Advertising and Marketing, Business, Free News Articles, Reports and Studies

Shuler Research Studies COVID Public Communication Effectiveness

HOUSTON, Texas -- Shuler Research, a social modeling research group noted for predictions based on public risk tolerance, is studying effectiveness of COVID-19 information and how the public uses it to make strategic decisions.

An on-going survey asks "Current projections of vaccine effectiveness are 40-60%, similar to research demonstrated mask effectiveness of 50-75%, did you know this?" Respondents report 89% to 11% that they did not.

A key question is highly correlated with strategy choices: "Population (herd) immunity is all or nothing - a threshold effect?" Respondents are 60% in agreement and 40% in disagreement. This affects, for example, the public reaction to economist Joe Brusuelas' recent comment (see image).

A difficulty of epidemic or pandemic modeling is that predictions change behavior, which change predictions. Weather forecasting does not have this problem. But economic forecasting also has it.

ShulerResearch.org founder Robert Shuler, developer of an economic based crash rate theory for NASA and book author, says, "Pessimistic reinforcing forecasts between the economy and a pandemic are not just possible but likely. With more accurate understanding and messaging, people will make better decisions. Our focus is on the understanding that the decisions are based on, not what the decisions are. Reasonable people may choose different paths, and more than one path may lead to a solution, but if expectations are not met businesses crash and we lose both the economy and our health."

The survey will run through the first week of August at https://shulerresearch.org/.

It includes an animation of good/bad behavior effects on unlock (unexpected), a special graphic with unlock, seasonality and immunity showing effect on total cases, and takes only 5 minutes for participants to evaluate and give feedback. Over 48% of say they learned something from the survey. They will contribute to better COVID information and faster, more effective strategies.

ShulerResearch.org is an independent research think tank focusing on the puzzle of society, civilization, evolution and systems behavior.

*IMAGE link for media: https://www.Send2Press.com/300dpi/20-0803s2p-Shuler-Research-300dpi.jpg
*Image caption: Pie charts, public reaction to economist Joe Brusuelas' recent comment.

Related link: https://shulerresearch.org/

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Business, Electronics, Free News Articles, Hospitals and Nursing, Reports and Studies

Children’s Hospital LA Study on Mobile Devices includes UV-C Disinfection

LINDON, Utah -- Use of smartphones and other mobile devices in the healthcare setting has skyrocketed over the past decade, but infection prevention protocols designed to keep them clean have not kept pace, says PhoneSoap. In fact, research suggests as few as 13-37% of healthcare providers report regularly cleaning their devices.

This leaves a significant gap in healthcare infection prevention and control efforts as mounting evidence shows mobile devices frequently carry pathogenic bacteria and viruses on their surfaces, posing a significant infection risk to healthcare providers and the patients they treat.

Children's Hospital Los Angeles takes disinfecting of mobile devices very seriously. Recently, their Infectious Disease physicians conducted and published a study in the American Journal of Infection Control titled, "Shining a light on the pathogenicity of health care providers' mobile phones: use of a novel Ultraviolet C wave disinfection device."

The study evaluated the disinfection efficacy of a UV-C device, PhoneSoap Pro generation 1, for the mobile phones of pediatric residents and nurses working a 12-hour shift on a pediatric medical/surgical unit. The researchers found that total pathogenic bacterial counts were reduced by 98.2% after one 30-second disinfection cycle and by >99.99% after two disinfection cycles.

"The use of UV-C light allows us to disinfect cell phones in a sustainable manner without the use of wipes or cleaning products," said Sanchi Malhotra, MD, a fellow in infectious diseases at Children's Hospital Los Angeles and primary investigator of the study. The researchers also point to the fact that many wipes are not intended for use on mobile devices, are not recyclable, and are subject to shortage.

The effective pathogenic reduction seen after just a 30-second disinfection cycle aligns with the needs of the healthcare industry for which time constraints and workflow patterns demand a rapid and efficient solution. The technology also provides an opportunity for establishing an easily-implemented disinfection protocol.

Jeffrey Bender, MD, a specialist in infectious diseases at Children's Hospital Los Angeles, said, "In hospitals, we are already using UV-C light to disinfect equipment, patient rooms, and other spaces. Using a UV-C device allows us to standardize the process of disinfecting personal cell phones and potentially further reduce risk of infection."

Citing survey results demonstrating that the staff overwhelmingly endorsed use of the device, the study authors conclude that the phone and tablet disinfecting technology offers a valuable and well-received approach to reducing the risk of healthcare-associated infections and protecting healthcare providers.

ABOUT PHONESOAP:

PhoneSoap was invented by cousins Dan Barnes and Wes LaPorte after recognizing the need to decontaminate hand-held devices. They conducted testing and results proved that the average phone is 18 times dirtier than a public bathroom. PhoneSoap has sold over two million consumer units and continues to grow at a rapid speed. In the past three years, additional models have been released as well as newer devices including PhoneSoap Go, HomeSoap and screen-cleaning accessories like the PhoneSoap Shine and Microfiber Pad 3-pack. PhoneSoap's focus continues to be making the world a healthier place.

Learn more at: https://www.phonesoap.com/

*PHOTO link for media: https://www.Send2Press.com/300dpi/20-0728s2p-med-pro-300dpi.jpg
*Photo caption: Med Pro with table stand.

MEDIA CONTACTS:
Denise Graham
deniseAgraham@gmail.com (202)294-6314

Kelli Sprunt
kelli@phonesoap.com (951)505-3374

Related link: https://www.PhoneSoap.com/

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Business, Free News Articles, Reports and Studies

LBA Ware Issues Q2 2020 Mortgage Loan Originator Compensation Report

MACON, Ga. -- LBA Ware(TM), a leading provider of incentive compensation management (ICM) and business intelligence software solutions for the mortgage industry, today released summary statistics on the state of mortgage industry compensation in the second quarter of 2020. The firm's analysis of data from its CompenSafe(TM) ICM platform shows significant refinance volume growth in Q2 2020 compared to Q2 2019 contributed to a 59% year-over-year increase in total loan originator (LO) commissions paid over the three-month period.

Methodology

LBA Ware reviewed account data for mortgage lenders who used CompenSafe to automate incentive compensation throughout the second quarter of 2020. The controlled, sample dataset consisted of retail, first-lien production from LOs who funded at least six loans during the three-month period beginning April 1, 2020, and ending June 30, 2020.

Key Findings
* Commissions earned by LOs in Q2 2020 increased 59% from Q2 2019, because the average LO originated and funded 63% more volume in Q2 2020 ($2.4M per month) versus Q2 2019 ($1.4M per month).
* Refinance transactions drove the market in Q2 2020, accounting for 56% of total volume funded in the quarter (versus only 21% of total volume funded in Q2 2019). LOs averaged $1.4M in funded refinance volume per month, an increase of more than 230% over Q2 2019.
* Although paychecks were larger in Q2 2020 than Q2 2019, the uptick in refinance production contributed to a 2.7% decrease in per-loan commissions from 108 basis points in Q2 2019 to 105 basis points in Q2 2020. Refinance leads are more likely to be company-generated versus self-sourced, so they tend to pay out at a lower rate than purchase loans, averaging 100 basis points in Q2 2020 compared to 110 basis points paid out for purchase loans.
* Purchase volume held steady year-over-year with LOs averaging $1.08M in funded purchase loans per month ($1.16M in Q2 2019) and receiving on average 109.9 basis points per purchase loan (109.7 in Q2 2019).

"In this year of bleak economic news, surging refinance volume and steady home purchase business have been bright spots. Low rates have fortified lenders' pipelines and put more money in originators' paychecks," said LBA Ware founder and CEO Lori Brewer. "LO commissions paid out during the three-month period are up 59% over 2019. I just hope some of that hard-earned money gets set aside for the rainy days that are bound to follow expected increases in unemployment and loan defaults."

About LBA Ware(TM):

LBA Ware is a leading provider of cloud-based software for mortgage lenders. Since 2008, LBA Ware has been on a mission to help mortgage companies reach new heights with software that integrates data, incentivizes performance and inspires results. Today, lenders of all sizes, including some of the nation's top producing mortgage companies, use LBA Ware's award-winning technology to enhance lender experiences and maximize the human potential within their organizations. A 2019 Inc. 5000 fastest-growing private company, LBA Ware is headquartered in Macon, Georgia. For more information, visit https://www.lbaware.com.

Twitter: @LBAWare #CompenSafe #mortgagetrends #LOcompensation

*IMAGE link for media: https://www.Send2Press.com/300dpi/20-0723s2p-lba-chart-300dpi.jpg

Related link: https://go.lbaware.com/

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Business, Free News Articles, Legal and Law, Patent and Trademark, Reports and Studies, Software

Patent Bots LLC Releases New Legal Rankings for Tracking Patent Quality

SOMERVILLE, Mass. -- Patent Bots today announced its Patent Law Firm Quality Scores, a new ranking of 802 U.S. patent law firms with at least 50 issued patents for the year ending March 31, 2020. Patent Bots downloaded 310,842 publicly available patents from the United States Patent and Trademark Office and then used the company's AI-powered, automated patent proofreading tool to count the number of errors in each issued patent. Issued patents identify the law firm responsible for the patent and also the company that owns the patent.

The Patent Law Firm Quality Scores provide public recognition for patent firms doing exceptionally high-quality work in avoiding legal errors in issued patents. The Quality Scores show the names of only the top fifty firms (e.g., those with the lowest number of errors per issued patent). Patent law firms outside of the top 50 can login to the Patent Bots website to see their own quality scores and where they stand with respect to other patent law firms.

"Automated patent proofreading helps decrease the number of errors in issued patents," says Jeff O'Neill, Patent Bots Founder and CEO. "Patent law firms are recognizing the importance of doing quality work and are subscribing to our proofreading tool to move up in our rankings."

Benefits of the Quality Scores rankings include:
* A novel, highly relevant, objective measure of the quality of work performed by patent law firms.
* Recognition for firms that score well, demonstrating their dedication to patent quality.
* A catalyst for underperforming firms to improve the quality of their work.

Patent Bots will update these rankings on a quarterly basis and highlight firms who are improving their Quality Scores. Moreover, Patent Bots plans on releasing more data-driven insights about other aspects of patent quality to improve the patent industry.

About Patent Bots:

Patent Bots' automated patent proofreading tool enables patent attorneys to use cutting edge machine learning to provide their clients with better patents. In addition to proofreading, Patent Bots has a suite of products that includes patent examiner statistics, an art unit predictor, patent family trees, patent timelines, and more.

Learn more at: https://www.patentbots.com/

*LOGO link for media: https://www.Send2Press.com/300dpi/20-0708s2p-patent-bots-llc-300dpi.jpg

Related link: https://www.patentbots.com/

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Business, Free News Articles, Reports and Studies

Black Underrepresentation Worsens in Management, STEM Jobs

PHILADELPHIA, Pa. -- With Black Lives Matter and other protests against racial discrimination, discussions have broadened to include underrepresentation of blacks in management positions in the workplace. Despite decades of concern over the lack of diversity in management in U.S. companies, and overall employment growth from 2016 to 2019, the latest job index data shows black underrepresentation in management occupations has worsened over the past three years, Dr. Nathan Hardy finds. Among the worst: First-line supervisors of police.

U.S. Bureau of Labor Statistics and Census Bureau data was used to create a job representation index to measure over- and underrepresentation of gender and race groups for hundreds of occupations, which may be due to various factors such as discrimination. Bottom 25 occupations where blacks are underrepresented are mostly management (e.g., advertising and promotions managers, farmers and agricultural managers, construction managers, editors) and professional STEM and doctor jobs that require college degrees or certifications (e.g., statistical assistants, physical scientists, biological scientists, dentists).

Where are blacks overrepresented and have more success in landing jobs? Dominating the list of the Top 25 occupations in which blacks are overrepresented are government and healthcare jobs, and jobs that require little education and deal directly with the public like postal service clerks, bailiffs and corrections officers, taxi and bus drivers, phlebotomists, personal care aides, and barbers. With COVID-19 especially hurting these public facing jobs that cannot be done remotely, blacks have in turn been hurt in high numbers. Growing black overrepresentation since 2016 in many of these jobs has exacerbated the problem.

"The government has long been a leader in equal opportunity employment for blacks-it is time for businesses to step up its black employment efforts," Dr. Nathan Hardy says.

ABOUT THE AUTHOR:

Dr. Nathan Hardy is an Assistant Professor of Marketing at Neumann University in Aston, Pa. in suburban Philadelphia. He is a member of the Insights Association and Neumann University Diversity Council. Dr. Hardy developed the job representation index to simplify comparisons between population groups and years and occupations.

ABOUT THE JOB REPRESENTATION INDEX:

The job representation index measures representation of gender, race, and other population groups in hundreds of jobs based on United States Bureau of Labor Statistics and Census Bureau data. An index score of 100 indicates normal employment equal to the population percentage of the group, less than 100 indicates underrepresentation, and more than 100 indicates overrepresentation. Historical index scores can help find areas of discrimination, how job initiatives change job trends for gender and race groups, how these groups migrate in and out of jobs, among other uses.

CHARTS RELATED TO THIS STORY:
Top 25 Overrepresented Jobs For Blacks Table Graphic: https://drive.google.com/file/d/1NiHfPbfiIbUcBjRRCid7MJld6gQ3FjVn/view?usp=sharing

Bottom 25 Underrepresented Jobs For Blacks Table Graphic: https://drive.google.com/file/d/1CsDJZi7oJmSttphRuF8koigKiqx5-gSV/view?usp=sharing

Top 25 Overrepresented Jobs For Blacks % Gain Table Graphic: https://drive.google.com/file/d/1bvZirMgyCp3YlvVCu7FiW8x9l12gsC-F/view?usp=sharing

Bottom 25 Underrepresented Jobs For Blacks % Loss Table Graphic: https://drive.google.com/file/d/15qXuy2Ap7B8irTkHTSZe_TSTr67RcwE6/view?usp=sharing

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Advertising and Marketing, Business, Free News Articles, Reports and Studies

America’s Values: Valuegraphics Survey shows Patriotism is the #1 priority, ahead of Family

VANCOUVER, B.C. -- Among the 56 core human values that The Valuegraphics Database measures, the average American ranks "Belonging" ahead of "Family" and "Relationships" - a result that reflects the very strong national pride in the U.S.

This means that, as a priority, Country comes ahead of everything else.

It can also explain the fractious divisions within the U.S., as groups coalesce around ideas that bind them together. A brotherhood. A birthright. A backdrop for understanding US feelings of exceptionalism in a global village. An explanation for why "Make America Great Again" resonates either positively or negatively with so many U.S. voters.

By comparison, the rest of the world, on average, places more value on "Family" and "Relationships" above all else.

The distinction is important because what we value predicts how we will behave.

Our values - what we care about most - are the only accurate indicator of who people are, and why they do the things they do. The stereotypes perpetuated by demographic labels have nothing to do with how we decide to behave, and yet are still so pervasive in every aspect of life.

To understand foreign and domestic issues, engage in target marketing, or build consumer profiles, knowing the exact values that trigger behavior for any group of people is a strategic essential.

In Valuegraphics research around the world and in every sector, values of togetherness - like "Family," "Relationships," "Belonging" and "Community" - almost always rank at the top. Which is hopeful for all of humankind, but which clouds the distinctions from one region of the world to the next. After these values of togetherness are set aside, the remaining value sets reflect the unique cultures of different regions in the world.

For example, the rest of the world cares more about "Financial Security" while it is less important in the U.S. - likely because wealth, or the promise of wealth, is part of the work hard/get ahead ethic of the American Dream. Similarly, "Material Possessions" ranks among the top 10 American values compared to the rest of the world. You don't acquire stuff without the wherewithal to buy it.

"Freedom of Speech," a value that is likely a byproduct of the ever-present debate about First Amendment rights, is far more important in the US than the rest of the world.

What do American's care least about? "Service to Others", ranks in last place while around the rest of the world that particular value shows up in the middle of the pack of 56 values. The survey also supports the U.S. spirit of individualism, with values of "Tolerance" and "Peace" rated as less important, compared to the world averages. American's value "Loyalty" lower than the rest of the world, along with "Community," "Personal Responsibility" and "Trustworthiness."

Understanding shared values is the key to understanding what will motivate target audiences to act. All humans spend every waking moment acting on, finding ways to feed, and looking for validation of what we care about most, our values, regardless of the demographic box we fit into.

About Valuegraphics

The Valuegraphics Database defines the shared values of target audiences, regardless of their demographic profiles. It uses a global database informed by neuroscience, psychology and sociology and measures 436 shared human values, wants, needs and expectations. It's accurate to +/- 3.5%, offering a high degree of confidence. Learn more: https://valuegraphics.com/

Media Contact
Ian Edwards
646-477-7940

*IMAGE LINK for media: https://www.Send2Press.com/300dpi/20-0701s2p-valuegraphics-values-300dpi.jpg

Related link: https://valuegraphics.com/

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Business, Construction and Building, Free News Articles, Reports and Studies

Northern White Sand Consortium: Rystad Energy Study Links Sand Proppant Type to Decreased Oil and Gas Production and Profitability

HOUSTON, Texas -- The Northern White Sand Consortium (NWSC), a subgroup of industry participants, formed under the Wisconsin Industrial Sand Association, announced today that a report by Rystad Energy examining 800 Shale Oil wells completed using in-basin sand, across 7 operators in the Permian basin, indicates close to 50% have seen a negative economic impact compared to wells completed using Northern White Sand (NWS).

Up to 85% are nearing negative impact in less than 1 year of production. Upfront savings doesn't appear to offset the impact in just the first year of the well's life.

The impact is not limited to investors, continued short-term economic thinking will affect long-term energy independence, American jobs, and billions of dollars for investors & mineral rights holders.

Accelerating decline rates in shale wells have drawn attention. Many theories have been posed such as well spacing, reservoir pressure drawdowns etc., but one clear potential cause has been virtually ignored since the hydraulic fracturing revolution began, Proppant Type.

Over the past several years, industry observers have recognized well production decline rates are accelerating at a higher rate than ever. The quickening decline rates have occurred simultaneously with the migration away from higher quality proppants. (A Proppant is a granular solid material, typically sand, intended to keep well fractures open.)

The incentive for the switch is understandable since proppant sand cost usually makes up 10% of the completion costs of a horizontal well. High quality Northern White Sand (NWS) is often railed or barged to the play. By avoiding these shipping costs, operators can save $300-$500k per well initially, (around 3-5% inclusive of drilling costs).

According to findings in the Rystad Energy study, what looked like a good business decision may have ended up causing significant negative impact on outcomes, should well productivity rates continue to rapidly decline. NWSC believes this indicates that the fundamental impact that proppants have on hydrocarbon flow and production are the single most significant factor.

Additional information: https://wisconsinsand.org/

Article and Rystad Energy report here: https://nwsinfo.s3-us-west-2.amazonaws.com/A+Return+to+Quality.pdf

*IMAGE link for media: https://www.Send2Press.com/300dpi/20-0629s2p-nwsc-permian-300dpi.jpg
*Image Caption: Permian vs NWS Before and after test.

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Business, Free News Articles, Reports and Studies

2019 ARMCO QC Trends Report Indicates Overall Marked Improvement in Critical Defect Rate over 2018

DENVER, Colo. -- ACES Risk Management (ARMCO), the leading provider of enterprise quality management and control software for the financial services industry, announced the release of the quarterly ARMCO Mortgage QC Trends Report. The latest report, which provides nationwide loan quality findings based on data derived from ACES Audit Technology(TM) covers both the fourth quarter (Q4) and the 2019 calendar year (CY).

"Reduced interest rate volatility and declining interest rates over the course of the year created an environment in which lenders rode a sustained wave of refinances, increased their overall loan production and improved their profitability - all of which contributed to the improvements in loan quality in 2019," said ARMCO Executive Vice President Nick Volpe. "With the rate environment expected to remain unchanged throughout 2020, the loan quality levels observed in 2019 seem sustainable. However, this forecast does not and cannot account for the anomalies triggered by the COVID-19 pandemic. Therefore, lenders will need to keep a sharp eye out for negative spikes in their loan data as 2020 continues."

The report's noteworthy findings include:

* On a quarter-over-quarter basis, critical defect rates improved in the first three quarters of 2019 before reversing the decline and climbing in Q4 2019.
* Q4 2019 ended with a defect rate of 1.73%, an increase of 11% from Q3 2019.
* The share of conventional loans increased from 56.40% in CY 2018 to 61.99%, representing a nearly 6% increase.
* Purchase share fell 7.5% in CY 2019 as compared to CY 2018.
* Regulatory compliance issues were down 51% year-over-year, to a multi-year low of 5.17% of all critical defects.
* Loan Package/Documentation defects were volatile in CY 2019 but did post a 12% improvement compared with CY 2018.
* Income, Assets, and Credit (key qualification/underwriting criteria) related defects made up 53% of all critical defects in CY 2019, with Income and Credit increasing from the prior year, and Asset defects decreasing.
* Market stability contributed to an overall better 2019 for lending quality. However, these improvements will be severely tested as data comes in for the coming quarters as we start to see COVID's impact on mortgage lending.

The Q4/CY 2019 ARMCO Mortgage QC Industry Trends Report is based on nationwide post-closing quality control loan data from over 90,000 unique loans selected for random full-file reviews, as was captured by the company's ACES Analytics benchmarking software. Defects listed in the report are categorized using the Fannie Mae loan defect taxonomy.

"While 2019's critical defect rates represent a clear improvement over 2018 and suggest a continuation of that trend moving into 2020, the increase in forbearance requests, high unemployment rates and the potential for early payment defaults to spike later in the year will certainly put this prediction to the test," said ARMCO CEO Trevor Gauthier. "Recognizing the potential need for lenders to ramp up their EPD audit volume, ARMCO launched ACESXPRESS for Early Payment Defaults to better prepare our clients for this possibility and ensure they had a turnkey platform to help them maintain audit requirements and keep a vigilant eye on this potential source of risk."

Volpe will analyze the findings from the Q4/CY 2019 ARMCO Mortgage QC Industry Trends Report and offer insights into what lenders can expect in future quarters during a webinar titled, "Insights into Mortgage QC Trends - Past Highlights and Predictions for 2020," as part of its on-going QC NOW Web Series. To access the webinar recording, visit https://www.armco.us/learn/webinars/qc-now.

ARMCO Mortgage QC Industry Trends Reports are available for download, free of charge, at https://www.armco.us/learn/reports.

About ARMCO

ACES Risk Management (ARMCO) is the leading provider of enterprise quality management and control software for the financial services industry. More than half of the top 50 lenders and two of the top five U.S. commercial banks rely on ACES Audit Technology(TM) to improve audit throughput and quality while controlling costs. Unlike other quality control platforms, only ACES delivers Flexible Audit Technology, which gives independent mortgage lenders and financial institutions the ability to easily manage and customize ACES to meet their business needs without having to rely on IT or other outside resources. Using a customer-centric approach, ARMCO clients get responsive support and access to our experts to maximize their investment. For more information, visit www.armco.us or call 1-800-858-1598.

Related link: https://www.armco.us/

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Advertising and Marketing, Business, Free News Articles, Reports and Studies

What your Choice of Quarantini says about You: A Valuegraphics Survey

VANCOUVER, B.C. -- During your COVID-19 quarantine, in those Zoom socials, was gin your preferred spirit in your martini shaker? If it was, here's what we know about you and your cohort of gin drinkers, according to The Valuegraphics Database and a new global analysis of what people all over the world care about most - and by extension how they will behave.

Gin drinkers, as a group, break into four main segments:

* 24% are "The Probably Bow Ties" and are loyal to tradition and believe there is one right way to do everything. They place a high value on loyalty, making things happen, and keep an eye on their finances.

* 23% fit a profile called "The Probably No Ties." They are social adventurers, out more nights than they are in, and use their martini as a kind of social prop. They are always looking to grow and will be attracted to anything that offers the opportunity to be a better version of themselves.

* At 21%, "The Food Funsters" are planners, fixated on food, but really don't expect anything will be as good as they'd like. They seek out customization, and are just as happy dining alone as they are in a group.

* 17% are "The Career Drinkers," who live to network and build their social standing. They will drink their martini how everyone else does, so they don't stick out. Influence and wealth are their objectives, and they will do what needs to be done to attain them.

The balance of the sample are splinter groups that are not statistically relevant.

"By knowing what people care about - their values - we know why they behave as they do," says human behavior expert David Allison, founder of The Valuegraphics Database, the first global dataset of human values. "As humans, we spend all our waking hours hunting and gathering anything that will feed and protect our values: the things we care about most. This is our life's work."

It's a distinction that shows the limited range of traditional demographics that put people in categories based on what they are, but tell us nothing about who they are or why they behave as they do.

"Regardless of the demographic boxes you check as a human in society - race, gender, age, income - we learn more from cohorts based on shared values which can predict, with great precision, what people will do next. From a social science perspective, that's a very different narrative," says Allison.

If you wanted to speak to, engage or influence gin martini drinkers, for example, highlight anything that will trigger personal growth, personal responsibility and experiences. These values, from a list of 56 accepted by the scientific community, will be the most powerful.

"Empirical data that isolates what your target audience cares about tells you exactly what buttons to push to influence behavior," explains Allison, "because what we value determines what we do."

National Martini Day is June 19. Drink responsibly.

About Valuegraphics

The Valuegraphics Database defines the shared values of target audiences, regardless of their demographic profiles. It uses a global database informed by neuroscience, psychology and sociology and measures 436 shared human values, wants, needs and expectations. It's accurate to +/- 3.5%, offering a high degree of confidence. Learn more: https://valuegraphics.com/

*Photo link for media: https://www.Send2Press.com/300dpi/20-0610s2p-valuegraphics-300dpi.jpg
*Photo caption: Martini glasses. Credit: Reid Jacob.

Related link: https://valuegraphics.com/

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Business, Free News Articles, Real Estate, Reports and Studies

The 2020 Black Hole Recession – COVID-19 Effect on Metro Denver Home Values

DENVER, Colo. -- Clear Realty and their real estate technology division Sell-Star released today an in-depth report on how the economic freefall triggered by fear of death from COVID-19 instantly formed the 2020 Black Hole Recession and now affects Metro Denver home values and the safety of 250,000 or so families and individuals wishing to sell or buy a home over the next two-and-a-half years.

This report includes the interactive web-based tool Sell-Star Prophet, which forecasts by neighborhood home values and days-on-market for years 2020, 2021 and 2022 and defines qualities of homes buyers pay the most to attain-exactly what to advertise to attract buyers.

In normal economic downturns deteriorating business activities lead to increasing unemployment over a period of six months to perhaps eighteen months. The COVID-19 induced 2020 recession skipped the entire declining economic conditions portion of the cycle, instead the economy was like a massive sun burning bright, then in a moment collapsing in on itself creating a black hole-the very trough of the economic cycle.

"It's fear of infection from human interaction triggering this economic black hole and real estate sales have a lot of human interaction. Sell-Star Prophet helps reduce unnecessary interaction by showing homeowners how to vastly improve their internet marketing," said Creed Smith, Broker/Owner, Clear Realty.

Unlike most economic reports using national or regional data on Gross Domestic Product and unemployment rates, Sell-Star Prophet displays actionable forecasts for homeowners by specific Metro Denver neighborhoods including:
* Home values for 2020, 2021 and 2022
* Days-On-Market timeframes for 2020, 2021 and 2022
* Rank-ordered list of qualities most desired by buyers for superior internet marketing
* Rank-ordered list of value harming deficiencies owners should correct to maximize home value

"COVID-19 put the brakes, likely permanently, on high personal contact methods when selling a home. Nobody wants the risk of armies of people marching through their home every week, and buyers prefer the safety and convenience of window-shopping homes on the internet. Sell-Star Prophet defines the exact rank-ordered qualities homeowners need to advertise to attract the best buyers, keep home values up and keep days-on-market down," said Creed Smith, owner of Clear Realty and inventor of Sell-Star Prophet.

About Clear Realty and Sell-Star Prophet:

Clear Realty specializes in creating cutting edge technologies cutting the cost of selling a home while improving the marketing and safety of home sales. Sell-Star Prophet, is the latest technology of many Clear Realty uses to improve marketing in the real estate industry.

Learn more at: https://clear.realty/

Prophet cover video: https://vimeo.com/422946055

Related link: https://clear.realty/

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