Dateline: Brownsville, Texas (BROWNSVILLE, Texas) | Wed, 20 Oct 2010
freeNewsArticles Story Summary: “James M. Beale, CEO of JMB Brewcraft, didn’t know what he was getting into when he traded in his teaching position for a life as a brewing entrepreneur – or did he? His patent-pending product (U.S. serial 12/789,329) was created by experimenting with some simple tools in his garage – the Brewcrafter beer-layering spoon was born.”
A R T I C L E:
James M. Beale, CEO of JMB Brewcraft, didn’t know what he was getting into when he traded in his teaching position for a life as a brewing entrepreneur – or did he? What started out as a personal quest to make the perfect black and tan has grown into a full-blown business where an innovative new tool is at its core – the beer-layering spoon. This cool new product helps professional bartenders and beer enthusiasts to make black and tans and other beer-layered drinks with ease.
His patent-pending product (U.S. serial #: 12/789,329) was created by experimenting with some simple tools in his garage – a kitchen tablespoon, hammer and anvil, vice grips and clamps; the Brewcrafter™ beer-layering spoon was born.
“It’s a nice spoon, clearly better than any other on the market,” says Daniele Provenzano, beer enthusiast. “It makes layered pouring much faster and more effective.”
And that’s just what Beale had in mind.
“Often times, bartenders will simply decline making a black and tan if a bar is too busy,” says Beale. “However, with the beer-layering spoon, it can be done quickly and efficiently.”
There are four steps involved: pour the ale; place the spoon; pour the stout; and remove the spoon. That’s it. You’re done and ready to serve or drink.
In addition to being easy to use, it’s made in the U.S. with the highest-grade materials and is hand stamped. It’s a high-quality product with equally-high performance.
And, just in time for the gift-giving season, the Brewcrafter™ beer-layering spoon makes the perfect stocking stuffer for $10.99; a gift set for the home bar goes for $24.99 and includes one spoon and two classy pint glasses with the company’s logo; and a bartender’s 4-pack (4 spoons) is available at a discounted price of $39.99.
Beale has also assembled a group of recipes that include: the Snake Bite – Guinness® Stout and Hard Cider; Black and Tan Classic – Guinness® Stout and Bass® Ale; Black Cherry – Guinness® Stout and Samuel Adams® Cherry Wheat; among many others.
To view videos on how to make the perfect black and tan, for great beer-layering recipes and additional information, visit: www.JMBBrewcraft.com .
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• Story Title: Brew Entrepreneur Takes Personal Passion to the Next Level with U.S.-Made Beer Accessory
• REFERENCE KEYWORDS/TERMS: Brewcrafter Beer-layering Spoon, Brownsville, Texas, James M Beale, Product Launches, Hospitality, , BROWNSVILLE, Texas.
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