NASDAQ: PRCH
Courtney Dodd of Floify named to HousingWire’s 2025 Marketing Leaders list for a second year in a row
BOULDER, Colo. — Floify, the mortgage industry’s leading point-of-sale (POS) solution, today announced that Courtney Dodd, head of marketing, has been named to HousingWire’s prestigious Marketing Leaders list for 2025. She was also a 2024 Marketing Leaders recipient. The Marketing Leaders award honors the outstanding accomplishments of mortgage and real estate marketing executives who are the visionaries behind the strategies, campaigns and branding efforts that push the industry forward….
Floify named to HousingWire’s 2025 Tech100 Mortgage honoree list
BOULDER, Colo. — Floify, the mortgage industry’s leading point-of-sale (POS) solution, announced that it has been named a 2025 HW Tech100 Mortgage award honoree. Now in its 13th year, the HW Tech100 award program recognizes some of the most innovative and impactful technology organizations serving the housing sector. The company is based in Boulder, Colorado and is a subsidiary of Porch Group, Inc. (“Porch Group”) (NASDAQ: PRCH)….
Floify launches Floify Verify, a native verification of income and employment service
BOULDER, Colo. — Floify, the mortgage industry’s leading point-of-sale (POS) solution, today announced the availability of Floify Verify, a native electronic verification of income and employment (VOIE) service powered by Argyle. Designed to streamline the mortgage origination process, Floify Verify allows lenders to verify income and employment at a cost-effective price point without the hassle of managing additional third-party vendors….
Floify supports Truv’s verification of borrower income and employment service via new integration
BOULDER, Colo. — Floify, the mortgage industry’s leading point-of-sale (POS) solution, today announced an integration with Truv, a consumer-permissioned data platform. The integration enables borrowers to electronically verify their income and employment as they apply for a mortgage loan….
Floify prepopulates loan applications for borrowers using data on file in Total Expert
BOULDER, Colo. — Floify, the mortgage industry’s leading point-of-sale (POS) solution, today announced an enhanced integration with customer engagement platform Total Expert. This collaboration enables loan originators to effortlessly send pre-populated loan applications to borrowers, leveraging the existing data within Total Expert. This feature is designed to streamline the loan origination process for lenders and enhance the application experience for borrowers by reducing redundant data entry….
Floify’s Sofia Rossato named as advisor to the Broker Action Coalition board of directors
BOULDER, Colo. — Floify, the mortgage industry’s leading point-of-sale (POS) solution, today announced that President and General Manager Sofia Rossato has been named as a board advisor to the newly formed board of Broker Action Coalition (BAC), a nonprofit organization created in 2022 to advocate for legislative reform and educational advancement within the independent mortgage broker community….
Floify introduces flexible pricing with the introduction of Lender Edition
BOULDER, Colo. — Floify, the mortgage industry’s leading point-of-sale (POS), today announced the launch of Lender Edition, a newly badged version of the popular mortgage point-of-sale that introduces a flexible per-loan pricing option for mortgage lenders. Floify Lender Edition is the counterpart to Broker Edition, a one-stop lending platform configured for the needs of mortgage brokers that was introduced in December 2023….
Floify’s Sofia Rossato honored with National Mortgage Professional’s 2024 Women of Inspiration award
BOULDER, Colo. — Floify, the mortgage industry’s leading point-of-sale (POS) solution, today announced that President and General Manager Sofia Rossato has been recognized as a National Mortgage Professional (NMP) 2024 Woman of Inspiration. The award recognizes women who are trailblazers, visionaries and leaders in the mortgage industry….
Floify named a 2024 HW Tech100 Mortgage honoree
BOULDER, Colo. — Floify, the mortgage industry’s leading point-of-sale (POS) solution, announced that it has been named a HW Tech100 Mortgage award honoree. Floify was recognized as an exceedingly user-friendly point-of-sale (POS) whose easy-to-configure platform and rule-based automations have made it beloved among small and midsize lenders and mortgage brokers….
Floify joins ACUMA to help credit unions elevate the member homebuying experience
BOULDER, Colo. — Floify, the mortgage industry’s leading point-of-sale (POS) solution, today announced that it has joined the American Credit Union Mortgage Association (ACUMA) as an affiliate member. Through its membership, Floify aims to help credit unions engage their members with an elevated home financing experience while supporting streamlined loan production with cost-saving tools….