Advertising and Marketing, Business, Free News Articles

Pops Mart Fuels, LLC Signs Sokal as AOR

CAYCE, S.C. -- Pops Mart, LLC recently signed Sokal, the Raleigh, N.C. based automotive advertising agency firm, as their agency of record. Pops Mart, LLC, whose chain includes 24 stores currently, will utilize Sokal to provide website design, digital, and a variety of creative design services.

"We, at Sokal, are extremely pleased to provide advertising services to Pops Mart Fuels," commented Melissa Clark, CEO of Sokal. "We'll deliver a uniquely creative edge with an expert team, enhancing digital strategy and visibility for them. We're anticipating a great start!"

Starting immediately, Sokal will provide advertising services for Pops Mart Fuel, LLC.

"Pops Mart Fuels, LLC was very impressed with the work the Sokal team has done and excited about moving forward. We look forward to a very successful relationship," announced Donald R. Draughon, Jr., CEO Pops Mart Fuels, LLC.

Pops Mart Fuel convenience stores are located across the Greater Columbia area, Newberry, and Winnsboro.

About Sokal:

Headquartered in Raleigh N.C., Sokal is one of largest automotive advertising agencies in the country.

The company specializes in digital marketing (SEO, paid search, CTV, pre-roll and display ads) and award-winning website design, and maintenance. Sokal also boasts a full-service agency experience with experts trained to execute everything from radio and television production, ad design, direct mail, media buying and much more.

Sokal employs well over 100 staff members including Digital Strategists, Website Developers, Graphic Designers, Video Producers and Editors, and Account Managers and Coordinators while currently managing well over 350 clients across the country.

For more information about Sokal, please visit their website at: https://www.gosokal.com/

Related link: https://www.gosokal.com/

This news story was published by the Neotrope® News Network - all rights reserved.

Advertising and Marketing, Business, Free News Articles

Sokal Selected as Certified Digital Advertising Provider in Mazda Digital Certified Program

RALIEGH, N.C. -- Sokal Digital, an automotive digital agency, announced today that it has been selected as a certified digital advertising provider in the Mazda Digital Certified Program (MDCP).

MDCP gives Mazda Retailers greater choices and more flexibility in finding certified providers. These providers can offer a strategy aligned with Mazda North American Operations (MNAO) and deploy coordinated campaigns to help increase visibility and digital performance. As a member of MDCP, Sokal will be able to provide a variety of advertising options for Mazda dealers, such as paid search, programmatic display, social media marketing, email marketing and SEO.

"At Sokal, we pride ourselves on the constant innovation and marketing strategies our team provides," said Sokal COO, Michael Ransom. "All of our digital solutions are powered by our Momentum platform delivering best-in-class performance while allowing us to keep up with the speed of business so our clients can focus on the dealership instead of worrying about their digital advertising strategy. By being selected to join MDCP, we know that we will be able to continue to better serve our current and future Mazda clients on a daily basis."

Sokal is an award winning, digital advertising agency that specializes in digital marketing and dealership services. Since its inception in 2010, Sokal has been at the forefront of the automotive advertising landscape, providing clients with personalized advertising strategies designed specifically with the dealer's brand and vision in mind.

The Mazda Digital Certified Program is designed to partner Mazda dealers with advertising experts, like Sokal. With Sokal's unique audience capabilities, unparalleled customer service, and expertise in the dealer space, Sokal will be able to give dealers with a wide range of product choices and dealers will also have the assurance that their programs can be seamlessly integrated with Mazda's already existent marketing strategies.

To learn more about Sokal, their offerings through MDCP, or to enroll, please visit https://www.mazdadigitalcertifiedprogram.com/SalesDigitalAdvertising/Sokal.

For more information about Sokal, please visit their website at: https://www.gosokal.com

Related link: https://www.gosokal.com/

This news story was published by the Neotrope® News Network - all rights reserved.

Advertising and Marketing, Alliances and Partnerships, Business, Free News Articles, Software

Sokal Announces Collaboration with Southeast Toyota Distributors, LLC on Vehicle Photo Technology

RALEIGH, N.C. -- Sokal, a full-service advertising agency with offices in Raleigh and Charlotte, N.C., announces a unique collaboration with Southeast Toyota Distributors, LLC on a photo technology project that enhances the in-transit vehicle selling process.

Over the past four years, Southeast Toyota has developed a vehicle photo process where vehicles arriving from Toyota are photographed prior to being transported to dealerships. In August of 2021, Southeast Toyota reached out to Sokal to collaborate on developing technology to add these vehicle photographs to the dealership's website while the vehicles are still in-transit.

Melissa Clark, CEO of Sokal, Jason Jones, CTO of Sokal, and Carson Bland, Development Manager at Sokal, have worked with the business and technology teams at Southeast Toyota over the past seven months to develop this photo technology.

As of March 1, this technology has been integrated with websites of the following dealerships: Hendrick Toyota Apex, Hendrick Toyota North Charleston, Hendrick Toyota Wilmington, Rick Hendrick Toyota of Fayetteville and Stevenson Hendrick Toyota Jacksonville.

Since March 1, 2022, all vehicles that are processed through Southeast Toyota's facilities are displayed in the participating dealer's inventory feed while the vehicle is still in transit. With this new integration, customers can see a 360-degree view of the actual in-transit vehicle's exterior and interior on the dealer's website search results page and the vehicle detail page, allowing them to explore the vehicle's features and make their purchasing decision before the vehicle reaches the dealership's lot.

Given the current state of the market, in which supply chain issues and lack of new vehicle inventory are of high concern, the ability to showcase real vehicle photos as soon as they arrive at Southeast Toyota's facilities is a huge advantage for dealers. Additionally, many digital and programmatic advertising providers filter out campaigns that feature stock photos instead of real vehicle photos, which could be additional motivation for dealers to use this photo technology.

Sokal was the first website provider to offer this new capability which will revolutionize the in-transit vehicle selling process.

For more information about Sokal, please visit their website at: https://www.gosokal.com/

Related link: https://www.gosokal.com/

This news story was published by the Neotrope® News Network - all rights reserved.

Advertising and Marketing, Free News Articles

Sokal Signs McLaughlin Ford for Automotive Marketing Campaign

RALEIGH, N.C. -- Automobile marketing agency, Sokal, recently signed as agency of record for McLaughlin Ford. Commencing on April 1, 2022, the Raleigh, North Carolina marketing agency, Sokal, will launch and craft a new strategy of digital advertising for the Sumter, South Carolina, McLaughlin Ford dealership.

"I'm thrilled to have to opportunity to create a new and exciting ad campaign for the McLaughlin store," commented Melissa Clark, CEO of Sokal. "Our highly innovational staff and cutting-edge design team will create a higher level of visibility, boosting this dealership into a new competitive edge. We are delighted to start the process!"

McLaughlin Ford carries a wide variety of new and preowned vehicles and is currently located at 950 North Main Street, Sumter, South Carolina.

About Sokal:

Headquartered in Raleigh NC, Sokal is one of largest automotive advertising agencies in the country.

The company specializes in digital marketing (SEO, paid search, CTV, pre-roll and display ads) and award-winning website design, and maintenance. Sokal also boasts a full-service agency experience with experts trained to execute everything from radio and television production, ad design, direct mail, media buying and much more.

Sokal employs well over 100 staff members including Digital Strategists, Website Developers, Graphic Designers, Video Producers and Editors, and Account Managers and Coordinators while currently managing well over 350 clients across the country.

For more information about Sokal, please visit their website at: https://www.gosokal.com/

For more information about McLaughlin Ford, please visit their website at: https://www.mclaughlinford.com/

Related link: https://www.gosokal.com/

This news story was published by the Neotrope® News Network - all rights reserved.

Advertising and Marketing, Business, Free News Articles

Sokal Showcases Digital Ad Products and Website Technology at NADA Show

RALEIGH, N.C. -- Sokal, a full-service advertising agency with offices in Raleigh and Charlotte, N.C., will be exhibiting at the NADA Show in Las Vegas, NV beginning on March 11. They will be showcasing their suite of digital advertising products, as well as their website technology which is powered by their Momentum platform.

"Being a part of such an amazing, highly innovative team makes me incredibly excited to showcase our product at NADA," reported Melissa Clark, CEO of Sokal. "It will be a wonderful opportunity for the Sokal brand to familiarize those in the industry with who we are and what we have to offer. It's going to be great!"

Sokal recently revealed their newly updated website that showcases their new product hubs, which include Momentum (custom websites and digital advertising), Vision (graphic design and video production), and Drive (dealership services and training). Each hub represents a suite of advertising products that the Sokal team manufactures in house. These hubs will be on display at the NADA show, with demos of each available.

"Our team is very excited to be in Las Vegas for the NADA show. With the launch of our new product hubs, and the innovations our team has developed over the past year, there is so much for us to showcase," Michael Ransom, COO of Sokal affirmed. "Our goal is to show industry what Sokal is all about, and there is no doubt we will do that. It is an exciting time for us."

NADA (National Automobile Dealers Association) is an American trade organization representing thousands of domestic and foreign franchised new car and truck dealerships. The 2022 NADA Show will connect thousands of car dealers and managers, OEM executives, along with allied industry and their guests for a remarkable 4-day experience. Activities include an impressive list of keynote speakers, 100 workshops to choose from, dealer franchise meetings, along with nearly 600 exhibitors.

For more information about Sokal, please visit their website at: https://www.gosokal.com/

Related link: https://www.gosokal.com/

This news story was published by the Neotrope® News Network - all rights reserved.

Advertising and Marketing, Free News Articles

Sokal Sponsored Stefan Parsons 99 Car Features ‘Ukraine Strong’ Paint Scheme at Xfinity Race

LAS VEGAS, Nev. -- Stefan Parsons' 99 car, which is sponsored by Sokal, a full-service advertising agency based out of Raleigh, North Carolina, will feature a 'Ukraine Strong' paint scheme at this weekend's Xfinity race in Las Vegas, Nevada.

The race will be the exhilarating Alsco Uniforms 300, a NASCAR Xfinity Series stock car race, which was established in 1997. Starting at 4:30 pm (EST) at the Las Vegas Motor Speedway, Parsons will race the notable Chevy Camaro sporting the Sokal logo along with distinctly solid support for the Ukraine people.

"We wanted to take this opportunity to let the people of Ukraine know that we stand with them and are praying for their wellbeingn," said Sokal founder Mark Sokal, whose family has deep European ties.

Along with their message of solidarity on the 99 car, Sokal has also pledged a donation to the Samaritan's Purse organization in an effort to show their support for Ukraine.

About Sokal:

Headquartered in Raleigh N.C., Sokal is one of largest automotive advertising agencies in the country. The company specializes in digital marketing (SEO, paid search, CTV, pre-roll and display ads) and award-winning website design, and maintenance. Sokal also boasts a full-service agency experience with experts trained to execute everything from radio and television production, ad design, direct mail, media buying and much more.

Sokal employs well over 100 staff members including Digital Strategists, Website Developers, Graphic Designers, Video Producers and Editors, and Account Managers and Coordinators while currently managing well over 350 clients across the country.

For more information about Sokal, please visit their website at: https://www.gosokal.com/

Related link: https://www.gosokal.com/

This news story was published by the Neotrope® News Network - all rights reserved.

Advertising and Marketing, Business, Free News Articles

Sokal Signs Lou Bachrodt Auto Group for Automotive Marketing Campaign

RALEIGH, N.C. -- Lou Bachrodt Auto Group based in Rockford, Illinois recently signed Sokal, the Raleigh based automotive advertising firm, as their agency of record.

Beginning on February 1, 2022, Sokal will craft and launch a new strategy of digital advertising for each of the individual stores, in addition to launching a whole group website that features everything Lou Bachrodt has to offer

"We are so thankful to be able to extend our reach once again to a new area of the country. To have the privilege of representing Lou Bachrodt Auto Group is an exciting new challenge for us," commented Melissa Clark, CEO of Sokal. "Our digital expertise and cutting-edge website design will offer a platform for this group that will yield them a new competitive edge in their market. Our team is excited to begin!"

The Lou Bachrodt Auto Group currently consists of 3 rooftops including Lou Bachrodt Auto Mall - Chevy Buick GMC, Lou Bachrodt Volkswagen, and Lou Bachrodt BMW.

"Having a strategic force like Sokal to back me up is a no-brainer," says Lou Bachrodt Marketing Director, Tracy Beyer. "Their combination of analytic prowess and creative ingenuity affords me the opportunity to engage with our customers / employees at the local level and share their story."

About Sokal:

Headquartered in Raleigh, North Carolina, Sokal is one of largest automotive advertising agencies in the country.

The company specializes in digital marketing (SEO, paid search, CTV, pre-roll and display ads) and award-winning website design, and maintenance. Sokal also boasts a full-service agency experience with experts trained to execute everything from radio and television production, ad design, direct mail, media buying and much more.

Sokal employs well over 100 staff members including Digital Strategists, Website Developers, Graphic Designers, Video Producers and Editors, and Account Managers and Coordinators while currently managing well over 350 clients across the country.

For more information about Sokal, please visit their website at: https://www.gosokal.com/

For more information about Lou Bachrodt Auto Group, please visit their website at: https://www.bachrodt.com/

Related link: https://www.gosokal.com/

This news story was published by the Neotrope® News Network - all rights reserved.

Advertising and Marketing, Business, Free News Articles

Lanphere Auto Group and Motorcycles Recently Signed Sokal

RALEIGH, N.C. -- Lanphere Auto Group and Motorcycles recently signed Sokal, The Raleigh based Automotive Advertising firm, as their agency of record. Sokal specializes in digital marketing and websites but will also offer their full list of services including but not limited to graphic design, video production, media buying, BDC services, and dealership consulting services.

Although Sokal's base resides in North Carolina, the agency stepped out into the northwestern region of the country with their creative reach, bringing the Lanphere Group on board.

Lanphere Auto Group consists of five dealerships, including Beaverton Honda, Beaverton Kia, Beaverton INFINITI, Bob Lanphere's Newberg Jeep Ram, and Bob Lanphere's Beaverton Motorcycles.

Originating in 1964, Bob Lanphere's Auto Group has grown and spread out over the past 50+ years along the Pacific Northwest, peppered throughout the Beaverton, Portland, Newberg, and Tigard areas of Oregon.

"I couldn't be more pleased to partner with such a fine dealership," offered Melissa Clark, CEO of Sokal. "Our expert team will deliver a uniquely creative edge, optimizing digital strategy and visibility for Lanphere's stores."

Tim Nelson, Lanphere Auto Group Chief Operating Officer, said "Our search for a capable advertising agency led us to Sokal because of their wide range of expertise in all of the same brands we offer. The partnership couldn't have been more perfect."

Starting February 14, 2022, Sokal will provide full-service advertising for Lanphere Auto Group.

About Sokal:

Headquartered in Raleigh NC, Sokal is one of largest automotive advertising agencies in the country.

The company specializes in digital marketing (SEO, paid search, CTV, pre-roll and display ads) and award-winning website design, and maintenance. Sokal also boasts a full-service agency experience with experts trained to execute everything from radio and television production, ad design, direct mail, media buying and much more.

Sokal employs well over 100 staff members including Digital Strategists, Website Developers, Graphic Designers, Video Producers and Editors, and Account Managers and Coordinators while currently managing well over 350 clients across the country.

For more information about Sokal, please visit their website at: https://www.gosokal.com/

For more information about Lanphere Auto Group and Motorcycles, please visit their website at: https://www.lanphereautogroup.com/

Related link: https://www.gosokal.com/

This news story was published by the Neotrope® News Network - all rights reserved.

Advertising and Marketing, Business, Free News Articles

Sokal Becomes Agency of Record for New Sky Ford and Sky CJDR

RALEIGH, N.C. -- Sokal, a distinguished leader in automobile advertising, recently signed as agency of record for Iowa based Sky Ford and Sky Chrysler, Jeep, Dodge, RAM.

The recently acquired Junge Ford and Junge Chrysler Jeep Dodge RAM was named Sky Ford and Sky Chrysler Dodge Jeep RAM after being purchased by Alex Tovstanovsky. Both automotive stores are now under the umbrella of Sky Auto Mall which will feature a wide variety of outstanding new and pre-owned vehicles.

"We're rolling up our sleeves and ready to provide our top-notch creative services to these fine automotive dealerships," commented Mark Sokal, Founder/Chairman of Sokal. "Our aim at Sokal is to generate the highest visibility for our clients through creative advertising strategies, including search engine optimizations, creating custom websites, integrating the highest quality graphic design, and so much more. We're excitedly anticipating a profitable outcome for the Sky stores."

Starting immediately Sokal will provide digital, traditional, and group website services to both Sky Ford and Sky CJDR. Additionally, Sokal launched a new Sky Auto Mall website that will share inventory from both Sky Ford and Sky CJDR.

Sky Auto Mall is located at 1001 Ford Lane in Center Point, Iowa.

About Sokal:

Headquartered in Raleigh N.C., Sokal is one of largest automotive advertising agencies in the country.

The company specializes in digital marketing (SEO, paid search, CTV, pre-roll and display ads) and award-winning website design, and maintenance. Sokal also boasts a full-service agency experience with experts trained to execute everything from radio and television production, ad design, direct mail, media buying and much more.

Sokal employs well over 100 staff members including Digital Strategists, Website Developers, Graphic Designers, Video Producers and Editors, and Account Managers and Coordinators while currently managing well over 350 clients across the country.

For more information about Sokal, please visit their website at: https://www.gosokal.com/

For more information about Sky Auto Mall, please visit their website at: https://www.skyautomall.com/

Related link: https://www.gosokal.com/

This news story was published by the Neotrope® News Network - all rights reserved.

Advertising and Marketing, Business, Free News Articles

Sokal Announces New CEO

RALEIGH, N.C. -- Sokal, a distinguished leader in automobile advertising, announced yesterday that Melissa Z. Clark has been officially appointed as the new Chief Executive Officer. Clark was originally appointed as the CEO back in August of 2020 by the Board of Directors and has been slowly taking over the role as Mark Sokal, who was the former CEO, has taken a role on the Board of Directors.

Clark has been working at Sokal since June 2006 where she started as an account coordinator. She held many other roles such as Account Executive, Strategy Director and most recently COO. Over the last 15 years Melissa has been instrumental in gaining major agency accounts and overseeing much of the daily operations. Her roles in this will continue in these respects but she looks forward to working with clients and agency partners on a larger scale as she finds new ways to support dealerships and OEMs all over the country.

"I am very excited to be leading such a professional team and association, one that I have been an employee of since June 2006." Clark said. "Even though this is a formal announcement, I am clearly no stranger to Sokal. As I celebrate 15 years with the company, this new role only solidifies my loyalty and confidence in Sokal as a leader in the automotive advertising field."

In a letter to employees, clients, vendors and partners, Clark reconfirmed her commitment to the company and announced some of her ongoing priorities for Sokal.

1. Drive client acquisition & retention through best-in-class customer service.

2. Elevate Sokal's profile in the advertising industry, especially in the technology sector.

3. Provide a safe and fun work environment and company culture while efficiently using our resources to present increased opportunities for our current team.

About Sokal:

Headquartered in Raleigh NC, Sokal is one of largest automotive advertising agencies in the country.

The company specializes in digital marketing (SEO, paid search, CTV, pre-roll and display ads) and award-winning website design, and maintenance. Sokal also boasts a full-service agency experience with experts trained to execute everything from radio and television production, ad design, direct mail, media buying and much more.

Sokal employs well over 100 staff members including Digital Strategists, Website Developers, Graphic Designers, Video Producers and Editors, and Account Managers and Coordinators while currently managing well over 350 clients across the country.

For more information about Sokal, please visit their website at: https://www.gosokal.com/

Related link: https://www.gosokal.com/

This news story was published by the Neotrope® News Network - all rights reserved.