Dateline: Tue, 07 Feb 2006
freeNewsArticles Story Summary: “SAN FRANCISCO, CA – Feb. 7 (SEND2PRESS NEWSWIRE) — The Webster Hill Photography Agency is going toe to toe with Bridezilla. Their secret weapon? The word ‘NO.’ Meet Natalie Sousa. After nearly 10 years as a professional wedding photographer, Sousa founded Webster Hill. The photo agency specializes in matching clients to qualified photographers through a comprehensive screening process.”
A R T I C L E:
SAN FRANCISCO, CA (SEND2PRESS NEWSWIRE) — The Webster Hill Photography Agency (www.websterhill.com) is going toe to toe with Bridezilla. Their secret weapon? The word “NO.” Meet Natalie Sousa. After nearly 10 years as a professional wedding photographer, Sousa founded Webster Hill. The photo agency specializes in matching clients to qualified photographers through a comprehensive screening process.
Google the phrase “San Francisco wedding photography” and you will be overwhelmed by the number of ads competing for your attention. Triple the number produced from a search for “Bay area bicycles shops,” and 15 times more than a search for “San Francisco Mexican Restaurants.” Last year in the Bay area, 150,000 bicycles were sold, an estimated 4 million people ate at a Mexican restaurant, but only 50,000 people got married. That adds up to a lot of wedding vendors competing for a relatively small pie. With so much competition, you would think that saying no to a customer is the last thing on a business owner’s mind.
“It’s not like we’re rejecting clients,” laughs Sousa, “In a few rare cases I have let a client know that we were not a good match for them. They weren’t Bridezillas, they just had a different expectation than what I thought we could offer. I always want people to be thrilled with our work.”
A poster of a cartoon reptile wearing a wedding veil, beneath the word “RELAX,” decorates Sousa’s office wall. She earnestly defends brides against the bad reputation they have received. “Bridezilla is a fantasy created by the industry itself. Vendors put a lot of pressure on brides, and sell the idea that any little mistake a bride makes will ruin their whole day. It’s not very nice.” When pressed to reveal a juicy story about a nightmare client, Sousa resists with a smile. “Bridezilla happens because vendors promise things they can’t deliver. By being completely honest and humble about what you can do, you never end up with a horrible client. That’s why we’re comfortable offering a guarantee.”
Webster Hill promotes itself as the only wedding photography agency with an actual money-back guarantee. Wouldn’t this attract a fire-breathing client? “Not at all,” says Sousa, “We only work with nice, decent clients and nice, decent photographers. The guarantee keeps us honest and it reminds us to do everything we can to make the client happy. No one has ever taken advantage of it.”
For more information visit www.websterhill.com
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• Story Title: Local Business Banishes Bridezilla
• REFERENCE KEYWORDS/TERMS: , , , , Brides and Weddings, , , .
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