Advertising and Marketing, Business, Free News Articles, Insurance

AutoAwards Shares Tips to Boost F&I Sales Through An Auto Dealership Maintenance Program (PPM)

ODESSA, Del. -- AutoAwards, a leader in loyalty marketing for auto dealerships, realizes sales are extremely competitive and difficult at times. Starting a rewards program can help auto dealerships overcome weak sales. AutoAwards has proven solutions to help dealerships increase sales performance across all departments. With AutoAwards' 30+ years of experience implementing rewards and Prepaid Maintenance programs for dealerships, we have a proven track record of boosting Finance & Insurance (F&I) sales.

All too often, F&I is left out when it comes to dealership loyalty programs. Within some dealerships, there is a distinct separation between the sales department, service department, and F&I. Their goals can even seem at odds with each other at times. That division is both unnecessary and counterproductive. With AutoAwards, the auto dealership rewards program increases sales activities across all departments.

Why Start a Loyalty Rewards Program?

A rewards program helps auto dealerships gain new customers and keep existing customers happy. A rewards program assists dealerships by creating multichannel loyalty. A customer earns rewards to use towards gift certificates, discounts on services and parts and free car washes or tire rotations. The benefits of starting a rewards program include building loyalty with customers, encouraging brand recognition and including the community.

Why Start a Dealership Prepaid Maintenance Program

A prepaid maintenance program for dealerships provides an advantage over competitors with customer retention. Vehicle owners pre-buy the program to get regular maintenance for their vehicle. A Prepaid Maintenance Program keeps customers coming back to the dealership through the service department. The key benefit of a Prepaid Maintenance program is to establish a long-term connection with the customer.

Additional benefits for customers include:

* Keeping a routine with regularly scheduled maintenance
* Planning to get service to avoid serious issues with their vehicle
* Getting a discounted plan to save money

When combined with a rewards program, the customer earns points nearly every time they visit. AutoAwards helps dealerships develop custom dealership maintenance programs that F&I can sell and award customers with bonus points.

A rewards program will help your dealership to:
* Close deals
* Lock in vehicle maintenance and service with customers
* Drive new sales
* Generate F&I profits

AutoAwards Helps Dealerships Stand Out From the Competition

One of the leaders in loyalty marketing is AutoAwards. That is due not only to offering an amazing customer-branded auto rewards loyalty program, but also its focus on integrating all departments in the process, including F&I. AutoAwards' created an auto dealership rewards program with territory exclusivity and a "Keep It Local" program that also helps the dealership stand out from its competitors.

"'Why would a customer buy from me vs. my competition?' If the auto dealership doesn't have an answer, it is time to think about starting a dealership branded rewards program that will close deals, lock in your customers to service, drive conquest sales and generate substantial F&I profits," said Jon Greene, Vice President of Operations at AutoAwards.

With AutoAwards' auto dealership loyalty rewards and Prepaid Maintenance program, a culture of greater cooperation between departments drives sales for your dealership. Contact AutoAwards at (302) 696-6000 or fill out our form to talk with one of our auto dealership loyalty marketing consultants.

About AutoAwards:

Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry's most successful dealer groups and OEMs.
Since marketing for automotive dealerships has changed in the past 25 years, AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. Hundreds of automotive groups use and recommend loyalty programs for dealers as the way to drive brand loyalty. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike.
For this reason, our automotive loyalty marketing expertise is engineered to meet the individual needs and goals of any business - regardless of its size. Contact us online to talk about dealer loyalty or call 302-696-6000. Visit: http://www.autoawards.com/.

*(LOGO 72dpi: http://www.autoawards.com/wp-content/themes/auto-awards/images/logo/logo-inner.png)

Video: https://youtu.be/FB0s655E740

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Advertising and Marketing, Business, Free News Articles, Product Launches

AutoAwards Announces Loyalty Matters Video Series for Automotive Dealerships

ODESSA, Del. -- AutoAwards, provider of automotive dealership loyalty programs and marketing solutions, announced the launch of a video series called "Loyalty Matters." The primary focus for an automotive dealership at the start of a new year as vehicle sales start to slow is to retain their most profitable customers.

In the first episode, Jon Greene, Vice President of Operations at AutoAwards, shares the answer to this frequently asked question: What is the magic formula for keeping customers loyal?

Greene said, "I worked side by side with auto dealers for the past 22 years to build some of the most proactive, exciting, and engaging rewards programs our industry offers. I'm always asked the same question, whether it's from an employee, a manager, or a dealership owner. They want to know the key building blocks to making sure a rewards program is successful."

Greene said there are a few key building blocks to make sure the automotive dealership's loyalty program is successful and built to bring a return on investment.

Greene poses the following questions and shares tips to creating successful car loyalty programs:

1. Is the program branded for the dealership? If it isn't branded for the dealership, then it is a missed opportunity.

2. Does the loyalty program sell cars for the dealership? A good rewards program should be as strong on the front end to sell cars as it is to retain customers. If a dealership isn't selling cars, then the customer isn't going to return anyway.

3. Does the program accomplish the dealership's goals? For it to be a good loyalty program, figure out what needs to be built into the rewards program to accomplish the dealership's goals.

4. Does the program build value? The best loyalty programs give the dealership's salespeople a tool to leverage and build the dealership's value as part of the vehicle sale.

5. Does it reward customers for staying loyal to the dealership? A successful reward program always includes a points system that also has the ability to identify, track and reward the best customers when they continue buying from different departments in the delaership.

6. Does it offer value outside of the dealership? A truly successful loyalty program offers customers value in between service visits. AutoAwards has perfected this part of building loyalty with their Keep It Local program. We build additional incentives at local restaurants, retail stores, golf courses, and other local merchants into a dealership's rewards program to keep them top of mind in between visits.

7. Does the program allow the dealership to stand out from the competition? If the program is from the factory or the same as a competitor's, it doesn't make a dealership any different from the next one. Successful loyalty programs should create a huge advantage over the competition. AutoAwards offers territory exclusivity and focuses the car loyalty programs on offers that differentiate dealerships from its competitors.

Greene said a successful car dealership loyalty program should contain a mix of benefits that include points, rewards and discounts as well as lifestyle benefits, which promote the long term goals of the dealership to retain customers.

Discover more tips in upcoming episodes of Loyalty Matters. Visit AutoAwards' website to get a consultation to start a loyalty rewards program and sign up for the email newsletter at http://www.autoawards.com/.

About AutoAwards:

Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry's most successful dealer groups and OEMs.

Since marketing for automotive dealerships has changed in the past 25 years, AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. Hundreds of automotive groups use and recommend loyalty programs for dealers as the way to drive brand loyalty. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike.

For this reason, our automotive loyalty marketing expertise is engineered to meet the individual needs and goals of any business - regardless of its size. Contact us online to talk about dealer loyalty or call 302-696-6000. Visit: http://www.autoawards.com/.

*(LOGO 72dpi: http://www.autoawards.com/wp-content/themes/auto-awards/images/logo/logo-inner.png)

Video: https://youtu.be/FB0s655E740

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This news story was published by the Neotrope® News Network - all rights reserved.

Advertising and Marketing, Business, Free News Articles

AutoAwards Shares Auto Dealership Loyalty Rewards Program Case Study with Milton Toyota

ODESSA, Del. -- In today's market, an automotive dealership loyalty rewards program can be a very robust tool that drives all areas of a dealer's business, says AutoAwards. When you leverage its power through your marketing touchpoints, it can drastically multiply the value of the program, and your dealership. Let's review the proof of that success.

At Milton Toyota, their loyalty rewards program has been an important part of the store's operation since 2008. "Through the integration of our territory exclusive rewards program, we've noticed a year over year increase in customer engagement, as well as service and sales," says Chris Gorman, president at Milton Toyota. "Our rewards program is the cornerstone of all we do and stand for at our dealership. It gives us the ability to offer our customers extra benefits of buying and servicing their vehicle with us and offers extra value that our competitors cannot match. When we integrate this into our daily digital strategy, it becomes a huge and highly cost-effective asset in our daily marketing efforts."

To make sure his dealership was leveraging every chance to remind customers and prospects alike what they get with their unique program, Milton Toyota teamed up with David Sharma at Dealer InLine.

Sharma immediately advised Gorman to incorporate these valuable benefits into all traditional and digital touchpoints for maximum effect. From voicemail to business cards, invoices, receipts to floor mats, store signage and windshield creative on both new and pre-owed vehicles, every customer touchpoint drives the Milton Toyota difference and reminds customers what's in it for them.

At Milton Toyota, customers earn rewards points on every service visit. These points accumulate and lead to future vehicle discounts, as well as valuable service gift certificates based on a member's total spend. In addition, their dealership gift rewards program offers other extra benefits such as free carwashes, extra points for aftermarket and F&I purchases, free gifts from local businesses as well as so much more.

"One of the extremely valuable parts of Milton Toyota's program are the special partnerships their rewards company has arranged with the fellow local businesses," says Sharma. "AutoAwards is the company Chris has worked with since 2008, and they do an amazing job. Extremely creative folks that come from the automotive industry and just get it. In addition to everything else, they have set up over 45 local business partners that offer our members exclusive daily discounts for shopping locally - a win/win for everyone involved."

The integrated dealership website features a landing page where customers can go in and look at all the value they can get from this program. The landing page also allows a program member to analyze their progress, review their points, and see how close they are to their next service gift certificate.

"After all, a dealer's landing page is the core of their marketing. Everything we do drives customers to this page, which features rewards videos, is linked to the Milton Toyota YouTube channel, and goes out in monthly customer facing newsletters. Timely posts about our Auto Rewards program are made on our Facebook page, and is part of our Google profile," Says Sharma.

Another step was heavily playing up the FREE gifts that Milton's members get at every service visit from a local merchant, which is also added to all of the digital messaging. Since the FREE gift changes every month, it is a great focus for all digital communications.

"Of course, the team behind Milton Toyota's Rewards Program is incredible. They provide all the content needed, based on the dealership's needs. They even leverage their CRM together with Milton Toyota's database, to tailor target specific emails to each rewards member. The result is that each rewards member gets personalized emails based on their status, buying habits and place in the buying cycle. Even reminds them how close they are to a service gift certificate - driving the value of their NEXT service visit, as they leave the current one."

"All of the Milton Toyota staff are trained by the folks at AutoAwards to talk up the program at every opportunity. That includes everyone who interacts with customers - from our sales folks, receptionists, service advisors, BDC staff and even web chat operators. Our employees at all levels fully understand the program completely and are able to recite the benefits to every customer they talk to," says Sharma. "The creative training we receive from AutoAwards is always spot on - very engaging and since they are all car people, very relevant."

"Obviously, in today's market you can't survive without a strong digital strategy," says Gorman. "Most dealerships struggle with a plan that produces results. David and his team have given us just that, an easy to follow strategy that works. When you overlay that with the powerful benefits of our rewards program - it has resulted in growth year over year."

About AutoAwards:

Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry's most successful dealer groups and OEMs.

Since marketing for automotive dealerships has changed in the past 25 years, AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to revenue. Hundreds of automotive groups use and recommend loyalty programs for dealers as the way to drive brand loyalty. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike.

For this reason, our automotive loyalty marketing expertise is engineered to meet the individual needs and goals of any business - regardless of its size. Contact us online to talk about dealer loyalty or call 302-696-6000. Visit: http://www.autoawards.com/.

Related link:

This news story was published by the Neotrope® News Network - all rights reserved.