Tag: mortgage marketing
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ProPair’s Q2 2024 Impact Study Reveals Significant Gains in Sales Conversions with Predictive Lead Assignments
SAN CARLOS, Calif — ProPair, the fastest way for marketing and sales leaders to implement predictive AI, has released its Q2 2024 Impact Study, showcasing a substantial 46% improvement in sales conversions using Predictive Lead Assignments compared to standard lead assignment methods. This breakthrough underscores the growing importance of data-driven decision-making in sales strategies.
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Floify taps Courtney Dodd as head of marketing to reinvigorate brand presence
BOULDER, Colo. — Floify, the mortgage industry’s leading point-of-sale solution, today announced that Courtney Dodd has joined its team as head of marketing. With 12 years of experience in the mortgage sector, Dodd is set to spearhead Floify’s marketing initiatives and reinforce its position as an innovator in the field.
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MMI appoints Rob Pommier as Regional Director of Enterprise Sales
SALT LAKE CITY, Utah — Mobility Market Intelligence (MMI), a leader in data intelligence and market insight tools for the mortgage and real estate industries, announced today it has added industry veteran Rob Pommier to the enterprise sales team as regional director. Pommier will be tasked with expanding MMI’s growing roster of mortgage enterprise clients,…
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Depth Public Relations highlights 16 years of client success with new website unveiled at Mortgage Bankers Association’s 2022 annual conference
ATLANTA, Ga. — Depth Public Relations (Depth), a leading provider of consultative B2B marketing, public relations and reputation management services for mortgage fintech innovators, the residential finance industry and technology for emerging regulated markets (regtech) marked the 16th anniversary of its founding with the launch of a new website featuring testimonials from its treasured clients…
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How A Mortgage Focused Agency Launched to Make Impact
INDIANAPOLIS, Ind. — In the heart of Indianapolis, Indiana is a marketing agency focused on helping mortgage lenders and technology overcome obstacles, develop marketing strategies, and grow their business. That agency is Art Vs. Math. In 2019, Steven Cooley started Art Vs. Math to help improve marketing in the mortgage industry.
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Mortgage Banker Magazine Names Curtis Richins on Legends of Lending List
SAN DIEGO, Calif. — Mortgage Capital Trading (MCT®), a leading mortgage hedge advisory and secondary marketing software firm, announced that Curtis Richins, President of MCT, has been selected to Mortgage Banker Magazine’s inaugural “Legends of Lending” list. The magazine’s inaugural class was compiled to highlight the most talented, ambitious, and legendary individuals who are achieving…
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Sales Boomerang Q2 2022 Mortgage Market Opportunities Report
OWINGS MILLS, Md. — Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, today released its latest Mortgage Market Opportunities Report. Sharp quarter-over-quarter increases in equity, credit-improvement and new-listing alerts in Q2 2022 point to areas of opportunity for lenders in a contracting mortgage market
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Sales Boomerang’s Reverse Mortgage Alert helps lenders bring timely home-equity opportunities to more homeowners
BALTIMORE, Md. — Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, today announced the launch of Reverse Mortgage Alert, a new addition to its pantheon of automated borrower intelligence products, as well as significant enhancements to the company’s existing Rate Alert product.
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Mortgage Coach promotes Jacob Gibbs to VP, Technology and Shannon Baldwin to VP, Marketing
IRVINE, Calif. — Mortgage Coach, a borrower conversion platform empowering mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time, announced the promotion of two of its department directors to vice president-level positions. Jacob Gibbs was promoted from Director of Technology to VP, Technology, and Shannon Baldwin was promoted from…