Business, Free News Articles, Reports and Studies

Community Action Study Examines Impact of COVID-19 on Low-Income Families and Communities in North Carolina

RALEIGH, N.C. -- Financial hardships caused by the COVID-19 pandemic are hitting low-income families in North Carolina especially hard, according to a new report released today by the North Carolina Community Action Association (NCCAA).

The study, which explored the impact of COVID-19 on low-income families and communities in North Carolina, was commissioned by NCCAA to gauge how the pandemic was affecting its efforts to combat poverty and facilitate self-sufficiency in low-income communities.

The full report is presented in two parts. Part I, "Lived Experiences of the COVID-19 Pandemic," presents the findings from focus groups with low-income families throughout the state. Part II, "Ruminations from the Frontlines of the COVID-19 Pandemic," presents the findings from key informant interviews with local leaders in low-income communities served by Community Action Agencies throughout the state.

"The voices of the people behind the numbers are equally important but heard less often, especially the voices of low-income people who have had their trials multiplied by the pandemic," said lead researcher Dr. James Johnson, Jr., director, Urban Investment Strategies. Dr. Johnson conducted the study in conjunction with researchers from the Kenan Flagler Business School at the University of North Carolina at Chapel Hill, and the Cedar Grove Institute for Sustainable Communities.

The study concluded that COVID-19 exacted a disproportionately heavy toll on low-income families, especially in terms of both exposure to and deaths from the coronavirus.

"This finding was not surprising, particularly as we know that low-wealth individuals who hurt the most are hardest hit by any catastrophe," said Sharon C. Goodson, executive director, NCCAA. The study also found vaccine hesitancy to be widespread among North Carolina's low-income families and households.

In addition to disparate exposures and deaths among the state's low-income population, the study found that the COVID-19 pandemic created major employment challenges and forced low-income households to make difficult decisions and choices regarding work versus personal safety and the health and wellbeing of their families. The shift to remote learning during the pandemic shed new light on deficiencies in the availability, access, quality, and cost of internet services for low-income families.

Focus group participants noted heightened personal and familial stress and anxiety posing, in the process, major socioemotional and mental health challenges for low-income individuals and families throughout the state.

Government safety-net programs were an important lifeline for these families but fell short of addressing the actual range of assistance low-income households needed. However, nonprofit organizations increased their efforts to provide additional financial and socio-emotional support, and basic-necessities such as food and personal protective equipment. Conversely, local governments and nonprofits have been forced to better collaborate to provide support, goods, and services to the needy in their communities.

The full report can be found HERE (PDF): https://7a61ea77-dbfd-4da9-af54-591f2159d280.filesusr.com/ugd/ae395b_416905c34a8d4dc586456472ef5ab926.pdf

About the North Carolina Community Action Association:

The North Carolina Community Action Association is a member organization providing North Carolina's community action agencies with the resources to help improve living conditions and deliver opportunities to the state's most vulnerable families. Founded in 1967, we offer technical assistance, training, and other resources to aid our members in fighting poverty in their local communities. Our goal is to help stabilize and help provide self-sufficiency to families in crisis. For more information about the North Carolina Community Action Association, please visit our website at https://www.nccaa.net/.

MEDIA CONTACT:
Yvette D. Ruffin, APR
Phone: 919-673-3340 (mobile)
Email: yvette.ruffin@nccaa.net

Related link: https://www.nccaa.net/

This news story was published by the Neotrope® News Network - all rights reserved.

Business, Free News Articles

NCCAA Launches ‘Sleeves Up North Carolina’ COVID Vaccine Campaign

RALEIGH, N.C. -- The North Carolina Community Action Association (NCCAA) has launched "Sleeves Up North Carolina" - a statewide public education campaign aimed at dispelling common myths and providing factual information about the COVID-19 vaccines.

"Black and brown populations in North Carolina are hesitant to take a vaccine to help mediate the coronavirus pandemic," said NCCAA Executive Director Sharon C. Goodson. "Much of this hesitancy comes from misinformation about the development of the vaccines, as well as the historical perspectives of how black and brown people have been treated with regards to healthcare.

"The Sleeves Up North Carolina campaign is designed to support our local communities with the resources needed to engage people and reinforce trusted information sources so that we can increase the rate of vaccines administered across the state," she said.

The campaign is centered around a series of 30-second public service announcements that each debunk a common myth. The ads feature an animated character making an inaccurate declaration regarding the vaccines. Former NBA basketball player Chris Wilcox then addresses the erroneous statement with factual vaccine information.

The PSAs include a toll number for qualifying North Carolinians to schedule free roundtrip rides to COVID-19 vaccine appointments through the United Way of the Greater Triangle's Ride United NC program: https://www.unitedwaytriangle.org/rideunitednc/.

"COVID-19 has really devastated the world, and also created even more downstream impacts for underserved communities," said Wilcox, CEO, Wilcox Distribution. "I have cried with so many family members, friends, and neighbors in my hometown Whiteville, North Carolina over loved ones lost, and business shutdowns during this pandemic.

"But the time has come for us to reclaim living, going to church and getting our children back into classrooms. Vaccines are available and they will help us do that. The data shows they save lives, so I'm standing with United Way and partnering with NCCAA by encouraging everyone to get vaccinated today," he said.

The PSAs, developed by Kernel, a digital creative agency, take a light-hearted, yet impactful and memorable approach to address four vaccine fallacies:
* The vaccine sickens recipients with the COVID-19 virus
* People who have been infected do not need to be vaccinated
* The vaccines were developed too quickly to be effective
* Once vaccinated, a mask is no longer required

To complement the PSAs, the Sleeves Up North Carolina campaign will include engaging social media content and a resource hub on the NCCAA website with informational posters, blog posts and local success stories, among other resources.

"We want to ensure that we are providing North Carolinians who are hesitant, reluctant, distrusting, or otherwise unmotivated with respect to the COVID-19 vaccines with the resources, information, and support they need to make the vaccination decision that is right for them," said Goodson.

About the North Carolina Community Action Association

The North Carolina Community Action Association is an anti-poverty member organization that advocates on behalf of the needs of vulnerable families through its statewide network of 34 community action agencies (CAAs) serving all 100 counties. Founded in 1965, we offer training, technical assistance, and other resources to aid our members in fighting poverty in their local communities. Our goal is to empower agencies to help families and communities thrive.

For more information about the North Carolina Community Action Association, please visit our website at https://www.nccaa.net/

VIDEO (YouTube): https://youtu.be/zLHN6A9PAT4

Media Contact:
Yvette D. Ruffin, APR
Phone: 919-673-3340 (mobile)
Email: yvette.ruffin@nccaa.net

Related link: https://www.nccaa.net/

This news story was published by the Neotrope® News Network - all rights reserved.