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Entrepreneur Tells How He Created The Switch Carbonated Beverage in New Book from Palari Publishing
Author: Palari Publishing
Dateline: Mon, 03 Dec 2007
A R T I C L E:
RICHMOND, Va. - Dec. 3 (SEND2PRESS NEWSWIRE) -- Mike Gilbert jumped into the sexy, competitive world of soft drinks with little more than a dream, and he created one of the most innovative beverages on the market. Out of work and unsure of his future, Mike cashed in his 401K, called in some favors, and formed a company that would eventually be known as The Switch.
By sheer perseverance, Mike took his idea of a carbonated beverage that is 100% juice and made it a reality. Along the way he met many obstacles and challenges. He considered giving up many times, but his belief in the product kept him going. Despite many missteps and wrong turns, his dream finally came true.
This new book, "The Switch Effect" (ISBN 978-1928662105, Palari Publishing, $16.95, December 2007), is the story of how it all happened. Also included in the book are helpful resources like a milestone calendar and actual samples of executive summaries and other documents critical to an entrepreneur's success.
Visit www.theswitcheffect.com for more information.
Gilbert will be promoting the book throughout the state and providing free samples of The Switch beverage. Appearances are listed on the website.
Palari Publishing is a traditional independent publisher of books and magazines located in Richmond, VA since 1998.
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Copyright © 2007 by Palari Publishing and Send2Press® Newswire, a service of Neotrope® - all rights reserved. Information believed accurate but not guaranteed. Sourced on: freeNewsArticles.com.
• Story Title: Entrepreneur Tells How He Created The Switch Carbonated Beverage in New Book from Palari Publishing
• REFERENCE KEYWORDS/TERMS: Palari Publishing, , , The Switch beverage, Books and Publishing, , , .
IMPORTANT NOTICE: some content which is considered "old" or "archival" may reference an event which has already occurred; some content possibly considered "advertorial" may also reference a promotion or time-limited/sensitive offering, and in all of these instances certain material may no longer be valid. For notably stale content, you should directly contact the company/person mentioned in the text (Palari Publishing); this site cannot assist you with information about products/services mentioned in the news article, nor handle any complaints or other issues related to any person/company mentioned or promoted in the above text. Information believed accurate but not guaranteed as of original date of story [Mon, 03 Dec 2007 09:11:22 GMT].
USE THIS CONTENT FOR FREE: To use this content in your newspaper, broadcast outlet, news portal, blog/ezine or similar, free of cost, CLICK HERE to learn how.
Dateline: Mon, 03 Dec 2007
freeNewsArticles Story Summary: “RICHMOND, Va. - Dec. 3 (SEND2PRESS NEWSWIRE) -- Mike Gilbert jumped into the sexy, competitive world of soft drinks with little more than a dream, and he created one of the most innovative beverages on the market. Out of work and unsure of his future, Mike cashed in his 401K, called in some favors, and formed a company that would eventually be known as The Switch.”
A R T I C L E:
RICHMOND, Va. - Dec. 3 (SEND2PRESS NEWSWIRE) -- Mike Gilbert jumped into the sexy, competitive world of soft drinks with little more than a dream, and he created one of the most innovative beverages on the market. Out of work and unsure of his future, Mike cashed in his 401K, called in some favors, and formed a company that would eventually be known as The Switch.
By sheer perseverance, Mike took his idea of a carbonated beverage that is 100% juice and made it a reality. Along the way he met many obstacles and challenges. He considered giving up many times, but his belief in the product kept him going. Despite many missteps and wrong turns, his dream finally came true.
This new book, "The Switch Effect" (ISBN 978-1928662105, Palari Publishing, $16.95, December 2007), is the story of how it all happened. Also included in the book are helpful resources like a milestone calendar and actual samples of executive summaries and other documents critical to an entrepreneur's success.
Visit www.theswitcheffect.com for more information.
Gilbert will be promoting the book throughout the state and providing free samples of The Switch beverage. Appearances are listed on the website.
Palari Publishing is a traditional independent publisher of books and magazines located in Richmond, VA since 1998.
###
Copyright © 2007 by Palari Publishing and Send2Press® Newswire, a service of Neotrope® - all rights reserved. Information believed accurate but not guaranteed. Sourced on: freeNewsArticles.com.
• Story Title: Entrepreneur Tells How He Created The Switch Carbonated Beverage in New Book from Palari Publishing
• REFERENCE KEYWORDS/TERMS: Palari Publishing, , , The Switch beverage, Books and Publishing, , , .
IMPORTANT NOTICE: some content which is considered "old" or "archival" may reference an event which has already occurred; some content possibly considered "advertorial" may also reference a promotion or time-limited/sensitive offering, and in all of these instances certain material may no longer be valid. For notably stale content, you should directly contact the company/person mentioned in the text (Palari Publishing); this site cannot assist you with information about products/services mentioned in the news article, nor handle any complaints or other issues related to any person/company mentioned or promoted in the above text. Information believed accurate but not guaranteed as of original date of story [Mon, 03 Dec 2007 09:11:22 GMT].
USE THIS CONTENT FOR FREE: To use this content in your newspaper, broadcast outlet, news portal, blog/ezine or similar, free of cost, CLICK HERE to learn how.