Advertising and Marketing, Business, Free News Articles, Software

Mortgage Markets CUSO implements Mortgage Coach to increase mortgage lending engagement at credit unions

IRVINE, Calif. -- Mortgage Coach, a borrower conversion platform empowering mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time, announced today that Mortgage Markets CUSO, LLC has implemented Mortgage Coach to grow mortgage lending engagement at the credit unions it serves.

A subsidiary of Connecticut-based Finex Credit Union, Mortgage Markets CUSO is a credit union service organization that was founded in 2003 to fulfill credit unions' need for modern, friendly mortgage lending outsourcing. To date, Mortgage Markets CUSO's mortgage lending services are relied on by 15-plus U.S. credit unions including Connecticut State Employees Credit Union and Nutmeg State Financial Credit Union.

Mortgage Markets CUSO will use Mortgage Coach to enhance rule-based marketing campaigns with loan presentations to inspire conversion. Via integration with Mortgage Market CUSO's point of sale (POS) system, Mortgage Coach will automatically generate a Cost of Waiting loan presentation once a lead begins an online mortgage loan application. The Cost of Waiting loan presentation models how rising interest rates and home prices will increase the cost of purchasing a home six months in the future.

"Credit unions typically excel at offering warm service and competitive rates but are often challenged to keep pace with the digital service provided by large lenders," Mortgage Coach President Joe Puthur said. "Our Cost of Waiting presentations help credit unions compete by showing members they are eager to help them with their mortgage, they care about their home financing outcome and they are ready to support the financing process with modern lending technology."

"Mortgage Market CUSO strives to support credit unions with exceptional mortgage service backed by a best-in-class digital experience, and Mortgage Coach helps us deliver this in spades," Mortgage Markets CUSO President Michael Ferraro said. "We look forward to helping our customers grow their mortgage lending divisions with personalized, high-touch technology."

About Mortgage Coach:

Mortgage Coach is an award-winning borrower conversion platform that gives consumers the confidence to transact with educational presentations that model loan performance over time. The company's side-by-side loan comparisons allow borrowers to make faster, more informed mortgage decisions while enabling lenders to consistently deliver an on-brand, consultative home financing experience that increases borrower conversion, repeat business and referrals. To date, more than 140 enterprise independent mortgage banks, depository banks and credit unions rely on Mortgage Coach to deliver personalized, modern service that grows revenue and customer loyalty. To learn more about Mortgage Coach, visit https://www.mortgagecoach.com or follow @MortgageCoach.

About Mortgage Markets CUSO, LLC:

Mortgage Markets CUSO (credit union service organization) is a wholly owned subsidiary of Finex Credit Union operating for the benefit of credit unions and credit union members throughout Connecticut offering FHA, CHFA, VA, USDA and conventional mortgage products. By joining with other credit unions in a cooperative effort, Mortgage Markets CUSO has developed leading edge technology, mortgage expertise, local underwriting and excellent personal service. For more Mortgage Markets CUSO information, please log visit https://mortgagemarketscuso.com/.

Related link: https://mortgagecoach.com/

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Alliances and Partnerships, Business, Free News Articles, Software

Logix Federal Credit Union launches Mortgage Coach to enhance mortgage advisory service for members

IRVINE, Calif. -- Mortgage Coach, a borrower conversion platform empowering mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time, announced today that Logix Federal Credit Union (Logix) has rolled out Mortgage Coach to enhance the mortgage advisory service it provides to members. Nearly 200 registered mortgage loan officers will use the Mortgage Coach platform to help members understand how various home financing strategies can best fulfill their homeownership goals and build wealth.

Headquartered in Los Angeles County, Logix is reputed as one of the nation's largest and most reliable credit unions. Logix has more than $9 billion in assets and operates branches in service of more than 225,000 members. In keeping with its commitment to investing in financial health and education, Logix offers a comprehensive Financial Wellness program that supports members' with money management and financial planning services to encourage better, smarter financial decisions.

By partnering with Mortgage Coach, Logix has empowered its mortgage lending arm with interactive Total Cost Analysis (TCA) presentations, which educate consumers by modeling home loan performance over time. The partnership will enable Logix loan officers to solidify themselves as trusted mortgage advisors by providing members user-friendly comparisons of lending scenarios to help them make more informed decisions. TCA presentations are personalized, digital and can be shared with borrowers via text, email or Mortgage Coach's mobile app.

"Logix is the financial institution of choice for hundreds of thousands of members because it prioritizes service, education and financial success above all else," Mortgage Coach President Joe Puthur said. "Our TCA presentations will help achieve Logix's commitment to mortgage engagement, experience and education by streamlining each loan officer's ability to provide personalized financial education to every credit union member, increasing homeownership and equity access to everyone they serve."

This service was selected by the Logix management team with intentions to provide greater value to members.

"Mortgage Coach has presented our mortgage lending division at Logix with an incredible ​​opportunity to offer enhanced advisory services to thousands of members," Logix President and CEO Ana Fonseca said. "Mortgage Coach's TCAs will make it easier for our staff to deliver more value to members by helping them consider how their mortgage fits holistically into a broader financial picture."

About Mortgage Coach:

Mortgage Coach is an award-winning borrower conversion platform that gives consumers the confidence to transact with educational presentations that model loan performance over time. The company's side-by-side loan comparisons allow borrowers to make faster, more informed mortgage decisions while enabling lenders to consistently deliver an on-brand, consultative home financing experience that increases borrower conversion, repeat business and referrals. To date, more than 140 enterprise independent mortgage banks, depository banks and credit unions rely on Mortgage Coach to deliver personalized, modern service that grows revenue and customer loyalty. To learn more about Mortgage Coach, visit https://www.mortgagecoach.com or follow @MortgageCoach.

About Logix:

Chartered in 1937, Logix Federal Credit Union offers a full menu of financial services, and surcharge-free access to 30,000 ATMs nationwide. Logix Federal Credit Union is rated "superior" for financial strength, and is the largest credit union headquartered in Los Angeles County, with more than 225,000 members and $9 billion in assets. Logix operates 18 branches in Los Angeles and Ventura counties.

Federally insured by NCUA. Logix is an Equal Housing Lending. NMLS ID 503781. For more information, visit http://www.lfcu.com/.

Related link: https://mortgagecoach.com/

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Advertising and Marketing, Business, Free News Articles

Allegent Community Federal Credit Union Hires Social Media Expert

PITTSBURGH, Pa. -- Allegent Community Federal Credit Union (Allegent) has hired Theresa Kisha, an expert in digital marketing, social media, email communication and website development/optimization, to manage and increase the credit union's social media presence, while also enhancing its digital presence, search engine optimization and strategic marketing efforts.

Kisha works alongside Mark Bruno, Vice President of Operations and Technology, to expand the Allegent brand and increase brand recognition. She has been a supporter of Special Olympics of Pennsylvania, Western Pennsylvania Police Benevolent Foundation, and the Women's Center & Shelter of Greater Pittsburgh. Allegent has five branches in the Pittsburgh area - Downtown, South Side, Penn Hills, Wexford, and Cranberry Township.

About Allegent Community Federal Credit Union:

Allegent Community Federal Credit Union, formerly known as Allegheny Co. (PA) U.S. Government Employees Federal Credit Union, was chartered on March 7, 1935. Since 1935, the credit union has grown to over 14,000 members, many locations, and over 140 million in assets.

Their mission is to be a full-service financial institution and to continuously strive to provide their members with an ever-growing range of quality products and services mixed with one-on-one personal attention that everyone deserves, all while maintaining a safe and sound credit union.

Learn more at: https://www.allegentfcu.org/

Follow on Facebook: https://www.facebook.com/allegentfcu/

Related link: https://www.allegentfcu.org/

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Business, Free News Articles, Software

Michigan First Credit Union Implements CompenSafe by LBA Ware to Facilitate Mortgage Lending Division Growth

MACON, Ga. -- LBA Ware™, a leading provider of incentive compensation management (ICM) and business intelligence (BI) software solutions for the mortgage industry, today announced that Michigan First Credit Union (Michigan First) has implemented LBA Ware's ICM platform CompenSafe™ to automate incentive compensation for its mortgage division's 40+ loan originators (LOs) and loan originator assistants (LOAs). After a record-setting 23-day implementation period, Michigan First deployed CompenSafe to automate monthly incentive compensation for its LOs and LOAs and is currently working on rolling it out for its operational staff.

Holding $1.4 billion in total assets, Michigan First is an open credit union serving 175,000 members that live or work in the state of Michigan. Michigan First introduced mortgage lending as a member service in 2014, and originates, underwrites and services all of its mortgage loans in-house. The credit union has substantially grown its mortgage lending division each year, closing 2,000 mortgage loans representing nearly $500 million in volume in 2020.

"I selected CompenSafe to streamline Michigan First's incentive compensation because its efficiency enables us to quickly scale to growth and its flexibility enables us to develop custom incentive compensation plans that motivate our mortgage team to build strong relationships with members," said Michigan First Chief Mortgage Lending Officer Dan Sugg, CMB. "In addition to saving us time, money and energy, CompenSafe provides unparalleled transparency into the compensation process. LOs and sales team leaders frequently check their CompenSafe dashboard for pay and productivity updates as loans move through the pipeline."

CompenSafe is the only ICM platform purpose-built for mortgage lenders. By integrating directly with mortgage loan origination systems (LOSs), CompenSafe automatically calculates commissions and bonuses as loans fund in near real-time. In addition to freeing lenders from the error-prone, time-consuming process of managing incentive compensation with spreadsheets, CompenSafe tracks and time-stamps all commission transactions, creating a comprehensive audit trail for CFPB compliance.

"Credit unions seeking to forge stronger ties with members through mortgage lending benefit from automating the burdensome chore of managing incentive compensation so they can focus on what matters most: the member experience," said LBA Ware Founder and CEO Lori Brewer. "LBA Ware understands that empowering lenders with the latitude to develop specialized incentive compensation structures helps motivate loan teams to meet productivity goals and deliver a better member experience. We're honored that Michigan First has selected CompenSafe to facilitate its mortgage lending division's growth."

About LBA Ware™:

LBA Ware is a leading provider of cloud-based software for mortgage lenders. Since 2008, LBA Ware has been on a mission to help mortgage companies reach new heights with software that integrates data, incentivizes performance and inspires results. Today, more than 100 lenders of all sizes, including some of the nation's top producing mortgage companies, use LBA Ware's award-winning technology to enhance lender experiences and maximize the human potential within their organizations. A 2020 Inc. 5000 fastest-growing private company, LBA Ware is headquartered in Macon, Georgia. For more information, visit https://www.lbaware.com.

About Michigan First Credit Union:

With over $1.3 billion in assets, Michigan First Credit Union has represented financial stability to its members since 1926 and now serves over 175,000 area residents and businesses. The credit union continues growing strong by providing the best in financial products and services to its valued members. Learn more at www.michiganfirst.com.

Twitter: @LBAWare #CompenSafe #creditunion #mortgagelending

Related link: https://go.lbaware.com/

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Business, Free News Articles

Velocity Credit Union Provides Employees Paid Time Off to Vote Early

AUSTIN, Texas -- Velocity Credit Union understands the importance of voting. To remind its employees that their vote is their voice and to encourage them to use it, the financial institution has announced a company-wide perk: paid time off to vote.

Velocity is providing two paid hours during Texas' early voting period, Oct. 13-30, 2020, for employees to exercise their civic duty while remaining on the clock.

In addition, the credit union will award points to employees who vote that can be redeemed for merchandise, gift cards, additional time off and other work perks via the company's internal employee recognition and rewards program.

"During these unfamiliar times, Velocity's employees, as providers of an essential service, have taken on an unusual amount of change and disruption in order to continue providing the high-quality service that our members take for granted," said Velocity president and CEO Debbie Mitchell.

"We hope to make things a little easier for our staff by enabling them to vote early and avoid the potentially long lines and large crowds many expect on election day, November 3, and to reward them for exercising that right."

The move also means that Velocity branches will remain fully staffed on that potentially hectic day.

Velocity operates six branches and multiple ITM/ATMs in the Austin area.

About Velocity Credit Union:

Velocity Credit Union is one of the largest Austin-area credit unions with branches located in Austin, Round Rock and Cedar Park. Chartered in 1947, the institution serves a five county area, with a broad and diverse community membership. The credit union employs more than 200 people, has assets of approximately $849 million and serves more than 84,000 members. To learn more about Velocity Credit Union's products and services, visit https://www.velocitycu.com/.

Related link: https://www.velocitycu.com/

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Business, Free News Articles

Velocity Credit Union gives members free access to their FICO® Scores

AUSTIN, Texas -- Velocity Credit Union credit card holders can now access their FICO(R) Scores at no charge through monthly statements and online banking. FICO(R) Scores will be refreshed on a quarterly basis and checking them will not affect credit ratings.

FICO(R) Scores are widely used by lenders in evaluating risk when making credit-related decisions. Credit cards, auto loans and insurance, and mortgage rates can be affected by credit scores. Knowledge is power, and knowing this three-digit FICO(R) Score (and the key factors affecting it) can help consumers see how lenders view them.

Free access to FICO(R) Scores is easy, since they will appear on members' monthly statements. Or, cardholders can simply log into Online Banking at https://www.velocitycu.com/ (or through our free mobile app), select "Credit Card Services" from the "Services" category of the Home Page menu, and click the "FICO(R) SCORE" banner on the right side of the screen. Selecting a card number will reveal the score.

For more information, including specific factors that impact FICO(R) Scores and their relative importance, visit https://www.velocitycu.com/FICO.

FICO is a registered trademark of Fair Isaac Corporation in the United States and other countries.

About Velocity Credit Union:

Velocity Credit Union is one of the largest Austin-area credit unions with branches located in Austin, Round Rock and Cedar Park. Chartered in 1947, the institution serves a five county area, with a broad and diverse community membership. The credit union employs more than 200 people, has assets of approximately $849 million and serves more than 84,000 members. To learn more about Velocity Credit Union's products and services, visit https://www.velocitycu.com/FICO.

Related link: https://www.velocitycu.com/

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Advertising and Marketing, Business, Free News Articles

Allegent FCU steps up to the Reese’s Peanut Butter Cup Challenge, Cranberry Twp., Pennsylvania

WEXFORD, Pa. -- Capturing the buzz of a current Hershey's Reese's Peanut Butter commercial spot - Allegent FCU actually sells Reese's Peanut Butter Cups at a financial institution! The Hershey Company's branded Reese's spot teased the Federal Credit Union into accepting the challenge and partnering with Reese's in fulfilling the commercial spot's thought: that Reese's are "sold literally everywhere business is done, I'm pretty sure you could buy them at a bank."

You can view the spot here:
https://youtu.be/dHYB9qBAiBs

Mark Bruno, Vice President of Allegent, states, "We love to partner with other successful and grounded companies. We viewed the commercial and said, lets act on it, were all about the buzz."

In another statement, Allegent CEO Angelo Lucatorto adds to the conversation, "We're all about the community, and yes, we are an integral part of the Credit Union industry with deep, financially-sound, responsible roots, but our staff likes a fun-loving challenge as well."

Proceeds from the sales benefit St. Jude Children's Research Hospital.

About Allegent Federal Credit Union:

Allegent Community Federal Credit Union, formerly known as Allegheny Co. (PA) U.S. Government Employees Federal Credit Union, was chartered on March 7, 1935. Since 1935, the credit union has grown to over 14,000 members, many locations, and over 140 million in assets. Their mission is to be a full-service financial institution and to continuously strive to provide their members with an ever-growing range of quality products and services mixed with one-on-one personal attention that everyone deserves, all while maintaining a safe and sound credit union.

For more info visit https://www.allegentfcu.org/

Related link: https://www.allegentfcu.org/

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Business, Construction and Building, Free News Articles, Product Launches

Velocity Credit Union commits to downtown Austin with construction of its new branch

AUSTIN, Texas -- Velocity Credit Union, a fixture of the Austin financial scene since 1947, has begun site preparation for its new branch office in downtown Austin. To be located on the southeast corner of 12th and Sabine Streets, the new facility is being built immediately across Sabine Street and just to the east of Velocity's current downtown location (610 E. 11th Street). The credit union's headquarters have been at this location for many years. Construction for the new branch is imminent and it is scheduled to be completed in the third quarter of 2020. Once the facility is completed, the old headquarters site will be used for new development.

"We want to assure our members that, in spite of the hardhats, demolition and construction crews they might see, our current downtown office, ATMs and drive-through teller lanes remain fully operational," said Debbie Mitchell, Velocity's president and CEO. "Velocity has operated from our east 12th Street location since 1961 and we remain committed to our downtown members and business relationships. The credit union looks forward to being a vital part of, and partner to those leading, the re-development of the Waller Creek area, the medical center and the evolving residential and entertainment community. This area has been our home for almost 60 years and Velocity Credit Union will continue to serve downtown Austin for many more years to come."

The new branch was designed by Mente Sowell Architects of Austin and will be constructed by Austin Canyon Corporation. At just over 5,000 square feet, the branch will feature a full service lobby, safe deposit box services, and four drive-thru lanes equipped with state-of-the-art Interactive Teller Machines (ITMs). The branch will employ a staff of 8-10, who can handle all member service needs including teller transactions, opening new accounts, wealth management services and loan services.

More information: https://www.velocitycu.com/

About Velocity:

Velocity Credit Union is one of the largest Austin-area credit unions with branches located in Austin, Round Rock and Cedar Park. Chartered in 1947, the institution serves a five-county area, and enjoys a broad and diverse community membership. The credit union employs more than 200 people in the area, has assets of approximately $856 million and serves more than 84,000 members. To learn more about Velocity Credit Union's products and services, visit https://www.velocitycu.com/.

*IMAGE link for media: https://www.Send2Press.com/300dpi/19-0129s2p-velocity-render-300dpi.jpg
*Caption: Velocity Downtown Branch Render.

Related link:

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