Dateline: New York, New York (NEW YORK, N.Y.) | Mon, 06 Dec 2010
freeNewsArticles Story Summary: “CheapOair, a top 10 online travel booking site, announces the launch of its first ever television campaign today. The 30-second ads feature the tag-line ‘Get There for Less,’ an expression of the company’s commitment and brand promise to put quality and value first for smart shoppers who continue to demand the best of both.”
A R T I C L E:
CheapOair, a top 10 online travel booking site, announces the launch of its first ever television campaign today. The 30-second ads feature the tag-line “Get There for Less,” an expression of the company’s commitment and brand promise to put quality and value first for smart shoppers who continue to demand the best of both even in the post recessionary market. The ads use humor to demonstrate the consequences of not booking with CheapOair, versus the benefits of being able to do more when you “Get There for Less” when relying on CheapOair for your travel needs.
Sam Jain, CEO, commented: “This exciting new campaign speaks to exactly who we are as a brand. TV is a new strategy for CheapOair and as we head into our 6th year we believe this is the right time to expand our marketing efforts. TV is a natural evolution from our current digital marketing and will help build awareness among a larger audience and introduce more people to the brand.”
The TV campaign launches December 6th and will run through the end of the year on demographically and contextually targeted National Cable Networks such as BBC, DIY, Headline News, Travel Channel, MSNBC, National Geographic and will be promoted on the CheapOair blog and social media networks.
The campaign aims to cement CheapOair’s position as the place for savvy travelers to go for value and service by promoting its wide range of discounted airfares, every day low price guarantee, and 24/7 customer service. The campaign tests two different offers, round trip flights for under $199 and vacation discounts on air and hotel packages for travelers looking for one stop shopping, and will be supported by our ongoing online advertising, email and affiliate marketing tactics.
About CheapOair:
CheapOair is one of the top 10 largest online travel booking sites and a leading supplier of airfares, hotels, car rentals and vacation packages. Backed by Travelong, which ranked 13th in the industry in Travel Weekly’s esteemed 2010 “Power List,” CheapOair offers the best in value with attractive solutions for today’s savvy traveler. Their portfolio of products include over 100 million airfare combinations on over 400 airlines, low airfare guarantees, 100,000 negotiated hotel rates and the technological foundation to deliver affordable tickets to every region in the world. For more information, call 866-636-9088 or visit www.cheapoair.com .
###
Copyright © 2010 by CheapOair and Send2Press® Newswire, a service of Neotrope® – all rights reserved. Information believed accurate but not guaranteed. Sourced on: freeNewsArticles.com.
• Web Image (72dpi): https://www.send2press.com/mediaboom/10-0817-cheapoair_72dpi.jpg
• Story Title: CheapOair Launches 'Get There For Less' TV Ad Campaign
• REFERENCE KEYWORDS/TERMS: online travel agency, New York, New York, Directories and Portals, Advertising and Marketing, Travel, Internet, NEW YORK, N.Y..
IMPORTANT NOTICE: some content which is considered “old” or “archival” may reference an event which has already occurred; some content possibly considered “advertorial” may also reference a promotion or time-limited/sensitive offering, and in all of these instances certain material may no longer be valid. For notably stale content, you should directly contact the company/person mentioned in the text (CheapOair); this site cannot assist you with information about products/services mentioned in the news article, nor handle any complaints or other issues related to any person/company mentioned or promoted in the above text. Information believed accurate but not guaranteed as of original date of story [Mon, 06 Dec 2010 18:29:06 GMT].
USE THIS CONTENT FOR FREE: To use this content in your newspaper, broadcast outlet, news portal, blog/ezine or similar, free of cost, CLICK HERE to learn how.