Business, Free News Articles, Software

FormFree announces support for new Freddie Mac Loan Product Advisor enhancement aimed at expanding sustainable homeownership for renters

ATHENS, Ga. -- FormFree® announced that mortgage lenders using AccountChek® verification of asset (VOA) reports in conjunction with a Freddie Mac Loan Product Advisor® (LPA℠) solution will soon benefit from an enhancement that takes loan applicants' 12-month on-time rent payment history into consideration when assessing eligibility for qualified first-time homebuyers.

The enhancement, which is effective once announced in the Freddie Mac July Guide Bulletin, is designed to expand sustainable homeownership for the millions of Americans by taking their rent payment history into account when assessing eligibility. The expansion of rent payment history can increase the number of mortgage loan applicants who receive an Eligible/Accept recommendation in LPA.

"Freddie Mac is focused on offering value to our clients and improving the borrower experience as we continue to modernize the mortgage process," said Kevin Kauffman, Freddie Mac Single-Family Vice President of Client and Partner Delivery. "FormFree has been a strong partner on this journey by helping lenders assess credit eligibility for qualified first-time homebuyers."

LPA will automatically identify on-time rent payments - including those made via mobile apps like Venmo, Zelle and Paypal - within AccountChek VOA reports and take them into consideration when assessing eligibility for qualified first-time homebuyers. Only on-time rent payments will be considered; LPA will not assess late or missing rent payments.

"Freddie Mac's move to have Loan Product Advisor consider rent payment history in its assessment is part of a much larger push for more equitable home financing practices," said FormFree Chief Customer Officer Christy Moss. "People of color, who have disproportionately low homeownership rates and are overrepresented among credit invisible consumers will be most positively impacted by this enhancement to LPA."

"FormFree takes great pride in helping borrowers communicate their ability to pay and equipping lenders with the tools to confidently and efficiently verify borrower credentials," continued Moss. "We look forward to supporting Freddie Mac as it continues to deploy technology that improves access to sustainable credit for homebuyers."

Lenders can leverage rent payment history assessment through LPA asset and income modeler (AIM) when they order AccountChek reports of any length, including 30-, 60-, 90- and 180-day reports. In supplying LPA with 12 months of rent payment history, AccountChek has established safeguards that ensure the collection of extended rent payment history does not expose lenders to non-rent transactions, such as large gift deposits, that occurred more than 90 days in the past.

"FormFree remains committed to developing and supporting solutions that correct the racial homeownership gap," said FormFree Founder and CEO Brent Chandler. "Using FICO scores alone to evaluate creditworthiness excludes a large swath of minority homeowners who pay their rent on time and responsibly manage their finances without borrowing money from creditors. Direct source financial data is the key to understanding consumers' true ability and FormFree applauds Freddie Mac's efforts to help lenders finance homeownership more equitably."

For more information, visit https://www.formfree.com/rent/.

About FormFree:

FormFree® is a market-leading fintech company whose revolutionary products AccountChek® and Passport® make for a more inclusive credit decisioning landscape by enabling lenders to understand people's true ability to pay (ATP®). Our vision is to leverage source data and data-driven intelligence to usher in a new era of transparent, fair and liquid credit markets. To date, thousands of U.S. lenders and brokers have ordered millions of FormFree's patented verification reports representing trillions of dollars in loan verifications. FormFree delights borrowers and lenders with a paperless experience, dramatically reduces origination timelines and offers automated analysis and standardized delivery to lenders and investors using a secure ReIssueKey®. For more information, visit https://www.formfree.com/ or follow FormFree on LinkedIn.

Related link: https://www.formfree.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Advertising and Marketing, Business, Free News Articles

iEmergent appoints Megan Horn as Chief Marketing Officer

DES MOINES, Iowa -- iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, today announced the appointment of Megan Horn as chief marketing officer (CMO). In this role, Horn will oversee marketing, public relations, brand management and customer experience for the growing company.

Prior to her appointment as CMO, Horn consulted with iEmergent through her own outfit, Megan Horn Digital. In this capacity, Horn was instrumental in developing iEmergent's website, brand messaging and digital strategy. Before her engagement with iEmergent, Horn was marketing director at Far Reach, iEmergent's technology development partner. Horn has also held positions at marketing and advertising agencies, where she acquired a diverse skill set including content strategy and development, social media management, graphic design and public relations.

"iEmergent is uniquely positioned to help mortgage lenders address a complex challenge - serving traditionally underserved, home-ready markets - by identifying current and future market opportunity with great accuracy down to the neighborhood level," Horn said. "My top priority is generating broader exposure for iEmergent and communicating the value proposition of Mortgage MarketSmart, an incredibly powerful tool for helping mortgage lenders identify gaps in sales coverage, expand into new markets and serve communities more equitably."

Horn holds a bachelor's degree in marketing and a Master of Business Administration from the University of Northern Iowa. She is an avid volunteer and community advocate, and in the past has donated both her time and marketing expertise to nonprofit organizations such as the Cedar Bend Humane Society and Cedar Valley United Way. Since 2018, Horn has been a board member of the CedarValley PrideFest.

About iEmergent:

Founded in 2000, iEmergent provides mortgage lending forecasts and analytics to the lending, housing and real estate industries. The company offers an extensive variety of forecast and market intelligence products, including Mortgage MarketSmart, a visualization tool that helps lenders quantify how mortgage markets will change. For more information, visit https://www.iemergent.com.

Related link: https://www.iemergent.com

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Business, Free News Articles, Software

Ruoff Mortgage Selects ACES Quality Management & Control to Improve Loan Quality Enterprise-wide Across Multiple Product Lines

DENVER, Colo. -- ACES Quality Management® (ACES), the leading provider of enterprise quality management and control software for the financial services industry, announced that Ruoff Mortgage Company, Inc. (Ruoff Mortgage), a full-service residential mortgage lender, has selected its flagship audit platform ACES Quality Management & Control® Software to support the company's origination and servicing quality control (QC) audits.

"By prioritizing compliance and loan quality, lenders can gain deeper business insights while staying ahead of ever-changing regulatory requirements. Given Ruoff Mortgage's 70 retail locations throughout the Midwest, as well as its online reach to 45 states, there's a significant amount of compliance ground to cover," said ACES CEO Trevor Gauthier. "Our technology enables lenders to ensure compliance at all levels while also providing lenders with the flexibility to align our system with their unique needs and internal structure to improve internal reviews, communication and defect remediation, with the overall goal of reducing risk and enhancing loan quality."

Ruoff Mortgage selected ACES to help support its quality assurance, quality control and internal audit processes enterprise-wide to help track loan quality and effectively and quickly identify, communicate and remediate exceptions. Using ACES managed questionnaires, action planning capabilities and the ACES CONNECT communication portal, Ruoff Mortgage can seamlessly review 300 loans monthly while communicating report findings internally and reviewing its quality control and assurance procedures.

"ACES will tremendously improve our audit accuracy and produce clear, easy-to-read reports in minutes," said Diana Ringer, Chief Compliance Officer at Ruoff Mortgage. "It will help increase productivity, efficiency and quality, all while controlling overall costs."

About Ruoff:

Ruoff Mortgage is a full-service residential mortgage company with 70+ retail locations and originates in 45 states through their online consumer direct division. They have been recognized by several prominent industry publications such as the Scotsman Guide's list of Top Mortgage Lenders and Mortgage Executive Magazine's Top 100 Mortgage Companies in America and have been listed on the Inc. 5000's Fastest Growing Companies for nine years in a row. Ruoff Mortgage has a 98.2% customer satisfaction rating, as compiled by CX leader, Customerville. For more information, visit www.ruoff.com.

About ACES Quality Management:

ACES Quality Management is the leading provider of enterprise quality management and control software for the financial services industry. The nation's most prominent lenders, servicers and financial institutions rely on ACES Quality Management & Control® Software to improve audit throughput and quality while controlling costs, including:

* 4 of the top 5 and more than 50% of the top 50 independent mortgage lenders;

* 7 of the top 10 loan servicers;

* 11 of the top 30 banks; and

* 1 of the top 3 credit unions in the USA.

Unlike other quality control platforms, only ACES delivers Flexible Audit Technology®, which gives independent mortgage lenders and financial institutions the ability to easily manage and customize ACES to meet their business needs without having to rely on IT or other outside resources. Using a customer-centric approach, ACES clients get responsive support and access to our experts to maximize their investment. For more information, visit www.acesquality.com or call 1-800-858-1598.

Related link: https://www.acesquality.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Business, Free News Articles, Software

Sales Boomerang and Mortgage Coach Merge, Appoint Richard Harris as CEO

OWINGS MILLS, Md. -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, and Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive home loan presentations, today announced their merger and the appointment of SaaS executive Richard Harris as CEO.

Sales Boomerang and Mortgage Coach have been working toward the merger since LLR Partners' investment in the firms, which was announced in January.

Founded in 2009, Mortgage Coach is an award-winning platform that gives borrowers the confidence to make a home loan decision by providing educational presentations that model loan performance over time. Established in 2017, Sales Boomerang launched the first automated borrower intelligence system for mortgage lenders. Together, Sales Boomerang and Mortgage Coach will position lenders to reach borrowers with the right information at the right time, empowering borrowers to build wealth through homeownership by helping them select the best mortgage strategy for their unique housing needs.

"Sales Boomerang and Mortgage Coach are both impressive, mission-driven organizations that have earned tremendous brand equity in the mortgage realm through their expert grasp of the industry and proven ability to deliver substantive value to mortgage lenders and borrowers," said Harris. "I look forward to bringing the organizations together and leveraging my background in data, analytics and insights to help mortgage lenders better understand their borrowers and provide personalized service that helps them attain their homeownership and financial goals."

Prior to taking the helm of Mortgage Coach and Sales Boomerang, Harris was CEO at SparkPost, an email sending and optimization platform delivering 40% of the world's commercial email. He led that company through tremendous growth and oversaw its $600 million acquisition by omnichannel communication platform MessageBird. Before his tenure at SparkPost, Harris was group vice president at cloud technology company Oracle (NYSE: ORCL), where he led international operations of its Data Cloud business unit. He was previously CEO at consumer insights and digital ad personalization company AddThis, where he rapidly scaled the company and facilitated its acquisition by Oracle. Harris holds J.D. and MBA degrees from the University of Maryland.

Alex Kutsishin and Dave Savage, founders of Sales Boomerang and Mortgage Coach, will continue to actively nurture the company and its relationships in leadership roles.

"By bringing together the very best in database monitoring, market intelligence, automation, personalization and education, Sales Boomerang and Mortgage Coach deliver the short- and long-term financial results lenders crave," said Kutsishin. "We are united in our mission to provide borrowers with the right loan at the right time, and I am confident we will reach new heights under Richard's leadership."

"Combining the advice-based digital presentations of Mortgage Coach with the big data borrower intelligence of Sales Boomerang enables us to create unprecedented opportunities for consumers to achieve financial freedom faster and to help lenders and loan officers to close more loans in this rising interest rate marketplace," said Savage. "Together we have the expertise, the synergy and the platform to put game-changing tools in the hands of our lenders and loan officers."

About Sales Boomerang and Mortgage Coach:

Sales Boomerang and Mortgage Coach are trusted by more than 300 lenders, including brokers, independent mortgage companies, credit unions and banks to connect borrowers with the right loan at the right time.

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang helps lenders build lasting borrower relationships that maximize lifetime customer value. To learn more, visit https://www.salesboomerang.com.

Mortgage Coach is an award-winning platform that empowers mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time. The company's side-by-side loan comparisons allow borrowers to make faster, more informed mortgage decisions while enabling lenders to consistently deliver an on-brand, consultative home financing experience that increases borrower pull-through, repeat business and referrals. To learn more, visit https://www.mortgagecoach.com.

Related link: https://www.salesboomerang.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Business, Free News Articles, Product Launches, Software

Lender Price Launches Marketplace 2.0, Providing Wholesale Brokers and Lenders with Enhanced Pricing Capabilities and Deal Intelligence

PASADENA, Calif. -- Lender Price, a leading provider of product, pricing and eligibility technology, announced today they have released Marketplace 2.0, a major enhancement to their Broker Marketplace platform, one of the largest communities of wholesale brokers in the mortgage industry.

Created to match lenders with mortgage brokers looking to find the best rates and loan products for borrowers in a volatile market, Marketplace 2.0 gives brokers the ability to pull in pricing from their existing lender relationships automatically and run pricing comparisons of participating Broker Marketplace lenders. Eliminating a lengthy signup process and a monthly fee, Marketplace now helps brokers instantly see all of their lenders and marketplace lenders inside a single location without logging into several different TPO portals.

"Marketplace 2.0 is a game changer for brokers and lenders. It helps wholesale lenders expand their audience and gain access to thousands of mortgage brokers quickly," said Dawar Alimi, CEO of Lender Price.

"For brokers, we designed the platform to help them find the most competitive loan programs in this market and help them move away from using legacy technology that typically comes with a monthly fee. Our solution is 100% free to the wholesale broker community and it's one less cost that a broker has to worry about right now."

With Marketplace 2.0, mortgage brokers can now:

* Pull in pricing from their existing wholesale lender relationships without waiting

* Quickly add comp and rate sheets and receive accurate pricing without a monthly fee moving forward

* Invite borrowers to see tailored products and scenarios from inside the system

* Create custom rate alerts and be alerted when new opportunities arise

* Find and isolate specific non-QM, non-agency and home equity products

* Get more control and freedom and run pricing from anywhere

* Find loans that compete with all-cash offers and share with realtors

* Discover products they were previously unaware of and might not know are available

Advantages for wholesale lenders participating in Marketplace 2.0 include:

* Ability to offer product and pricing to additional brokers outside of current network

* Easy access for brokers to find their specific programs and conduct business with them

* Detailed analytics on broker pricing behavior

* Quick notifications on when brokers choose their products

* Ability to showcase non-QM, non-agency and home equity products

Onboarding is now automated, extremely simple, and brokers are up and running in minutes. Brokers only need to upload their rate sheets once and the system automatically updates product and pricing moving forward. Users will be able to see accurate pricing without manual updates.

With rates on the rise, Marketplace 2.0 can help brokers keep costs under control, stay competitive in a challenging market and get wider access to additional products that they might not know exist. The solution also gives brokers access to non-QM, non-agency and home equity programs at no additional cost. Lenders can also gain access to thousands of wholesale brokers quickly and easily, helping them maintain volume during a challenging market.

Learn more about Marketplace 2.0 and the Lender Price platform at https://lenderprice.com/

About Lender Price:

Lender Price is a California-based developer of mortgage technology, including an advanced product, pricing, & eligibility (PPE) engine, digital lending point-of-sale (POS), and non-agency automated underwriting engine. Lender Price provides all types of mortgage lending institutions - wholesale and correspondent lenders, banks, credit unions, and mortgage brokers - with advanced technology designed to eliminate friction, increase transparency, and effectively engage with borrowers. More information about Lender Price can be found at https://lenderprice.com and https://digitallending.com.

Related link: https://lenderprice.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Advertising and Marketing, Business, Free News Articles, Product Launches

Mid America Mortgage rebrands to Click n’ Close

ADDISON, Texas -- Mid America Mortgage, Inc. (Mid America) today announced it has rebranded as Click n' Close following the sale of the majority of its retail lending operations to Houston-based Legend Lending. Click n' Close will retain retail operations related to its reverse mortgage and Native American lending business and focus on delivering innovative down payment assistance (DPA) and adjustable-rate mortgage (ARM) products through its third-party originator (TPO) channels.

"Mid America's passion and focus have always been on driving growth in our third-party origination channels, uncovering untapped market opportunities that deliver value to industry partners and fostering innovation via technology and automation," Click n' Close CEO Jeff Bode said. "As the company moves into its next iteration, we wanted to do so under a banner that would accurately reflect the values and focus of our new direction."

In addition to its lending operations, Click n' Close also plans to enter the mortgage technology space to help lenders realize the benefits of eMortgages. While Click n' Close will introduce several new products, some of its initial offerings were developed as proprietary, in-house technology under the Mid America Mortgage brand to power the company's digital mortgage strategy. These products will now be made available to the entire industry to support lenders' efforts to achieve an end-to-end digital mortgage process.

"The investments we've made in technology and digital process have paid tremendous dividends, enabling us to save upwards of $300 per loan file. We've then been able to channel those savings into additional technology enhancements and the delivery of specialized product offerings to address today's housing market challenges," Bode said. "Our focus now as Click n' Close will be to concentrate these efforts to better serve the mortgage community from both a loan product and a technology perspective."

About Click n' Close, Inc.:

Click n' Close, Inc., formerly known as Mid America Mortgage, is a multi-state mortgage lender serving consumers and mortgage originators through its wholesale and correspondent channels and is also the nation's leading provider of Section 184 home loans for Native Americans. In operation since 1940, Click n' Close has thrived by retaining its entrepreneurial spirit and leading the market in innovation, including its adoption of eClosings and eNotes.

Combining this culture of innovation with a risk management mindset enables Click n' Close to deliver new products to market that address the challenges facing both borrowers and third-party originators (TPOs). These innovations include its USDA one-time close construction loans, Power Buyer bridge loan program, proprietary down payment assistance (DPA) program and reverse mortgage division. Its direct relationships with Fannie Mae, Freddie Mac, Ginnie Mae and private investors afford Click n' Close direct access to the capital markets, thus ensuring maximum liquidity for its product innovations. By servicing its loan programs in-house, Click n' Close provides its wholesale and correspondent partners with an additional level of certainty regarding loan salability and superior borrower service over the life of the loan.

Learn more at https://www.clicknclose.com/.

Related link: https://www.clicknclose.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Awards and Honors, Business, Free News Articles

DocMagic’s Leah Sommerville Recognized with 2022 Trailblazer Award

TORRANCE, Calif. -- DocMagic, Inc., the premier provider of fully-compliant loan document generation, regulatory compliance, and comprehensive eMortgage services, announced that Leah Sommerville, a senior account executive on its eClosing team, has been honored by PROGRESS in Lending as a 2022 Sales & Marketing Trailblazer. The award recognizes sales, marketing and public relations executives that are blazing trails in the mortgage industry.

PROGRESS in Lending states that leading salespeople are consistently adding revenue to the topline for their organizations and marketing standouts are building credibility, awareness and value that pave the way for business development efforts. The commonality between the two functions is that these executives all work tirelessly to ensure that their companies and clients are successful and in the limelight; however, they themselves don't always get recognized. Currently in its fourth year, PROGRESS in Lending's Trailblazer award seeks to applaud industry standouts in this field.

Leah Sommerville of DocMagic has become an integral part of its eClosing team. Over the years, she has played a role in helping lenders make the switch to digitizing their lending processes with the implementation of eClosing, eNotarization, eNote and eVault technology. She has been successful in helping lenders transform their business models with DocMagic's suite of digital mortgage automation solutions.

"I am truly honored to be named to this all-star list of peers in my field who are doing great things for their companies on the revenue producing and awareness creation front," stated Sommerville. "It has been an exciting time at DocMagic introducing lenders to the immense value our Total eClose(tm) platform delivers and I am excited to be recognized by the judges at PROGRESS in Lending."

During the last few years, Leah has made significant inroads with introducing DocMagic's comprehensive Total eClose(tm) platform and ancillary solutions. She works closely with direct lenders, warehouse lenders, investors, settlement providers, notaries, and other lending entities to automate the closing process ---ultimately benefiting the entire mortgage supply chain. Leah's efforts don't stop with just a sales-based focus; she also works with DocMagic's marketing team to create awareness, participating as a speaker on many webinars and discussion groups throughout the year to educate lenders on the value of digitizing the mortgage process.

The complete list of PROGRESS in Lending's class of 2022 Trailblazers is showcased on its website: https://mymortgagemindset.com/the-2022-trailblazers-award-winners-are/.

About DocMagic:

DocMagic, Inc. is the leading provider of fully compliant document generation, automated compliance, eSignature and comprehensive eMortgage solutions for the mortgage industry. Founded in 1987 and headquartered in Torrance, Calif., DocMagic, Inc. develops award-winning software, mobile apps, and web-based systems for the production and delivery of compliant loan document packages. The company's solutions connect industry participants, promote collaboration, and ensure data integrity to execute precision-based digital lending transactions. The company's compliance experts and in-house legal staff consistently monitor legal and regulatory changes at both the federal and state levels to ensure accuracy. For more information on DocMagic, visit https://www.docmagic.com/.

Related link: https://www.docmagic.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Business, Free News Articles

Mid America Mortgage Now Offers eNotes to Non-Delegated Correspondents through its Wholesale Channel

ADDISON, Texas -- Mid America Mortgage, Inc. (Mid America) announced today it is offering eNotes capabilities via its wholesale channel to enable non-delegated correspondents to operate more efficiently and competitively as they make the transition from mortgage broker to banker. Through this program, third-party originators (TPOs) can deliver the convenience digital closings provide to their customers and enhance relationships with their existing real estate and title partners amidst an otherwise challenging operating environment.

"With the rise in rates, dwell time is much more consequential as it ultimately eats into profitability. Mid America has always sought to operate from a position of providing liquidity and revenue retention options to the industry, and our wholesale eNote program is a natural extension of those efforts," said Mid America Owner and CEO Jeff Bode. "With eNotes, our approved non-delegated correspondents can decrease turn times on their warehouse line to 48 hours or less, which ultimately saves them money in the form of reduced interest charges and enables them to turn over their warehouse lines far more frequently."

To help non-delegated correspondents take advantage of this program, Mid America has established partnerships with private investors to provide lines of credit to qualified program participants. Mid America's TPO approval process captures most of the relevant financial statements and insurance exhibits requisite to the warehouse approval process, thus materially accelerating the warehouse approval timeline.

"Despite the push for 'industry-wide' adoption, the digital mortgage conversation has largely excluded TPOs, which has put them at a distinct disadvantage. Furthermore, many budding mortgage bankers have been reluctant to go down the digital path, thinking there are insurmountable operational/financial limitations," Mid America's Executive Director of TPO Lending Adam Rieke said. "Given our success as a digital-first lender, we wanted to extend this same opportunity to the next generation of rising mortgage bankers."

"Due to the secure nature of eNotes, many mortgage lenders that were previously ineligible for warehouse lines can move forward as mortgage bankers and do so with full confidence that their operations are as efficient and cost-effective as possible from the start," Rieke added.

For information on the Mid America eNote program for non-delegated correspondents, contact Rieke at adam.rieke@midamericamortgage.com or Soliman Martinez at soliman.martinez@midamericamortgage.com.

About Mid America Mortgage, Inc.:

Mid America Mortgage, Inc., Addison, Texas, is a multi-state mortgage lender serving consumers and mortgage originators through its wholesale and correspondent channels and is also the nation's leading provider of Section 184 home loans for Native Americans. In operation since 1940, Mid America has thrived by retaining its entrepreneurial spirit and leading the market in innovation, including its adoption of eClosings and eNotes.

Combining this culture of innovation with a risk management mindset enables Mid America to deliver new products to market that address the challenges facing both borrowers and third-party originators (TPOs). These innovations include its USDA one-time close construction loans, Power Buyer bridge loan program, proprietary down payment assistance (DPA) program and reverse mortgage division. Its direct relationships with Fannie Mae, Freddie Mac, Ginnie Mae and private investors afford Mid America direct access to the capital markets, thus ensuring maximum liquidity for its product innovations. By servicing its loan programs in-house, Mid America provides its wholesale and correspondent partners with an additional level of certainty regarding loan salability and superior borrower service over the life of the loan.

Learn more at https://www.midamericamortgage.com/.

Related link: https://www.midamericamortgage.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Advertising and Marketing, Business, Free News Articles, Funding and Investment, Software

TMC Emerging Technology Fund LP Invests in leadPops

SAN DIEGO, Calif. -- The Mortgage Collaborative (TMC), the nation's largest independent cooperative network serving the mortgage industry, announced today that the TMC Emerging Technology Fund LP (the "Fund") recently participated in a follow-on round to a recent $3.5M Series A completed by leadPops, a digital customer acquisition software and marketing innovation platform. leadPops allows users to create robust, automated lead-generating systems that drive qualified leads directly to their business. Current leadPops clients leverage tools such as lead funnels, lead-generation websites and in-house managed marketing services to drive and secure high-quality leads with solid conversion potential.

"At leadPops, we believe driving traffic and clicks doesn't matter if you're not converting those clicks into clients, which is why we're thrilled to partner with The Mortgage Collaborative at a time when many mortgage companies need us the most" said CEO and Co-Founder of leadPops Andrew Pawlak. "The TMC Tech Fund's investment will help further accelerate leadPop's growth while allowing us to positively impact the more than 250 mortgage companies that are part of TMC. It's a big win for everyone involved, and the leadPops team is ready to rock."

leadPops was founded in 2011 to help mortgage, real estate and insurance businesses thrive online through optimized conversion. Existing partnerships include the Association of Independent Mortgage Experts (AIME), C2 Financial, Fairway Independent Mortgage, Movement Mortgage, Thrive Mortgage and many more. With more than 3,000 clients nationwide, leadPops was named one of the country's fastest-growing companies in 2021, earning it a place on the Inc. 5,000 list.

"Andrew literally wrote the book on mortgage lead generation and has a profound amount of knowledge and experience in lead generation and management for mortgage, real estate and insurance professionals," said Sandy Selman, Venture Partner for the TMC Emerging Technology Fund. "Andrew has boundless enthusiasm to help his clients succeed and is among that rare breed of entrepreneur in whom we are fortunate to invest."

The Limited Partners of the TMC Emerging Technology Fund consist of some of the most technology-forward lender members of TMC and are responsible for evaluating and investing in companies looking to advance the mortgage industry to the next level. The Fund continues to look for investment opportunities that will result in higher profitability and business process improvement for TMC lender members. For more information, contact info@tmctechfund.com. To learn more about leadPops, visit https://leadpops.com.

About The Mortgage Collaborative:

Based in San Diego, CA., The Mortgage Collaborative was founded in 2013 by four notable industry leaders and is the nation's largest independent mortgage cooperative network. TMC is singularly focused on creating an environment of collaboration and innovation for small to mid-size mortgage lenders across the country to reduce cost, increase profitability, and better serve America's dynamic and changing consumer base. For more information, visit http://www.mortgagecollaborative.com/

Related link: https://www.mortgagecollaborative.com

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Business, Free News Articles, Software

New MSR Technology Empowers MSR Buyers with Live Loan-Level Pricing

SAN DIEGO, Calif. -- Mortgage Capital Trading (MCT®), a leading mortgage hedge advisory and secondary marketing software firm, has announced today a new technology for mortgage servicing rights (MSR) buyers to produce more granular pricing for mortgage servicing. The feature leverages an application programming interface (API) to connect MSRlive!, MCT's state-of-the-art MSR valuation platform to clients' systems for more precise and accurate loan-level pricing in real time.

Especially in a volatile climate, every basis point counts. MCT's objective is to ensure that its software additions drive more profitability and increase efficiencies. With MCT's new API, users can effectively develop a pricing strategy that includes key loan-level characteristics, such as property location, FICO, loan-to-value (LTV), and much more in real-time to evaluate a comprehensive set of data that contributes to a winning pricing strategy.

The key takeaway of this new functionality is how it informs users and helps servicing buyers avoid over-paying for potentially underperforming assets. The software provides a more prudent, thoughtful, and strategic approach achieved by leveraging a granular set of data which will result in fewer missteps. The system's functionality provides insight for the servicing buyers to ensure that the pricing levels on a loan-by-loan basis are appropriate and justified.

"The competitive landscape has exposed the challenges with applying static multiples across all LTVs and FICOs and has heightened the importance of a more strategic pricing strategy," shared Bill Shirreffs, Head of MSR Services and Sales Operations at MCT. "MCT's MSRlive! API is specifically designed to provide granular, loan-level, MSR pricing based on your cost assumptions and return expectations. Ultimately, giving you more confidence."

This technology is available to MSR buyers that want to receive more granular pricing for their MSR bidding today. Connect with MCT to start securing company profitability with a wide array of software systems and expert consultants.

Learn more: https://mct-trading.com/contact/

About MCT:

Founded in 2001, Mortgage Capital Trading, Inc. (MCT) ® has grown from a boutique mortgage pipeline hedging firm into the industry's leading provider of fully integrated capital markets services and technology. MCT's offerings include mortgage pipeline hedging, best execution loan sales, business intelligence and analytics, outsourced lock desk solutions, MSR valuation, hedging, and bulk sales, and the world's first, truly open marketplace for loan sales.

MCT supports independent mortgage bankers, depositories, credit unions, warehouse lenders, and correspondent investors of all sizes within its award-winning digital platform, MCTlive! ®. Headquartered in sunny San Diego, MCT also has offices in Healdsburg, CA, Philadelphia, PA and Texas.

For more information, visit https://mct-trading.com/ or call (619) 543-5111.

Related link: https://mct-trading.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022