Business, Free News Articles, Ophthalmology and Vision, Product Launches

EyeBuyDirect Launches New Line of RFLKT Glasses – Premium Winter Eyewear

AUSTIN, Texas -- EyeBuyDirect today announced a new line of RFLKT glasses designed with the winter months in the forefront. New styles released include Planete, Illusion, Resonance, Luminous and Era, and will be available starting November 12. The five new frames in EyeBuyDirect's premium line reflect the best winter has to offer when it comes to colors - clear blue, pink golden and brown striped.

RFLKT is known for its minimalist design, featuring unassuming patterns, duel tones and pure, solid hues. The new styles fall directly within these lines, adding to an already extensive collection of frames. All RFLKT eyewear is handmade from premium cellulose Italian acetate, stainless steel or wood.

"We often think of scarves, boots and jackets when it comes to winter fashion, but glasses can have a real impact on the look of the season," said Caroline Dubreuil, brand and product manager at EyeBuyDirect. "This new collection of frames in the RFLKT line is not only incredibly durable, but it also has a softness that really elevates the look of anyone wearing them. We're excited to get these out the door and for people to embrace these new looks."

Prices for the new RFLKT line products range from $55-$70, and include the frames, lenses and a case with every order. With high-quality frames at affordable prices, EyeBuyDirect allows wearers to curate their own fashion eyewear collection.

All EyeBuyDirect frames are available for prescription, non-prescription and digital screen protection lenses, affording individuals the ability to customize glasses for their specific eyesight needs. The online experience also includes a virtual try-on feature for satisfaction-guaranteed shopping.

For more information, visit: https://www.eyebuydirect.com/rflkt.

About EyeBuyDirect:

EyeBuyDirect is a one-stop online optical shop for contemporary men's and women's eyeglasses and sunglasses. Established in 2006, the brand champions bold style choices so customers can see the world in a whole new way and change how the world sees them. To provide customers with over 1,000 affordable frames, EyeBuyDirect conducts the entire process from concept, design to manufacturing. Part of the Essilor Group, the largest manufacturer of lenses in the world, EyeBuyDirect offers fashionable frames starting at just $6. Through their Buy1Give1 program, a pair of eyeglasses is donated to someone in need for every order placed.

Learn more at https://www.eyebuydirect.com/ and follow their social channels on Facebook, Twitter and Instagram.

Related link:

This news story was published by the Neotrope® News Network - all rights reserved.

Business, Electronics, Free News Articles, Ophthalmology and Vision, Product Launches

The future in your eyes is now: Lucyd Loud, the latest technology in smart glasses

MIAMI, Fla. -- Answer and control phone calls, text via voice, listen to music, receive notifications and access WhatsApp without the need to take your smartphone out of your pocket, and still be able to hear the world around you. Say hello to Lucyd Loud (https://www.lucyd.co/). Lucyd(R) Loud is innovative and useful prescription-compatible Bluetooth smart glasses.

Traditional headphones send sound through your eardrums; Lucyd Loud uses bone conduction technology to deliver clear, open-ear sound to the wearer and brings the functions of a Bluetooth headset to great looking, fashionable eyewear outfitted with any prescription. Moreover, with the latest iPhone and Samsung smartphone models, you may also use voice commands to trigger specific functions through your smartphone assistant e.g., Siri.

Singapore-based Lucyd PTE LTD recently launched Lucyd Loud. "The mission of Lucyd is to upgrade your eyewear, with the style and technology that fits you perfectly," said Lucyd co-founder, Harrison Gross.

Recognizing the importance of an in-house optometrist, Lucyd has the scientific advice of Dr. Ira Clement who has over 40 years of experience in the practice of optometry. He has served as Past-President, Westchester-Rockland-Putnam Optometric Society, and is a current member of the New York State and American Optometric Associations. Dr. Clement is available to answer customer questions regarding eye health and wellness.

An eShop to provide the latest and greatest:

To deliver their Lucyd Loud frames, the company launched an eShop that features cutting-edge spectacles and trendy Smart-glasses. The Lucyd platform makes it easy for anyone to acquire the most advanced prescription eyewear available. The eShop have a number of unique benefits over other eyewear shops, including: prompt, free FedEx delivery, advanced eyewear such as Bluetooth "soundglasses" available with any prescription, nearly indestructible Turboflex(R) frames, a sophisticated yet easy to use virtual try-on app, free consultation with an experienced in-house optometrist, who is on hand to answer questions about eye care, the ability to purchase smart-glasses with cryptocurrency in addition to USD and a planned loyalty program based on Lucyd's LCD token.

Lucyd Loud and all their other innovative spectacles, can be obtained throughout the United States, Europe, Asia and Latin America. Just recently, Lucyd formed an alliance with a Brazilian optical retailer to accelerate distribution of Lucyd products in Latin America. Lucyd is becoming the new force in the industry for individuals seeking to upgrade their eyewear.

Can your prescription glasses do this? https://youtu.be/QvSsDXTddAU

To learn more about Lucyd Loud, and the LUCYD LOVE PROGRAM please visit: https://www.lucyd.co/

Related link:

This news story was published by the Neotrope® News Network - all rights reserved.

Alliances and Partnerships, Business, Free News Articles, Sports and Activities

Orange County Jiu-Jitsu Holds Inaugural Fundraising Event and Continuing Campaign to Support National Childhood Cancer Awareness Month

IRVINE, Calif. -- Orange County Jiu-Jitsu (OC Jiu-Jitsu), a Clark Gracie Academy, and Hot Head Clothing, an apparel line designed solely to benefit child cancer patients, announced that they recently held a unique fundraising event to heighten awareness and raise money for St. Jude Children's Research Hospital to combat childhood cancer.

The fundraising event was inspired by Jacob Sebastian Garcia, a jiu-jitsu student, who was diagnosed with Pre-B Acute Lymphoblastic Leukemia in 2012 at the young age of just three-years-old. Jacob is now in remission but like many children, he continues to battle the after effects of chemotherapy treatment every day. Jacob's mother and father (Erica and Robert Garcia) observed numerous struggles endured by so many parents of kids with cancer, lots of which do not have adequate insurance to provide effective treatment and becomes very expensive.

As a result, they decided to start a fundraising page via St. Jude Children's Research Hospital, which never chargers parents for cancer treatment or associated medical services. Erica and Robert then teamed with OC Jiu-Jitsu to hold a fundraising event in Sept. during Childhood Cancer Awareness Month.

The inaugural event was held at OC Jiu-Jitsu in Irvine, Calif. on Sunday, Sept. 16. A two-hour session was led by Jeff Weins and Budo Jake, who are both accomplished black belts in jiu-jitsu and regularly teach kids the art. They kicked the fun off with kids showing up from throughout Southern California demonstrating their entertaining moves in front of a packed, sold out crowd of supporters in an open mat format. The second hour consisted of a seminar that involved more kids from the Southern California jiu-jitsu community rolling around and demonstrating various moves for the audience.

"We held a very successful event and are pleased with the turnout and initial results, but most importantly, we want this to be a continuing campaign and still need donations," stated Jeff Weins, one of the event organizers who is also an instructor at OC Jiu-Jitsu. "I don't think people realize how many children and their families are affected by cancer across the country. Creating awareness was one of the biggest drivers for us to raise funds for St. Jude."

But Jacob's mother and father didn't stop there. Their son's journey with cancer inspired them to establish Hot Head Clothing - a collection of unique shirts, tank tops, beanies and hats designed specifically for child cancer patients, with a portion of the proceeds are donated to cancer research for children.

"We started Hot Head Clothing because, unfortunately, some people do stare and make negative gestures when they see a child who is bald as a result of chemotherapy and may also be wearing a mask, tubes, and/or other medical devices," stated the Garcias. "Our message is even though you're bald, you still have a 'hot looking head.' Further, the specially designed shirts with custom zippers provides doctors and nurses with easy access to chest ports and picc lines to treat patients, which typically requires them to disrobe. This spares them from embarrassment, maintain confidence levels, and keeps their spirits up."

Fast Facts About Childhood Cancer:
* Every year 15,780 children will be diagnosed with cancer in the U.S.
* 1 in 300 boys and 1 in 333 girls will be diagnosed before their 20th birthday
* Every day 7 children will die from cancer
* The side effects of treatment for cancer can last a lifetime.

What the Donations Result In:

Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to more than 80 percent since it opened more than 50 years ago. St. Jude vows to not stop until no child dies from cancer. St. Jude freely shares the discoveries it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children.

The money raised by events like what OC Jiu-Jitsu and Hot Head Clothing recently held helps ensure families never receive a bill from St. Jude for treatment, travel, housing or food - because all a family should worry about is helping their child live. Charity fundraisers help St. Jude Children's Research Hospital continue to lead the way the world understands, treats and defeats childhood cancer and other life-threatening diseases.

Interested parties can make donations by visiting the fundraising page created on St. Jude's website: http://fundraising.stjude.org/site/TR?px=5004062&fr_id=101470&pg=personal or Hot Head Clothing items can be purchased at its website: https://www.hotheadclothing.com/ and Instagram @hotheadclothing.

OC Jiu-Jitsu is located at 2540 Main Street in Irvine, Calif and Hot Head Clothing is located at 2166 West Broadway PMB #197 in Anaheim, Calif. Weins says that he plans to hold future fundraising events in conjunction with Hot Head Clothing and other entities in order to raise money for childhood cancer, but will be looking for a larger venue due to an expected larger turnout.

About OC Jiu-Jitsu, a Clark Gracie Academy:

Based in Irvine, Calif., OC Jiu-Jitsu/Clark Gracie Academy was established in 2015 by world champion martial arts expert Clark Gracie, an American Brazilian jiu-jitsu competitor and member of the world-renowned Gracie family. He is the grandson of legendary Carlos Gracie, the founder and creator of Gracie Jiu-Jitsu, and first eldest son of Carley Gracie, the father of Gracie Jiu-Jitsu in the United States. The academy teaches students of all ages honor, respect, discipline, confidence, strength, endurance, strategy, and controlled self-defense.

For more information, visit https://www.gracieirvine.com or OC Jiu-Jitsu's Facebook page: https://www.facebook.com/groups/1883548621938061.

About Hot Head Clothing:

Based in Anaheim, Calif., the genesis of Hot Head Clothing was Jacob Sebastian Garcia, who was diagnosed with Pre-B Acute Lymphoblastic Leukemia in 2012 at the age of three. Jacob's journey with cancer inspired his parents to create a clothing line for kids with cancer, which they dubbed Hot Head Clothing.

Children who have cancer must undergo a painful surgery that involves getting a chest port, which is a tube that goes into a vein in the chest direct to the heart. It can be embarrassing and uncomfortable to regularly disrobe in order to receive chemotherapy treatment.

Hot Head Clothing created various garments that include custom made zip-down t-shirts, so nurses can quickly and easily access the port. Additional products include beanies, masks, hats, hoodies, tank tops and t-shirts with messages relating to cancer containing eye-catching designs. A portion of sales proceeds go to childhood cancer research.

For more information, visit https://www.hotheadclothing.com/ or email support@hotheadclothing.com.

Related link:

This news story was published by the Neotrope® News Network - all rights reserved.

Alliances and Partnerships, Business, Free News Articles, General Editorial, Product Launches, Sports and Activities

TeamSnap Partners with Champion Athleticwear to Launch New Team Apparel Platform

BOULDER, Colo. -- TeamSnap, the household name in integrated sports management, has partnered with Champion Athleticwear to be the official provider of custom fanwear sold through TeamSnap's Team Store. The Team Store ecommerce platform gives TeamSnap's 20 million users direct access to purchase custom branded Champion apparel through the popular app.

This is the first of its kind partnership in the sports management industry to merge team information and on-demand, custom fanwear printing technology. Coaches, players and parents on TeamSnap can now order an array of Champion products - such as t-shirts, hoodies, jackets, sweatpants and accessories - that represent their teams. The Team Store allows teams to easily customize the merchandise to showcase their team colors, name, logo or mascot. Team members can order their branded apparel at any point throughout the season, with no minimums or constraints on when orders can be placed.

"We are thrilled to be giving our teams direct access to custom branded apparel from Champion's high-quality athletic wear," said Dave DuPont, co-founder and CEO, TeamSnap. "This really is a game changer for teams and supporters looking to show their pride. No longer do teams have to endure long waits, bulk order requirements and time constraints and hassle of dealing with merchandise vendors. Our mission is to help everyone spend less time organizing and our partnership with Champion makes ordering team apparel easier than it has ever been."

"TeamSnap has more than 20 million users and two million teams who engage with their platform every day. Connecting the expansive line of Champion products from inside the TeamSnap environment is an incredibly exciting endeavor for us" said Tyler Lewison, General Manager of Champion Team Athletics. "Having the Team Store embedded into the TeamSnap app simplifies the ordering process for teams nationwide and allows Champion to continue being a leader in outfitting the next generation."

Anyone with a TeamSnap account can configure their Team Store in minutes and give shopping access to the entire team.

About TeamSnap:

Founded in 2009 and headquartered in Boulder, Colo., TeamSnap has taken the organization of youth, recreational and competitive sports into the 21st century. 20 million coaches, administrators, players and parents use TeamSnap's web and smartphone apps to sign up, schedule, communicate and coordinate everything for the team, the club and the season. TeamSnap makes organizing sports as simple as click, tap and go. For more information, please visit https://www.teamsnap.com/.

About Champion(r):

Since 1919, Champion Athleticwear has offered a full line of innovative athletic apparel for men and women including activewear, sweats, tees, sports bras, team uniforms and accessories. Champion uses innovative design and state-of-the-art product testing to ensure uncompromised quality and innovative apparel for our consumers. Champion Athleticwear can be purchased at department stores, sporting goods, specialty retailers, and at https://www.champion.com/. For more information, please contact us at 1-800-315-0563 or at Facebook.com/Champion, follow us on Twitter @Championusa or on Instagram @Champion. Champion is a brand of Hanesbrands Inc. (NYSE:HBI).

Related link:

This news story was published by the Neotrope® News Network - all rights reserved.

Free News Articles, Ophthalmology and Vision, Product Launches

EyeBuyDirect Launches its New ‘Catch of the Day’ Summer Collection

AUSTIN, Texas -- At the beach or by the pool, EyeBuyDirect's new Catch of the Day summer collection, released today, aims to highlight an individual's personal style. As the fastest-growing online prescription eyewear retailer, the collection marks the beginning of EyeBuyDirect's #ItsHowYouFrameIt campaign, which focuses on bright colors, limitless expression and positivity.

"We are very excited about this campaign, as it gives our brand a fresh look and great energy," says Johnny Q. Lee, Brand Marketing Director at EyeBuyDirect. "Our message here is: glasses aren't limited to a simple tool to help you see better, they are also an accessory that can make you stand out in a crowd - #ItsHowYouFrameIt."

This new campaign led by the JWT Agency has been a hit with witty taglines and fun imagery.

As the name suggests, the collection features a bold selection of eyewear and sunwear to ensure "you are not another fish in the sea, you are the catch of the day." The campaign includes ads with energetic actors, music and bright CGI elements.

The EyeBuyDirect campaign will continue to unfold in the coming months with the unveiling of three more fresh and fun collections connected to the campaign.

With frames starting at just $6, EyeBuyDirect allows wearers to curate their own fashion eyewear collection. All EyeBuyDirect frames are available for prescription, non-prescription and digital screen protection lenses, affording individuals the ability to customize glasses for their specific eyesight needs.

The online experience includes a virtual try-on feature for satisfaction-guaranteed shopping.
Available online now, the new Catch of the Day collection offers a fresh take on classic style.

View the full collection at https://www.eyebuydirect.com/collections/catch-of-the-day.

About EyeBuyDirect:
Founded by Roy Hessel in 2006, EyeBuyDirect has been part of the Essilor Online Division since 2013. With millions of customers annually, EyeBuyDirect continues its mission to provide easy access to affordable and stylish corrective eyewear. To learn more, visit https://www.eyebuydirect.com/buy-one-give-one. #ItsHowYouFrameIt.

Related link:

This news story was published by the Neotrope® News Network - all rights reserved.

Awards and Honors, Business, Free News Articles

Whiteflash Named 2018 BBB Pinnacle Award Winner

HOUSTON, Texas -- Whiteflash Inc., top tier retailer of ideal diamonds and fine bridal jewelry, has just been named winner of the prestigious Better Business Bureau 2018 Pinnacle Award - the BBB's top honor for excellence in quality control, customer care, and community service. The annual competition involves retail jewelers from all across the greater Houston area, the fourth largest market in America. Whiteflash has now earned the top honor from the BBB for an unprecedented three out of the past seven years.

Whiteflash - 14 Consecutive Years of BBB Awards:

Whiteflash has been a BBB Winner of Distinction for 14 consecutive years while maintaining an A+ rating. The BBB awards competition evaluates businesses on a comprehensive list of performance standards including customer care, product quality, consumer education, innovation, integrity, and social responsibility. Whiteflash received top grades for quality and customer care as reflected in a steady stream of customer reviews found on independent review sites such as Google, Yelp and iVouch from customers all over the world.

Innovation was especially noteworthy in evaluating the new mobile-first e-commerce website that provides a top notch user experience on a variety of devices including smart phones and tablets as well as laptop computers. And Whiteflash membership in the United Nations Global Compact and active support for the Diamond Development Initiative and Jewelers for Children demonstrated a strong sense of positive community activism.

Specializing in precision cut diamonds and designer engagement rings, Whiteflash has cultivated a reputation for exceptional customer care with products and services that are recognized both domestically and internationally as the "best of the best." A CUT ABOVE(R) super ideal diamonds, available exclusively at Whiteflash and featuring proven light performance and exceptional beauty, are considered among the finest diamonds in the market.

As members of the American Gem Society, an organization dedicated to consumer protection and education, Whiteflash keeps a laser focus on the customer experience. Combining ISO 9000 Certified processes with a devotion to a customer-centric philosophy, the company is compulsive about the quality of its products as well as the extensive information, education, expert guidance, and above all, customer care it provides.

Whiteflash CEO Debi Wexler had this to say about winning the award: "It's so gratifying for our team to be recognized by the BBB for the hard work and devotion they bring each day to the goal of delivering a brilliant experience to our customers."

Eliezer Eber, Whiteflash COO, who accepted the award on behalf of Whiteflash, added: "Having been honored now by the BBB for 14 years in a row demonstrates the consistency and dependability of our team in providing top quality products and customer care. To have now won the Pinnacle Award three times in seven years is truly remarkable and speaks volumes about the standard of excellence at Whiteflash."

In addition to serving a national and international audience through a robust e-commerce site, the Whiteflash Houston Jewelry Store in Sugar Land Town Square serves a growing local clientele in the Greater Houston area. Customers can shop top quality diamonds and designer jewelry by top brands including Tacori, Verragio, Simon G, Vatche, Ritani, A. Jaffe and Danhov, while receiving pressure-free guidance from the Whiteflash team of GIA and AGS trained jewelry professionals.

About Whiteflash:

Whiteflash is a top tier retail jeweler specializing in Ideal Diamonds, Designer Engagement Rings and Fine Bridal Jewelry. Their A CUT ABOVE(R) Super Ideal Diamonds are considered by trade experts and diamond connoisseurs to be among the finest in the world.

The award winning Whiteflash.com website, described by Kiplinger's Magazine as the "Lord of the Online Rings" enables shoppers the world over to view, compare and purchase top quality diamonds, engagement rings and fine jewelry in a convenient, secure and information rich environment.

Whiteflash is the first jewelry retailer in the world to attain ISO 9001 certification for total quality management and welcome visitors to their showroom located in the upscale Houston area community of Sugar Land, Texas. Whiteflash is a proud member of the American Gem Society.

For more information, log onto https://www.whiteflash.com/ or call toll free 877-612-6770.

Related link:

This news story was published by the Neotrope® News Network - all rights reserved.

Business, Entertainment, Free News Articles, Product Launches

Eberhard & Co. at COUTURE-Time Las Vegas

LAS VEGAS, Nev. -- Eberhard & Co. and Beaugeste Luxury Brands - the Brand's agent and representative in the United States - will participate in the next edition of Couture-Time Las Vegas, the great exhibition hosting the most important luxury watch brands and America's top retail community, in an exclusive and luxurious setting.

On this occasion the Swiss Maison will present the 2018 novelties - a special preview for the U.S. market - and a selection of its iconic collections.

First of all the new Nuvolari Legend that enriches the Tazio Nuvolari Collection dedicated the the greatest car racing myth of all times, the champion Tazio Nuvolari who dominated the decades between 1920 and the late forties, a man who became a legend. The new chronograph seeks to celebrate the sporty essence of this great driver, consecrating him among those who will never be forgotten.

Nuvolari Legend is an automatic timepiece with a steel case, available in two sizes: 39.5 mm and 43 mm in the Grande Taille version. The model is water resistant up to a depth of 30m. and features a black dial with luminescent Arabic numerals, a minutes counter at 12 o'clock, an hours counter at 6 o'clock and a spiral tachometer scale in km/hr in the centre. The movement can be admired through the transparent sapphire crystal base, which is secured by eight screws and customised with name of the model and the historic stylised Alfa Romeo Type 12C in which the great driver obtained many victories. The matching antiqued leather strap enhances the "vintage" look of the new timepiece.

The visitors will also have the possibility to discover the new proposals added to the Scafograf Collection: Scafograf GMT "The Black Sheep" Limited Edition and Scafograf 100. After the success of the Scafograf 300, first presented in 2016 and winner of the "Sports Watch Prize" at the prestigious Geneva Grand Prix d'Horlogerie, followed by last year's GMT version, Eberhard & Co. has chosen to make the "Scafograf" even more captivating and exclusive with a special limited edition, the name of which conveys all the unconventional spirit of the new model: THE BLACK SHEEP.

Dedicated to the gentleman who loves to express his personality and remain ever faithful to his values, with all the determination of one who knows to be different by nature. When being a "black sheep" means having tons of charisma and personality.

The Scafograf GMT "The Black Sheep" will be produced in 500 totally black look specimens animated by an automatic movement with a triple time zone function. Black dominates, starting from the 43mm steel case with its DLC(r) treatment, which provides this model with a decidedly sporting allure. The dial and two-way rotating bezel with ceramic insert and luminescent indices are also in black. The orange of the GMT hand and GMT lettering stand out proudly against the dial.

Eberhard & Co. is now expanding the Scafograf collection also with a more feminine version, a new model dedicated to the sporty, dynamic and sophisticated woman: Scafograf 100, animated by an automatic movement in a 38 mm steel case with a polished, satin finish. Water-resistant to 100 m, the model has a ceramic 3D bezel with s a faceted finish and a relief effect, in a white or chocolate colour matching the two mother-of-pearl dial versions on which luminescent applied markers stand out.

Available with a white or chocolate integrated rubber strap or a steel Chassis(r) bracelet, the Scafograf 100 is being introduced as an unprecedented, all-Female product, dedicated to the strength and multifaceted personality of contemporary women.

Finally Eberhard & Co. will display also some of its most representative collections: among the best-sellers the classic 8 Jours, as well as the Extra-fort, the Chrono 4, the Tazio Nuvolari and the Gilda collection, expressions of the Swiss Maison's constant innovative spirit and sensibility towards man's evolution in his own time.

A journey through the Eberhard & Co. time!
Eberhard & Co. booth Ct304
Encore Las Vegas - May 31 - June 4, 2018.

About Beaugeste Luxury Brands:
BeauGeste was founded in 2015 by Thierry Chaunu to promote sales of diamonds, fine diamond jewelry, watches, and other carefully curated high-end luxury goods to select jewelry retailers, VIP private customers, and watch collectors and connoisseurs.

BeauGeste is inspired by the gesture of the artisans: skilled diamond jewelers, pedigreed watchmakers. It is also a tribute to the Gesture of Giving, a time-honored tradition of offering to loved ones products with a soul, that are designed and manufactured to pass from one generation to the next.
And, as true luxury is honored again, after years of globalized mass luxury, BeauGeste is the natural place where passionate creators can meet their enlightened patrons.

For more information, visit: https://www.beaugesteluxury.com/

Learn more about Eberhard & Co. at: http://www.eberhard-co-watches.ch/en/.

Find on Social Media:
Instagram https://www.instagram.com/eberhard_co
Facebook https://www.facebook.com/eberhardwatches/
Twitter https://twitter.com/eberhard_co

VIDEO (YouTube):
https://youtu.be/on6R6tt5mYM

Related link:

This news story was published by the Neotrope® News Network - all rights reserved.

Business, Entertainment, Free News Articles, General Editorial, Ophthalmology and Vision

EyeBuyDirect Announces ‘Buy 1 Give 1’ Initiative, Will Donate a Pair of Glasses with Every Order

AUSTIN, Texas -- EyeBuyDirect, the fastest growing online prescription eyewear retailer, announced today a new "Buy 1 Give 1" Program that donates a pair of prescription glasses to someone in need worldwide for every transaction made through the online retailer.

With over 2.5 billion people currently living with poor vision, the company is taking concrete action to provide solutions for those who cannot afford to buy their own eyewear.

"Helping address the larger issue of vision worldwide and the lifelong consequences that follow is something that has been a part of EyeBuyDirect since its inception," said Johnny Lee, Brand Marketing Director of EyeBuyDirect. "We are excited to be expanding these efforts through the 'Buy 1 Give 1' program. The idea is incredibly simple: place an order, and change the way another person sees the world."

At check out, customers are able to choose the specific region or country they would like their donation to go to, spanning the world from Asia and Africa, to Europe, the Americas, Australia and New Zealand.

"We realized that the causes individuals choose to support are very personal, be it a yearly gift to a favorite non-profit or weekly volunteer commitments within their community," continued Johnny Lee. "We wanted to recognize this personal connection within the Buy 1 Give 1 program by giving customers the choice in where their contribution is sent."

As a part of the Essilor Group, this new initiative directly supports Vision for Life, a social impact fund giving access to vision care to the most underserved communities worldwide. For every order placed, one pair of glasses will be donated to the fund. The goal of the program is to empower people to fulfill essential activities in their everyday lives such as learning, working and playing that are affected by vision issues.

With frames starting at just $6, EyeBuyDirect makes it easy and affordable to make an impact. All frames are available for prescription, non-prescription and digital screen protection lenses, affording customers the ability to customize glasses, or sunglasses, for their specific eyesight needs. The online experience includes a virtual try-on feature for satisfaction-guaranteed shopping.

For more information on the program, please visit: https://www.eyebuydirect.com/buy-one-give-one.

About EyeBuyDirect:

EyeBuyDirect was founded by Roy Hessel in 2006 and has been part of the Essilor Online Division since 2013. With millions of customers annually, EyeBuyDirect continues its mission to provide easy access to affordable corrective eyewear, with a complete pair starting at $6. Learn more at: https://www.eyebuydirect.com/.

About Essilor Vision Foundation:

The Essilor Vision Foundation has multiple programs operating worldwide in the United States, Canada, India, China, Australia, New Zealand and ASEAN countries. The Foundation's purpose is to bring vision care to those in the greatest need through vision screening events and distributing corrective and protective glasses free of cost in developing and developed countries.

Related link:

This news story was published by the Neotrope® News Network - all rights reserved.

Business, Entertainment, Free News Articles, Sports and Activities

KINONA Names Nathan Boroff to Board of Advisors

LOS ANGELES, Calif. -- KINONA, a collection of flattering, modern women's golf apparel designed to bring feminine sensibility to women's golf, announced today that Nathan Boroff, former TravisMathew Apparel CFO, has joined its Board of Advisors.

Boroff brings with him specific knowledge about financial planning, forecasting and expansion opportunities associated with high-growth golf apparel startups. From 2010-2016 Boroff acted as CFO of TravisMathew Apparel, where he helped lead the brand's tremendous growth until its eventual 125.5 million dollar acquisition by Callaway Golf Company. Currently, Boroff is the co-owner of Boroff & Co, a Huntington Beach-based accounting firm that specializes in tax preparation, bookkeeping, consulting and various virtual CFO services.

"We are pleased to welcome Nathan Boroff to KINONA's Board of Advisors," said Tami Fujii, KINONA co-founder. "He has successfully scaled a startup's growth in the golf apparel industry, and we look forward to applying his firsthand knowledge, proven strategies and unparalleled financial wisdom to KINONA's business model."

KINONA launched in early 2018 and currently sells apparel and accessories through its e-commerce site (kinonasport.com), independent pro shops and trunk shows, and its "Champions" - sales associates that host in-home apparel parties and earn commission. Since its launch in January, the brand has experienced month-over-month growth and has exceeded all monthly sales projections.

"I jumped at the opportunity to join KINONA's Board of Advisors and be back in the startup golf apparel space," said Nathan Boroff. "I look forward to collaborating with the KINONA team and lending my insight and industry expertise to the brand as an Advisor."

Rounding out KINONA's Board of Advisors are Dwight Meyer, Mary Renouf, Chelsey Owen and Marjo Mercado.

For more information about KINONA, please visit: kinonasport.com

ABOUT KINONA:

KINONA is a collection of designer golf apparel that launched in 2018 with a mission to bring feminine sensibility to women's golf. KINONA tops, bottoms, dresses and accessories are constructed using Italian fabrics and include shape-flattering details to ensure a comfortable and breathable fit. KINONA's modern designs transition seamlessly from the 18th green to real life. Learn more at: https://kinonasport.com/.

Related link:

This news story was published by the Neotrope® News Network - all rights reserved.

Business, Electronics, Entertainment, Free News Articles, Product Launches, Sports and Activities

Luna Wear Releases World’s First Illuminating Athletic Apparel Line

MIAMI, Fla. -- Luna Wear, a fashion technology startup based out of Miami Florida, has released the world's first ever machine washable and dryable, fashionable, illuminating athletic apparel line.

Powered by a small USB rechargeable lithium battery, Luna Wear's super bright patented lightweight, foldable Luna illuminating material provides safety for outdoor runners, joggers, cyclists and pedestrians via enhanced visibility.

Luna Wear was born out of Founder and CEO's Richie Luna's near tragic encounter with an oncoming driver while running one night on a dark and lonely road.

"I started my nightly run late that evening. I reached a stretch of road that was completely dark and very lonely," says Luna. "While running I noticed a car coming at high speed. At first I thought that the driver saw me through his headlights but I was wrong. At the last second I was about to get hit however I was lucky enough to be able to jump out of the way. It was at this moment that the idea for Luna Wear was born."

The company has released a full collection of over 25 shirt designs which include female crop and tank tops, short and long sleeve shirts, in addition to male vests, which are available for pre-order on Luna Wear's online store.

"Our vision is for Luna Wear to light up the entire world one person at a time. Our ultimate dream would be when the sun sets and the moon rises, to start seeing Luna lights glittering one by one as people start turning on their Luna Wear gear, across every street in every city of the world," adds Luna.

Luna Wear has already caught the attention and interest of different mega celebrities and major retail stores. Luna Wear has landed on planet Earth and will be coming to a store near you very soon.

To see more, visit: https://lunawear.com/.

About Luna Wear:
Based out of Miami, Fla. Luna Wear is a fashion technology startup that specializes in the design and manufacture of the world's first machine washable & dryable, fashionable, illuminating athletic apparel line.

VIDEO (Vimeo): https://vimeo.com/223727666

Related link:

This news story was published by the Neotrope® News Network - all rights reserved.