Advertising and Marketing, Business, Free News Articles

FormFree Returns as Anchor Sponsor of NEXTWINTER20 Women’s Executive Mortgage Summit

ATHENS, Ga. -- FormFree® today announced its anchor sponsorship of NEXT's upcoming event, #NEXTWINTER20, being held February 23-25 at the Ritz Carlton in Dallas.

On Monday, February 24, FormFree's Cindy Snow will join Housing Finance Strategies President Faith Schwartz and Quicken Loans VP of Public Policy Nicole Booth for a morning session titled "DC Update: Housing Policy in an Election Year." Snow, who serves as FormFree's product and integrations lead, will help attendees interpret pending legislation and other public policy developments through a technology lens.

Later Monday afternoon, FormFree Director of Partner Relationships Christy Moss will moderate "Growing through Partnerships," a panel that examines how lenders can leverage business-to-business partnerships to grow revenue. Speakers include Tawn Kelley, president of Taylor Morrison Home Funding, and Daniela Bigali, SVP of sales and marketing for Homestead Funding.

On Tuesday, FormFree will take the stage to demo the latest capabilities of its Passport all-in-one verification service as part of a technology showcase that includes Agent Find, DocMagic, Ellie Mae, EXOS Technologies, Global DMS, MCT Capital Trading, Mortgage Cadence, ReverseVision, Roostify and Snapdocs.

"FormFree made the decision to become a premier sponsor of NEXT mortgage events last year, and we have never looked back," said FormFree Founder and CEO Brent Chandler. "Since launching in 2018, NEXT has quickly become one of the most relevant and value-adding event series in the mortgage industry. The thoughtful content, intimate environment and careful curation of attendees attracts the highest level of senior executive and decision makers."

NEXT hosts lender-centric events three times each year. Its flagship winter and summer events deliver experience-based intel on topics relevant to today's top mortgage executives. NEXTDC, held in the fall and produced in partnership with Housing Finance Strategies, focuses on housing policy and fintech.

For more information or to register for #NEXTWINTER20, visit

About FormFree®

FormFree® is a market-leading fintech company whose revolutionary products AccountChek® and Passport(tm) are changing the credit decisioning landscape and encouraging lenders nationwide to incorporate a more holistic view of each borrower's financial DNA. To date, thousands of U.S. lenders and brokers have ordered millions of FormFree's patented verification reports representing over a trillion dollars in loan verifications. FormFree delights borrowers and lenders with a paperless experience, reduces origination timelines by up to 20 days and offers automated analysis and standardized delivery to lenders and investors using a secure ReIssueKey(tm). A HousingWire TECH100(tm) company for four consecutive years, FormFree is based in Athens, Georgia.

For more information, visit follow FormFree on LinkedIn.

Twitter: @RealFormFree #NEXTWINTER20

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Advertising and Marketing, Business, Free News Articles, Product Launches, Software

Aclaró A.I. Announces Artificial Intelligence Platforms: SAM Sales and SAM Service – Helping Dealers Increase Sales and Lower Marketing Costs

CHICAGO, Ill. -- Aclaró AI, the game-changing Fintech built on sophisticated artificial intelligence technology, recently announced SAM (Sales AI multiplier) Sales and SAM Service products for its dealers and retail partners. These new tools let Aclaró A.I. dealer clients better retain customers, increase service revenue, and maximize sales. These tools are yet another example of how Aclaró A.I. has removed many of the key frictions and obstacles of applying Artificial Intelligence within the retail industry.

"SAM Sales and SAM Service represent the next step in helping our clients maximize sales opportunities with buyers at a lower cost of acquisition," said Aclaró A.I. CEO Carlos Galarce. "We are tremendously excited that SAM Sales and SAM Service let our clients leverage the power of artificial intelligence to sell, retain, and increase satisfaction of their customers. The initial installs are focused on the CDK DMS with fully integrated DMS installations including Fortellis completed in under 48 hours. Dealers can expect positive ROI within 30 days of installation."

"We and 20 group partners have been tracking Aclaró A.I.'s products and disruptive technology progress and I am extremely impressed by their AI applications and the ease of use of their technology, including DMS data and workflow integration using their GCP2 platform which Pohanka has in place with other applications. Their ability to implement new AI Engines and their know-how of the DMS data models and how to co-exist with the dealer workflow make us incredibly confident that their product set will positively affect the bottom line of Pohanka and that of any dealer who installs the Aclaró A.I. suite of products and disruptive technology solutions. Being up and running in 48 hours and delivering ROI in under 30 days is proof of the technology," said Andrew Carrington, CTO of Pohanka Automotive Group.

SAM Sales and SAM Service: Increasing Dealership Profitability...That Much Easier

SAM Sales and SAM Service is part of Aclaró A.I.'s state-of-the-art Artificial Intelligence platform which enables its clients to quickly deploy sophisticated risk management strategies. In turn, Aclaró A.I. clients can mitigate their risk, close more deals, optimize revenue, and increase return on investment.

SAM works by providing advanced AI computing power trained in retail automotive. Sophisticated automation lets you drastically reduce time-consuming manual processes required to analyze and predict customer demand and the inventory necessary to fill such demand. Intelligent marketing and sales programs can be implemented in mere seconds, putting the power of "Know Your Customer" at the fingertips of your Sales workforce. SAM Service has AI engines built-in to predict Defectors and help create programs to reduce defection and convert back to happy Customers.

SAM Service also lets Aclaró A.I. clients obtain more information about each service customer, offering personalized and attractive products to customers waiting in the service area. Ultimately, SAM Sales and SAM Service help Aclaró A.I. clients be more profitable while achieving stellar customer service ranking and increasing service revenue/ROI.

NADA/ATD Conference

The Aclaró A.I. team will be at the upcoming National Automobile Dealers Association ("NADA") Show in Las Vegas. From February 14 through February 17, the NADA Show brings dealers, industry leaders, manufacturers, exhibitors, and other key players together to learn about the latest tools and industry trends. If you would like to learn more about Aclaró A.I. and how it is disrupting the retail ecosystem, feel free to visit their booth at 516 Westgate Hall at the NADA/ATD Show. More information:

About Aclaró A.I.

Aclaró A.I. is a technology company that builds customer-centric software for franchised dealerships. Through cutting-edge artificial intelligence technology, Aclaró A.I. customers can grow their auto and service sales, mitigate their customer attrition risk, and obtain higher return on investment. Visit Aclaró AI's website for more information about how Aclaró A.I. can help your auto dealership too. Learn more:

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Advertising and Marketing, Alliances and Partnerships, Business, Construction and Building, Economic Development, Free News Articles

Community Identity: Stemming the Tide of Homogenization through Custom Design

EVESHAM, N.J. -- Drive down almost any suburban highway, and you will be greeted by a sea of sameness. McDonald's, Dunkin Donuts, Wells Fargo, Target, etc. You could be anywhere. But soon, when you drive into or fly over Evesham Township, however, you will be greeted by an embodiment of the township seal. Catalyst Experiential and Evesham Township worked together on the design, which fulfills a township goal to have a unique Landmark letting you know that you are entering Evesham.

Pete Henry, lead designer for Catalyst, noted, "We started playing with the concept of the town seal, and really fell in love with the idea of creating a physical manifestation of the seal. We started to envision the township seal as something that would identify the township even if you were flying over or looking at the satellite view in Google Earth."

This concept led to a triangular Landmark that sits atop a 4,200-square-foot reflecting pool, surrounded by an 88-foot-wide circle with the township name and location. The Landmark features visual communications technology on two sides, and a smaller version of the community seal on the third. A transparent dome sits atop the structure, and will feature subtle lighting that changes based upon the barometric pressure. Vibrant landscaping with over 17,000 plants, including evergreen trees, shrubbery, and flowers, will enhance the experience.

The new Landmark will replace an obsolete gas and service station that has been a well-known community eyesore. Leah Furey-Brueder, Township Planner for Evesham, related, "As we've looked at redevelopment over the past several years, that service station has crossed our mind on several occasions. Sitting at the entrance to Evesham Township, it's the first thing people see when they enter. The reason we never did a redevelopment or rehabilitation designation for the site is that, when you look at that site, we couldn't figure out what we could do with it."

"This project was ideal for Catalyst," explained Amanda Toton, VP of Development, Catalyst Experiential. "Our installations are unique in that we can design something for almost any space, enabling us to revitalize land by replacing an existing use with something more desirable to the community."

The property is less than an acre, which is too small for most modern uses. And, it has a triangular shape and a lot of frontage on the roadway. Leah notes that, "Essentially, it was suited to an old-style gas station and little else." So, when Catalyst Experiential approached to discuss transforming the parcel with a community Landmark, complete with abundant landscaping and water feature, Leah was willing to listen.

Rain runoff will supply the reflection pool, as well as be the primary source of irrigation for the landscaping. The township will have access to the two digital displays to share community information as well as emergency alerts. The new plan also eliminates two curb cuts, increasing safety by reducing traffic that might otherwise be entering the busy roadway.

The new Landmark will fulfill many elements that Evesham had specifically outlined in its 2020 Vision Plan, including conserving open space, preserving natural resources, and promoting public health and safety.

Leah commented on the productive partnership with Catalyst, "Their initial plan met many elements of our vision plan. And, when we asked whether they could provide some additional benefits, they did." For instance, the township recommended sidewalks, and Catalyst agreed to install as part of the plan. And, the township also inquired about solar panels to help power the displays, and Catalyst is developing plans for how to incorporate.

The Landmark was approved on at a zoning board meeting on January 27 that was attended by several community members who expressed enthusiasm for the project. Leighanne Ratcliffe, of Greenhill Court, summed up the view of many in attendance, "I'm proud to live here, and having something that beautiful, and with the landscaping-it's a win for the community."

Learn more at:

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Caption: The Evesham Landmark is a larger than life town seal.

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Advertising and Marketing, Business, Free News Articles, Software

Loan Officers Executing Automated Marketing Campaigns Close Twice the Deals, Earn Double the Revenue, Top of Mind Finds

ATLANTA, Ga. -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today released data revealing that loan officers (LOs) who utilize automated lead, prospect and nurture campaigns on average see double the number of closed loans and revenue production.

Top of Mind calculations derive from fourth quarter 2019 user behavior and productivity data for individual loan officers at its top 25 percent revenue generating lender clients. Automated marketing campaigns were highly correlated with improved LO performance when outbound marketing campaigns preceded the receipt of a loan application.

In the analysis, LOs leveraging Surefire's automated marketing campaigns closed an average of twice as many loans and produced twice the revenue, in contrast with LOs who did not engage prospects with automated marketing campaigns.

As reported by STRATMOR Group, Top of Mind's flagship CRM and marketing automation platform Surefire is deployed by 74 percent of lenders using similar solutions, making its users' behaviors a best practice indicator for improving LO performance and revenue generation, such as engaging leads with automatically executed, targeted marketing campaigns.

"The most profound insight from our data analysis is that using Surefire not only works as expected, but has the very real ability to substantially lift average closed loan volume and revenue produced by every loan officer," said Top of Mind CEO Bill Hayes. "Even at the simplest macro scale, this is meaningful evidence that using automated marketing campaigns succeeds as a best practice."

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks ( has grown from a bootstrapped post-close, follow-up solution into the leading CRM/marketing automation firm in the mortgage industry. Their Surefire platform is widely regarded as the gold standard in enterprise CRM, automating best practice throughout a borrower's prospect-to-repeat-customer lifecycle.

Twitter: @mortgagecrm

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Advertising and Marketing, Awards and Honors, Business, Free News Articles

AdEdge Digital Marketing named Best Pay-Per-Click Agency

WESTPORT, Conn. -- The Best of Small Business Awards recently named AdEdge Digital Marketing the nation's "Best Pay-Per-Click Agency" in 2019, recognizing the company for its focus on best practices in digital marketing, performance optimization, cost efficiency, lead generation and return on investment.

The Best of Small Business Awards is a prestigious honor that recognizes and celebrates the best small- to mid-sized business visionaries. The awards are presented by the Small Business Expo, the country's largest and most attended business-to-business conference, trade show and networking event.

"Thank you to the Best of Small Business Awards for naming AdEdge Digital Marketing the nation's Top Pay-Per-Click (PPC) Agency in 2019," said Anthony LoFrisco, Jr., managing director at AdEdge. "We appreciate the recognition of our excellence in digital marketing strategy and management. All the thanks goes to our operations team for their selfless and tenacious pursuit of new technologies, application of best practices and performance optimization."

The Best Pay-Per-Click Agency award recognizes AdEdge's expertise in banner advertising, paid search and social advertising, among other Pay-Per-Click tactics. Banner ads act like digital billboards in their ability to build recognition, trust and preference for brands, products and services. Unlike traditional media, banner ads are highly targetable, they facilitate website visits and performance is immediately measurable. Banner ads can be targeted based on age, gender, income, location, search history, even email. As a Pay-Per-Click tactic, advertisers pay only when targeted prospects click on ads and visit the company's website or landing page.

AdEdge is no stranger to winning awards. Incorporated in 2007, the company has a long history of recognition for its excellence in digital marketing. In 2018, AdEdge was awarded third place for national Best Small Agency from US Search Awards. In 2016, AdEdge was named a top 7% performer among all Google partner agencies nationwide. In 2015, the company won the Connecticut Better Business Bureau's annual Website Marketing Award. Mr. LoFrisco went on to serve on the board of directors for the Connecticut BBB from 2017 through 2019.

AdEdge Digital Marketing creates and manages custom digital marketing campaigns for clients nationwide. While they serve a wide range of organizations, their focus includes education, finance, law, medicine, real estate, industrial, trade, non-profit and marine industries. AdEdge expertise includes Search Engine Marketing (SEM), Search Engine Optimization (SEO), banner advertising, social media marketing, online directory optimization, reputation management and digital marketing performance analytics.

For more information, visit

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Advertising and Marketing, Business, Free News Articles

Depth Public Relations Names Leslie Colley Vice President of Client Services

ATLANTA, Ga. -- Depth Public Relations (DepthPR), a leading provider of consultative marketing, public relations and reputation management services for the mortgage lending and residential finance industries, today announced its promotion of Leslie Colley to vice president of client services.

Colley, a strategic marketing advisor to digital innovators and professional services experts, has served DepthPR clients since 2009 as a consultant before transitioning to a full-time staff position in 2015. Her tenure has been marked by high-profile achievements on clients' behalf, including her ideation of resonant messaging campaigns to differentiate their solutions. A multiple award-winning copywriter, prior to joining DepthPR Colley delivered strategic planning and project management services at renowned global consulting firm Willis Towers Watson.

"Leslie has been an invaluable asset to our firm from day one and is proof positive that lightning can strike the same spot repeatedly," said DepthPR Founder and President Kerri S. Milam. "When we met Leslie in 2009, she delivered a particular set of high-value skills in SEO, website building and content creation. Soon it became clear that Leslie's talents and personality were a perfect fit for what we were building, and we set about making her an offer she could not refuse."

"There's a point when you cannot help asking yourself whether an employee has the luck of the draw, or whether there's another reason she has represented many of the best-known innovators in our clients' industries. It isn't simply that Leslie has a distinctive skillset, though she's certainly proven a superior thinker and writer. What Leslie brings to the field is the heart of a thoroughbred; she has an unrelenting drive for excellence," Milam added.

Colley holds a master's degree in communication management from the University of Southern California and a bachelor's degree in advanced rhetoric and composition from Georgia State University.

About DepthPR

Depth Public Relations (DepthPR) is a leading provider of consultative marketing, public relations and reputation management services for the mortgage lending and residential finance industries. Since 2006, the firm has represented a clientele of established and emerging brands serving mortgage lenders, real estate professionals and appraisers. DepthPR is committed to serving the cause of digital innovation and to practicing the pay-it-forward principle alongside The Golden Rule. DepthPR is a member and supporter of the Mortgage Bankers Association, an active participant in The Mortgage Collaborative and a proud annual sponsor of the Arizent Digital Mortgage Conference.

For more information, visit

#DepthPR #MBAIMB20

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Advertising and Marketing, Business, Free News Articles

Allegent FCU steps up to the Reese’s Peanut Butter Cup Challenge, Cranberry Twp., Pennsylvania

WEXFORD, Pa. -- Capturing the buzz of a current Hershey's Reese's Peanut Butter commercial spot - Allegent FCU actually sells Reese's Peanut Butter Cups at a financial institution! The Hershey Company's branded Reese's spot teased the Federal Credit Union into accepting the challenge and partnering with Reese's in fulfilling the commercial spot's thought: that Reese's are "sold literally everywhere business is done, I'm pretty sure you could buy them at a bank."

You can view the spot here:

Mark Bruno, Vice President of Allegent, states, "We love to partner with other successful and grounded companies. We viewed the commercial and said, lets act on it, were all about the buzz."

In another statement, Allegent CEO Angelo Lucatorto adds to the conversation, "We're all about the community, and yes, we are an integral part of the Credit Union industry with deep, financially-sound, responsible roots, but our staff likes a fun-loving challenge as well."

Proceeds from the sales benefit St. Jude Children's Research Hospital.

About Allegent Federal Credit Union:

Allegent Community Federal Credit Union, formerly known as Allegheny Co. (PA) U.S. Government Employees Federal Credit Union, was chartered on March 7, 1935. Since 1935, the credit union has grown to over 14,000 members, many locations, and over 140 million in assets. Their mission is to be a full-service financial institution and to continuously strive to provide their members with an ever-growing range of quality products and services mixed with one-on-one personal attention that everyone deserves, all while maintaining a safe and sound credit union.

For more info visit

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Advertising and Marketing, Business, Free News Articles, Software

Top of Mind Co-founder Sherwood Lawrence Steps into Dual Role as Chief Marketing Officer and Chief Creative Officer

ATLANTA, Ga. -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced Sherwood Lawrence will take on the role of chief marketing officer in addition to his current position as chief creative officer.

Lawrence has held a number of c-suite roles since the founding of Top of Mind in 2003, including oversight of the firm's finance, technology and creative departments. As chief marketing officer, he will align Top of Mind's marketing strategy with the organization's sales and user adoption goals. Lawrence will also continue to serve Surefire clients as Top of Mind's chief creative officer.

"It's humbling to know that we've built the mortgage industry's number-one CRM almost exclusively by letting our clients' successes speak for themselves," said Lawrence. "Yet we've been hearing from our clients, partners and industry friends that it's time for us to be more vocal about the great work we do together.

Since 2003, we've been creating customers for life by combining an intelligent marketing automation platform, a vast creative library of content, and an ever-evolving array of capabilities and integrations to fully engage customers along their entire customer journey," continued Lawrence. "It's my pleasure to take on this new role and share with the market more broadly how Top of Mind and its partners continue to help our clients win every day. You'll be hearing a lot more from us in 2020."

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks ( has grown from a bootstrapped post-close, follow-up solution into the leading CRM/marketing automation firm in the mortgage industry. Their Surefire platform is widely regarded as the gold standard in enterprise CRM, automating best practice throughout a borrower's prospect-to-repeat-customer lifecycle.


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Advertising and Marketing, Business, Entertainment, Free News Articles, Sports and Activities

Officials welcome Lucas Oil Products to family of sponsors at Rock Maple Racing

HAMPSTEAD, N.H. -- Rock Maple Racing, New England's premier sanctioned cross-country racing series, announces the sponsorship signing of Lucas Oil Products, Inc., headquartered in Corona, California.

One of the automotive and performance industry's most respected and widely recognized brands, and one of the fastest growing additive lines in the consumer automotive industry. Lucas Oil's premium line of oils, greases and problem solving additives has helped to firmly establish them as a prominent figure in this marketplace.

"We are more than excited to have such a well known and successful company on board at Rock Maple Racing," series president Tara Saxton said. "They are expanding their marketing reach into more wintertime motorsports activities, and we're honored to represent them here in the east."

As part of this partnership, Lucas Oil has added Rock Maple Racing to their winter lineup on the Lucas Oil 2020 Contingency Schedule.

See the schedule at:

"We'll work to show our teams and fans the advantages of using Lucas Oil products in their own vehicles," Saxton added. "This company manufactures the very best lubricants and additives available anywhere. They are known for their support of racing, and we're honored to join the Lucas Oil family."

Lucas Oil has long been directly involved in the American racing industry through sponsorships and event promotions, at all levels. Seeing a need for better lubricants in this industry, Lucas Oil Products went to work again. The end result is a line of high-performance engine oils and gear oils that are second-to-none in the racing industry.

Rock Maple Racing was originally founded in the winter of 1991-92 as New England's first sanctioning body for snowmobile Snocross competition. The series moved to Cross Country snowmobile racing over the last several seasons under the leadership of Tara Saxton. The series conducts events in Maine, New Hampshire, Vermont and New York from mid-January through late March.

Find the full schedule and more about this premier snowmobile racing series at

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Media Contacts:
Rock Maple Racing
Public Relations & Marketing
Phil Whipple & James Albion
(603) 749-8817

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Advertising and Marketing, Business, Construction and Building, Free News Articles, HVAC Heating and Cooling

Matrix Systems Announces the Launch of Its Redesigned Website

SAN LEANDRO, Calif. -- Matrix Systems announces the launch of its redesigned website. The site has been updated with a new look and feel that incorporates the latest features of online web design, as well as optimizing the site for mobile devices such as phones and tablets. The site now features a simple online contact/quote form that can be conveniently accessed on just about every page of the website.

The site has an all new look and feel with colorful graphics, an easy-to-use menu navigation, and accessible information about all of Matrix Systems goods and services.

"This new design does a better job showing off our Smog Hog and Dust Hog product lines, as well as provide details and ordering information about our exclusive Matrix SP7C detergent specifically developed for Smog Hog electrostatic precipitator systems," says Mark Quinlan, President. "The Matrix SP7C detergent will work in any electrostatic precipitator and we'll ship it anywhere in the country."

The site also provides details about specific equipment needs for air pollution challenges such as commercial cooking exhaust, plastics production, metalworking tasks, and wood and ceramics processes.

Be sure to check out the new Matrix Systems website design at

About Matrix Systems

Matrix Systems provides industrial and commercial air filtration system solutions and commercial cooking exhaust systems for Northern California and Northern Nevada from our sales offices in San Leandro, CA and Grass Valley, CA and our service facility in San Leandro, CA. We are the exclusive representative for United Air Specialists, Inc., SMOG HOG mist filtration, DUST HOG dust filtration and PSG commercial kitchen exhaust filtration products. Matrix Systems also provides a variety of other mist media filtration products and dust media filtration products. We provide dust collector replacement parts, SMOG HOG parts, and filters. In addition, we are a complete SMOG HOG service provider including equipment and airflow testing, component cleaning and exchange, as well provide our proprietary SMOG HOG SP7 detergent for automatic wash systems.

For more information about Matrix Systems, call either (510) 822-5167 in the Bay Area or (530) 273-5474 in the Sacramento Valley and Northern Nevada area for more information.


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