Dateline: Arcata, California (ARCATA, Calif.) | Mon, 10 Oct 2011
freeNewsArticles Story Summary: “First launched in 2002, Jessicurl was developed to provide people with all types of naturally curly hair – textured, wavy, kinky, fine or coarse – with the confidence to embrace their curls. And, after nearly 10 years of growth and development, it’s time for a fresh new look and feel.”
A R T I C L E:
First launched in 2002, Jessicurl was developed to provide people with all types of naturally curly hair – textured, wavy, kinky, fine or coarse – with the confidence to embrace their curls. And, after nearly 10 years of growth and development, it’s time for a fresh new look and feel.
“Our rebranding better represents our strong identity in the marketplace,” says Jessica McGuinty, owner, Jessicurl. “Our products are clean, fun and energetic and we want our new image to reflect that.”
Jessicurl is all about providing people with curly hair of all types with high-quality hair products that will instill confidence.
“For the longest time I thought I had straight hair,” explains one Jessicurl product user. “However, one day I learned that I actually had wavy hair and that I could save a lot of time on blow drying and using a flat iron. I tried Jessicurl products and quickly discovered a freedom that I had no idea existed. I now save about 40 minutes per day on my hair and I have discovered what it means to embrace my natural curls; it’s so freeing.”
McGuinty adds that, “These curly hair products are not just about making curly hair look good, they are about embracing a lifestyle.”
About Jessicurl:
Jessicurl offers cleansing, conditioning and styling products. None of its products are tested on animals; they are cruelty-free and vegan. Each ingredient in every Jessicurl product promises to have a positive effect on hair – there are no fillers such as sulfates or silicones. Jessicurl stands on the premise that when it comes to ingredients – less is more.
Jessicurl recognizes that everyone is unique. Everyone has a different hair type, texture and curl patterns. However, the common denominator is that everyone has a desire to have naturally beautiful curls and quality products to use on them.
The company’s motto: “You have the right to remain curly.”
Jessicurl products are available in stores all over the world. For more information, visit: www.jessicurl.com .
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Copyright © 2011 by Jessicurl LLC and Send2Press® Newswire, a service of Neotrope® – all rights reserved. Information believed accurate but not guaranteed. Sourced on: freeNewsArticles.com.
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• Story Title: Jessicurl Announces Branding Relaunch to Visually Represent the Curly Hair Lifestyle
• REFERENCE KEYWORDS/TERMS: Jessica McGuinty, Arcata, California, curly hair products, Beauty Products, Business, Advertising, ARCATA, Calif..
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