Advertising and Marketing
Free News Articles Category: Advertising and Marketing Industry News Articles
Marketing Trend Alert: Long-Term Care Insurance Agents Use ‘Electronic Business Cards’ to Build Relationships
freeNewsArticles Story Summary: Today LTC Financial Partners LLC (LTCFP) reveals one of its marketing secrets: ‘electronic business cards’ that supply an agent’s name, address, and phone number, just as old-fashioned business cards do, but with a difference. The electronic variety ‘can’t be misplaced, and they establish credibility by providing helpful, detailed information,’ says Jonas Roeser, of LTCFP….
2011 Global Strategic Management Institute Presents: Mobile Marketing Strategies Summit San Francisco April 26-28
freeNewsArticles Story Summary: The 2011 GSMI Mobile Marketing Strategies Summit will educate businesses on the most advantageous, cutting edge, tactics in mobile marketing. Whether your business needs are B2B or B2C, this conference has it all. Combining hands on workshops with speakers who are experts in their field sharing the best practices in practical formats, GSMI’s Mobile Marketing Strategies Summit can’t be missed….
CMI Marketing Research Experts Speak at Three University and Industry Educational Events in November
freeNewsArticles Story Summary: Four of CMI’s marketing research experts were featured speakers at industry and university educational events in November. CMI is a full-service marketing research company dedicated to industry thought leadership, education and professional development in its field….
CheapOair Launches ‘Get There For Less’ TV Ad Campaign
freeNewsArticles Story Summary: CheapOair, a top 10 online travel booking site, announces the launch of its first ever television campaign today. The 30-second ads feature the tag-line ‘Get There for Less,’ an expression of the company’s commitment and brand promise to put quality and value first for smart shoppers who continue to demand the best of both….
CMI’s Dr. Christina Liao Will Present Decision Pathway Modeling at the Society for Insurance Research (SIR) Annual Conference
freeNewsArticles Story Summary: Christina Liao, vice president, marketing science for CMI, a full-service marketing research company, will present a pathway modeling approach to understanding factors that influence consumers’ decisions to renew insurance products. Liao will explain how companies can use results from pathway modeling to develop strategies to convert single line customers into buyers of multiple products….
CMI’s Jean Fasching, Dr. Christina Liao, Mike Mabey, and Bill Salokar to present at IIR’s ‘The Market Research Event’
freeNewsArticles Story Summary: CMI, a full-service marketing research company, will be speaking and participating in a variety of sessions at IIR’s The Market Research Event in San Diego, CA on Nov. 8-10, 2010. In addition to presenting a new segmentation methodology, CMI will be extensively involved in the Segmentation Symposium, chairing, and moderating the sessions….
Write Away, Inc. Increases Print Subscription Sales through Social Media
freeNewsArticles Story Summary: While many may argue that print is a dying breed, the staff at Write Away, Inc. begs to differ; you just need to work all the angles. And, that’s just what they did. PRAWNC recently recognized Write Away as the winners of its Online Marketing-Social Media category at a recent award ceremony….
DepthPR Steps Up to IDS Cycling Challenge for ATL Habitat, Welcomes Mortgage Bankers to MBA 97th Annual Conference
freeNewsArticles Story Summary: Depth Public Relations (DepthPR), an Atlanta provider of public relations and marketing strategies for the mortgage lending and financial services industries, has pledged its financial support in a fundraising challenge presented by document preparation vendor International Document Services at the Mortgage Bankers Association (MBA) 97th Annual Convention and Expo….
MBA Focus Selects Katz Marketing Solutions for Brand Marketing Strategy
freeNewsArticles Story Summary: MBA Focus, the leading provider of business recruiting tools that help corporations source the world’s top MBA school student and alumni talent announced the selection of Katz Marketing Solutions to provide brand marketing and strategic planning services. The agreement will further strengthen MBA Focus’ market position with its partners and customers….
CMI Offers Custom Decision Pathway Modeling Simulator
freeNewsArticles Story Summary: ATLANTA, Ga. — CMI has begun offering a new proprietary Decision Pathway Modeling Simulator that enables its clients to evaluate the potential impact of hypothetical strategic business decisions and competitive scenarios. This new desktop application puts Decision Pathway Modeling insights in the hands of clients, furthering CMI’s commitment to delivering research that drive results….