direct response agency

April 24, 2025

Direct Response Marketing Agency SeQuel Response Rebrands as Franklin Madison Direct

EDEN PRAIRIE, Minn. — SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to announce its rebrand to Franklin Madison Direct. Acquired by Franklin Madison in 2022, this brand alignment marks the final integration step of SeQuel and Franklin Madison, bringing together decades of direct marketing experience and expertise….

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February 2, 2022

After, Inc. Acquires Accentf(x) to Deepen its Post-Sale Marketing Services Offering

NORWALK, Conn. — After, Inc., the leading customer experience technology company providing post-sale software and services to the world’s top manufacturers, retailers, and ecommerce sellers, just announced its acquisition of Accentf(x) Marketing….

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January 26, 2021

Erik Koenig Promoted to SeQuel Response President

EDEN PRAIRIE, Minn. — SeQuel Response is pleased to announce the promotion of Erik Koenig to President/Chief Strategist. In his new role as President, Koenig will work to further cement SeQuel as the go-to direct response agency for growth-oriented brands; enhancing alignment between the agency’s direct mail and digital marketing strategy to maximize client results….

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