Advertising and Marketing, Business, Free News Articles

Singing Dog Vanilla Hires New Marketing Professional from The University of Oregon

EUGENE, Ore. -- Singing Dog Vanilla is proud to welcome Andrew Gillen to the team as our new marketing specialist. Andrew will be responsible for engaging with our fans via social media, communicating with the blogging/influencer community, and connecting with food industry groups. He will also be accountable for monitoring search traffic and media to discover market-related trends.

Andrew, a 2021 graduate from the University of Oregon in Eugene, holds a Bachelor of Science in Business Administration / Marketing. Andrew is excited to join the team and apply his skills to help Singing Dog Vanilla's marketing efforts and be the voice of Singing Dog Vanilla.

As a recent college graduate, Andrew will bring a fresh mind full of new ideas to the company. Singing Dog Vanilla's hire exemplifies the growing pipeline of the University of Oregon and Oregon State University students finding roles at Eugene, Oregon, area brands.

"We're finding that many students choose to pursue food business dreams at The University of Oregon primarily because of the opportunities to apply their studies directly via internships and job opportunities at local brands," says Micah Elconin, Director of Eugene's Table, a partnership of Eugene area brands. "With 172 food and beverage manufacturing companies in the county, there's a lot of great work to be done!"

For more information about Andrew, visit the Meet Our Team page at https://www.singingdogvanilla.com/meet-our-team/.

About Singing Dog Vanilla:

Founded on April Fool's Day in 2004, Singing Dog Vanilla has offices in Eugene, Oregon, and Phoenixville, Pennsylvania. They partner with over 400 vanilla-growing families in Indonesia to bring organic vanilla products to food manufacturers, bakeries, scoop shops, restaurants, and breweries. Singing Dog Vanilla also has a full line of retail products sold in natural grocery stores across the USA and internationally. Profits are shared with their vanilla farmers and employees.

The Singing Dog Vanilla motto is "Silly Name ... Serious Vanilla."

Learn more at https://www.singingdogvanilla.com/

*VIDEO (YouTube): https://youtu.be/WDD2GcZNpzI

Related link: https://www.singingdogvanilla.com/

This news story was published by the Neotrope® News Network - all rights reserved.

Business, Free News Articles, Product Launches, Restaurant, Hotel and Hospitality

Singing Dog Vanilla Introduces Organic Double Strength Pure Vanilla Extract for the home user

EUGENE, Ore. -- Singing Dog Vanilla is introducing an Organic Double Strength Pure Vanilla Extract to the retail market for use in making ice cream and boosting the vanilla flavor in baked goods. Until this launch, Singing Dog Vanilla's double strength vanilla extract was only available in commercial volumes for ice cream manufacturers and large food manufacturers.

The company decided to release a 4-ounce retail version of their double strength vanilla extract after it was recommended by Tyler Malek in his new book "Salt & Straw Ice Cream Cookbook" https://saltandstraw.com/products/ice-cream-cookbook. When homemade ice cream fans read the book, they started emailing and calling Singing Dog Vanilla asking to purchase their double strength vanilla extract. In response, they quickly made it available on their website with a plain-white label and then went to work preparing for a proper launch.

"We are grateful to the Salt & Straw folks for mentioning us in their book. It was a nice surprise when people started calling," said Marty Parisien, Co-founder of Singing Dog Vanilla. "We had to move quickly to get this product on the market because of the demand from fans of the book."

Standard single strength vanilla extracts, also called single-fold, are made with 13.35 oz of vanilla beans per gallon of 35% alcohol. Double-Fold vanilla is preferred by ice cream manufactures because it has twice the vanilla beans within the same 35% alcohol, thus reducing the amount of liquid per ice cream batch.

For more information about Singing Dog Vanilla's Organic Double Strength Pure Vanilla Extract, visit: https://www.singingdogvanilla.com/product/double-strength-vanilla-extract/

About Singing Dog Vanilla:

Founded on April Fool's Day in 2004, Singing Dog Vanilla has offices in Eugene, Oregon and Phoenixville, Pennsylvania. They partner with over 400 vanilla-growing families in Indonesia to bring organic vanilla products to food manufacturers, bakeries, scoop shops, restaurants, and breweries. Singing Dog Vanilla also has a full line of retail products sold in natural grocery stores across the USA and internationally. Profits are shared with their vanilla farmers and employees.

The Singing Dog Vanilla motto is "Silly Name ... Serious Vanilla."

Learn more at https://www.singingdogvanilla.com/

MULTIMEDIA:

*PHOTO link for media: https://www.Send2Press.com/300dpi/21-0331s2p-sdv-double-300dpi.jpg

*Photo caption: Organic Double Strength Pure Vanilla Extract from Singing Dog Vanilla.

Related link: https://www.singingdogvanilla.com/

This news story was published by the Neotrope® News Network - all rights reserved.

Business, Free News Articles

Vanilla Prices Coming Back Down to Earth After Years of Record Highs

EUGENE, Ore. -- Starting in 2016, global vanilla prices skyrocketed when below average harvests in Madagascar and Indonesia coincided with increased consumer demand for natural flavors and "clean" labels, notes Singing Dog Vanilla. What began as unusually high vanilla prices quickly became unsustainably high prices with 2019 global vanilla prices surpassing the value of silver ounce-for-ounce.

"While farmers reaped the benefit of spectacularly high prices for their vanilla crop, theft and violence became a problem causing farmers to hire security guards and sleep in their fields to prevent their green vanilla beans from being stolen in the night," says Bill Wiedmann, Co-founder of Singing Dog Vanilla.

The good news is that high vanilla prices also encouraged vanilla farmers to plant more vines and enticed new growers to enter the vanilla market. With a lag time of about 3 -4 years before newly planted vanilla orchid vines produce a good harvest, we now have an increased supply coming to market. This has resulted in a decline in prices from the stratospheric highs which caused problems for everyone in the supply chain. Vanilla is now trading at a price level that is attractive to farmers because it is a profitable crop for them to grow but does not attract theft.

"Our family farmers in Indonesia are relieved to see the prices coming down to sustainable levels," adds Wiedmann. "We expect that over the next several months farm-gate prices in Indonesia for cured vanilla beans will come down to approximately Rp 1.5 - 2 million (US$110 to US$150) per kilogram. This is a price that everyone in the supply chain can benefit from."

Lower market prices for vanilla beans and vanilla extracts mean that home users can be more generous with vanilla in their kitchens. Bakeries and Ice Cream Shops can bring back their favorite vanilla recipes and develop new ones without focusing on the cost of that one critical ingredient.

About Singing Dog Vanilla:

Founded on April Fool's Day in 2004, Singing Dog Vanilla has offices in Eugene, Oregon and Phoenixville, Pennsylvania. They partner with over 400 vanilla-growing families in Indonesia to bring organic vanilla products to food manufacturers, bakeries, scoop shops, restaurants, and breweries. Singing Dog Vanilla also has a full line of retail products sold in natural grocery stores across the USA and internationally. Profits are shared with their vanilla farmers and employees.

The Singing Dog Vanilla motto is "Silly Name ... Serious Vanilla."

Learn more at https://www.singingdogvanilla.com/

MULTIMEDIA:

*VIDEO (YouTube): https://youtu.be/WDD2GcZNpzI

*PHOTO link for media: https://www.Send2Press.com/300dpi/20-1208s2p-vanilla-production-300dpi.jpg

*Photo caption: Farmer in Indonesia tending vanilla vine. Credit: Singing Dog Vanilla.

Related link: https://www.singingdogvanilla.com/

This news story was published by the Neotrope® News Network - all rights reserved.

Business, Free News Articles

Increased Sales of Niche Vanilla Product Leads to Company’s Happy Discovery of a Healthy Trend

EUGENE, Ore. -- As Covid-19 lockdowns expanded this year, Singing Dog Vanilla saw grocery sales of its Pure Vanilla Extracts rise along with the public's enthusiasm for home baking. But they were surprised that demand also increased for their Alcohol Free Pure Vanilla Flavor, a product usually consumed by people avoiding alcohol in their diet.

Singing Dog Vanilla's Alcohol-Free Pure Vanilla Flavor is made with real vanilla, but instead of containing alcohol like an extract, the vanilla flavor is carried in a clear, tasteless, vegetable glycerin. Vanilla extract with alcohol is preferred by bakers because the alcohol evaporates leaving only a smooth vanilla flavor behind. So why the 125% increase in sales of non-alcohol vanilla?

"We began asking our online customers what they were baking," says Singing Dog Vanilla Co-founder Bill Wiedmann. "They answered that they weren't. They were making cold dishes such as overnight oats, smoothies, juices, and non-dairy milks from nuts and oats."

Conversations with customers revealed that Singing Dog Vanilla was sitting at the confluence of a few movements within the food world:
1. Clean labels
2. Healthier Diets
3. More time at home to concentrate on numbers 1 and 2.

Consumers are studying nutrition labels and choosing foods with simple, real ingredients. Using them to make healthy meal alternatives, such as overnight oats, and creating tasty vegetable-packed smoothies is gaining popularity. Since these dishes are uncooked, Alcohol Free Pure Vanilla Flavor makes perfect sense. You do not want your vanilla blueberry oatmeal to taste like alcohol. Singing Dog Vanilla just happened to have the right product available for people who suddenly had the time to pursue their passion for healthier food.

For more information about Singing Dog Vanilla alcohol free vanilla, visit: https://www.singingdogvanilla.com/product/alcohol-free-pure-vanilla-flavor-4-oz/.

About Singing Dog Vanilla:

Founded on April Fool's Day in 2004, Singing Dog Vanilla has offices in Eugene, Oregon and Phoenixville, Pennsylvania. They partner with over 400 vanilla-growing families in Indonesia to bring organic vanilla products to food manufacturers, bakeries, scoop shops, restaurants, and breweries. Singing Dog Vanilla also has a full line of retail products sold in natural grocery stores across the USA and internationally. Profits are shared with their vanilla farmers and employees.

The Singing Dog Vanilla motto is "Silly Name ... Serious Vanilla."

Learn more at https://www.singingdogvanilla.com/

MULTIMEDIA:

*VIDEO (YouTube): https://youtu.be/BLRqAEZJX9Q

*PHOTO link for media: https://www.Send2Press.com/300dpi/20-0922s2p-sd-vanilla-300dpi.jpg
*Photo caption: Alcohol Free Vanilla Flavor from Singing Dog Vanilla.

Related link: https://www.singingdogvanilla.com/

This news story was published by the Neotrope® News Network - all rights reserved.

Business, Free News Articles, General Editorial, Product Launches

Singing Dog Vanilla Introduces Organic Vanilla Cocoa Frosting Mix in Compostable Packaging

EUGENE, Ore. -- Singing Dog Vanilla is introducing an Organic Vanilla Cocoa Frosting Mix with compostable packaging after movement of their Organic Vanilla Frosting Mix surged by 209% this year. Sales growth is most likely encouraged by an increase in home baking while people shelter in place.

Test marketing of their Organic Vanilla Cocoa Frosting Mix in select stores demonstrated that this product continues to answer consumer's call for clean labels and ingredient names they recognize. By including each organic ingredient in individual compostable packets, home bakers can see, touch, and smell each ingredient. The rich organic cocoa aroma fills the room as they blend in the included vanilla extract.

"Customers are accustomed to opening a can of frosting and scooping out cocoa-flavored fat," said Marty Parisien, Co-founder of Singing Dog Vanilla. "Now they can open a bag of our frosting mix and see real vanilla and real cocoa."

"We've also been working on more sustainable packaging options. Our frostings come in compostable packaging made from plant fiber," said Marty Parisien. "Only the tin tie and the vanilla extract sachet are not compostable. We are working on a compostable solution for those components as well."

Although Singing Dog Vanilla began as a purveyor of pure vanilla extracts, they have more recently expanded their vanilla brand to include other vanilla products. These include a line of organic vanilla lip balms, organic vanilla salt, organic coconut palm sugar, and organic vanilla frosting mixes. Their products are available at Whole Foods Market, Natural Grocers, and independent grocery stores and food co-ops.

For more information about Singing Dog Vanilla frostings, visit: https://www.singingdogvanilla.com/product/organic-vanilla-chocolate-frosting-mix/

About Singing Dog Vanilla:

Founded on April Fool's Day in 2004, Singing Dog Vanilla has offices in Eugene, Oregon and Phoenixville, Pennsylvania. They partner with over 400 vanilla-growing families in Indonesia to bring organic vanilla products to food manufacturers, bakeries, scoop shops, restaurants, and breweries. Singing Dog Vanilla also has a full line of retail products sold in natural grocery stores across the USA and internationally. Profits are shared with their vanilla farmers and employees. Employees also enjoy a paid day off on their birthday.

The Singing Dog Vanilla motto is "Silly Name ... Serious Vanilla."

Learn more at https://www.singingdogvanilla.com/

*VIDEO (YouTube): https://youtu.be/a68UJVhSdSw

*PHOTO link for media: https://www.Send2Press.com/300dpi/20-0619s2p-sdv-cocoa-vanilla-300dpi.jpg
*Photo caption: Organic Vanilla Cocoa Frosting from Singing Dog Vanilla.

Related link: https://www.singingdogvanilla.com/

This news story was published by the Neotrope® News Network - all rights reserved.