need to do to tap into these markets is to get a book out on to those markets.

This is not saying that all coaches, consultants and gurus are guilty of this, but the percentage that are is going up dramatically at a scary pace.

"We have noticed a rise in companies that allow you to purchase what we term as a prefabricated book. These books fall into one of the genres of success or coaching toward business, health, wealth, and sales to name just a few. You simply buy a system that you download which allows you to move some chapters around, change a few words, headers, add a few stories of your own, create a book cover, publish as an eBook or print on demand, and wham, you're an author," says Weisman.

Is it legal? Yes. You have purchased a license to use other people's work that has allowed you to state it as your own, but is it ethical?

Weisman answers, "I see this as permissive plagiarism. A license has been bought, but how does this create authentic authority and a foundation of integrity to trust this new author if the truth was revealed? Would these authors be ok with openly stating that they bought eighty to ninety percent of a book and just added a few pieces to it? I seriously doubt it. So where is the honor and transparency there?"

The take away?

For the readers:

Consider looking a little deeper in to the books you are thinking of purchasing to see if they hold the authenticity and authority behind the story. Take the time to vet the sources and make sure they are resources of knowledge and expertise that can help you.

For the aspiring writers:

Honor yourself and honor those you want to work with. Not everyone has a book in them and that's ok. It is also a whole lot better to not try to fake your validity in a world that is catching up and catching on to the scams and the half truths faster than ever.

Ensure that your messaging is rooted in a foundation of authenticity and integrity that can amplify your authority. If you are a not so talented singer that only lip syncing on stage with someone else's voice, the chances are greater of being found out these days.

Even with all the others using the white label and prefab downloads of books, courses, audios and whatever else... stand out by being true to you and the audience you want to build.

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Brand Messaging Strategist Loren Weisman is a contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. Weisman is also the host of the brand Messaging Podcast: "Wait What Really OK."

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Brand Strategist and Keynote Speaker asks Business Owners and Entrepreneurs to Focus on Engagement and Authenticity

WINTER GARDEN, Fla. -- Brand Strategist and speaker Loren Weisman is asking people that when they answer what they did on their summer vacation as far as marketing and promoting is concerned to answer with being authentic, true and humble.

Loren Weisman is asking people this summer to step away from the hype, the sell, the pressure and the overly dominant push of marketing online and off. He wants people to change their messages, tone and delivery to a more engaging, inviting and connecting approach.

"From videos to quotes, blogs to audios and everything in between, the shift is heading to authenticity," Weisman says. "People are getting exhausted from the hype. People are getting tired of being sold to and people are getting sick of told how they will feel, what they need and exact what they should have."

This is also true in the social media algorithms that are changing to reflect this as well. The click here, buy now, must have sales pitches are being flagged and even penalized on certain sites as the shift of social media is beginning a shift to actually being that much more social again.

"Taking the focus away from the hype of screaming that you are a best-selling author with the same ad over and over again is oversaturating and annoying to a great many. Shifting the message to sharing about the different parts of the book, the author and the writing process over a series of different posts and ads can connect people with a greater audience."

Shifting the focus to engagement and altering the forced sell to an inviting share will allow you to make that any more friends, connections and conversions on your summer vacation. Changing your message to reflect the truth of you can bring you truer connections.

As we look to educating, building and protecting our brand with validity, humility and authenticity, it allows for better profits, results and long term connections.

About Loren Weisman:

Loren Weisman is a Branding Strategist and Counselor who aligns, defines and designs individualized branding and content plans for start-up and established businesses. He is also the host of the Brand Management and Marketing Podcast, Wait What Really OK. He has recently relocated to Winter Garden, Florida.

To learn more about Loren Weisman visit:

His podcast is available on iHeartRadio as well as through

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Advertising and Marketing, Business, Free News Articles

Branding Strategist and Keynote Speaker Loren Weisman announces early 2018 events and appearances

VERO BEACH, Fla. -- Branding Strategist and Keynote Speaker Loren Weisman announces that he will be appearing in early 2018 on The Roberts and Lowe CEO Entrepreneur Cruise, Bob Harrison's Hawaii Increase Event, Natasha Senkovich's Intuition to Raise your income Global Summit and The Business Excellence Summit hosted by Kay Sanders. Weisman will also be appearing at a series of private engagements ranging from Atlanta to Miami in the first quarter of 2018.

The Roberts and Lowe CEO Entrepreneur Cruise 2018 sails on January 28, 2018 to February 1, 2018. Five Days, four nights and 2 ports. Nassau and Freeport Bahamas. This event features Rollan Roberts, Peter Lowe, Karl Gibbons, Carl Gould, Tom Feltenstein, Brett Bruen, Ken Waningu and many others. To book your cabin visit:

Bob Harrison's Hawaii Increase Event is happening March 6 to March 9, 2018 at the Ritz-Carlton Kapalua, Maui. Loren will be joining event speakers including Bob Harrison, John Bevere, Tim Storey, Mike Rovner and many others. More information at:

Natasha Senkovich's "Intuition to Raise your Income Global Summit" is an online 21-day global summit featuring top spiritual teachers and intuitive entrepreneurs. More at:

The Business Excellence Summit 2018 hosted by Kay Sanders launches March 5, 2018. Loren is presenting alongside Katherine Dean, Cindy Holbrook, Nicole Holland, Marc Mawhinney and a number of others. More about this event at:

"In my talks, I share the branding approach focused on the strategy, the content and the connection over just the look and the feel. It is the content that makes the connection and continues to keep people connected," Loren Weisman says.

"There is much more to branding that a logo, color and type set. Effective branding comes down to creating a sense of comfort, recognition, and trust in your engagement, your message, and your products. It is more about the content and message than the logo and the colors."

About Loren Weisman:
Branding Strategist and Keynote Speaker Loren Weisman aligns, defines and designs individualized branding, marketing and content planning for start-up and established businesses. Loren is also the host of iHeartRadio's "Wait What Really OK" Branding and Business Podcast.

Weisman covers marketing and branding across multiple industries, disciplines and can work with both national, local and hyper-local brands and start-ups. He has been widely interviewed, appeared at numerous trade shows and conferences, hosted a wide variety of marketing and branding podcasts, as well as authored numerous books including "Music Business for Dummies" (Wiley & Sons) and "The Artist's Guide to Success in the Music Business" (Greenleaf Book Group).

As a keynote speaker Loren Weisman delivers down to earth talks, fun presentations and humorous lectures with an audience to create engagement and enjoyment while sharing experience, knowledge and direction for those in the mailroom to the boardroom and everywhere in between -- always keeping a rooted focus on the fundamental ideas of organizing, developing and sequencing for conversions.

To find out more about Loren's talk titles and services or to book Loren for your next event, visit

Twitter: @lorenweisman @bizbattleground

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*Photo Caption: Branding Strategist and Keynote Speaker Loren Weisman.

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