Banks Flock to Financial Education to Drive Sales

Author: Truebridge, Inc.
Dateline: Boston, Massachusetts (BOSTON, Mass.)  | Wed, 22 May 2013

freeNewsArticles Story Summary: “Truebridge Financial Marketing, which provides banks and credit unions with a financial education marketing system, today announced the addition of 28 new clients in just six months. More and more banks and credit unions are discovering that financial education, properly delivered, is a cost effective way to generate sales for all business lines, from deposits and loans to investments, insurance and trust.”



A R T I C L E:

Truebridge Financial Marketing, which provides banks and credit unions with a financial education marketing system, today announced the addition of 28 new clients in just six months. More and more banks and credit unions are discovering that financial education, properly delivered, is a cost effective way to generate sales for all business lines, from deposits and loans to investments, insurance and trust.

"People are looking for help, and will do business with the one that is there to provide it," says Stewart Rose, President of Truebridge (www.truebridge.com).

"By leveraging our many retail delivery channels including our branches, website, email, and social media, we are able to start dialogues with customers and set up more sales appointments without adding a lot of extra cost," says Ann-Cabell Williams, SVP/Retail Executive at EVB Bank in Virginia that recently signed on ( http://learn.bankevb.com/ ).

Financial institutions know that regulators look favorably on this approach. The FDIC, FINRA and the new Consumer Financial Protection Bureau all offer financial education and encourage the banks to do the same.

This industry shift from a product focus to a relationship focus is built on solid ground. A Forrester Research survey of 26,000 online households reported that people are 43 percent more likely to buy a financial product around a life event. "Any financial institution can sell product, but being there for someone when they need your advice during a life event makes you a trusted advisor, instead of a salesman," says Joyce M. Dye, SVP, Strategic Planning, Redstone Federal Credit Union, Huntsville, Alabama.

About Truebridge:

Truebridge, Inc., founded in 2000, provides financial institutions with the Smart Life Connect education-based marketing system that helps banks and credit unions market more of their products to a wider range of customers via multiple delivery channels, thereby increasing customer loyalty and profitability. In addition, Truebridge offers a wide range of marketing services to financial institutions. Learn more at: http://www.truebridge.com/ .

###


Copyright © 2013 by Truebridge, Inc. and Send2Press® Newswire, a service of Neotrope® - all rights reserved. Information believed accurate but not guaranteed. Sourced on: freeNewsArticles.com.

• Web Image (72dpi): https://www.send2press.com/mediaboom/13-0214-truebridge_72dpi.jpg

• Media Contact Information: https://www.send2press.com/mediadrome/2013-05-0522-003.txt

Story Title: Banks Flock to Financial Education to Drive Sales
• REFERENCE KEYWORDS/TERMS: Truebridge Financial Marketing, Boston, Massachusetts, Smart Life Connect, Banking and Finance, Advertising, Education, BOSTON, Mass..

IMPORTANT NOTICE: some content which is considered "old" or "archival" may reference an event which has already occurred; some content possibly considered "advertorial" may also reference a promotion or time-limited/sensitive offering, and in all of these instances certain material may no longer be valid. For notably stale content, you should directly contact the company/person mentioned in the text (Truebridge, Inc.); this site cannot assist you with information about products/services mentioned in the news article, nor handle any complaints or other issues related to any person/company mentioned or promoted in the above text. Information believed accurate but not guaranteed as of original date of story [Wed, 22 May 2013 17:45:51 GMT].

USE THIS CONTENT FOR FREE: To use this content in your newspaper, broadcast outlet, news portal, blog/ezine or similar, free of cost, CLICK HERE to learn how.