Dateline: Atlanta, Georgia (ATLANTA, Ga.) | Wed, 23 May 2012
freeNewsArticles Story Summary: “CMI, a full-service marketing research company, has added two new professionals to its client solutions team. Bill Douglas has joined CMI in an account management role, and Valerie Deaton is the newest addition to CMI’s qualitative research team as a qualitative manager.”
A R T I C L E:
CMI, a full-service marketing research company, has added two new professionals to its client solutions team. Bill Douglas has joined CMI in an account management role, and Valerie Deaton is the newest addition to CMI’s qualitative research team as a qualitative manager.
“Bill and Valerie are wonderful additions to our client solutions team,” said Donna Wydra, senior vice president of client solutions for CMI. “They each possess a wide range of experience turning insights into action, particularly since they’ve spent years on both the client and supplier sides of the business.”
Douglas will be a valuable addition to the Consumer & Shopper Strategy unit, leveraging his experience with companies like Coca-Cola and McDonald’s to help retailers and manufacturers increase sales. He has 18 years of market research experience, including his most recent position as president of Envision Research, Inc., where he managed a wide variety of qualitative and quantitative projects. Douglas has experience in new product development/package design, advertising and merchandising testing/tracking, segmentation, modeling, controlled store tests, focus groups, and ethnographies. He earned an MBA from Darden Graduate School, University of Virginia, and a Bachelor of Science, Mathematics and Computer Science, from Mississippi College.
Deaton will support clients across a wide range of industries and is dedicated to delivering research insights that can inform to client decisions and improve business results. She has international experience across a range of industries, particularly with the complex challenges facing pharmaceuticals, healthcare, and financial services clients. Deaton began her career in market research at the Principal Financial Group in 1989 and worked at Chase Credit Card Services for several years. She honed her skills at several marketing research companies including Roper Starch/Response Analysis Corporation; Matthew Greenwald and Associates; Brintnall & Nicolini, Market Research Inc.; and Zaicom Research Plus USA. She holds a Bachelor of Fine Arts in Speech Communication-Small Group Dynamics, with a minor in marketing from Drake University in Iowa.
About CMI:
CMI is a full-service marketing research company that combines comprehensive market research expertise with marketing insight to provide clients with a deep understanding of their customers by identifying the choices they make and why. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets.
CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions. CMI serves primarily Fortune 1000 clients. For more information about CMI, visit http://www.cmiresearch.com.
###
Copyright © 2012 by CMI and Send2Press® Newswire, a service of Neotrope® – all rights reserved. Information believed accurate but not guaranteed. Sourced on: freeNewsArticles.com.
• Web Image (72dpi): https://www.send2press.com/mediaboom/12-0523-deaton_72dpi.jpg
• Media Contact Information: https://www.send2press.com/mediadrome/2012-05-0523-005.txt
• Story Title: CMI Expands Client Solutions Team with New Account Manager and New Qualitative Manager
• REFERENCE KEYWORDS/TERMS: marketing research company, Atlanta, Georgia, qualitative research, Advertising and Marketing, Business, Management Changes, ATLANTA, Ga..
IMPORTANT NOTICE: some content which is considered “old” or “archival” may reference an event which has already occurred; some content possibly considered “advertorial” may also reference a promotion or time-limited/sensitive offering, and in all of these instances certain material may no longer be valid. For notably stale content, you should directly contact the company/person mentioned in the text (CMI); this site cannot assist you with information about products/services mentioned in the news article, nor handle any complaints or other issues related to any person/company mentioned or promoted in the above text. Information believed accurate but not guaranteed as of original date of story [Wed, 23 May 2012 16:19:56 GMT].
USE THIS CONTENT FOR FREE: To use this content in your newspaper, broadcast outlet, news portal, blog/ezine or similar, free of cost, CLICK HERE to learn how.