Dateline: Mon, 16 Mar 2009
freeNewsArticles Story Summary: “HUNTINGDON VALLEY, Pa., March 16 (SEND2PRESS NEWSWIRE) — Multi-Flow Industries, a manufacturer of fountain-dispensed beverages, announced the launch of ‘All Day Cafe,’ a shelf-stable, liquid roast Hot Coffee Bag-in-the-Box brand. ‘We’re incredibly excited about competing in the hot beverage category,’ said Mark Stephens, CEO of Multi-Flow.”
A R T I C L E:
HUNTINGDON VALLEY, Pa., March 16 (SEND2PRESS NEWSWIRE) — Multi-Flow Industries, a manufacturer of fountain-dispensed beverages, announced the launch of “All Day Cafe,” a shelf-stable, liquid roast Hot Coffee Bag-in-the-Box brand. “We’re incredibly excited about competing in the hot beverage category,” said Mark Stephens, CEO of Multi-Flow.
“Coffee is a multi-billion dollar category, and more operators are turning to high-quality, simple-to-use delivery systems to meet consumer demand. The beauty of a Hot Coffee Bag-in-the-box system are the operational issues that aren’t offered by typical ground-roast systems – no prep time, no labor, no waste, no filters, no grinds, no cleaning chemicals, no safety issues. What’s offered is a great tasting coffee available 24/7 without having to brew on-site. Which isn’t to say that the coffee isn’t real. All Day Cafe is brewed from fresh, 100-percent Columbian Coffee.”
Mark Adams, Multi-Flow Business Development Manager, was instrumental in helping to launch the brand. “We’re incredibly pleased with the taste,” Adams said. “Our line-up features a Columbian Dark Roast and a Decaf Columbian Dark Roast that presents a bold but smooth taste. We’ve gotten great feedback from customers.”
The beverage is being dispensed from a Hot Coffee dispenser available through Multi-Flow, or directly from Bunn and Newco. All Day Cafe is packed in 2.5 gallon cases (2-1.25 gallon bags per case), and is dispensed using a 30:1 ratio.
The brand’s logo highlights the product attributes. “We targeted one of the most identifiable cafe locations in the world — diners enjoying a cup of coffee under a New Orleans French Quarter balcony,” said Liz Dobrinska, Graphic Designer for Innovative Images. “The centerpiece of the logo is the large Old World-style clock, emphasizing the ‘fresh-brewed taste 24 hours a day’ message.”
Multi-Flow is rounding-out its hot beverage program with a Hot Tea Bag-in-the-Box concept through Hudson Tea, as well as a Hot Apple Cider concept in conjunction with a leading national brand name in the apple cider category.
Multi-Flow recently announced solid revenue growth for 2008. Stephens feels confident that All Day Cafe will allow Multi-Flow to sustain top-line increases in the coming year. “All of our market research and sampling points us to one conclusion: we have a real winner here that will answer a lot of customer needs. We couldn’t be more excited about this brand.”
All Day Cafe is available for immediate distribution throughout the United States. Visit the company website for more information: www.multiflow.net.
All trademarks and service marks are the property of the respective parties.
###
Copyright © 2009 by Multi-Flow Industries and Send2Press® Newswire, a service of Neotrope® – all rights reserved. Information believed accurate but not guaranteed. Sourced on: freeNewsArticles.com.
• Web Image (72dpi): https://www.send2press.com/mediaboom/09-0316-AllDayCafe_72dpi.jpg
• Story Title: 'All Day Cafe' Represents Multi-Flow's Introduction to the Coffee Bag-in-the-Box Category
• REFERENCE KEYWORDS/TERMS: All Day Cafe, , , Multi-Flow Industries, Food and Beverages, , , .
IMPORTANT NOTICE: some content which is considered “old” or “archival” may reference an event which has already occurred; some content possibly considered “advertorial” may also reference a promotion or time-limited/sensitive offering, and in all of these instances certain material may no longer be valid. For notably stale content, you should directly contact the company/person mentioned in the text (Multi-Flow Industries); this site cannot assist you with information about products/services mentioned in the news article, nor handle any complaints or other issues related to any person/company mentioned or promoted in the above text. Information believed accurate but not guaranteed as of original date of story [Mon, 16 Mar 2009 12:30:33 GMT].
USE THIS CONTENT FOR FREE: To use this content in your newspaper, broadcast outlet, news portal, blog/ezine or similar, free of cost, CLICK HERE to learn how.