Advertising and Marketing, Business, e-Commerce, Free News Articles, Product Launches

Fanplayr Launches PrivacyID to Address New Privacy Laws and Upcoming Ban on Third-Party Cookies

PALO ALTO, Calif. -- Fanplayr, a global leader in online behavioral personalization, artificial intelligence and user privacy, announced the introduction of its new anonymized user identification solution PrivacyID.

According to a UNCTD report COVID-19 accelerated the growth of e-commerce with more business being conducted online than ever before, including the use of sensitive data. As data breaches continue, privacy is a growing concern for most users on the web. At the same time, Google continues its plan to phase out third-party "cookies," making it harder for online businesses and advertisers to track web users. Companies also must adhere to expanding state laws outlining user data protections and the penalties for breaches in user privacy.

Fanplayr's propriety solution, PrivacyID, protects user data by assigning user identifiers and anonymizing the information collected, allowing customers to access the information without breaking privacy regulations or compromising user security.

According to Rajiv Sunkara, CTO and co-founder of Fanplayr, privacy regulations and data breaches are growing concerns for most businesses. "Consent regulations are evolving and difficult to manage," says Sunkara. "The changing landscape unfortunately has led to less accurate business analytics, reduced ability to identify visitors, and has dialed back some of the developments in user experience. We developed PrivacyID specifically to solve these issues."

The technology behind PrivacyID is unique in that it allows for seamless use of the anonymized information, giving providers of third-party services access to the data while keeping it protected so there's no disruption of integration with their services. Data is collected continuously any time a user interacts with a customer's website or any of their third-party services such as SMS and email providers. Administration is simple with customers using a single dashboard to manage user identifier access within their organization and third-party service organizations.

"After more than a decade of providing personalization and artificial intelligence solutions to our customers, we're confident PrivacyID will solve some of the pain points that have evolved with recent changes in regulations," says Simon Yencken, CEO and co-founder of Fanplayr. "Our primary objective is to allow our customers to move forward with the advancements we've made in user experience and sales conversion, while maintaining the utmost integrity of their user data."

Fanplayr has been granted provisional patent protection on the technology behind PrivacyID and will test the system with a select group of customers in 2021.

Learn more about PrivacyID: https://privacyid.ai/

About Fanplayr:

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Palo Alto, California with offices in New York, Buenos Aires, Brazil, Mexico, Milan, London, Manchester, Amsterdam, Stockholm, Hamburg, Melbourne and Tokyo.

Learn more: https://fanplayr.com/

MULTIMEDIA:

*IMAGE link for media: https://www.Send2Press.com/300dpi/21-0831s2p-fanplayr-privacyid-300dpi.jpg

*Image caption: Fanplayr Introduces PrivacyID.

MEDIA CONTACT:
Lacy Talton
252-467-5220
ltalton@percepture.com

Related link: https://www.fanplayr.com/

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Business, Free News Articles, Funding and Investment

Blockchain-based, AI-powered mortgage advisor Home Lending Pal raises $2.2M in pre-Series A round led by TMC Emerging Technology Fund LP

SAN DIEGO, Calif. -- The Mortgage Collaborative (TMC), the nation's largest independent cooperative network serving the mortgage industry, announced today that the TMC Emerging Technology Fund LP (the "Fund") recently led a pre-Series A investment round in Home Lending Pal, a technology-enabled marketplace that focuses on fair lending practices by using artificial intelligence and distributed ledger technology to turn a complex home research and origination process into an easy online shopping experience for both qualified and unqualified borrowers.

Home Lending Pal's platform assists consumers, particularly minorities and millennials, to assess their financial ability to take on a mortgage. It also guides them to take actions to improve their access to mortgage financing and select mortgage originators with whom they want to share their application information based on an AI algorithm that predicts probability to close.

"TMC understands that progressive approaches to addressing fair lending and bridging the homeownership gap are needed, and the unique access the Fund provides to TMC's network of prominent industry lenders will be vital in helping Home Lending Pal build a process that de-identifies HMDA data until after the underwriting decision is made," Bryan Young, co-founder and CEO of Home Lending Pal, said. "This revolutionary technology allows underwriting data to be digitally validated while using a single upload of documentation to enable multiple lenders across the country to determine if they will work with the borrower without human biases from the upfront disclosure of age, sex or race."

"Financial inclusion must start with equal access, borrower data empowerment, and personalized education without sales pressure," said Steven Better, co-founder and COO of Home Lending Pal. "Home Lending Pal reduces origination friction for qualified borrowers and allows personalized roadmaps for unqualified borrowers to become qualified. I am excited to work with TMC to modernize the process by emphasizing fair lending and putting people first."

"The mortgage industry is embracing the idea of providing educational financial resources to consumers long before they begin their home buying journey and seek out lenders for financing options. Home Lending Pal exemplifies this concept by providing a much-needed solution to a pervasive issue," said Jonathan Freed, Managing Partner of Holland Mortgage Advisors and one of the Fund's participating Limited Partners. "We are excited by Home Lending Pal's cutting edge technology and the opportunity to collaborate with their forward-thinking team to improve access to home financing solutions by all consumers."

Orlando-based Angel Syndicate Bluewave Investment Partners, CMFG Ventures, Dallas Cowboys linebacker Jaylon Smith, and CMFG Ventures Discovery Fund are other notable investors who joined the round. Home Lending Pal has raised $3.5 million to date for its digital mortgage advising platform, powered by artificial intelligence and blockchain. Home Lending Pal will demonstrate the next phase to the Consumer Financial Protection Bureau (CFPB) in early September and release it to the public for consumer use and feedback by late September.

The Limited Partners of the TMC Emerging Technology Fund consist of some of the most technology-forward lender members of TMC who evaluate and invest in companies looking to advance the mortgage industry. The Fund continues to look for investment opportunities that will result in higher profitability and business process improvement for TMC lender members.

About The Mortgage Collaborative

Based in San Diego, Calif., The Mortgage Collaborative was founded in 2013 by four notable industry leaders and is the nation's largest independent mortgage cooperative network. TMC is singularly focused on creating an environment of collaboration and innovation for small to mid-size mortgage lenders across the country to reduce cost, increase profitability, and better serve the dynamic and changing consumer base in America. For more information, visit http://www.mortgagecollaborative.com/.

Related link: https://www.mortgagecollaborative.com

This news story was published by the Neotrope® News Network - all rights reserved.

Business, Entertainment, Fine Art and Artists, Free News Articles, Product Launches

Modern Art Cartel Pushes the Boundaries of Art and Technology

TORONTO, Ontario -- What do you get when you mix multidisciplined, modern artists from around the world with a cutting-edge blend of technology and art? You get Modern Art Cartel. Modern Art Cartel is at the forefront of combining art with technology and has developed the world's first AI digital artist, MysterioAI, that creates engaging NFTs (non-fungible token) or collectible digital assets. In addition, its events employ RFID and QR Technology to deliver immersive, in-person art experiences.

This newly-created collective of contemporary artists has a mission to help businesses, developers, interior designers and homeowners create inspirational spaces through modern art. And, NFTs are just one of the collections that's taking the art design world by storm.

Modern Art Cartel looks for artists that push the boundaries, concepts, ideas, mediums, technology and talent. They then hand select and invite those artists to join the Modern Art Cartel collective. It typically recruits artists through social media, industry events and referrals.

Once an artist has been added to the collective, Modern Art Cartel handles what most artists eschew - the business end of things. It manages all of their sales, marketing and operations, so they can focus on doing what they love - creating art.

Artists in the Modern Art Cartel work in a variety of mediums with different materials and styles. Many of its artists have received major media coverage and multiple awards. In fact, "Art Business News" recently added Modern Art Cartel to its list of "Top 40 Artists" to Watch."

"I created the Modern Art Cartel along with my long-time friend, Rafael Scasserra. We did it because of our love of art," Mark D'Onofrio, CEO, Modern Art Cartel, says.

Scasserra is an artist and technology entrepreneur and the two are now working to curate an incredibly talented group of what D'Onofrio refers to as "art misfits."

"Each artist has a personal style and is focused on changing the art game," D'Onofrio adds. "We're pushing the boundaries of art through our creations, materials, collaborations and technology innovations and I'm excited about what the future holds."

About Modern Art Cartel

Modern Art Cartel curates, designs and sells modern art. It partners with interior designers, developers, businesses and home owners to create amazing spaces that dazzle. It's been featured on major media outlets such as Bravo, Living Luxe and Global News and is a platinum art sponsor for HGTV Canada in 2021/2022. It also sells its unique art online.

For more information, visit: https://modernartcartel.com/

For NFT gallery, visit: https://opensea.io/mysterioai

Instagram: @modernartcartel (more than 17K followers): https://www.instagram.com/modernartcartel/

MULTIMEDIA:

*VIDEO (YouTube): https://youtu.be/8hR7PKZWui4

*PHOTO link for media: https://www.Send2Press.com/300dpi/21-0820s2p-like-jagger-300dpi.jpg

Caption: "Moves Like Jagger" Original Pop Art by Rafael Scasserra, Modern Art Cartel co-founder.

MEDIA ONLY CONTACT:
Rafael Scasserra
of Modern Art Cartel
+1-905-391-8046
sales@modernartcartel.com

Related link: https://modernartcartel.com/

This news story was published by the Neotrope® News Network - all rights reserved.

Business, Entertainment, Fine Art and Artists, Free News Articles, Product Launches

Modern Art Cartel Pushes the Boundaries of Art and Technology

TORONTO, Ontario -- What do you get when you mix multidisciplined, modern artists from around the world with a cutting-edge blend of technology and art? You get Modern Art Cartel. Modern Art Cartel is at the forefront of combining art with technology and has developed the world's first AI digital artist, MysterioAI, that creates engaging NFTs (non-fungible token) or collectible digital assets. In addition, its events employ RFID and QR Technology to deliver immersive, in-person art experiences.

This newly-created collective of contemporary artists has a mission to help businesses, developers, interior designers and homeowners create inspirational spaces through modern art. And, NFTs are just one of the collections that's taking the art design world by storm.

Modern Art Cartel looks for artists that push the boundaries, concepts, ideas, mediums, technology and talent. They then hand select and invite those artists to join the Modern Art Cartel collective. It typically recruits artists through social media, industry events and referrals.

Once an artist has been added to the collective, Modern Art Cartel handles what most artists eschew - the business end of things. It manages all of their sales, marketing and operations, so they can focus on doing what they love - creating art.

Artists in the Modern Art Cartel work in a variety of mediums with different materials and styles. Many of its artists have received major media coverage and multiple awards. In fact, "Art Business News" recently added Modern Art Cartel to its list of "Top 40 Artists" to Watch."

"I created the Modern Art Cartel along with my long-time friend, Rafael Scasserra. We did it because of our love of art," Mark D'Onofrio, CEO, Modern Art Cartel, says.

Scasserra is an artist and technology entrepreneur and the two are now working to curate an incredibly talented group of what D'Onofrio refers to as "art misfits."

"Each artist has a personal style and is focused on changing the art game," D'Onofrio adds. "We're pushing the boundaries of art through our creations, materials, collaborations and technology innovations and I'm excited about what the future holds."

About Modern Art Cartel

Modern Art Cartel curates, designs and sells modern art. It partners with interior designers, developers, businesses and home owners to create amazing spaces that dazzle. It's been featured on major media outlets such as Bravo, Living Luxe and Global News and is a platinum art sponsor for HGTV Canada in 2021/2022. It also sells its unique art online.

For more information, visit: https://modernartcartel.com/

For NFT gallery, visit: https://opensea.io/mysterioai

Instagram: @modernartcartel (more than 17K followers): https://www.instagram.com/modernartcartel/

MULTIMEDIA:

*VIDEO (YouTube): https://youtu.be/8hR7PKZWui4

*PHOTO link for media: https://www.Send2Press.com/300dpi/21-0820s2p-like-jagger-300dpi.jpg

Caption: "Moves Like Jagger" Original Pop Art by Rafael Scasserra, Modern Art Cartel co-founder.

MEDIA ONLY CONTACT:
Rafael Scasserra
of Modern Art Cartel
+1-905-391-8046
sales@modernartcartel.com

Related link: https://modernartcartel.com/

This news story was published by the Neotrope® News Network - all rights reserved.

Business, Construction and Building, Free News Articles, Manufacturing, Safety and Security Solutions, Transportation

SIERA.AI Accelerates Momentum with Industry-Leading Forklift Safety with 16 New Enterprise Customer Wins in First Half of 2021

AUSTIN, Texas -- SIERA.AI, a leading innovator of safety solutions for preventing powered industrial truck accidents, today announced the continued surge in growth adding 16 new enterprise customers to its growing base of manufacturing, distribution and warehouse companies. The new customer wins represent a consecutive 100% revenue growth quarter over quarter within the industrial sector including agricultural equipment, industrial supplies & equipment, computer products & technologies, beauty products, global logistics & supply chain, lift truck distributor and automobile battery manufacturing to name a few.

The momentum comes with the May 2021 release of S3 Slow to a Safe Stop for Sit-Down forklift trucks, Safety Day June 8, 2021 and SIERA.AI as a finalist for 'Best New Product' announced prior to ProMat 2021 in May. "SIERA.AI continues to be at the leading-edge for what's next in lift truck safety," said Saurav Agarwal, president and CEO of SIERA.AI. "With our AI, Industrial IoT and sensors, we're transforming safety with zero pedestrian accidents, equipment accidents and infrastructure damages while achieving management's goal of digitizing safety."

New customers selected from our portfolio of AI machine learning safety solutions; the S2 Digital Inspection with Impact Monitoring, S3 Pedestrian Detection and S3 Slow to a Safe Stop. The SIERA.AI safety solutions support the customers' goal for digital transformation and a zero-accident workplace. All information collected from our safety solutions are stored in the web-based Dashboard central repository, empowering management with critical insights into safety, asset utilization, productivity and workflow optimization to name a few.

About SIERA.AI

SIERA.AI believes that Efficiency x Safety Accelerates Productivity. Our goal is to remove one productivity barrier at a time with innovative solutions that empower and safeguard company assets and protect their employees so they can focus on what they do best. We accomplish this by integrating technologies such as cloud, machine vision, IoT sensors and AI to digitize compliance and prevent accidents before they even happen.

For more information visit https://www.siera.ai/.

MEDIA CONTACT FOR SIERA.AI
Cherise Kennerley
cherise@siera.ai
847-312-1367 mobile

Related link: https://www.siera.ai/

This news story was published by the Neotrope® News Network - all rights reserved.

Advertising and Marketing, Alliances and Partnerships, Business, e-Commerce, Free News Articles, Software

E-commerce Behavioral AI Leader Fanplayr Expands in MENA with Woman-led Reseller Magnify Solutions

PALO ALTO, Calif. -- Fanplayr, the leader in online behavioral personalization and artificial intelligence, announces it will continue its global expansion with a presence in the Middle East and North Africa through a partnership with Magnify Solutions - a woman-led reseller based in Dubai. The new partnership will allow Fanplayr to bring its full line of e-commerce behavioral products and patented Segmentation-as-a-Service to major manufacturers and businesses operating in MENA and nearby regions.

Reseller Magnify Solutions is led by co-founder Shana Doherty, who was noted in the 'Top 100 Most Inspiring Female Entrepreneurs' by Small Business Britain's f:Entrepreneur campaign in January 2021. Doherty also was recognized by the UK Foreign & Commonwealth Office's '2020 Great Inspirations' campaign for founding Generosity Bank, and by an Entrepreneur campaign highlighting businesses founded by leaders from diverse backgrounds.

"Shana is an inspiring leader and a savvy businessperson with a great track record for helping businesses develop their e-commerce and adtech capabilities," said Simon Yencken, Fanplayr CEO and Co-founder. "We are excited to work with Shana and her team in bringing Fanplayr's products to the MENA region."

The new partnership will allow Magnify Solutions to offer Fanplayr's e-commerce solutions to both existing and new customers in the region. "We are delighted to represent Fanplayr in the MENA region, working with both local home grown and global brands to bolster their e-commerce capabilities with Fanplayr's advanced capabilities, including its patented 'Segmentation-as-a-Service,'" says Doherty.

Fanplayr already has begun working with customers in the MENA region, including a major holding company agency and software brand. "Significant revenue potential exists in the Middle East, and we're anxious to capitalize on it by offering the kind of real-time, actionable data that is unique to Fanplayr products," says Yencken.

Expansion of products and customer service to the Middle East comes as a continuation of Fanplayr's strategic growth, including agreements within the past 6 months with key partners in the UK and Latin America and the acquisition of reseller Jamu Inc. in Japan.

About Fanplayr

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Palo Alto, California with offices in New York, Buenos Aires, Brazil, Mexico, Milan, London, Manchester, Amsterdam, Stockholm, Hamburg, Melbourne and Tokyo.

Learn more at: https://fanplayr.com/

Media Contact:
Lacy Talton
(252) 467-5220
ltalton@percepture.com

Related link: https://www.fanplayr.com/

This news story was published by the Neotrope® News Network - all rights reserved.

Advertising and Marketing, Free News Articles

Kennedy Intelligence Data to Begin AI Marketing Program for Southern California Toyota Dealerships

SAN CLEMENTE, Calif. -- Kennedy Intelligence Data (KID) with its partner SQREEM Technologies Pte. Ltd. developed and executed a program for Toyota of San Bernardino with its proprietary artificial intelligence (AI) technology to increase the success of the dealership's digital advertising campaigns. The results were so successful that a larger program is being prepared to test the KID approach over a greater network of Toyota dealerships.

"Working with KID and SQREEM was and is an eye-opening experience. We got a close up look at the new permutations of advertising through digital platforms using AI," said Cliff Cummings, President and Dealer Principal, Toyota of San Bernardino. "We saw increased traffic to our sites and there were very clear indications that in the areas where we focused this campaign that our penetration of the market saw marked increase."

Though the exact details are not being released, for competitive reasons, KID would go on the record to say they will be doing a larger program that will include multiple Toyota dealerships in the Southern California region.

"We are happy for the success KID/SQREEM AI provided Cliff Cummings and his Auto Group, and we look forward to doing the same for all the Toyota dealerships in the Southern California region," said James Kennedy President and CEO of Kennedy Intelligent Data.

SQREEM for their part were glad to see that the partnership with KID, which is strategically important due to the reach KID has in North America in the auto marketing arena, is paying quick dividends.

"As an AI-run digital media company, SQREEM has developed a world-first cookie-free media buying tech stack, that is now showing demonstrably better conversions than the traditional cookie-based approach. I am now very confident SQREEM will revolutionize digital media buying, especially in the new cookie-free era, the SQREEM approach is now proven to be a viable alternative to FLoC methodologies," said Ian Chapman-Banks co-founder and CEO of SQREEM.

The increase of data privacy laws and the phasing out of third-party cookies are altering consumer digital marketing. The evolution to AI that does not use cookies or bots is a major step in the online marketplace.

"The digital marketing world is constantly evolving at a dizzying pace and KID and SQREEM are on the edge of that evolution," said Cummings. "What is a new approach, an emerging technology a year, six months, a month ago can be obsolete very quickly. We are pleased to be working with a company that is at the edge of that evolution of tactics in the digital world."

About Kennedy Intelligent Data

Kennedy Intelligent Data (KID) is a subsidiary of Kennedy Marketing Group (KMG) a national data-driven marketing agency that has produced thousands of successful marketing programs for automotive dealerships coast to coast. With this foundation of success for their dealership clients, they have been able to expand, creating a multi-channel marketing platform, with full reporting and accountability that continually improves through research and development. For more information, visit https://kennedymarketinggroup.com/.

Company Contact:
Michele Bombardiere
Vice President Finance and Operations
Kennedy Marketing Group, Inc.
Michele@kennedymg.com

Media Contact:
Lou Desmond
lou@dandlpr.com
(951) 258-6466

* LOGO link for media: https://www.Send2Press.com/300dpi/20-0921s2p-kennedy-inteldata-300dpi.jpg

Related link: https://kennedymarketinggroup.com/

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Advertising and Marketing, Business, Free News Articles, Software

Fanplayr Appoints Three New Members to Its Board of Directors

PALO ALTO, Calif. -- Fanplayr, a leading customer experience personalization platform, announces the appointment of three new members to its board of directors.

V. Paul Unruh is a seasoned financial expert and was formerly Director and Chairman of the Audit Committee for NortonLifeLock (Nasdaq: NLOK from 2005 - 2020) and formerly Director and Chairman of the Audit Committee at Nexant (2000 - 2021, acquired by Resource Innovations). He also serves as a Senior Advisor and member of LP Advisory Board of TeleSoft Partners. Other prior directorships include Heidrick & Struggles (2005-2017), Aconex 2011-2018 (ASX: ACX, acquired by Oracle in 2018) and Move Inc 2003-2014. Earlier Paul worked at Bechtel from 1978 to 2003, where he retired as vice chairman and member of the three-person senior management group. During his tenure at Bechtel, he also served as chief financial officer, controller and treasurer.

Johannes Risseeuw has served as Executive Chairman for Damstra Technologies (ASX: DTC) since 2017 which is one of the first companies globally to deploy a technology platform for enterprise protection & safety (EPP). He was previously the Vice President Mergers & Acquisitions, Asia Pacific at Shell. Johannes has also served as the Chief Investment Officer of Questus Energy from 2016-2017, and as the Chief Operating Officer at Skilled Group Limited from 2011-2015.

Rosemary Harnett currently serves as a Non-Executive Director at Arena REIT (ASX: ARF) and is the Chair and an independent Director of ISPT, and a Director of International Property Funds Management (IPFM). Prior directorships include Aconex 2015-2018 (ASX: ACX, acquired by Oracle in 2018), and Wallara Australia Limited 2014-2017. Rosemary was previously Chief Executive Officer of Housing Choices, one of Australia's leading registered housing associations.

"We are pleased that these particular leaders have joined Fanplayr's Board of Directors," said Simon Yencken, Founder and CEO of Fanplayr. "Each of them brings a wealth of experience to strengthen our foundations in finance, technology, mergers, and operating with relevance on a global scale."

Fanplayr has made significant announcements in the past 6 months, including successfully receiving a U.S. patent for Segmentation as a Service, adding Product Recommendations and SMS Messaging to its product line, and now the appointment of three new Board members. Yencken says the movement to a digital-first economy and the ability of Fanplayr to operate as a global company have reinforced Fanplayr's growth and development. "The appointments of Ms. Hartnett, Mr. Unruh, and Mr. Risseeuw will help to ensure continued momentum for Fanplayr," says Yencken.

About Fanplayr

Fanplayr is a leading customer experience personalization platform, using first party behavioral data and patented segmentation, machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the online experience.

Fanplayr is headquartered in Palo Alto, California with offices in Milan, London, Stockholm, Hamburg, Amsterdam, UAE, Mexico, Brazil, Buenos Aires, Melbourne and Tokyo, see: https://www.fanplayr.com/.

MULTIMEDIA:

*PHOTO link for media: https://www.Send2Press.com/300dpi/21-0519s2p-fanplayr-board-300dpi.jpg

*PHOTO caption: New Fanplayr board members (left to right): Johannes Risseeuw, Rosemary Hartnett, V. Paul Unruh.

*LOGO: https://www.Send2Press.com/300dpi/21-0519s2p-fanplayr-300dpi.jpg

Related link: https://www.fanplayr.com/

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Business, Entertainment, Free News Articles

The Digital Human Polyglots, Have Replaced The Human News Anchors At The Daily Scrum News

WINNIPEG, Canada -- From two dimensional avatars with robotic voices to fully digital synthetic humans, technology within the last ten years have grown by leaps and bounds. The recent start up, The Daily Scrum News using AI News Anchors is truly revolutionary. The unique concept of Digital Synthetic Humans reading news is both striking and a step into a decade of technological possibilities. The AI, with its perfection in presentation and in most cases, are undetectable from their voices, skin texture and down to their mannerisms.

The Daily Scrum News happens to be the only digital news organization within Canada and the United States utilizing Digital Synthetic News Anchors as their predominant spokespeople. Headquartered in Winnipeg, Manitoba, Canada, the primary focus of the news network is to cover Canadian Politics while touching on significant events happening within the United States and around the globe.

A believer of honest reporting and a humanistic outlook in their news presentation while housing one of North America's largest job sections. The Daily Scrum News has stepped in the new era of embracing technology. Their usage of the Digital Synthetic Humans happens to be the best proof that they are looking to the future while offering a legitimate way for some of the world's most renowned anchors to extend their distinguished careers.

The Daily Scrum News engaged the top AI companies from around the world to implement their vision. They chose to work with a company in the UK that revolutionized the digital synthetic human industry and is responsible for producing iconic projects for David Beckham and Snoop Dogg. The Daily Scrum News will change the future of Canadian news broadcasting and continue to explore the limitless possibilities of Digital Synthetic AI Humans.

About The Daily Scrum News:

This organization was founded by Donovan Ralph Martin, (C.E.O.) in the year 2018. They had published their first article in the year 2019. For delivering unbiased news without the rhetoric, the company has a bright outlook for 2021.

For more information, please visit https://www.thedailyscrum.ca/

MULTIMEDIA:

*VIDEO (YouTube): https://youtu.be/a31WQd_euK8

*PHOTO link for media: https://www.Send2Press.com/300dpi/21-0420s2p-dmartin-300dpi.jpg

*Caption: CEO Donovan Martin

Disclaimer: No celebrity endorsement claimed or implied.

Related link: https://www.thedailyscrum.ca/

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Advertising and Marketing, Business, e-Commerce, Free News Articles, Patent and Trademark

Fanplayr Issued U.S. Patent on Segmentation as a Service

PALO ALTO, Calif. -- Fanplayr, a leader in online behavioral personalization and artificial intelligence for the past decade, announced that the United States Patent and Trademark Office (USPTO) has issued U.S. Patent No. 10,958,743 which is related to the use of true first party observed data to offer behavior personalization focused on growing revenues for Fanplayr customers.

U.S. Patent No. 10,958,743 was issued on March 23, 2021 and covers the use of "Method and System for Segmentation as a Service" by Fanplayr.

"Segmentation as a Service" enables Fanplayr's powerful segmentation engine to be deployed for real-time segmentation with multiple apps, 3rd party systems, and combining first-party data with CRM and CDP historic data. The patent recognizes that Fanplayr is the only technology company offering segmentation as a broadly available service in the global ecommerce industry.

The technology disclosed in the patent modularizes the real-time evaluation of first-party data that reflects individual experiences and then defines an interface wherein the actions of remote, third-party services can be invoked. This enables such remote services to become increasingly fit for purpose without having to deal with the complexity and meaning of each individual visit. Such visits have context, such as purchase and visit history, site pattens and market trends, individual and collective behavioral indicators that remote services have limited awareness of.

Through the use of Segmentation As A Service, Fanplayr dramatically reduces the technical challenge of integrating state-of-art AI and IOT technologies and optimizes their relevance to each visit as it happens.

The patent includes various use cases that illustrate its claims, such as creating better visitor awareness in chatbots, survey widgets, credit calculation algorithms, cart margin evaluations and intelligent recommendations of products and articles.

The patent will remain in effect until 2038. Corresponding international patent filings in Europe, UK, China, HK, and Australia are pending grant.

At the heart of the Fanplayr method is true, first-party data which refers to information gathered in real-time, that is actionable as it happens, and originates from its primary source.

"In the current AdTech ecosystem, historical tracking data from cookies is not only less reliable but those third-party cookies are in the process of being phased out by pending privacy changes," says Derek Adelman, Co-founder and Vice President of APAC for Fanplayr. "Fanplayr's Seg-As-A-Service technology allows the customer to have confidence in services that have a more complete awareness of visitor experiences. Because they operate from data that is pure and actionable and see it as it happens, they not only deliver a consistently better result, but they can enjoy continuous improvement as these services become more visitor aware and more fit to their purpose."

Simon Yencken, Fanplayr CEO & Co-founder, says the technology required significant foresight and development. "Ten years ago, we saw that the future of the digital world would be understanding visitors in a responsive but non-intrusive way, as a digital replication of the interaction between a salesperson and a customer," says Yencken. "This patent recognizes the originality and uniqueness of our approach, thus protecting the intellectual property (IP) and establishing a strong defense from would-be competitors. We are extremely pleased with the patent issuance as a critical step in our product development, differentiation, and global expansion for Fanplayr."

With an enormous surge in e-commerce in the last year, Fanplayr's expansion has been driven by its ability to convert online users into buyers for companies of all sizes. Customers range from notable high-end fashion retailers and hotels to banking and major software brands. The company has expanded with operations in top global markets, including the U.S., United Kingdom, Mexico, Brazil, Japan, and the Middle East among others.

In addition to steadily increasing its global footprint, Fanplayr has announced several new services, or "products," in the past year, including Product Recommendations and SMS Messaging for brands. "Our goal is to offer a full range of products, to preserve the integrity of the data we capture and also to provide the most comprehensive system of artificial intelligence and behavior analysis available, thereby ensuring positive results for our customers," says Rajiv Sunkara, Co-founder and CTO of Fanplayr.

From its global headquarters in Palo Alto, California, Fanplayr has been leading fully integrated online personalization and AI for a decade. The company has achieved consistent growth of more than 60% annually over the last several years.

About Fanplayr

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Palo Alto, California with offices in New York, Buenos Aires, Brazil, Mexico, Milan, London, Manchester, Amsterdam, Stockholm, Hamburg, Melbourne and Tokyo.

Learn more at: https://www.fanplayr.com/

Media Contact:
Lacy Talton
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