Dateline: Wed, 13 May 2009
freeNewsArticles Story Summary: “NEW YORK, N.Y., May 13 (SEND2PRESS NEWSWIRE) — The Lab of Denim USA and Whispering Smith have entered into a new venture partnership company called Whispering Smith / The Lab of Denim USA. The new company will be headed by Whispering Smith CEO Brian King. The Lab of Denim founder and designer Anthony Frym will head up all aspects of design for this new premium denim business.”
A R T I C L E:
NEW YORK, N.Y., May 13 (SEND2PRESS NEWSWIRE) — The Lab of Denim USA and Whispering Smith have entered into a new venture partnership company called Whispering Smith / The Lab of Denim USA. The new company will be headed by Whispering Smith CEO Brian King. The Lab of Denim founder and designer Anthony Frym will head up all aspects of design for this new premium denim business.
The new company will comprise three brands: The Lab of Denim/Limited Edition (price points ranging from $80 – $130), West Coast (prices points ranging from $60 – $100), and New London (price points ranging from $50 – $80). Product will begin shipping in July and will include nationwide department stores and independents boutique, including Downtown Locker room, Doctor Denim, and Man Alive, among others.In addition, the company has taken 100 percent ownership of its manufacturing facility in China. According to King, this gives Lab of Denim strategic advantages in this premium niche market.
Says King: “In Whispering Smith, The Lab of Denim has found an ideal synergy with a well established and financed partner, who will facilitate full support of the sales, distribution, and logistical functions.”
Designer and co-owner Frym says the emphasis of his denim range is in the details. He is not afraid to experiment with different washes and finishes and the final results are truly unique. Smart wooden hanging labels come with certain styles of jeans, while others are sold with tags which contain downloadable MP3 files!
Frym, who has been designing denim for more than 20 years and who says his first pair of jeans were “Lee Cooper,” says denim is a “live item” which the world will never stop wearing or wanting.
The Lab of Denim “boutique” style showroom is located in Manhattan at 241 West 37th Street, and provides a glimpse not only at the one of a kind denim products, but also at the creative mind of its founder.
For further information, please visit www.thelabofdenimusa.com.
For sales, please contact bking@whisperingsmith.com.
Media Contacts:
Contact: Rob Goldstone or David Wilson
Oui 2 Public Relations, 212 541 5698.
All trademarks and service marks are the property of the respective parties.
###
Copyright © 2009 by Whispering Smith and The Lab of Denim USA and Send2Press® Newswire, a service of Neotrope® – all rights reserved. Information believed accurate but not guaranteed. Sourced on: freeNewsArticles.com.
• Story Title: International Fashion Company Partners with Cutting-Edge Denim Design House: Whispering Smith and Lab of Denim Announce New Venture
• REFERENCE KEYWORDS/TERMS: denim clothing company, , , Whispering Smith, Fashion, , , .
IMPORTANT NOTICE: some content which is considered “old” or “archival” may reference an event which has already occurred; some content possibly considered “advertorial” may also reference a promotion or time-limited/sensitive offering, and in all of these instances certain material may no longer be valid. For notably stale content, you should directly contact the company/person mentioned in the text (Whispering Smith and The Lab of Denim USA); this site cannot assist you with information about products/services mentioned in the news article, nor handle any complaints or other issues related to any person/company mentioned or promoted in the above text. Information believed accurate but not guaranteed as of original date of story [Wed, 13 May 2009 13:13:12 GMT].
USE THIS CONTENT FOR FREE: To use this content in your newspaper, broadcast outlet, news portal, blog/ezine or similar, free of cost, CLICK HERE to learn how.