Author: Truebridge, Inc.
Dateline: Boston, Massachusetts (BOSTON, Mass.) | Thu, 13 Feb 2014
ARTICLE:
Truebridge, Inc., a Boston-based financial marketing company, today announced East Cambridge Savings Bank's launch of their online Financial Answer Center. Their implementation of the Truebridge Content Marketing System is one of many examples of financial institutions turning to targeted content to increase revenue.
By utilizing Truebridge's Financial Answer Center, East Cambridge Savings Bank has put a fully stocked financial library, organized around key life events, directly at their consumer's fingertips. Statistics show that 43 percent of people are more likely to buy financial products around life events and 74 percent said they will buy from the source that provides the help.
"We are living in a content-driven economy. You cannot survive in the banking space today without a content marketing strategy," says Jeffry Pilcher of the Financial Brand.
The days of "one size fits all" marketing are in the rearview.
Instead of generic advertisements that may not be relevant, a Content Marketing approach provides educational material to aid the decision making process. Not only does this help the consumer make a more informed decision, it establishes the bank as a trusted resource.
"We see Truebridge's Content Marketing System as an excellent way of increasing our share of wallet, while at the same time building customer loyalty," says Todd Goldstein, East Cambridge Savings Bank's VP Marketing.
"Content Marketing in the Financial Services world is a win-win," says Stewart Rose, President and CEO of Truebridge. "The consumer wins because they get the help they're looking for in order to make the best possible financial decision. The bank wins because they put themselves in place to help their customer with more of their financial needs before the competition arrives."
About Truebridge, Inc.:
Truebridge, a twelve-year-old content marketing company that caters to financial institutions, is a leading provider of innovative marketing solutions designed to attract, engage and educate a 21st century audience. More information: http://www.truebridge.com/ .
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Copyright © 2014 by Truebridge, Inc. and Send2Press® Newswire, a service of Neotrope® - all rights reserved. Information believed accurate but not guaranteed. Sourced on: freeNewsArticles.com.
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• Media Contact Information: https://www.send2press.com/mediadrome/2014-02-0213-002.txt
• Story Title: East Cambridge Savings Bank Turns to Content Marketing to Boost Sales
• REFERENCE KEYWORDS/TERMS: Stewart Rose, Boston, Massachusetts, content marketing, Advertising and Marketing, Finance, Business, BOSTON, Mass..
IMPORTANT NOTICE: some content which is considered "old" or "archival" may reference an event which has already occurred; some content possibly considered "advertorial" may also reference a promotion or time-limited/sensitive offering, and in all of these instances certain material may no longer be valid. For notably stale content, you should directly contact the company/person mentioned in the text (Truebridge, Inc.); this site cannot assist you with information about products/services mentioned in the news article, nor handle any complaints or other issues related to any person/company mentioned or promoted in the above text. Information believed accurate but not guaranteed as of original date of story [Thu, 13 Feb 2014 14:27:18 GMT].
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NEWS SOURCE: Truebridge, Inc. :: This press release was issued on behalf of the news source (who is solely responsible for its accuracy) by Send2Press® Newswire, a service of Neotrope®.
Dateline: Boston, Massachusetts (BOSTON, Mass.) | Thu, 13 Feb 2014
freeNewsArticles Story Summary: “Truebridge, Inc., a Boston-based financial marketing company, today announced East Cambridge Savings Bank's launch of their online Financial Answer Center. Their implementation of the Truebridge Content Marketing System is one of many examples of financial institutions turning to targeted content to increase revenue.”
ARTICLE:
Truebridge, Inc., a Boston-based financial marketing company, today announced East Cambridge Savings Bank's launch of their online Financial Answer Center. Their implementation of the Truebridge Content Marketing System is one of many examples of financial institutions turning to targeted content to increase revenue.
By utilizing Truebridge's Financial Answer Center, East Cambridge Savings Bank has put a fully stocked financial library, organized around key life events, directly at their consumer's fingertips. Statistics show that 43 percent of people are more likely to buy financial products around life events and 74 percent said they will buy from the source that provides the help.
"We are living in a content-driven economy. You cannot survive in the banking space today without a content marketing strategy," says Jeffry Pilcher of the Financial Brand.
The days of "one size fits all" marketing are in the rearview.
Instead of generic advertisements that may not be relevant, a Content Marketing approach provides educational material to aid the decision making process. Not only does this help the consumer make a more informed decision, it establishes the bank as a trusted resource.
"We see Truebridge's Content Marketing System as an excellent way of increasing our share of wallet, while at the same time building customer loyalty," says Todd Goldstein, East Cambridge Savings Bank's VP Marketing.
"Content Marketing in the Financial Services world is a win-win," says Stewart Rose, President and CEO of Truebridge. "The consumer wins because they get the help they're looking for in order to make the best possible financial decision. The bank wins because they put themselves in place to help their customer with more of their financial needs before the competition arrives."
About Truebridge, Inc.:
Truebridge, a twelve-year-old content marketing company that caters to financial institutions, is a leading provider of innovative marketing solutions designed to attract, engage and educate a 21st century audience. More information: http://www.truebridge.com/ .
###
Copyright © 2014 by Truebridge, Inc. and Send2Press® Newswire, a service of Neotrope® - all rights reserved. Information believed accurate but not guaranteed. Sourced on: freeNewsArticles.com.
• Web Image (72dpi): https://www.send2press.com/mediaboom/14-0213-stewart-rose_400x300.jpg
• Media Contact Information: https://www.send2press.com/mediadrome/2014-02-0213-002.txt
• Story Title: East Cambridge Savings Bank Turns to Content Marketing to Boost Sales
• REFERENCE KEYWORDS/TERMS: Stewart Rose, Boston, Massachusetts, content marketing, Advertising and Marketing, Finance, Business, BOSTON, Mass..
IMPORTANT NOTICE: some content which is considered "old" or "archival" may reference an event which has already occurred; some content possibly considered "advertorial" may also reference a promotion or time-limited/sensitive offering, and in all of these instances certain material may no longer be valid. For notably stale content, you should directly contact the company/person mentioned in the text (Truebridge, Inc.); this site cannot assist you with information about products/services mentioned in the news article, nor handle any complaints or other issues related to any person/company mentioned or promoted in the above text. Information believed accurate but not guaranteed as of original date of story [Thu, 13 Feb 2014 14:27:18 GMT].
USE THIS CONTENT FOR FREE: To use this content in your newspaper, broadcast outlet, news portal, blog/ezine or similar, free of cost, CLICK HERE to learn how.
NEWS SOURCE: Truebridge, Inc. :: This press release was issued on behalf of the news source (who is solely responsible for its accuracy) by Send2Press® Newswire, a service of Neotrope®.
Philip Seymour Hoffman’s Death Highlights Need for New Addiction Treatment Methods
Dateline: Palm Springs, California (PALM SPRINGS, Calif.) | Tue, 11 Feb 2014
freeNewsArticles Story Summary: “Addiction experts are speaking out over Philip Seymour Hoffman's probable overdose death as a tragedy that could have been prevented. According to Scott Kiloby of The Kiloby Center for Recovery, what most aren't saying is that many traditional recovery methods simply don't work in the long term.”
ARTICLE:
Addiction experts are speaking out over Philip Seymour Hoffman's probable overdose death as a tragedy that could have been prevented. According to Scott Kiloby of The Kiloby Center for Recovery, in California, what most aren't saying is that many traditional recovery methods simply don't work in the long term.
"Working in the addiction recovery community, I see Philip Seymour Hoffman's death as both a tragedy and a lesson," says Kiloby.
"The recovery industry should consider a total revamp of its methods and remain open to new, even unconventional, ideas in addiction treatment, especially given the low success rate of inpatient treatment. You'd be hard pressed to find a success rate over 30 percent in any inpatient facility," added Kiloby.
Research has shown an addict's mind is hardwired to crave his drug of choice. There are a multitude of studies showing how the reward center of an addict's brain undergoes significant changes, setting in motion an almost constant desire to use. Certain environmental, psychological and emotional cues can trigger the brain's desire to use, even after years of remaining abstinent. A short stint at a rehab center, even where there is no access to drugs during the stay, is often not sufficient to undo these changes in the brain.
According to Kiloby, "What Hoffman needed were simple, effective tools for dissolving addictive thoughts in the moment they arose. He needed something he could take with him after he left treatment and use every day, something more than just the will to stay clean, which is often just not enough. These tools are available, but there is resistance to change in the treatment industry. Old paradigms that are not very effective are being used again and again, even in the face of evidence that they don't work well."
One newer method that Kiloby uses, and which is gaining some ground within the addiction recovery community, is the compulsion inquiry which works to dissolve addictive thoughts and sensations whenever they arise.
"Unfortunately, we'll never know if Hoffman could have benefited from newer techniques, but his death does provide a teachable moment for both addicts and those who treat them," stated Kiloby.
Scott Kiloby is the author of the book, "Natural Rest for Addiction" (ISBN: 978-1481839082). He is the owner and Director of the Kiloby Center for Recovery in Palm Springs, Calif., an outpatient facility which has developed new and revolutionary ways to help those suffering from addiction. http://www.kilobycenter.com/ .
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Copyright © 2014 by The Kiloby Center for Recovery and Send2Press® Newswire, a service of Neotrope® - all rights reserved. Information believed accurate but not guaranteed. Sourced on: freeNewsArticles.com.
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• Story Title: Philip Seymour Hoffman's Death Highlights Need for New Addiction Treatment Methods
• REFERENCE KEYWORDS/TERMS: Addiction Treatment, Palm Springs, California, Scott Kiloby, Opinion and Commentary, Medical, Entertainment, PALM SPRINGS, Calif..
IMPORTANT NOTICE: some content which is considered "old" or "archival" may reference an event which has already occurred; some content possibly considered "advertorial" may also reference a promotion or time-limited/sensitive offering, and in all of these instances certain material may no longer be valid. For notably stale content, you should directly contact the company/person mentioned in the text (The Kiloby Center for Recovery); this site cannot assist you with information about products/services mentioned in the news article, nor handle any complaints or other issues related to any person/company mentioned or promoted in the above text. Information believed accurate but not guaranteed as of original date of story [Tue, 11 Feb 2014 07:59:18 GMT].
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NEWS SOURCE: The Kiloby Center for Recovery :: This press release was issued on behalf of the news source (who is solely responsible for its accuracy) by Send2Press® Newswire, a service of Neotrope®.