SAN FRANCISCO, Calif. — Consumers may start preparing to compare Black Friday prices as early as October, weeks before the event. HotDeals’ analysis of U.S. search trends and consumer research points to an extended research window rather than a single day when shoppers begin checking prices.
SAN FRANCISCO, Calif. — New data from the HotDeals Research Team shows that during the 2026 Back-to-School season, U.S. shoppers continue to favor manually applied coupon codes over automatically applied, no-code deals. According to the HotDeals Consumer Savings Index, more than 2,000 active Back-to-School promotions were tracked across over 1,000 U.S. merchants this season, with code-based offers outnumbering no-code deals by a wide margin.
SAN FRANCISCO, Calif. — HotDeals today released its 2026 Mid-Year Savings Report, highlighting coupon activity and savings trends observed across its global platform during the first half of the year. Based on HotDeals’ internal platform data collected between approximately January and mid-July 2026, the report shows continued growth in coupon availability, merchant coverage, and savings activity, with demand for verified discounts increasing faster than the overall supply of coupon codes.
SINGAPORE and NEW YORK — New analysis released by the HotDeals Research Team suggests that consumers are entering 2026 with a more deliberate and research-oriented approach to spending, as saving money and the use of coupons increasingly form a stable part of everyday purchasing decisions rather than occasional tactics. Based on ongoing behavioral tracking, the findings indicate that coupon usage is no longer primarily driven by short-term promotions or seasonal campaigns, but by a broader shift in price sensitivity, advance planning, and value assessment.
