Business, Free News Articles, Restaurant, Hotel and Hospitality

Ori’Zaba’s Scratch Mexican Grill Invites Guests for A Limited Time to Hop on The Carolina Reaper Train with Their #SpicySalsaChallenge

LAS VEGAS, Nev. -- "Can you handle the heat?" That is the question Ori'Zaba's Scratch Mexican Grill is asking their fans when they order the new Pebre Salsa Picante. Ori'Zaba's has added the new scratch made salsa to their existing menu for a limited time.

"Our customers love the spice combination in our original salsa, so we thought we would expand our salsa line and kick it up a notch with this new super spicy salsa," said D.J. Wonnacott-Yahnke, Director of Consumer Product Management.

The new Pebre Salsa Picante blends four varieties of peppers: Serrano, Habanero, Carolina Reaper and Arbol with fresh tomatoes, cilantro, green onions, garlic, red wine vinegar and olive oil to create a salsa so spicy it comes with its own disclaimer, "The Pebre Salsa Picante is extremely spicy and should only be attempted by seasoned pepper eaters. We do not recommend this salsa for most people."

The combination of these four specific peppers creates a kick of heat. The Carolina Reaper is recognized as the "World's Hottest Pepper," and using this variety in the salsa, creates an eye-watering flavor that is only for bold and brave taste buds.

Ori'Zaba's Scratch Mexican Grill specializes in fresh, scratch made Mexican meals and has four locations across the Las Vegas metro area.

Director of Operations, Lee Cartledge said, "A super spicy salsa fits perfect with our menu, you can add it to burritos, eat it with chips and guacamole or add it to any entree, if you can stand the heat!"

The thrill of eating the Pebre Salsa Picante is tempting fans to partake in Ori'Zaba's #SpicySalsaChallenge.

This October, customers can order a three-ounce portion of the Pebre Salsa Picante on any entree and if they are able to eat the entire dish while dining in the restaurant, their next meal entree is on Ori'Zaba's! The salsa is only available for a limited time, so customers are encouraged to get it while it's hot! (no pun intended - it's super hot!)

The #SpicySalsaChallenge runs through Halloween 2020 at which time, this Carolina Reaper salsa becomes a ghost and disappears.

Located at: 9360 W. Flamingo Road #110-521, Las Vegas, NV 89147

Learn more at: https://zabas.com/

MEDIA QUERIES:

For more information on Ori'Zaba's Scratch Mexican Grill and the #SpicySalsaChallenge please contact Nicole Brooks, Sr. Marketing Specialist, Crazy Good Marketing, 720-325-2517 x733, nbrooks@crazygoodmarketing.net

Related link: https://zabas.com/

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Business, Free News Articles, Product Launches, Restaurant, Hotel and Hospitality, Software

Beverage Metrics Announces Launch of Next Generation Beverage Management System for the Hospitality Industry

DENVER, Colo. -- Beverage Metrics®, an emerging Colorado-based beverage management technology company for the hospitality industry, today announced the launch of its next generation beverage management inventory tracking system. The new system provides operators with a comprehensive tool to track, manage and reduce excessive costs associated with their beverage program.

Created for the hospitality industry, the Beverage Metrics system helps track an operator's bar inventory and simplifies order management with suppliers. The system also provides beverage pour monitoring functionality which enables real-time, perpetual inventory, a significant need in an operator's ability to track shrinkage and bar inventory costs.

"Keeping a weekly or monthly inventory gives an operator a clear picture of what's on hand, what they are running out of or what's not selling," said company CEO, Dan Grimm. "Comparing this to what was sold gives operators a key metric - the variance between sold and consumed. This POS-based perpetual inventory has been the cornerstone of beverage management for the past decade. Add real-time pour depletions from our state-of-the-art pour monitoring system and it's a game changer."

In 2019, Beverage Metrics brought aboard two co-founders (Dan Grimm and Dean Grimm) from AccuBar®, the beverage management industry leader for the last fifteen years, to lead development of their all-new beverage management system. These well-regarded hospitality veterans, each with over twenty years' experience in the industry, completely reimagined the Beverage Metrics' system, providing increased functionality while leveraging the latest development technologies.

Features of the new system include:

* Quick, easy and accurate inventory using barcodes and patent-pending bottle profiles along with product images

* Track inventory from point of delivery by single bottle or case(s)

* Automatically track inventory that's moved from storage to a sales location

* System generates and prepares an order recommendation for review and submittal to suppliers

* Beverage Metrics Bottle Sensor provides value whether the container is open or not; other spout-based technologies only work once a bottle is opened

* Pour monitoring functionality automatically depletes poured beverages from on-hand inventory, thus maintaining a real-time, perpetual inventory

* Streamlined POS integration with recipe auto-substitutions

Learn more about the company's solutions at: https://beveragemetrics.com/solutions/

About Beverage Metrics:

Based in Denver, Colo., Beverage Metrics is a next generation beverage management solution for the hospitality industry. Their system helps operators manage product inventory and monitor pouring activities for shrinkage and cost reduction. Beverage Metrics is a member of IDENTEC GROUP AG.

To learn more: https://beveragemetrics.com or email info@beveragemetrics.com.

About IDENTEC GROUP AG

IDENTEC GROUP AG is a leading global provider of wireless sensing solutions. IDENTEC GROUP AG identifies, measures, tracks and traces assets along the entire value chain and supply cloud-based information. IDENTEC GROUP AG offers as a one-stop shop all relevant products (consultancy, software, hardware, service). Solutions elaborated by their group have assisted numerous companies in various sectors all over the world to increase their efficiency, effectiveness and as a result, their competitiveness. Learn more at: http://www.identecgroup.com/

IMAGE LINKS FOR MEDIA:

[1] https://www.Send2Press.com/300dpi/20-1015s2p-bevmetrics-bottle-300dpi.jpg

Caption: Beverage Metrics' 3D Profile utilizes real bottle images and an easy-to-use slider to set bottle fill level for the most accurate inventory system in the industry.

[2] https://www.Send2Press.com/300dpi/20-1015s2p-bevmetrics-logo-300dpi.jpg

@beveragemetrics #beveragemanagement #beveragemanagementhospitality #barinventory

Related link: https://beveragemetrics.com/

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Advertising and Marketing, Business, Free News Articles, Restaurant, Hotel and Hospitality

Lou Malnati’s Pizzeria Partners with Cogensia for Customer-Focused Marketing Solution

SCHAUMBURG, Ill. -- Lou Malnati's Pizzeria has selected Cogensia, a data-driven digital marketing firm, to enhance guests' experience with the brand across all guest touchpoints and channels. Leveraging Cogensia's proprietary Customer Management Platform technology and services, Lou Malnati's will better understand their guests' preferences and needs to deliver more relevant marketing throughout the guest lifecycle.

"Now more than ever, we believe an intense focus on our guests and their needs is critical to delivering on our brand promise. Cogensia is helping us take this next step with their expertise in data management, strategic analytics and technology solutions," stated Heather Stege, President of Lou Malnati's Pizzeria.

Cogensia's Customer Management Platform integrates eclub, loyalty, and mobile guest data with POS transactions and third-party data to create real-time guest profiles. Audience data is integrated with communications channels to ensure relevant communications are delivered to guests. "Cogensia brings all of the technology and capabilities that restaurants need, to drive traffic and build guest relationships in this fast-changing industry. We are thrilled to be bringing this experience to Lou Malnati's," stated Brad Rukstales, Cogensia CEO.

Cogensia has continued to solve challenges in the restaurant industry as guests' expectations of relevant and meaningful communications have increased significantly. "Oftentimes restaurants have the data, but they don't know where to go from there. We help iconic brands like Lou Malnati's leverage their data to build strong, life-long relationships with their guests," stated Andie Kulach, VP of Account Management at Cogensia. "We're excited to help guide Lou Malnati's along this journey," she concluded.

About Lou Malnati's Pizzeria

Considered the oldest family name in Chicago pizza, Lou Malnati's Pizzeria is a legendary company with 56 Chicagoland, 4 Arizona, and 2 Wisconsin locations. There has been a member of the Malnati family running the business since it started in 1971. Their signature deep dish is made from a recipe that has been handed down through four generations. They take pride in the excellent ingredients in their deep-dish pizza made by hand and served with devotion to their world-wide loyal customers.

For more information, visit https://www.loumalnatis.com/.

About Cogensia

Cogensia is a customer marketing solutions firm empowering clients with data and insights by delivering technology solutions that facilitate program design, data management & integration, access to external data and real-time intelligence. Today, we partner with clients by driving compelling intelligence for digital marketing, online and offline CRM, real-time predictive modeling, and data management to deliver incremental ROI.

For more information, visit https://www.cogensia.com/

*LOGO for Media: https://www.Send2Press.com/300dpi/18-0412s2p-cogensia-300dpi.jpg

Related link: https://www.cogensia.com/

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Business, Free News Articles, Restaurant, Hotel and Hospitality, Travel and Tourism

Element Basalt-Aspen Launches Winter Sale

BASALT, Colo. -- The Element Basalt-Aspen, part of Marriott International's collection of hotels, is pleased to announce the launch of its annual Winter Sale for stay dates between December 1, 2020 and April 15, 2021. This sale offers skiers, snowboarders, and other winter sport enthusiasts the opportunity to save up to 40% off regular rates if booked before October 15, 2020.

Element Basalt-Aspen is located just minutes from Aspen, Colo. and offers easy access to renowned ski resorts such as Aspen Mountain, Snowmass, Buttermilk, and Aspen Highlands.

Located in the mountain town of Basalt in the Roaring Fork Valley of Colorado, Element Basalt-Aspen offers much more than quick access to the ski resorts. Located in a thriving district of eateries and shops known as Willits Town Center, the hotel is within walking distance to dozens of post-mountain activities, Whole Foods, and Starbucks.

The hotel itself consists of 113 studios and suites with kitchenettes and eco-friendly amenities. Breakfast, parking, wireless internet, access to the hotel's indoor swimming pool, outdoor hot tub, and 24-hour fitness center are complimentary and the hotel does not charge resort fees. The valley's public transportation system, known as RFTA, stops steps from the front door providing easy access to Aspen, Snowmass, and Glenwood Springs.

The Winter Sales is an annual early-booking promotion offered by Element Basalt Aspen and can only be found on the hotel's direct booking website www.marriott.com/ASEEL under the Deals and Packages tab.

Travelers who are hesitant to book in advance can take comfort in the offer's flexible 30-day cancellation policy. The hotel's direct website will continue to be the place to find the best deals after this promotion expires on October 15, 2020.

"Most hotel sales don't result in much of a savings once you take resort fees, parking, and breakfast charges into account," says hotel General Manager, Joe Zuena, "but by staying with us, you'll actually pocket these huge savings."

About Element Basalt-Aspen

Inspired by Westin, Element is evolving the extended stay hotel experience with bright, modern design, eco-conscious practices and an innovative guest experience that resonates with today's traveler. The Element Basalt-Aspen is located at 499 Market Street, Basalt, CO 81621 and was developed by Denver-based Silverwest Hotels in 2015.

Learn more: https://www.marriott.com/ASEEL

*Hotel Image: https://cache.marriott.com/marriottassets/marriott/ASEEL/aseel-exterior-4494-hor-clsc.jpg?downsize=1440px:*

*Hotel Facebook: https://www.facebook.com/ElementBasaltAspen

*Hotel Instagram: https://www.instagram.com/ElementBasaltAspen

Related link: https://www.marriott.com/ASEEL

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Advertising and Marketing, Business, Construction and Building, Free News Articles, Restaurant, Hotel and Hospitality

CHR Builders Launches New Website to Showcase Hospitality Renovation Services in Southern California

LOS ANGELES, Calif. -- 95Visual is pleased to announce the launch of CHR Builders' new website: https://www.chrbuildersinc.com. "The new site features a modern look and feel to reflect the upscale building and design projects CHR Builders completes for clients," said Joshua Maddux, CEO of 95Visual. "The primary goal during the process was to fully capture their role as a leader in hospitality renovations and create content to instill confidence in their capabilities."

The new features that CHR Builders chose to include in the redesign captivate users with an easy to navigate format. Users can easily distinguish commercial from the residential services CHR Builders offers, making it fast and easy to find necessary information. An online portfolio will showcase the company's past work to provide prospective clients with examples of what CHR Builders capabilities consists of.

Carlos Hernandez of CHR Builders says "Working with 95Visual on the new site was a wonderful experience due to their team collaboration and creativity throughout the process." 95Visual is pleased to support small businesses by providing personalized solutions for each client.

We hope you enjoy the new website and look forward to keeping up with CHR Builders' future projects!

About CHR Builders Inc.:

CHR Builders has been around for more than a decade. Their core team boasts over 50 years of combined experience in the world of renovations and construction. With a diverse background among their team, CHR has experience in all aspects of their industry from hands-on construction to administration and project acquisitions. They are unified by the love of hard work to bring clients' visions to life. CHR provides services to both residential and commercial clients for projects including restaurants, shopping centers, custom homes, multi-family dwellings, and hospitality renovations.

Keep up to date with CHR Builders Inc.: https://www.chrbuildersinc.com/

About 95Visual:

Based in Los Angeles Calif. 95Visual is a web design, digital marketing, and brand development company founded in 2008. The company provides web, identity, content, and marketing services to companies all over the United States. For more information on how 95Visual can help you update your web presence visit the 95Visual website for services offered: https://www.95visual.com

Media Contact:
Carlos Hernandez
Principal, CHR Builders, Inc.
(323) 855-1600

Agency Contact:
Joshua Maddux
CEO, 95Visual
(818) 495-5958
contact@95visual.com

Related link: https://www.95visual.com

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Business, Free News Articles, Product Launches, Restaurant, Hotel and Hospitality

Recovery Rye Hits Shelves to Rescue Restaurant Workers

INDIANAPOLIS, Ind. -- Nationally Syndicated Radio Host Tony Katz, Blend Bar Cigar proprietor Corey Johnston and Crossroad Vintners' Nolan Smith have released "Recovery Rye," a rye whiskey that provides needed dollars to hospitality workers across Indiana.

Recovery Rye is an Indiana grown and distilled straight rye, available in restaurants and retail locations across Indiana. $5 of every bottle sold goes to the Indiana Restaurant and Lodging Association (INRLA.org,) which provides grants to bartenders, servers and other hospitality workers who are experiencing financial hardship during the shutdowns associated with Covid-19.

"The hospitality industry just got wrecked," says Katz. "And I wanted to help out these hard-working people all I could. When I asked Corey if it could be done, he said, 'Definitely!' and here we are!"

Said Johnston, "This was a no-brainer of an opportunity to help my industry, and the people in it. We wanted to make it easy on Hoosiers to help, too. What can be easier than buying a great bottle of whiskey?"

Recovery Rye is 45% ABV (90 proof,) aged 27 months and is described as, "An exceptionally smooth rye with Midwest sublime sweetness that was grown and distilled in Indiana." As of now, Recovery Rye is only available in Indiana.

"This is Hoosiers helping Hoosiers," said Johnston. "And we're looking forward to writing a big check to the Indiana Restaurant and Lodging Association."

Get more information and find a location near you at http://www.recoveryrye.com/

About Recovery Rye:

Based in Indiana, Recovery Rye is an Indiana grown and distilled rye whiskey that benefits hospitality workers across Indiana who have been financially impacted by Covid-19. Developed by Blend Bar Cigar owner Corey Johnston and Tony Katz, host of the nationally syndicated 'Eat! Drink! Smoke!' radio program, in conjunction with Crossroad Vintners, Recovery Rye is donating $5 from every bottle sold to the Indiana Restaurant and Lodging Association (INRLA.org) which provides grants to servers, bartenders and hospitality workers in need.

Recovery Rye is 90 proof (45%ABV,) aged for 27 months and works perfectly neat, on the rocks or in your favorite cocktail.

Learn more at: http://www.recoveryrye.com/

Please drink responsibly.

*PHOTO link for media: https://www.Send2Press.com/300dpi/20-0915s2p-recovery-rye-300dpi.jpg
*Caption: Recovery Rye helps hospitality workers in need.

Related link: http://www.recoveryrye.com/

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Business, Free News Articles, Restaurant, Hotel and Hospitality

Companies and Film Producers in L.A. Are Struggling to Find A Solution to Social Distancing

LOS ANGELES, Calif. -- Good Heart Catering in Los Angeles is excited to welcome back those slowly returning to offices and film productions in Los Angeles. In preparation for the return of Southern California's workforce, Good Heart Catering has been working with select clients on a new menu to help solve the problem of keeping to social distancing guidelines while still energizing staff with nutritious meals.

Founder Jon Toktas comments that, "Since the beginning of the shutdown, we've been getting requests from large and small employers for solutions that can help keep their employees well-fed and safe.

"The primary concern by management is having employees leaving the building multiple times a day and coming back with an increased chance of exposure.

"On film production sets, the concern is over shared catering stations, which have been a mainstay of productions in the past.

"In the near term, we recommend our individually packaged meals to avoid the crowded catering buffet lines during shoots."

Good Heart Catering's all-in-one solution of delivering boxed breakfast or lunch, tailored individually to each employee, solves the problem.

By cooking and delivering meals using in house staff in a central kitchen, they can limit the number of people involved in the preparation and delivery of the meals. Reducing the number of touchpoints and exposure.

For organizations with in-house cafeterias that have been closed and non-returning due to cost concerns, Good Heart Catering's individually packaged meals can be a single vendor replacement to take advantage of the new menu for daily service.

Delicious, healthy, and individually packed meals include new items such as crusted salmon and spinach, anca beef and asparagus, falafel rabble, and more. These new menu items are in addition to their existing menu of boxed sandwich lunches and individually boxed breakfast offerings.

The full line of new items can be viewed on their website: https://goodheartcatering.com/r/63J

For more information please visit https://Goodheartcatering.com

About Good Heart Catering:

Good Heart Catering is a Los Angeles based caterer founded in 2016 with the goal of being a dedicated, corporate, and event caterer for employers in Los Angeles. Since their founding in 2016 Good Heart Catering has served LA's top employers with consistent and delicious service. With the help of those clients, Good Heart Catering has donated over 8,000 meals to the LA Food Bank and makes it a part of its mission to make sure everyone has a chance to nutritious meals. To read more click https://goodheartcatering.com/r/ckd

Related link: https://Goodheartcatering.com/

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Alliances and Partnerships, Business, Free News Articles, Restaurant, Hotel and Hospitality

Tapcheck Partners with Independent Organization of Little Caesar Franchisees

TARZANA, Calif. -- Employee retention and satisfaction remain vital for U.S. businesses-and franchisees of pizza conglomerate Little Caesars Enterprises are no exception. Enter the financial solutions platform Tapcheck, which has entered a partnership with the Independent Organization of Little Caesars Franchisees (IOLCF).

The IOLCF recognizes Tapcheck as a valuable benefit that will increase employee retention and facilitate recruitment among Little Caesar franchise owners.

"By working with the IOLCF, we can bring Little Caesar franchise workers financial security and peace of mind," says Tapcheck Co-founder Ron Gaver. "We're proud to have entered this partnership."

Tapcheck is an earned wage access provider based in Southern California. The company partners with employers, offering a financial wellness benefit to employees nationwide. The idea is that staff can work their shifts as scheduled and receive a portion of their earnings on-demand.

For instance, if a team member needs quick cash to cover an emergency medical expense or home repair, Tapcheck can provide a sense of financial security-allowing millions of workers who live paycheck to paycheck to access the funds they need, when they need them.

Of course, not only the workers benefit. Employers like Little Caesars Franchisees can rest assured they're creating an inspiring company culture-increasing employee productivity, satisfaction, and retention as a result.

About Tapcheck

Tapcheck offers a financial wellness benefit that gives employees early digital access to their wages. Employees enjoy greater flexibility, while employers leverage a no-cost benefit that increases productivity and retention.

Learn more: https://www.tapcheck.com/

About the IOLCF

The Independent Organization of Little Caesar Franchisees was formed in 1997. Today the IOLCF continues to work for the benefit of all Little Caesar franchisees, bringing a sense of balance to the pizza company's franchise system.

Learn more: https://www.iolcf.com/

*LOGO link for media: https://www.Send2Press.com/300dpi/20-410s2p-tapcheck-300dpi.jpg

Related link: https://www.tapcheck.com/

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Business, Free News Articles, Restaurant, Hotel and Hospitality, Travel and Tourism

Holiday Inn Express & Suites in Carpinteria Goes Solar to Reduce Hotel’s Carbon Footprint

CARPINTERIA, Calif. -- Holiday Inn Express & Suites, located in Carpinteria, California, owned and operated by the HMBL, LLC, is pleased to announce the activation of their solar power generating system. The hotel has installed over 500 solar voltaic panels on new carports built in the parking lot.

This new solar power system is rated to replace approximately 75% of the hotel's electricity use over the course of a year. The replacement of electricity from fossil fuel generating facilities will reduce the hotel's carbon footprint substantially over the life of the system.

The Holiday Inn Express-Carpinteria embarked on the process to install a solar electric system on the premises in 2018. Construction began in late 2019 and was completed in early 2020. As an added benefit to guests, much of the parking is now covered by carports, upon which the solar panels have been installed.

Electricity generated by the burning of fossil fuels generates carbon dioxide, among other waste products. Carbon dioxide is a known greenhouse gas. By replacing most of the electric power required by the hotel, Holiday Inn Express-Carpinteria reduces the amount of greenhouse gas released into the environment due to power generation. As most people know, carbon dioxide is absorbed by trees and other green plants. The carbon dioxide offset created by the new Holiday Inn solar power system is the equivalent to planting over 5,000 trees!

The Holiday Inn Express in Carpinteria has several other initiatives in place to help travelers "stay greener."

Hotel General Manager Michael Ensign said, "All our staff members are committed to our environmental stewardship and involved in the green movement of sustainability. We have and are taking steps to try to reduce our impact on the environment, preserve resources for the future, and prevent pollution."

For more information on the hotel's environmental efforts, please visit the website at https://www.CarpinteriaExpress.com/hotel-overview/greener-world.

Beyond the environmental improvements we are all working together to contribute to a cleaner, more sustainable travel experience, the Holiday Inn Express-Carpinteria has modified operations to address the concerns brought on by the current coronavirus pandemic.

The hotel's Housekeeping Manager, Christina Zepeda says, "Our staff takes the safety and comfort of our guests very seriously. We are committed to doing what we can, in working with our guests, to help keep them, their families, and ourselves as safe as possible during this pandemic. We are working hard to try to help limit the spread of this terrible virus through extra cleaning and sanitizing every day."

The hotel has instituted social distancing; face coverings are required of all staff and guests while in public spaces in the hotel building; and sanitization stations are positioned throughout the property. Upon check-out, all rooms are thoroughly cleaned and sanitized. After housekeeping finishes cleaning a guest room, the room is then disinfected using state of the art electrostatic disinfectant sprayers which aim to ensure all surfaces are thoroughly addressed. The guestroom is then sealed and not entered again until entered by the next guest upon check-in. Public spaces are also cleaned multiple times a day, including treated with the electrostatic disinfectant sprayer two to three times a day.

Ensign concluded by saying, "I'd like the traveling public to know that our hotel is OPEN and we're doing what we can to keep them safe during their visit. I invite them to call us today and make a reservation for a summer get-away. Everyone needs a break from the stress and pressures we've experienced over the past few months, and we at the Holiday Inn Express & Suites in Carpinteria are happy to welcome them back."

About Holiday Inn Express Hotel & Suites in Carpinteria:

The Holiday Inn Express Hotel & Suites is located at 5606 Carpinteria Avenue, Carpinteria, California. For Reservations, please call at 1-888-409-8300 or 1-805-566-9499.

For more information about our hotel, our "Greener World" initiatives, our facilities, or hotel room availability, please visit our updated website: https://www.CarpinteriaExpress.com. The Holiday Inn Express & Suites in Carpinteria is owned and operated by the HMBL, LLC under a license agreement with the InterContinental Hotel Group (IHG).

About 95Visual:

The website was updated by Los Angeles-based web agency 95Visual. The company provides web, identity, content, and marketing services to companies all over the United States. For more information on how 95Visual can help you update your web presence visit the 95Visual website for services offered: https://www.95visual.com

Media Contact:
Michael Ensign
General Manager, Holiday Inn Express & Suites in Carpinteria
(805) 566-9499

Agency Contact Info:
Joshua Maddux
CEO, 95Visual
(818) 495-5958
contact@95Visual.com

*PHOTO link for media: https://www.Send2Press.com/300dpi/20-0807s2p-holidayinn-solar-300dpi.jpg
*Caption: New Solar Panel carports.

Related link: https://www.CarpinteriaExpress.com

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Business, Entertainment, Environment and Ecology, Free News Articles, Restaurant, Hotel and Hospitality

Elite Miss Pennsylvania Partners with 20+ East Coast Hotels – Projected to Prevent More Than 1 Ton of Plastic Waste from Landfills

PHILADELPHIA, Pa. -- Danielle Alura, Elite Miss Pennsylvania, received the 2020 Olive Branch Certificate of Recognition from the Coalition for Peace Action for her efforts against climate change, to build a green economy. One of the achievements this year was Danielle held a socially distanced green talk outside Philly for hotel owners.

The hotel association she met with as her first step of influence was AAHOA, the Asian American Hotel Owners Association, the majority being immigrant owned. The attendees interested in her green program represented more than 140+ east coast hotels. She has already been able to convince more than 20 hotels so far to pledge against their plastic waste!

By choosing to adopt at least one of her suggested plastic prevention initiatives into their business operations, this will successfully prevent over 1 ton of waste from our communities' landfills by 2021. She is still meeting with more hotels and franchises as they voice interest in her free green program to reduce plastic waste and save money while going green. A new hotel franchise with more than 100 hotels is on board to implement her "No Excuse for Single Use" Program across their whole franchise.

Danielle is the current Elite Miss Pennsylvania, a member of the United Nations of Greater Philadelphia, a member of their event committee, a member of the Coalition for Peace Action and a supporter of Family Promise, a non-profit helping the homeless. She has sat on their Executive Board as the Secretary, Chair of the event committee and Vice President of Family Promise of Orange County (FPOC). Danielle has helped raise more than $400,000 for charity in the past few years, of which $82,000 was raised virtually over the course of 24hrs for FPOC in the middle of this pandemic for the families.

Danielle admired how green conscious her mother was when growing up. Being the oldest of 4 adopted kids, she remembers, wearing hand-me-downs, recycling and repurposing things they simply couldn't throw away.

"I still remember leaving swim team practice and dropping the empty glass bottles into the recycling bins and hearing them break, or pulling over and watering neighbor's thirsty plants on their porch with our water bottles as we drove by."

After traveling to 9 countries last summer, from the Galapagos Islands, to China - she came across trash everywhere. Upon returning to the states, she searched for ways to create awareness and discovered there was a pageant system designed for such green leaders. Her platform: No Excuse for Single Use (NEFSU).

"First, I encouraged people to begin a zero waste home during the pandemic by taking simple green steps. I post a new sustainable video tip weekly to help you add new green habits to your lifestyle. However, going 'green' to impact climate change does not strictly rely on us as individuals. We need corporations to contribute their efforts for climate change. Otherwise - as individuals alone - we won't even make a dent in pollution. Therefore, the other side of my platform focuses on business. I have partnered with hotels as well to pledge against plastic waste."

Danielle has also lobbied alongside PennEnvironment, United Nations Greater Philadelphia and the CFPA against single use plastics in front of many elected officials. They also talked about the horrors of landfill pollutants into our water, air and food and the importance of increasing Electric Vehicle infrastructure. Danielle's platform "No Excuse for Single Use" will now be utilized by Rep. Ronni Green as a Zero Waste Home resource for the community.

Danielle Alura has recently written a number of original songs - all to the tune of climate change. Her whole life she has written original music but kept it only for her family to enjoy. Now, she will be releasing the first song ever entitled "Can You Hear Me." The original work also features a number of familiar celebrity faces endorsing her efforts for plastic reduction.

Write your elected officials, write your favorite brands on how it's important to go green and remember - there's "no excuse for single use." Danielle is competing for Elite Miss Earth USA in January.

For more information and to follow her journey go to: https://www.facebook.com/elitemisspennsylvania

*PHOTO link for media: https://www.Send2Press.com/300dpi/20-0730s2p-Danielle-Alura-300dpi.jpg
*Photo caption: In her first single release happening soon, Danielle Alura has made outfits completely out of single use items. Here she wears one made out of newspaper.

Related link: https://www.facebook.com/elitemisspennsylvania

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