Awards and Honors, Business, Free News Articles, Software

Top of Mind’s Surefire CRM Among Top Finishers in 2020 Digital Mortgage Demo Competition

ATLANTA, Ga. -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, was named second runner up in the demo competition at Arizent's 2020 Digital Mortgage conference, held September 14-17. Now in its third year, the Digital Mortgage Innovation Challenge, sponsored by LendingTree, recognizes mortgage technologies that accelerate lenders' digital growth.

Top of Mind demonstrated how its Surefire CRM integrates with mortgage point-of-sale (POS) systems to improve loan application completion rates with features such as Power Calls and Power Messaging. In all, twenty-two companies entered the competition, including Black Knight, Salesforce and Radian. Top of Mind tied with fintech Blend as second runner up; HouseCanary was named runner up; and Moxtra earned the $5,000 grand prize.

The competition was judged by Will Adams, head of sales at LendingTree; Julian Hebron, founder of The Basis Point; and Austin Kilgore, director of digital lending at Javelin Strategy and Research. Each judge scored participants on a ten-point scale. Participants were ranked in order from highest- to lowest-scoring.

"Surefire CRM's recognition at this year's Digital Mortgage demo competition further confirms that Top of Mind's features resonate with on-the-ground mortgage executives and technology experts," said Top of Mind CEO Bill Hayes. "We look forward to continuing our innovative momentum by strengthening partnerships and updating our platform with features that truly deepen the relationship between borrower and loan officer."

This award comes on the heels of other prominent industry recognition for Top of Mind. In March, the company's creative marketing campaigns took home platinum and gold in the 2020 AVA Digital Awards competition. Top of Mind went on to earn eight more platinum and gold awards for outstanding content at the 2020 Hermes Creative Awards in May. In June, Top of Mind placed among the world's top creators of video content in the 41st Annual Telly Awards, and in August, its Surefire CRM was named Product of the Year, Small Company division by Business Intelligence Group's (BIG) Sales and Marketing Technology Awards, also known as "The Sammys."

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

@mortgagecrm @NatMortgageNews #creativematters #SurefireCRM #DigMortgage20

Related link: https://www.topofmind.com/

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Advertising and Marketing, Awards and Honors, Business, Free News Articles

Top of Mind’s ‘Client for Life’ Workflow Selected as Finalist in International Content Marketing Awards

ATLANTA, Ga. -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has been named a finalist in the Content Marketing Institute's (CMI) 2020 Content Marketing Awards. The CMI Content Marketing Awards is the largest and longest-running international content marketing awards program in the world, recognizing the best content marketing projects, agencies and marketers each year.

Top of Mind's "Client for Life" Workflow was named a finalist in two categories: Best Marketing Automation and Best Print/Digital Integration. The "Client for Life" Workflow combines marketing automation and bespoke content to effortlessly give loan officers over 100 distinct opportunities to stay connected with borrowers over a five-year period. Other finalists in Top of Mind's categories include such well-known companies as Nielsen, Cisco and Marshalls.

"One of my favorite parts of my job is getting to review some of the most innovative, inspiring, successful content marketing programs in the world each year," said Stephanie Stahl, general manager at the Content Marketing Institute. "The quality of work we've seen with this year's contenders is just off the charts."

"Thousands of loan officers across the United States rely on Top of Mind's automated marketing and creative content solutions to help them win new business, earn repeat business and deserve referral business," said Top of Mind CEO Bill Hayes. "Having our content and platform recognized by so many prestigious organizations in 2020 alone shows that we are committed to helping lenders forge strong customer relationships through relevant and engaging creative content."

This award comes on the heels of numerous other industry recognitions for Top of Mind. In August SurefireCRM was recognized as Product of the Year by the Business Intelligence Group's Sales and Marketing Technology Awards program. In March, the company's creative marketing campaigns took home platinum and gold in the 2020 AVA Digital Awards competition. Top of Mind went on to earn eight more platinum and gold awards for outstanding content at the 2020 Hermes Creative Awards in May. In June, Top of Mind placed among the world's top creators of video content in the 41st Annual Telly Awards.

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals can effortlessly maintain and deepen their emotional connections with clients.

About Content Marketing Institute:

Content Marketing Institute is the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multichannel storytelling. CMI's Content Marketing World event, the largest content marketing-focused event, is held every fall in Cleveland, Ohio, and ContentTECH Summit event is held every spring in San Diego, California. CMI publishes Chief Content Officer for executives and provides strategic consulting and content marketing research for some of the best-known brands in the world. Content Marketing Institute is organized by Informa Connect.

@CMIContent @mortgagecrm #creativematters #SurefireCRM

Related link: https://www.topofmind.com/

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Business, Free News Articles, Software

CardTapp and Top of Mind Enhance Integration with Time-Saving App Sharing and Contact Tagging Features

ATLANTA, Ga. -- Virtual client engagement platform, CardTapp, has enhanced its integration with Top of Mind Networks (Top of Mind) by adding new app-sharing and contact-tagging features that help mortgage loan originators work more efficiently.

Lead Connect automates distribution of the CardTapp app from loan originators to acquired leads via Top of Mind's SurefireCRM, delighting prospective clients with on-the-go home loan tools and solving lenders' lead filtering and prioritization problem. In addition, CardTapp's recently announced contact-tagging feature lets lenders segment prospects and customers in seconds for tailored follow-up using SurefireCRM's automated marketing workflows.

Both features extend the capabilities of an existing bi-directional integration between CardTapp and SurefireCRM that automatically syncs client contact information between the platforms, reducing manual data entry and improving data consistency and accuracy.

"CardTapp's virtual client engagement technology is a game changer for mortgage lenders - especially when combined with the automated marketing capabilities of SurefireCRM," said Ben Brashen, CEO of CardTapp. "Our combined solution saves the average lender a great deal of time and turns more prospects into customers."

"In today's market, mortgage originators must tap every resource at their disposal to keep up with the demands of record-high volume and convert more leads to loans," said Top of Mind Chief Product Officer David Orsini. "SurefireCRM gives lenders the single point of productivity they need to deploy borrower engagement tools like CardTapp at scale and automate followup throughout the customer journey."

CardTapp is a lender-customizable app that equips prospective borrowers with loan calculators they can use to run their own refi scenarios on the go, saving lenders time while maximizing referrals and accelerating the sales process - benefits that have been especially critical for lenders during this year's refi boom.

SurefireCRM is the most popular customer relationship management (CRM) and marketing automation platform in the mortgage industry. The award-winning technology delivers personalized, actionable intelligence throughout the entire homeownership lifecycle to every client and prospect.

About CardTapp:

CardTapp's mission is to empower individuals and businesses to build stronger personal connections and facilitate mutually beneficial business relationships. We work with sole proprietorships, small businesses, and sales professionals, as well as sales team managers, executives, and enterprises looking for ways to empower their businesses. Our technology provides business leaders with the ability to set themselves apart, close more business, and serve their customers better. For more information, visit https://www.cardtapp.com/.

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

@mortgagecrm @cardtapp #mortgagemarketing

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Related link: https://www.topofmind.com/

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Advertising and Marketing, Awards and Honors, Business, Free News Articles, Software

Top of Mind’s SurefireCRM Named Product of the Year at 2020 Sales and Marketing Technology Awards

ATLANTA, Ga. -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has been named a 2020 Product of the Year by the Business Intelligence Group (BIG). BIG's Sales and Marketing Technology Awards program, also known as "The Sammys," honors organizations and technologies that help businesses connect and collaborate with prospects and customers.

Top of Mind's SurefireCRM was recognized as Product of the Year in the Small Company division. Other Product of the Year winners in 2020 include such well-known companies as Merck, IBM and PepsiCo. In all, this year's awards program recognized just 31 winners in seven divisions.

The Sammys are open to leading companies and individuals around the globe. Nominations are scored by a volunteer panel of practicing experts and leaders representing some of the world's most trusted and valued brands. A proprietary scoring system measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.

"Sales and marketing technologies are helping to lead us through the challenging world environment," said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group. "We are proud to recognize Top of Mind for its innovation and dedication to helping both the lenders using its technology and the ultimate consumer."

"Top of Mind's SurefireCRM was the first CRM built specifically for the mortgage industry. No other solution demonstrates a deeper understanding of the sales and marketing needs of mortgage lenders," said Top of Mind CEO Bill Hayes. "Yet just because SurefireCRM has 'been around' doesn't mean it has stopped evolving. Being named 'Product of the 'Year' is a testament to the way we have kept our foot on the innovation gas pedal by listening attentively to lenders' evolving needs."

This award comes on the heels of other prominent industry recognition for Top of Mind. In March, the company's creative marketing campaigns took home platinum and gold in the 2020 AVA Digital Awards competition. Top of Mind went on to earn eight more platinum and gold awards for outstanding content at the 2020 Hermes Creative Awards in May. In June, Top of Mind placed among the world's top creators of video content in the 41st Annual Telly Awards.

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

@BIGAwards @mortgagecrm #creativematters @mortgagemarketing #SurefireCRM

Related link: https://www.topofmind.com/

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Advertising and Marketing, Alliances and Partnerships, Business, Free News Articles, Real Estate, Software

Top of Mind Networks partners with MobilityRE to fuel mortgage loan officer/real estate agent collaboration through SurefireCRM

ATLANTA, Ga. -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has added game-changing real estate market intelligence, collaboration and analytics tools from MobilityRE to its flagship SurefireCRM.

"Mortgage lenders and real estate agents who forge mutually productive relationships deliver a better homebuying experience, which in turn instills consumer loyalty and feeds growth through word-of-mouth and social sharing," said Top of Mind EVP of Strategic Partnerships Jonas Kruckeberg. "Top of Mind's integration with MobilityRE is among our most exciting, because it gives loan officers the market intelligence they need to seek out highly productive referral relationships - which SurefireCRM then makes easy with built-in solutions for referral partner co-branding."

SurefireCRM provides access to the most extensive property listing coverage of any CRM, allowing lenders to generate Realtor-co-branded websites for individual properties using data and images pulled straight from a listing. As these Single Property Sites collect leads, SurefireCRM automatically goes to work nurturing those leads with co-branded, multi-channel marketing campaigns.

"In today's mortgage market, everyone is using a mobile device to search for a home. With MobilityRE, Realtors can provide a top-quality, mobile-optimized home search experience in a branded app that insulates borrowers from opportunistic competitors," said MobilityRE CEO and Founder Ben Teerlink. "Mortgage originators can then use data insights from our Mortgage Market Intelligence to identify the most productive agents and bring them into SurefireCRM to start building mutually beneficial relationships. Loan officers who follow this approach are seeing tremendous success and really growing their production volumes."

With MobilityRE's Mortgage Market Intelligence (MMI), SurefireCRM customers can assess current marketplace productivity and act on competitive intelligence to build the networks that best support their marketing strategies. For instance, lenders can identify which real estate agents are closing the most loans of a given type within a given geographical area. Lenders can even track agent activity in real time, receiving alerts as Realtors post new listings.

MobilityRE first made a name for itself with its white-labeled home search app. Designed for Realtors and lenders to share with their clientele, the app pulls property information directly from MLS databases, ensuring data accuracy for a superior consumer experience. When new listings hit the market that meet the prospective homebuyer's criteria and credit capacity, MobilityRE automatically alerts Realtors and loan officers so they can proactively schedule home viewings and prepare pre-approval letters.

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

About MobilityRE:

MobilityRE is a rapidly growing technology company whose all-in-one mobile real estate technology solution(tm) is used by thousands of real estate professionals at leading U.S. and Canadian brokerages, including Prudential, Coldwell Banker, Keller Williams, Century 21 and RE/MAX. With MobilityRE, brokers and agents can give homebuyers a branded mobile app that makes it easy to search or view any property on the Multiple Listing Service (MLS). Visit https://mobilityre.com to learn more.

Twitter: @mortgagecrm @MobilityRE #homesearch #mortgagemarketing

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Related link: https://www.topofmind.com/

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Advertising and Marketing, Business, Free News Articles, Software

Enhanced integration between SimpleNexus and Top of Mind’s SurefireCRM helps mortgage lenders curb abandoned applications, build books of business

ATLANTA, Ga. -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has added two-way data sync to its integration with digital mortgage app SimpleNexus. The enhanced integration enables mortgage lenders to automate marketing efforts during the pre-application phase, reducing the number of abandoned applications and capturing lead information for future marketing purposes.

"Mortgage lenders don't always have a good system in place for following up with early-stage loan applicants. That's because marketing automation efforts often rely on contact records that aren't created until the loan application is 100% complete," explained Top of Mind EVP of Strategic Partnerships and Industry Relationships Jonas Kruckeberg. "Top of Mind's integration with SimpleNexus solves that problem by pushing contact details to SurefireCRM as soon as the application is begun, enabling mortgage lenders to deploy marketing communications during the pre-application phase."

For instance, originators can use the integration to set up workflows that automate follow-up with borrowers who begin, but do not complete, a mortgage application. According to Kruckeberg, sometimes that extra communication is all that's needed to push a loan application across the finish line. Even if the borrower never finishes the application, data sharing between SimpleNexus and Top of Mind ensures mortgage loan officers can follow up down the road with rate opportunity alerts and other timely outreach. And with the latest updates to the integration, data flows both ways; with the push of a button, loan officers can fetch new or updated contacts from SurefireCRM and import them into SimpleNexus.

"Staying connected with borrowers-whether they are buying today or a few years down the road-is essential to increasing conversions and giving those customers the best experience around," said SimpleNexus CEO Matt Hansen. "With integration and two-way sync with Top of Mind's SurefireCRM, SimpleNexus helps loan officers win the business when the time is right."

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

About SimpleNexus, LLC:

SimpleNexus is the digital mortgage platform that enables lenders to originate and process loans from anywhere. The company's best-in-class, easy-to-use app connects loan officers to their borrowers and real estate agents to easily communicate and exchange data in a single location throughout the entire loan life cycle. Loan officers can manage their loan pipelines, order credit, run pricing, send pre-approvals and sign disclosures - all on the go.

Twitter: @mortgagecrm @SimpleNexus #marketingautomation #mortgagemarketing #digitalmortgage #domore

Related link: https://www.topofmind.com/

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Advertising and Marketing, Awards and Honors, Business, Free News Articles

Top of Mind places among the world’s top creators of video content in 41st Annual Telly Awards competition

ATLANTA, Ga. -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, took home four trophies in this year's 41st Annual Telly Awards.

The Telly Awards honors excellence in video and television across all screens and is judged by an industry body of over 200 leading experts from video platforms, television, streaming networks and production companies including Dow Jones, Duplass Brothers Productions, Complex Networks, A&E Networks, Hearst Media, ESPN Films, RYOT, Vice+ and Vimeo.

"With a number of high-caliber entries submitted, this year's Telly Awards entrants truly represented the most innovative stories being told across all screens," said Telly Awards Managing Director Sabrina Dridje. "As a Telly Winner, you are the standard bearer of excellence in our industry."

"The theme for this year's competition - 'Telly Award Winners Tell Great Stories' - really spoke to us. For nearly two decades, Top of Mind has relied on creative storytelling to help mortgage lenders build human connections that translate to business wins," said Top of Mind Chief Creative Officer Sherwood Lawrence. "The Telly Awards are always a who's who of innovative content creators, and we are proud to be recognized among them this year."

Established in 1979, The Telly Awards receives over 12,000 entries annually from all 50 states and 5 continents. Entrants have included Adult Swim, the BBC, Condé Nast, Complex Networks, Netflix, Refinery29, RadicalMedia, T Brand Studio and Ogilvy & Mather.

Top of Mind earned a Silver Telly for "Journey to Your New Home," an educational web animation that walks borrowers through the lending process. "Tales of Great Interest," a humorous web animation that helps consumers contextualize interest rates and make better-informed decisions, took home a Bronze Telly. Top of Mind also won bronze in two categories for "Around the Neighborhood," a dynamic web animation educating borrowers on factors that could impact the value of a home, such as nearby home sales, school zones and typical commute times.

Though Top of Mind did not clinch the gold this year, it was in good company with its silver and bronze trophies. Fellow second- and third-place finishers in the 2020 Telly Awards included such household names as Fitbit, Amazon Prime Video, Bank of America and NBC Sports.

The full list of the 41st Annual Telly Awards winners can be found at www.tellyawards.com/winners. To learn more about SurefireCRM Creative content, please visit https://www.topofmind.com/creativecontent.

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

About The Telly Awards:

The Telly Awards is the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Council-an industry body of over 200 leading experts including advertising agencies, production companies, and major television networks, reflective of the multiscreen industry The Telly Awards celebrates. Partners of The Telly Awards include Catalyst, LAPPG, NAB, Stash, Storyhunter, NYWIFT, Production Hub, IFP, Social Media Week and VidCon.

@TellyAwards @mortgagecrm #creativematters

Related link: https://www.topofmind.com/

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Advertising and Marketing, Awards and Honors, Business, Free News Articles, Software

Top of Mind Lead Project Manager Maggie Mae Named 2020 HousingWire Rising Stars Award Honoree

ATLANTA, Ga. -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced that Lead Project Manager Maggie Mae has been named a recipient of HousingWire's 2020 Rising Stars award. Now in its seventh year, the HW Rising Stars award program honors the housing industry's most influential professionals aged 40 and under.

Mae was recognized for building and enhancing many of the capabilities that have earned SurefireCRM its position as the mortgage industry's most used CRM and marketing automation platform. Since Mae joined Top of Mind in March of 2017, she has helped the company evolve its flyer system, expand its multiple listing service (MLS) coverage to over 650 boards across all 50 states and spearhead an integration with Optimal Blue that ensures single property sites always display the exact rates specific to a specific company, branch or originator. Recently, Mae saw the roll out of Power Messaging, a feature that enables loan originators to deliver high-touch text message communications at scale.

"Maggie's contributions at Top of Mind have helped elevate SurefireCRM's functionality and fill the pipelines of thousands of loan originators," said Top of Mind CEO Bill Hayes. "Her recognition as a HousingWire Rising Star is well deserved."

"The first half of 2020 has been stressful and tumultuous for our country and the housing economy," said HousingWire CEO Clayton Collins. "This is an extremely special group of Rising Stars winners. Not only have they demonstrated success in their careers and professions, they have also demonstrated the agility, fortitude and creativity to help lead their teams and clients through this time of change. Real leaders are made during times of crisis and these Rising Stars will only get stronger as they help their organizations navigate toward a more successful future."

The full list of 2020 HousingWire Rising Stars honorees can be viewed at https://www.housingwire.com/articles/introducing-housingwires-2020-class-of-rising-stars/.

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

About HousingWire:

HousingWire is the most influential source of news and information for the U.S. mortgage and housing markets. Built on a foundation of independent and original journalism, HousingWire reaches over 40,000 newsletter subscribers daily and over 4 million unique visitors each year. Our audience of mortgage, real estate, financial services and fintech professionals rely on us to Move Markets Forward. Visit https://www.housingwire.com/ or https://www.solutions.housingwire.com to learn more.

@mortgagecrm #mortgagemarketing @HousingWire #HWInsiders

Related link: https://www.topofmind.com/

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Advertising and Marketing, Business, Free News Articles, Software

Veteran B2B Sales Leader Nick Belenky Joins Top of Mind as EVP of Sales

ATLANTA, Ga. -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has hired veteran business-to-business sales leader Nick Belenky as executive vice president of sales. In this role, Belenky will direct Top of Mind's sales operations with a focus on client success and new customer acquisition.

Belenky joins Top of Mind from CardinalCommerce, a Visa (NYSE: V) company and global leader in authenticating digital transactions. As director of sales for the company's consumer authentication group, he oversaw new merchant sales and channel partnerships across North America and globally and led his team to triple-digit sales growth for four years running. Prior to that, Belenky was inside sales and solutions architect manager for 1 EDI Source, a leading provider of electronic data interchange (EDI) solutions and business visibility software.

"Nick's strategic, data-driven approach to growing sales revenue has helped shape the success of small companies and global tech providers alike," said Top of Mind CEO Bill Hayes. "He brings not only deep experience in business-to-business technology sales, but also a genuine enthusiasm for understanding and exceeding the needs of clients, which is a cornerstone of our company culture. We are proud to welcome Nick to the Top of Mind team."

"I cannot say enough about the mortgage marketing knowledge and professionalism of my sales team as well as the deep industry and functional experience our leadership team brings," Belenky said. "Top of Mind helps thousands of borrowers find a lending partner every day and I am proud to be a part of that."

Belenky's 13-year career in sales also includes management roles at CEIA USA, a global manufacturer of security equipment, and Edgerton Corporation, a developer of enterprise resource planning (ERP) systems for the materials handling industry. He began his career in the healthcare technology field, where he worked as a test engineering project manager for medical imaging product provider Codonics and as a computer programmer for EDI outsourcing provider Interactive Payer Network (later acquired by Emdeon, now Change Healthcare (NASDAQ: CHNG)). Belenky is a graduate of Case Western Reserve University with a degree in computer engineering.

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

@mortgagecrm #peoplemovers #industrymoves

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*Photo caption: Nick Belenky Joins Top of Mind as EVP of Sales.

TICKERS: NYSE:V / NY: V / NASDAQ:CHNG / NQ: CHNG /

Related link: https://www.topofmind.com/

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Advertising and Marketing, Awards and Honors, Business, Free News Articles

Top of Mind wins eight international Hermes Awards for SurefireCRM’s creative videos that help mortgage lenders engage prospects and customers

ATLANTA, Ga. -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, was recognized with four platinum and four gold awards for outstanding corporate marketing in the 2020 Hermes Creative Awards.

The achievement echoes Top of Mind's recent win at the 2020 AVA Digital Awards, where its creative content also took home multiple platinum- and gold-level awards.

Hermes Creative Awards is an international competition that honors professionals involved in the conceptual, writing and design phases of digital and physical marketing media. The world-renowned awards program is administered and judged by the Association of Marketing and Communication Professionals (AMCP), an organization established in 1995 to promote a high standard of creative excellence among its thousands of communication, advertising and marketing professional members. To date, the organization has judged more than 230,000 entries from applicants in 125 countries.

"While it's obvious that purchasing a home is a hallmark financial event, it's important to remember the enormous emotional journey of this impactful life decision," said Top of Mind Chief Creative Officer Sherwood Lawrence. "Top of Mind is committed to helping mortgage lenders connect with homebuyers on a deeper, emotional level. Our engaging content supports borrowers in making educated purchase decisions they will feel good about for a lifetime."

Top of Mind won the platinum award in three categories for "Around the Neighborhood," a dynamic web animation educating borrowers on factors that could impact the value of a home, such as nearby home sales, school zones and typical commute times. "Markets in a Minute," an interactive landing page that provides a snapshot of weekly mortgage market rates, took home a platinum award as a Facebook series and two gold awards as an email landing page. "Journey to Your New Home," an educational web animation that walks borrowers through the lending process, took home gold awards in two categories.

Hermes Creative Awards is judged by panels of field experts that score applicants on a scale of one to 100 based on the quality and ingenuity of their submissions. Winners are selected from eight categories: advertising, publications, marketing, branding, integrated marketing, public relations and communications, electronic media and pro bono.

To learn more about SurefireCRM Creative content, please visit https://www.topofmind.com/creativecontent.

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

@mortgagecrm @Hermes_Awards #creativematters #mortgagemarketing

Related link: https://www.topofmind.com/

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