Author: SeQuel Response
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Direct Mail Benchmark Report reveals 89% of marketers have increased or maintained direct mail investments in the last year
MINNEAPOLIS, Minn. — New industry research commissioned by SeQuel Response and conducted by ISG Research shows 89% of marketers have increased or maintained direct mail investments in the last year, up 3% from 2022 data. The 2023 Direct Mail Marketing Benchmark Report provides an analysis of the current direct mail marketing landscape.
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Direct Mail Benchmark Report: 86% of marketers have increased or maintained direct mail use in the last twelve months
MINNEAPOLIS, Minn. — New industry research commissioned by SeQuel Response and conducted by NAPCO Research, shows 86% of marketers have increased or maintained direct mail use in the last twelve months. The research report is titled, “Direct Mail: Signed, Sealed, and Still Delivering Results.”
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SeQuel’s Jody Johnson Selected as 2021 Women in Business Honoree by Minneapolis/St. Paul Business Journal
MINNEAPOLIS, Minn. — SeQuel Response is pleased to announce that Jody Johnson, CFO/COO, was selected for the 2021 Women in Business award by the Minneapolis/St. Paul Business Journal. After receiving hundreds of nominations, the Business Journal recognizes just 50 women who have demonstrated outstanding professional achievements, leadership qualities and community contributions throughout the Twin Cities.
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SeQuel Response Announces New Equity Partner
EDEN PRAIRIE, Minn. — SeQuel Response is pleased to announce that its recently promoted President & Chief Strategist, Erik Koenig, is now an official equity partner in the agency. Effective April 1, 2021, Koenig joins founding partners Jay Carroll, Co-Founder & CEO and Tom Rothstein, Co-Founder.
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Erik Koenig Promoted to SeQuel Response President
EDEN PRAIRIE, Minn. — SeQuel Response is pleased to announce the promotion of Erik Koenig to President/Chief Strategist. In his new role as President, Koenig will work to further cement SeQuel as the go-to direct response agency for growth-oriented brands; enhancing alignment between the agency’s direct mail and digital marketing strategy to maximize client results.
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SeQuel Response Announces Two Key Leadership Promotions
EDEN PRAIRIE, Minn. — Direct response marketing agency SeQuel Response is pleased to announce the promotions of Jody Johnson to CFO/COO and Jacqueline Johnson-Leister to VP of Marketing & Client Services. SeQuel Response has quickly become the go-to direct response advertising agency for growth-oriented consumer brands.
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SeQuel Welcomes New Executive Vice President of Sales
EDEN PRAIRIE, Minn. — SeQuel Response is excited to announce the arrival of a new Executive Vice President of Sales, Chris Bixler. In this new role, Bixler will lead our sales team and training initiatives, enhance our lead generation and prospect engagement approach, and collaborate with SeQuel’s leadership team to develop and execute short- and…