Advertising and Marketing, Business, Free News Articles

Charles Communications Associates Celebrates 20 Years in 2023 – Wine Marketing Agency Reflects on Two Decades of Excellence

SAN FRANCISCO, Calif. -- This year marks the 20th anniversary for Charles Communications Associates (CCA), a leading wine marketing firm headquartered in San Francisco, California. What began at the dining room table of founder Kimberly Charles in 2003 with her first client, noted actor and vintner Fess Parker, has grown over the last twenty years to represent clients in Japan, Europe, Australia, New Zealand, South America and the U.S with a dynamic team.

In 2021, Meininger's International named CCA one of the top 10 wine & spirits companies in the United States and Founder and President Kimberly Charles likes to say, "We have kept our momentum in these twenty years, pacing with changing technologies, media landscapes, larger trends within our industry and with consumer preferences. That consistent push to keep relevant and nimble has been a big part of our success."

Charles Communications Associates was early to the tech scene when it debuted the Brandlive platform in 2012, engaging with vintners and media via interactive video meet ups. A precursor to today's ubiquitous zoom meetings, CCA saw early on the value of connecting from the comfort of one's home with vintners around the world. Always with an eye to sustainability through innovative partnerships and impact investing as well as aligning with companies who espoused sustainable beliefs, CCA was an early adopter to what is today a new baseline for the way companies operate and market their brands.

Another pillar of CCA's core beliefs is in supporting women led or owned companies. Many of CCA's client base have powerful women as CEOs such as Wente Vineyards, Domaine Carneros, the Consorzio of Conegliano Valdobbiadene among others. CCA has worked with a large majority of legacy families in the California wine business including the Wentes, the Mondavis, the Gallos among others, helping them to shape their narrative and claiming their place in the continuum of history.

At the core of the company's belief system, has been a dedication to continuous improvement and education. Among the first U.S. cohort to earn the challenging Diploma certification from the Wine & Spirits Education Trust, founder Kimberly Charles has always kept the educational focus front and center with her client programming, executing programs with substance, relevance and meaning. Early to adopt a work/life balance with her team, she works with a network of associates in Cape Town, New York, California, and beyond.

When asked what's ahead of the next industry curve, Charles likes to share that relationships will always be the company's stock and trade. Cultivating long term connections with clients, media and gatekeepers in the trade will continue. As she shares, "A good story never goes out of style."

Discover more about Charles Communications Associates at https://www.charlescomm.com/ or on Instagram and Facebook @AlltheSwirl.

Related link: https://www.charlescomm.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Awards and Honors, Business, Free News Articles

RightOnTrek Eco-Friendly Product Design is Finalist for Outdoor Retailer Innovation Awards

COLUMBIA FALLS, Mont. -- RightOnTrek was selected as a finalist in the 2023 Outdoor Retailer Innovation Awards. Already receiving multiple best-in-class awards and recognitions from Backpacker Magazine for their outdoor adventure meals, they now earn recognition for their packaging and product experience pairing as well.

RightOnTrek re-imagined the eating experience around its packaging and challenges the industry convention of heavy plastic aluminum-laden pouches. RightOnTrek's multi-layer package material is made of 100% bio-based materials sourced from tree pulp. Their meals are designed to cook in minutes, and taste great. The eco-friendly packaging is waterproof and still has the durability required for any outdoor adventure.

One of the biggest accomplishments in RightOnTrek meal packaging is that it's plastic-free.

The middle barrier layer is a material made from Forest Stewardship Council (FSC) approved wood pulp.

The inner linear low-density polyethylene (LLDPE) is a bio-based plastic. The company that produces it is International Sustainability & Carbon Certification (ISCC), certified.

The convention for outdoor meals is to cook and freeze dry food in a factory, package for a 10 to 30-year shelf life, and the end user rehydrates their meal with warm water in the bag.

While the soak-in-a-bag method is convenient, it requires heavy packaging that can handle the boiling water without burning one's hands. Sourcing and processing the plastics and metals in this packaging do harm to multiple upstream ecosystems, and you certainly don't want any of it in your system or our environment after use.

RightOnTrek challenges the need for adventure-ready meals to have doomsday-worthy shelf life. Their meals cook fresh on the trail and are ready for your next adventure, with an 18-month shelf life.

"The material going into the packaging is as important as what it turns into after use. By choosing 100% bio-based packaging derived from renewable resources, we feel we are doing our best to maintain a sustainable life cycle on the consumers' behalf," said Eric Boxer Sustainability Engineer and Head Chef of RightOnTrek Meals.

RightOnTrek is thrilled to be recognized as one of top-30 Product of the Year finalists.

Its core team was in attendance at the Outdoor Retailer Snow Show from January 10-12, 2023 in Salt Lake City, Utah to join with leaders in outdoor product innovation: https://outdoorretailer.com/events-education/innovation-awards/.

RightOnTrek meals are available in retail stores throughout the US, and online. Learn more: https://rightontrek.com/meals/store

About RightOnTrek:

RightOnTrek is a leader and innovator in outdoor recreation services that make epic wilderness adventures and transformative outdoors experiences accessible to everyone. For first-time family campers and lifelong elite mountaineers it provides an online trip planner, 24/7 automated gear rental near Glacier National Park, and the most delicious and nutritious backpacking meals you can find. Its Adventure Meals are available both online and in a growing number of retail stores nationwide. Learn more: https://rightontrek.com/.

RightOnTrek, Inc., 2593 Highway 2 East, Suite 3, Kalispell, MT 59901, USA.

Related link: https://rightontrek.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Business, Entertainment, Free News Articles

Covenant Winery Kicks off 20th Anniversary with Jazz Concert at City Winery in New York City

NEW YORK CITY, N.Y. -- Covenant Winery, which highlights appellation driven wines from California and Israel, kicks off its 20th anniversary celebration on Sunday, February 5 at City Winery from 2:30 p.m. to 5 p.m. in New York City with a jazz concert led by winery founder and proprietor, Jeff Morgan, and friends.

Celebrating the 20th marker of their first vintage, the winery is an urban destination located in Berkeley, California's exciting Gilman District, home to wineries, breweries and distilleries offering visitors a full California wine appellational experience, along with releases from the company's Israeli portfolio.

Morgan owns the Covenant winery with his wife and CEO Jodie and has a deep history with music as a performer, specifically as a saxophone player. After a formal education at the French National Music Conservatory in Nice, France Jeff became a co-band leader for the house band in Monte Carlo at Prince Rainier's Grand Casino in Monaco. He took a hiatus from playing music for the last 25 years, but because of the pandemic, he had some time on his hands and returned to his saxophone again. After a full year of practice and hosting a summer concert series in 2022 at the Tasting Patio of their urban winery, Jeff has regained his playing chops.

The wines of Covenant have received wide international acclaim and the Morgans have collaborated on ten cookbooks together, refining the approach to food and wine pairing. Elegant and approachable, books such as the Covenant Kitchen, the Dean & Deluca cookbook and the Domaine Chandon cookbook have delighted foodies with their fresh, ingredient driven recipes. Their informed and no-nonsense food pairings take the guesswork out of entertaining challenges, allowing the chef to relax and enjoy the journey of cooking and wine pairing.

The concert will feature a walk around wine tasting with food pairings, and doors open at 2:30 p.m., with the concert kicking off at 3:30 p.m.

Tickets can be purchased here - https://www.citywinery.com/newyork/Online/default.asp?BOparam::WScontent::loadArticle::permalink=NYLFT-Covenant-Jazz-Wine-Tasting-2-5-23-330pm&BOparam::WScontent::loadArticle::context_id=

City Winery NYC is located at 25 Eleventh Avenue at 15th Street in Manhattan, N.Y.

2023 will feature a number of special events, tastings and celebrations commemorating the family-owned winery's achievements. Stay tuned for more details by following the winery on Instagram @CovenantWines or signing up for one of several winery clubs at www.covenantwines.com or emailing wine@covenantwines.com.

Related link: https://covenantwines.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Business, Free News Articles, Restaurant, Hotel and Hospitality

Celebrate Concord’s Comfort Food Month with a gourmet sausage-dog from Hillside Dawgz at El Monte Shopping Center

CONCORD, Calif. -- The El Monte Shopping Center is the perfect location to make the most of Visit Concord's "Comfort Food Month" with several minority and women-owned restaurants offering a local flavor to residents and visitors alike. There's something for everyone in the midtown shopping center, from fried chicken to sausage to Japanese. The list of El Monte restaurants includes The Taphouse, Parma Deli, Frickin Fried, Taqueria Autlan, Izakaya An, and the newest addition - Hillside Dawgz.

This gourmet hot dog shop is the result of a long-time goal of providing the East Bay Area with a superb hot dog experience. Open 11 a.m. - 7:30 p.m. Monday through Saturday, this shop has a unique experience for visitors and special deals for those participating in the Visit Concord, California activities.

More details about "Comfort Food Month" can be found at https://visitconcordca.com.

The restaurant has been in business for less than a year, but has already become a regular part of midtown Concord. This was part of the plan from the beginning according to the owner who looks forward to events like "Comfort Food Month."

"We want Hillside Dawgz to reflect and support our community," says Casey Spragens, the owner. "Hot dogs are something that everyone can enjoy, and we want our restaurant to bring people together to make Clayton Road and Midtown Concord more lively."

About Hillside Dawgz:

Hillside Dawgz is a family-owned, brick-and-mortar restaurant in the heart of the East Bay, created to upgrade the hot dog in a great environment. Nothing brings people together like Dawgz, whether you're looking to make new friends or grab a quick lunch.

Learn more: https://www.hillsidedawgz.com/

Social Media:

Instagram: https://www.instagram.com/hillsidedawgz/

Facebook: https://www.facebook.com/Hillside-Dawgz-109644918412564

Related link: https://www.hillsidedawgz.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Business, Free News Articles, Restaurant, Hotel and Hospitality

Celebrate Concord’s Comfort Food Month with a gourmet sausage-dog from Hillside Dawgz at El Monte Shopping Center

CONCORD, Calif. -- The El Monte Shopping Center is the perfect location to make the most of Visit Concord's "Comfort Food Month" with several minority and women-owned restaurants offering a local flavor to residents and visitors alike. There's something for everyone in the midtown shopping center, from fried chicken to sausage to Japanese. The list of El Monte restaurants includes The Taphouse, Parma Deli, Frickin Fried, Taqueria Autlan, Izakaya An, and the newest addition - Hillside Dawgz.

This gourmet hot dog shop is the result of a long-time goal of providing the East Bay Area with a superb hot dog experience. Open 11 a.m. - 7:30 p.m. Monday through Saturday, this shop has a unique experience for visitors and special deals for those participating in the Visit Concord, California activities.

More details about "Comfort Food Month" can be found at https://visitconcordca.com.

The restaurant has been in business for less than a year, but has already become a regular part of midtown Concord. This was part of the plan from the beginning according to the owner who looks forward to events like "Comfort Food Month."

"We want Hillside Dawgz to reflect and support our community," says Casey Spragens, the owner. "Hot dogs are something that everyone can enjoy, and we want our restaurant to bring people together to make Clayton Road and Midtown Concord more lively."

About Hillside Dawgz:

Hillside Dawgz is a family-owned, brick-and-mortar restaurant in the heart of the East Bay, created to upgrade the hot dog in a great environment. Nothing brings people together like Dawgz, whether you're looking to make new friends or grab a quick lunch.

Learn more: https://www.hillsidedawgz.com/

Social Media:

Instagram: https://www.instagram.com/hillsidedawgz/

Facebook: https://www.facebook.com/Hillside-Dawgz-109644918412564

Related link: https://www.hillsidedawgz.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Business, Free News Articles, Restaurant, Hotel and Hospitality

Good Heart Catering Launches Catering Delivery Service in Glendale

LOS ANGELES, Calif. -- Good Heart Catering, the premier breakfast and lunch caterer for organizations in Los Angeles, is excited to announce the launch of its delivery service in Glendale. With a focus on fresh, chef-driven meals and a commitment to exceptional service, Good Heart Catering is the perfect solution for businesses and organizations looking for convenient and delicious food options including boxed lunches and individual meals.

"We are thrilled to expand our services to the Glendale area," said Jon Toktas, owner of Good Heart Catering. "We understand the importance of reliable and convenient catering options for busy businesses and organizations, and we are committed to providing the highest quality meals and service to our customers."

Good Heart Catering's easy-to-use website makes ordering a breeze, allowing customers to select from a wide variety of flavors and options. From breakfast burritos to gourmet sandwiches, Good Heart Catering has something for every taste and dietary restriction.

"Our customers love the variety of flavors and options available through Good Heart Catering's website," said Toktas. "Whether you're looking for a quick breakfast or a hearty lunch, we have something for everyone at your next event"

In addition to its delicious food options, Good Heart Catering is also committed to providing exceptional service. All orders are prepared fresh and delivered on time, ensuring that customers receive the highest quality meals every time.

To learn more:

Click this link for Glendale breakfast catering information - https://goodheartcatering.com/glendale-catering-delivery

Click this link for Glendale lunch catering - https://goodheartcatering.com/glendale-catering-delivery

About Good Heart Catering:

Good Heart Catering is a Los Angeles based caterer founded in 2016 with the goal of being a dedicated, corporate, and event caterer for employers in Los Angeles. Since their founding in Good Heart Catering has served LA's top employers with consistent and delicious service. With the help of those clients, Good Heart Catering has donated over 10,000 meals to the LA Food Bank and makes it a part of its mission to make sure everyone has a chance to nutritious meals. To read more click https://goodheartcatering.com/r/ckd

Related link: https://Goodheartcatering.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Free News Articles, Regional Events

California Strawberry Festival is Back – at a New Venue

OXNARD, Calif. -- After a three-year hiatus due to challenges brought on by the pandemic, the 2023 California Strawberry Festival will take place May 20-21. For the first time ever, the event will be held at the Ventura County Fairgrounds.

"We are thrilled to relaunch the California Strawberry Festival in 2023 at the Fairgrounds," says Dean Kato, Chairman of the California Strawberry Festival Board of Directors. "We realized that the event had outgrown the available space at our longtime venue, Oxnard's College Park. It's our 'comeback' year - and we want to come out bigger and better than ever."

This isn't the first time the Festival has outgrown a location, and the Fairgrounds venue was considered when the California Strawberry Festival moved from Channel Islands Harbor to College Park in 1991.

"Although the Festival has historically taken place in Oxnard, it belongs to all of Ventura County," says Kato.

The beachside location provides iconic views, and Ventura offers up a vibrant downtown just a few blocks away, with hotels, restaurants, and nightlife. Guests will appreciate that the Fairgrounds is close to the 101 freeway and has onsite parking, and the Festival will continue to host free shuttle services from many convenient locations.

Ventura's Amtrak station is situated adjacent to the Fairgrounds, so it's easier than ever to take the train directly to the Festival. Another benefit is that buildings, lighting, and restrooms are built-in amenities at the rain-or-shine venue.

"The Ventura County Fairgrounds and Event Center was built with the space and structural elements to accommodate large festivals," says Fairgrounds CEO Stacy Rianda. "We're looking forward to hosting the California Strawberry Festival."

The California Strawberry Festival is known in Ventura County as the kick-off to summertime, and tens of thousands of festivalgoers attend the celebration each year. Local non-profit organizations, food vendors, artists and crafters, entertainers, sponsors and hundreds of volunteers are instrumental to its success.

The all-volunteer board is ready for the opportunity to raise the bar in 2023.

"We've already been hard at work on the re-launch," says Kato. "Change is exciting. But of course, some things will stay the same - like the always-popular $5 build-your-own strawberry shortcake, fresh-picked local strawberries, and really nice arts and crafts. We're anticipating an outstanding Festival in 2023."

To keep posted on the 2023 California Strawberry Festival, go to https://castrawberryfestival.org/ or Facebook @CaliforniaStrawberryFestival.

Related link: https://castrawberryfestival.org/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Business, Free News Articles, Restaurant, Hotel and Hospitality

J.W. Heist Steakhouse Opens in Downtown Bozeman – Woodfire Cooking Wrapped in a Fine Dining Experience

BOZEMAN, Mont. -- The latest addition to the Montana culinary scene is J.W. Heist Steakhouse, an establishment that honors the West's ranching traditions; draws inspiration from classic American steakhouses; and produces plates with the highest level of culinary preparation. The vision for this upscale restaurant comes from a five-generation Montanan with homesteader roots; a seasoned restauranteur; a Bozeman-based, nationally-recognized interior designer; and a hospitality group consisting of executive chefs, restaurant consultants, art curators, and craftsmen. J.W. Heist opens its doors-a culmination of years of both big-picture planning and attention to detail.

J.W. Heist, a landmark Montana steakhouse. strives to fill a culinary gap since Boodles was destroyed by a natural gas explosion in 2009. Situated at 27 East Main St, J.W. Heist contributes to Bozeman's downtown vibe which attracts out-of-state visitors, fellow Montanans, and locals alike. On the exterior the clean, black façade with tasteful neon signage is both traditional and fresh - being as relevant in the 2020's as it could have been in the 1920's.

Brett Evje, one of the restaurant group's partners and chief executives, has a long history in Montana hospitality. He has been integral to the vision of Montana landmark establishments such as Stacey's in Gallatin Gateway, the Old Saloon in Emigrant, and Plonk in downtown Bozeman and Missoula. The namesake of this newest venture comes from Evje's family. The Heists homesteaded in the Cinnabar Basin, coincidentally about the same year as the fictional character John Dutton of "Yellowstone."


Behind the culinary and customer experience vision is Michael Ochsner, a seasoned restauranteur. As one would expect from a steakhouse, the menu features classic cocktails, prime beef, and an award-winning wine list. Adding to the high caliber fare are fresh seafood offerings and vegetables. The open-plan kitchen allows patrons to see the chefs at work over a woodfire and movable grill.

Ochsner says, "The customer experience begins on the street in the context of historic downtown Bozeman. As one enters the foyer, the vibe is both contemporary and traditional. The experience is not just visual, but also tactile with the feel of the leather furnishings, stone tables, and crisp linens. With a state-of-the-art woodfire grill and the high-quality beef that comes off it, the subtle smells in the space are notable. On top of that, we have a seasoned staff of restaurant professionals who are attentive without being stuffy."

The wood paneling, custom finishings, historical lighting, and fine art all contribute to an ambience that has both a classic American steakhouse feel as well as a Western welcome.

Starting from the entrance, the history and cultural iconography of Montana are referenced. The fine art is provided by Montana Trails Gallery and Tierney Fine Art and includes images of the North American fauna like bison and elk, scenes of frontiersmen exploring the wild, and paintings of cattle and cattlemen.

The restaurant's art is curated by and interiors designed by award-winning designer William Peace of Peace Design. Peace splits his time between Montana, Atlanta, and travel destinations world-wide. Since putting down roots in the West in the 1990's, Peace's imprint in the Rocky Mountain region has gained recognition for being both locally-influenced and globally-attuned. The design for J.W. Heist is just that - blending Montana authenticity with East Coast sophistication.

With attention to detail and a welcoming environment, J.W. Heist Steakhouse offers classic fare while paying homage to our namesake. Serving prime beef, fresh seafood, classic cocktails and an award-winning wine list, we are dedicated to making your experience memorable and of the highest caliber.

Learn more at: https://jwheist.com/

27 E Main Street, Bozeman, Montana 59715

IG: @jwheist

FB: @jwheiststeakhouse

Resy: https://resy.com/cities/boz/jw-heist

Related link: https://jwheist.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Business, Free News Articles

Domaine Carneros makes the holidays sparkle with elegant gift offerings

NAPA, Calif. -- Domaine Carneros, the award-winning California grower-producer of method traditionelle sparkling wines, has a wide array of gifts available for the 2022 holiday season. Curated by the team at the French inspired chateau situated at the gateway to wine country in northern California, the offerings range from charcuterie and chocolate pairings with wine, to sabers and chillers to luxury candles, all paired up in gift sets that are sure to please.

A few of the highlights include the Decadent Delights, which includes the 2017 Domaine Carneros Estate Brut and Le Belge chocolates. Charcuterie and Cheer features Journeyman Meat Co's Saucisson Sec and Wild Groves Sweet Toasted Garlic Mustard along with a perfect host gift of the Bites on a Board book by Chef Annie Dalter paired with the 2018 Domaine Carneros Blanc de Noirs bubbly and a cutting board. Any foodie would appreciate the Bon Vivant Bounty gift set featuring the 2020 Domaine Carneros Avant Garde Pinot Noir, along with a gourmet gift box set from the Lucero Family of Wild Groves featuring blue cheese stuffed olives, artichoke tapenade, Ascolano olive oil and rosé vinegar, a ready-made party pack. The cocktail lover on your list will love the Spirited Sparkle, - a cocktail making set of crystal coupes, a gold brushed aluminum 4-piece bar toolset with a marble base, a sleek shaker in gold, and a jar of Flouwer Co. orange scented cocktail cubes accompanied by a bottle of 2017 Estate Brut. More of these wonderful and thoughtful offerings can be found here.

This year, the winery partnered with the California based luxury candle maker, Voluspa for a limited-edition gift set which features one 750 ml bottle of a custom-labeled Domaine Carneros sparkling wine paired with a Voluspa Sparkling Cuvée 9oz. Classic Candle. This set makes the perfect luxurious gift. Each box is designed with all the little details in mind, beautiful white velvet flocking, metallic accents, and the signature white iridescent sheen. More on the partnership is available here.

In addition, in keeping with holiday tradition, the winery has created a custom cocktail called the Ruby Wonderland in collaboration with the Social Sipper. Comprised of Domaine Carneros Brut, fresh squeezed grapefruit juice, amaretto, orange bitters, and an orange blossom cocktail cube, this festive drink is served up with a holiday appropriate garnish of rosemary, star anise and pink grapefruit.

More about this innovative annual creation is here: https://www.domainecarneros.com/blog/ruby-wonderland-holiday-cocktail

Happy Holidays! A votre santé!

About Domaine Carneros:

Founded in 1987, Domaine Carneros reflects the hallmark of its founder, Champagne Taittinger, in creating terroir-driven sparkling wine and preserving the quality tenets of the traditional method production. Located entirely within the Carneros AVA, between Napa and Sonoma counties, the six estate vineyards total approximately 400 acres with 150 acres planted to Chardonnay, 250 acres planted to Pinot Noir. The winery focuses on making ultra-premium Carneros sparkling wines limited production pinot noirs grown on their estate vineyards

For more information, visit: https://www.domainecarneros.com/.

Social: Domaine Carneros

Instagram | https://www.instagram.com/domainecarneros

Twitter | https://www.twitter.com/domainecarneros

Facebook | https://www.facebook.com/domainecarneroswinery

Related link: https://www.domainecarneros.com/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

Business, Free News Articles, Travel and Tourism

The 60th Anniversary Celebration of the Producers’ Consortium for Conegliano Valdobbiadene Prosecco DOCG debuted two new projects

SOLIGHETTO, Treviso -- At Villa Brandolini, on the occasion of the celebration of the 60th anniversary of the birth of the Consorzio Conegliano Valdobbiadene Prosecco DOCG, two new projects were presented, of which the first, the Green Academy, will be an incubator for research, studies, content and new ideas that will enable producers to work in an ever more structured, consolidated and concrete way for the sustainability of the region.

The creation of the Green Academy marks an important point in the continuum that the Consortium has been pursuing for at least a decade, with an eye towards the future and the enhancement and conservation of the environment, of the landscape, and of viticulture.

"We are proud and highly motivated to proceed in this direction: the Green Academy offers a path which will allow us to take full advantage of our knowledge in collaboration with experts in the various sectors that this subject involves," states the Consortium's President, Elvira Bortolomiol. She continues: "Our zone and our community are precious gifts, and it is for their benefit that we have the duty to avail ourselves to the best of our ability of our expertise and the resources we have, so as to be able to offer a real contribution to our terroir and also be a point of reference for other regions."

"Our Green Academy will study the most urgent topics that the global environmental agenda has to deal with, and then tailor them for our zone," says Diego Tomasi, Director of the Consorzio di Tutela del Conegliano Valdobbiadene Prosecco. "First of all, climate change: we are already working together with Banca Prealpi and the University of Cantabria, with the objective of creating models for forecasting any extreme atmospheric events that may occur in our hills between the present and 2030, 2050 or even 2100."

A group of internationally renowned Egyptologists has studied, specifically for the Consortium, how the Ancient Egyptians succeeded in cultivating vines in extreme climatic conditions; their research goes as far back as 3000 years B.C.. The complete results, expected in mid-2023, may give concrete clues for putting mitigatory actions into effect on our hillsides.

"But we're already doing something tangible with regard to drought," Tomasi adds, "by focusing our attention on recuperating, conserving and reusing rain and spring water." Indeed, in the 5th tender for our supply chain, which was presented very recently, the Consorzio included a specific, generous sum for financing the creation of small basins designed for collecting water from corrivation; the University of Padua will be responsible for this activity. Moreover, the plan is to recuperate water diverted from the Piave river, an activity which the Consortium is working towards in conjunction with the Municipalities in the Denomination, trade bodies, and the Association for Reclamation of the Left Bank of the Piave.

Another important topic with regards to sustainability is land use, which will be dealt with by the Green Academy thanks to the creation of a permanent observatory. As of today, the area of the Denomination is used 30% for viticulture, 57% for woodland, 9% is destined for other uses and 4% for urban use. There therefore exists a rich biodiversity (one of the reasons that the zone was able to gain recognition from UNESCO), and this must be protected. A feasibility study has already begun, in close cooperation with other partners (the Municipality of Valdobbiadene, Coldiretti, Banca Prealpi, the UNESCO Association), for traffic that totally excludes the transport of goods on large trucks or in traditional rail wagons.

To deal with these subjects, the Consortium has for some time now been reinforcing its know-how, especially in the technical department.

The Consortium's consolidated activities in terms of environmental health continues, such as the partnership with the Symbola Foundation and updating the Viticultural Protocol. In particular, belonging to Symbola, an organisation that has grouped together for several years now, includes Italy's outstanding businesses and other bodies to promote their quality and support their sustainable behaviour, is very much in line with the Consortium's goals.

A further objective of the Consortium is to involve the new generations, to whom the future of this Denomination will be entrusted. That is what lies behind the idea of the Wine Tourism Lab, whose dual objective is to function as a link between the various professional figures in the region and at the same time create greater awareness among young people of the wider opportunities that this zone will offer in the years to come. Not just with wine but - alongside it - also with its landscape, beauty, health, food, leisure and nature; all elements that blend together in a single concept: wine tourism.

The Consortium is therefore taking on the role of promoter of activities aimed at also expressing the quality of our terroir through the cultural and educational development of the generations that will be called upon to run the Conegliano Valdobbiadene zone as a whole. We must have a wider and more far-sighted vision of the Denomination's potential, while being aware that Conegliano Valdobbiadene Prosecco Superiore DOCG will always represent the flagship of these hills and that it is the wine that will give rise to new economic opportunities.

The Consortium is now laying the foundations for giving the stakeholders in the region increasing competence in dealing with visitors, especially as regards hospitality that highlights the winemaking heart of the region. To achieve this objective, it will be necessary to concentrate on training all the professional figures involved so that the level of what is offered stands out for its high profile and its ability to be constantly in touch with the times.

The Consorzio di Tutela del Conegliano Valdobbiadene Prosecco Superiore DOCG is the private body, founded in 1962, that guarantees and controls adherence to the production regulations for D.O.C.G. Conegliano Valdobbiadene Prosecco Superiore. The sparkling wines produced on the hillsides between Conegliano and Valdobbiadene, in the Province of Treviso, obtained Denominazione di Origine Controllata status in 1969 and the Denominazione di Origine Controllata e Garantita in 2009. The production zone includes 15 municipal areas: Conegliano, San Vendemiano, Colle Umberto, Vittorio Veneto, Tarzo, Cison di Valmarino, San Pietro di Feletto, Refrontolo, Susegana, Pieve di Soligo, Farra di Soligo, Follina, Miane, Vidor and Valdobbiadene.

The Consortium, whose current President is Elvira Bortolomiol, has its headquarters in the village of Solighetto in Pieve di Soligo. It groups together 198 sparkling wine producers, 337 vinifying companies and 3,400 families of vine-growers, all of whom are involved in producing Conegliano Valdobbiadene Prosecco Superiore. It operates principally in three areas: protection and promotion of the product, both in Italy and abroad; encouraging knowledge of the product through educational activities and the organization of events; and relations with the press. It also offers technical assistance to its members, from the vineyard to the winery.

Connect with the Consorzio on Facebook, Twitter and Instagram, or visit https://www.prosecco.it/en/ to learn more about the region and its sparkling wines.

MULTIMEDIA:

VIDEO (YouTube): https://www.youtube.com/watch?v=xEtmAVlkxAU&t=9s

Related link: http://www.prosecco.it/en/

This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022