Ageism Awareness Day

October 9, 2026

We’re Not Gonna Take It: Gen X Expects a Different Senior Living Experience

SEATTLE, Wash. — On Ageism Awareness Day, leaders at 3rd3rd Marketing, the “Un-Senior Living Agency,” are challenging senior living organizations to take a closer look at the images, language and assumptions they use to communicate with consumers….

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October 9, 2025

On Ageism Awareness Day, 3rd3rd Marketing Urges Organizations to Rethink How They See Age

SEATTLE, Wash. — On Ageism Awareness Day, 3rd3rd Marketing, known as the “Un-Senior Living Agency,” is calling attention to one of the most overlooked forms of bias in modern culture: ageism. Too often, people are defined not by who they are or what they value, but by their age. This leads to limiting stereotypes, exclusionary practices, and missed opportunities for brands to truly connect, according to Cynthia Thurlow, principal of the agency….

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