Advertising and Marketing, Awards and Honors, Business, Free News Articles

Top of Mind CRO Nick Belenky honored as 2021 HousingWire Marketing Leader

ATLANTA, Ga. -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced HousingWire has selected Chief Revenue Officer Nick Belenky as a 2021 Marketing Leader. In its inaugural year, the HousingWire Marketing Leaders award program "celebrates the most creative and influential marketing minds of the housing economy" who "have a track record of transforming brands, leading teams and driving business results within their industries."

Belenky was recognized for leadership that has elevated Top of Mind's brand and marketing strategy in addition to helping hundreds of lenders maximize the impact of their marketing departments. In the last year, Belenky has grown Top of Mind's marketing team by over 300%. Additionally, he's launched several customer-facing resources such as Surefire Mortgage Marketing University, a free resource that educates lenders about basic and advanced components of mortgage marketing and how they fit together in a mature marketing program; Inside the Lenders Studio, which highlights the careers of top-producing LOs; and The Trending Mind, a video update on Surefire's features.

"It has been a record-breaking year for Top of Mind in more ways than one," said Nick Belenky. "I'm thankful to have a hand in the organization achieving all that it has and appreciative of this recognition from HousingWire."

"The housing sector is driven by sales and marketing agility and execution. The successful market-share leaders consistently demonstrate a commitment to marketing strategy, superior communication and a passion for the technology that builds relationships and closes transactions," said HW Media CEO Clayton Collins. "The Marketing Leaders award recognizes the CMOs and marketing executives who drive outsized business outcomes, transform brands and make everyone around them better."

The full list of 2021 HousingWire Marketing Leader honorees can be viewed at https://www.housingwire.com/

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

About HousingWire:

HousingWire is the most influential source of news and information for the U.S. mortgage and housing markets. Built on a foundation of independent and original journalism, HousingWire reaches over 60,000 newsletter subscribers daily and over 7.5 million unique visitors each year. Our audience of mortgage, real estate, financial services and fintech professionals rely on us to Move Markets Forward. Visit https://www.housingwire.com/ or https://www.solutions.housingwire.com/ to learn more.

Twitter: @HousingWire #HWmarketingleaders @mortgagecrm #marketingautomation #mortgagemarketing #digitalmortgage

Related link: https://www.topofmind.com/

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Awards and Honors, Business, Free News Articles

Top of Mind Networks Director of Customer Growth Ryan Minard honored as 2021 HousingWire Rising Star

ATLANTA, Ga. -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, announced its Director of Customer Growth Ryan Minard has been named a 2021 Rising Star by HousingWire. Now in its eighth year, the HousingWire (HW) Rising Star award program recognizes industry professionals who have become leaders in their respective fields.

Selected as a HW Rising Star for his effectiveness as a customer success champion, over the last year, Minard has enabled more than 16,000 loan originators to fill their production pipelines and helped hundreds of mortgage lenders achieve extraordinary results. Minard's team achieved 100% customer retention across all accounts, and in January 2021, Top of Mind customers reported 100% satisfaction with the platform.

"Ryan's success is a demonstration of his passion for client service, where he is a natural force that brings technology and origination teams together in a mutually beneficial partnership," said Top of Mind CEO Bill Hayes. "His recognition as a HousingWire Rising Star is well-deserved and all of us at Top of Mind are extremely proud of Ryan's success."

"Blazing a new trail in a year that came with no road map, this year's winners tapped into their core strengths to not only help their companies navigate the tumultuous year, but set them up for success as they journey into 2021," said Brena Nath, HW+ managing editor at HousingWire. "We're honored to present HousingWire's 2021 Class of Rising Stars and their remarkable impact in the industry."

The full list of 2021 HousingWire Rising Star honorees can be viewed at https://www.housingwire.com/

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

About HousingWire:

HousingWire is the most influential source of news and information for the U.S. mortgage and housing markets. Built on a foundation of independent and original journalism, HousingWire reaches over 60,000 newsletter subscribers daily and over 7.5 million unique visitors each year. Our audience of mortgage, real estate, financial services and fintech professionals rely on us to Move Markets Forward. Visit https://www.housingwire.com/ or https://www.solutions.housingwire.com/ to learn more.

Twitter: @HousingWire #HWInsiders @mortgagecrm #marketingautomation #mortgagemarketing #digitalmortgage

Related link: https://www.topofmind.com/

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Advertising and Marketing, Business, Free News Articles, Software

Top of Mind makes Surefire Creative content available as a standalone marketing resource for mortgage lenders

ATLANTA, Ga. -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced the launch of Surefire Creative, an online library of award-winning marketing collateral designed to supplement mortgage lenders' prospect, client and partner marketing programs.

The collection of on-demand email, video and interactive content, available as a subscription service, is hand-selected by mortgage industry experts from the full content library available to Top of Mind's Surefire CRM customers. While mortgage lenders can use Surefire Creative to deploy content on a one-off basis, the new service's true value lies in its ability to integrate with lenders' existing marketing automation workflows. For instance, lenders who build customer journeys using Salesforce Marketing Cloud but don't have in-house mortgage marketing expertise can plug in content from Surefire Creative and deploy it at scale.

Surefire Creative collateral reflects each lender's unique brand and can be easily customized with loan officer and referral partner details. Each piece of content is expertly designed to nurture lenders' relationships with customers. Often educational and always entertaining, Surefire Creative's English- and Spanish-language content includes loan calculators and interactives that are dynamically personalized on the fly for each borrower.

Top of Mind's creative content has earned recognition in multiple internationally renowned award programs, including the AVA Digital Awards, the Telly Awards and the Hermes Creative Awards. To learn more about Surefire Creative, visit https://www.topofmind.com/surefire-creative/.

"Top of Mind's reputation for award-winning content that drives customer engagement has created a widespread demand for access to our collateral library," said Top of Mind Chief Operating Officer Erik Enright. "Whether you're an enterprise lender or running a small team, Surefire Creative is the tool you need to access highly personalized, highly scalable campaigns that will help you grow your business."

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

Related link: https://www.topofmind.com/

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Advertising and Marketing, Business, Free News Articles, Product Launches, Software

Top of Mind launches ‘Retention Center’ to help loan originators foster customer loyalty

ATLANTA, Ga. -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced it has launched the Surefire CRM Retention Center to help loan originators (LOs) foster loyalty among their clients.

The Retention Center is an online retention gift store that enables loan originators (LOs) to curate a gift-receiving experience for clients in lieu of or in addition to corporate-level client retention initiatives. Within the Retention Center, LOs can build automated retention gift campaigns based on rules such as loan type (refinance or purchase), loan amount and occasion. Once a retention gift campaign has been activated, Top of Mind dynamically customizes, professionally packages and ships the retention gift to its recipient. Retention Center gift options include bamboo cutting boards, premium whole-bean coffee, a self-inking address stamper and dynamic birthday cards.

"There are innumerable studies that illustrate how customer retention is a critical component of company growth. Retaining customers is less expensive than acquiring new ones, and loyal customers are more likely to spend more and refer family and friends," said Top of Mind Chief Revenue Officer Nick Belenky. "We launched the Retention Center to help lenders strengthen borrower repeat business with unique gifting opportunities that make clients feel valued and help originators stay 'top of mind.'"

Top of Mind's Surefire CRM is the most-used CRM and marketing platform in the mortgage industry. Mortgage professionals of all stripes - including retail, wholesale, consumer direct and bank lenders - strengthen referral partnerships and deepen their emotional connections with borrowers to cultivate clients for life.

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's Surefire CRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

Related link: https://www.topofmind.com/

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Advertising and Marketing, Awards and Honors, Business, Free News Articles

Mortgage Bankers Association Honors Top of Mind’s David Orsini as a 2021 Tech All-Star for Pioneering Advancements in Mortgage Marketing Technology

ATLANTA, Ga. -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced Chief Product Officer David Orsini has been named a 2021 Tech All-Star by the Mortgage Bankers Association (MBA).

Orsini was recognized for blazing the trail for mortgage marketing innovation by leading the development of Surefire CRM, the first CRM and marketing automation platform built specifically for the mortgage industry. In defining what a mortgage CRM and marketing automation platform should be, Orsini cemented innumerable innovative "firsts" as table-stakes capabilities. Notably, Orsini enabled Surefire as the first CRM to integrate with mortgage loan origination systems, enabling automation of in-process communication between loan officers and borrowers. Additionally, Orsini led Surefire as the first CRM to automate essential mortgage marketing compliance capabilities.

"From the beginning, David has had a knack for getting to the root of lender issues," said Top of Mind CEO Bill Hayes. "His vision and unique skill for transforming mortgage lenders' pain points into technology solutions have established Surefire as the gold standard for mortgage marketing. I cannot think of anyone more deserving of this honor."

Orsini also spearheaded bringing Top of Mind's Client for Life workflow to market. Client for Life is an automated workflow that carefully curates an award-winning mix of interactive emails, direct mail marketing, personalized voicemail recordings and dynamic text messaging to a borrower five years after closing. This loyalty-building workflow includes Power Calls, a feature that allows users to automate client and prospect telephone follow-up, and Power Messaging, a feature that keeps everyone on the same page with in-process updates delivered through text message.

"It has been a pleasure to develop groundbreaking technology and grow professionally within Top of Mind," said Orsini. "I'm both deeply humbled and re-energized by receiving this meaningful industry recognition. I look forward to continuing to innovate and to contribute to a maturing mortgage technology ecosystem."

For 20 years, the MBA has recognized outstanding mortgage technology leaders with the Tech All-Star Award program. 2021 Tech All-Star winners will be recognized at the MBA Spring Conference, April 20-22.

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's Surefire CRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals can effortlessly maintain and deepen their emotional connections with clients.

@mortgagecrm #digitalmortgage #MBASPRING21 @mortgagebankersassociation

Related link: https://www.topofmind.com/

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Advertising and Marketing, Business, Free News Articles

Top of Mind Welcomes Former MonitorBase Chief Revenue Officer and Mortgage Industry Veteran Rick Webster as VP of Client Strategy

ATLANTA, Ga. -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, announced it has added mortgage and marketing expert Rick Webster as VP of client strategy. In this role, Webster will serve as the firm's client-facing liaison, leveraging martech best practices, out-of-the-box automation and digital marketing expertise to ensure Surefire CRM users achieve their goals.

As the leader of Top of Mind's Blueprints for Success initiative, Webster will collaborate with the firm's sales and account management teams to help users maximize Surefire CRM capabilities. In addition to identifying and driving Top of Mind best practices, Webster will leverage both his fintech experience at MonitorBase and considerable insider knowledge of marketing and funnel strategies to guide mortgage lender success.

"Rick Webster's rare combination of marketing, technology and mortgage business experience make him an exceptionally valuable evangelist for the Surefire CRM platform and a proven resource for helping mortgage lenders realize topflight marketing outcomes," said Top of Mind CEO Bill Hayes. "With his expertise in mortgage marketing and successful background in digital advertising, Rick will be a strategic asset to advancing our clients' marketing objectives."

In addition to Webster's previous role as chief revenue officer of MonitorBase, a SaaS B2B fintech platform utilizing AI and big data to enhance predictability, marketing and customer retention for banks, realtors and mortgage lenders, his career achievements span the mortgage, marketing and technology industries, including serving as vice president at Doorway Home Loans and mortgage-related roles at Merrill Lynch and E*TRADE. Most recently, Webster was at the helm of PierBase as an advisor to early-stage SaaS startups providing revenue-generating growth strategies. He is a frequent speaker at industry conferences and events, including HousingWire's engage.marketing.

"I'm extremely honored to join the team at Top of Mind," said Webster. "I look forward to evangelizing the power of the Surefire platform and helping our clients drive deeper outcomes using our technology."

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals can effortlessly maintain and deepen their emotional connections with clients.

@mortgagecrm #marketingautomation #mortgagemarketing #digitalmortgage

Related link: https://www.topofmind.com/

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Advertising and Marketing, Business, Free News Articles, Software

Top of Mind Debuts Bidirectional Connection Between Its Surefire Automated Mortgage Marketing Platform and Salesforce CRM

ATLANTA, Ga. -- Top of Mind Networks (Top of Mind) today announced the debut of a bidirectional data connection between Surefire, the number-one platform for automated mortgage marketing, and Salesforce, the world's most popular enterprise CRM. The connection gives mortgage lenders unprecedented choice and control over the way information is shared between their enterprise CRM and mortgage marketing technologies.

Salesforce is not required to reap the benefits of Surefire, which offers native CRM capabilities. However, Top of Mind's tie-in with Salesforce Lightning Connect helps banks, credit unions and independent mortgage companies that have already invested in Salesforce maximize the effectiveness of their marketing programs by playing to the unique strengths of each platform.

"For an enterprise-class lender, there's no better CRM than Salesforce - and there's no better mortgage marketing automation tool than Surefire," said Top of Mind Chief Operating Officer and Chief Technology Officer Erik Enright. "We've made it easy for lenders to leverage the best of both systems and tailor the experience to the exact way they do business."

Top of Mind's connection with Salesforce comes pre-configured with default mapping to Salesforce data fields, making it easy to use out of the box. By adjusting a few simple toggles, lenders can specify exactly what data should be shared between systems, which direction the data should flow and when it should be pushed. For instance, lenders may wish to share just leads and contacts, or they may choose to share tasks, events, emails, and phone call records. Records can be shared as they are created, or they can be shared every time they're updated. Lenders can even create and share custom data fields.

"We built this connection to give mortgage lenders choice and control over the way Salesforce and Surefire work together - without the need to hire a six-figure developer or consultant," said Enright. "Whether loan originators log into both systems or only use one system of record, the data flow can be adjusted to suit."

Lenders that use Salesforce Sales Cloud to manage leads and customers can turn on Top of Mind's marketing automation workflows to engage contacts with dynamic content designed to win new business, earn repeat business and deserve referral business. If a company prefers to build its customer journeys with Salesforce Marketing Cloud instead of Surefire, it can still make its marketing automation more impactful with Top of Mind's award-winning content. And whether a lender uses Salesforce Sales Cloud, Salesforce Marketing Cloud, or both, its marketing program can be greatly enhanced by the application of Top of Mind's Blueprints for Success, a set of mortgage marketing best practices informed by the team's more than 450 years of mortgage industry experience.

For more information about Top of Mind's connection with Salesforce, request a demo.

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks ( https://www.topofmind.com ) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals can effortlessly maintain and deepen their emotional connections with clients.

@mortgagecrm @salesforce #marketingautomation #mortgagemarketing #digitalmortgage

Related link: https://www.topofmind.com/

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Advertising and Marketing, Alliances and Partnerships, Business, Free News Articles, Software

Top of Mind’s Surefire CRM Integrates with LendingPad LOS to Streamline Communication Throughout the Loan Origination Process

ATLANTA, Ga. -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced an integration between its Surefire CRM and the LendingPad(r) suite of loan origination solutions (LOS).

The direct API connection enables real-time sharing of contact records and loan milestones between LendingPad and Surefire CRM, which in turn allows lenders to automate the delivery of personalized communication that enhances the loan applicant experience and keeps deals moving forward. For instance, originators can use Surefire CRM to dynamically generate and deploy interactive content that walks first-time homebuyers through what to expect during the loan process. The system can automatically "nudge" applicants who need to submit documents to complete their loan applications. And once an application is complete, Surefire CRM keeps all stakeholders up to date on the loan's status at every stage in the origination process, eliminating the need for borrowers and loan originators to play phone tag.

"We've been hearing from more lenders as well as independent mortgage brokers that LendingPad has become their LOS of choice thanks to its quick speed-to-value and smooth URLA execution," said Top of Mind CEO Bill Hayes. "We have responded swiftly to that market demand with a seamless integration that lets lenders combine the agility and efficiency of LendingPad with the power of industry-leading marketing automation tools and dynamic content from Surefire CRM."

LendingPad offers a full suite of cloud-based LOS solutions for mortgage brokers, independent mortgage companies, banks and credit unions with fast implementation and flexible pricing that scales to teams of any size, from just a few users to enterprise institutions. Each edition of the LendingPad LOS fully supports the redesigned Uniform Residential Loan Application (URLA) and is Mortgage Industry Standards Maintenance Organization (MISMO) v3.4 compliant.

"LendingPad is an agile, modern LOS with a commitment to serving mortgage lenders - and helping them compete - woven into our DNA," said LendingPad Managing Director Wes Yuan. "Our integration with Top of Mind's Surefire CRM delivers on that commitment by enabling originators to stay engaged with borrowers throughout the loan process in a way that's both personal and efficient."

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks ( https://www.topofmind.com ) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals can effortlessly maintain and deepen their emotional connections with clients.

About LendingPad:

LendingPad Corp ( https://www.lendingpad.com ) provides a complete suite of loan origination solutions for banks, brokers, and institutions via its LendingPad LOS product line. LendingPad is designed to streamline operations, strengthen communication, and reduce costs in mortgage lending. The cloud-based solutions include end-to-end features such as point-of-sale, document management and loan fulfillment. LendingPad is a winner of the 2021 HousingWire Tech100 award and one of the Top 10 Mortgage Solution Providers by Banking CIO magazine. The platform is endorsed by the National Association of Mortgage Brokers (NAMB) and the Association of Independent Mortgage Experts (AIME) and is a premier member of the Mortgage Bankers Association (MBA).

@mortgagecrm @LendingPad #marketingautomation #mortgagemarketing #digitalmortgage

Related link: https://www.topofmind.com/

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Alliances and Partnerships, Business, Free News Articles, Real Estate

Top of Mind Partners with MBS Highway to Make Real Estate Report Cards Available Through Surefire CRM

ATLANTA, Ga. -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has partnered with MBS Highway to distribute Real Estate Report Cards through Top of Mind's award-winning Surefire CRM.

MBS Highway's Real Estate Report Card is a single-page dashboard that provides homebuyers a high-level overview of a home's value couched within the context of neighborhood real estate data. Designed to position mortgage lenders and their real estate agent partners as market experts, Real Estate Report Cards include graphs depicting a property's historical and forecasted appreciation, affordability index and current neighborhood inventory. Real Estate Report Cards can be co-branded with real estate agents to strengthen referral partnerships.

Top of Mind's integration with MBS Highway enables lenders to generate and distribute Real Estate Report Cards from Surefire CRM, facilitating their seamless deployment via email or text in tandem with Surefire CRM's award-winning marketing campaigns and automated workflows.

"We are very pleased to announce the integration of MBS Highway with Top of Mind," said MBS Highway Founder and CEO Barry Habib. "This will make it even easier for our mutual clients to maximize the benefits of these two powerful tools, especially during the changing market."

"Loan officers are always looking for ways to help borrowers make better-informed buying decisions and integrating Real Estate Report Cards within Surefire makes that possible at scale," said Top of Mind Chief Revenue Officer Nick Belenky. "We're proud to partner with MBS Highway to deliver a world-class, omnichannel marketing experience for our mutual customers."

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals can effortlessly maintain and deepen their emotional connections with clients.

About MBS Highway:

MBS Highway is a Holmdel, New Jersey-based mortgage intelligence and sales effectiveness platform that enables mortgage industry professionals to interpret, forecast, and leverage activity in the mortgage markets to drive value to potential homebuyers. MBS Highway offers exclusive information that mortgage professionals can rely on for ultimate relevance, speed, and precision. The Company aims to deliver products that enhance the value mortgage professionals can provide to existing and prospective customers, increasing their topline revenue and overall customer experience. For more information, visit www.mbshighway.com.

@mortgagecrm @MBSHighway #marketingautomation #mortgagemarketing #digitalmortgage

Related link: https://www.topofmind.com/

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Business, Free News Articles, Product Launches, Software

Top of Mind’s Power Video Helps Loan Originators Build Personal Connections with Clients, Prospects and Referral Partners – in Seconds

ATLANTA, Ga. -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced the launch of Power Video, a new toolset within Surefire CRM that makes it easy to record and send videos to clients, prospects and referral partners at scale.

Loan originators (LOs) do not need any special software to use Power Video; instead, they can record videos directly within Surefire CRM or upload videos from any mobile device. Lenders can send video content to clients and referral partners via email or text message on a one-off basis or as part of an automated, targeted marketing workflow.

"You can't always talk to your customers face-to-face, but that doesn't mean you can't make a connection that's both personal and powerful," said Top of Mind Executive Vice President of Sales Nick Belenky. "We built Power Video to make it easy for lenders to manage video communication at scale, whether they have one LO or ten thousand LOs."

Frontline originators don't even have to log in to Surefire CRM to benefit from Power Video. Explains Belenky, "Let's say a lender wants to send a video birthday greeting to every past client. With Power Video, the marketing manager can send the entire origination team a script with a link to record their birthday greeting - all via text message. The system automatically uploads each LO's video clip to the right folder in the Surefire content library, and then the workflow is ready to deploy in a centralized fashion."

Power Video offers lenders scalability and built-in compliance controls that are not available in other mortgage video solutions. Every Power Video automatically becomes part of the lender's audit file in Surefire, making it easy to respond to records requests in the event of a compliance audit.

For more information, visit https://www.topofmind.com/power-video/.

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals can effortlessly maintain and deepen their emotional connections with clients.

@mortgagecrm #marketingautomation #mortgagemarketing #digitalmortgage #PowerVideo #SurefireCRM

Related link: https://www.topofmind.com/

This news story was published by the Neotrope® News Network - all rights reserved.