Advertising and Marketing
Free News Articles Category: Advertising and Marketing Industry News Articles
Sokal Expands National Footprint with New Office and Growing Team
RALEIGH, N.C. — Sokal, a leading automotive advertising and digital marketing agency, proudly announces its move to a new Raleigh headquarters in the up-and-coming Ironworks facility. With a now 150+ strong team, offices in key regions, and specialized staff serving dealers coast‑to‑coast, Sokal continues its mission to deliver market-leading services to automotive clients….
Overdrive Digital Marketing Launches Expanded AEO and AI Visibility System
NEW ORLEANS, La. — Overdrive Digital Marketing, a leader in website development, SEO, and strategic online growth, has announced an expanded version of its Answer Engine Optimization (AEO) and Large Language Model (LLM) visibility system. This upgraded offering is built to help businesses appear directly inside AI powered answers across platforms like ChatGPT, Bing Copilot, Perplexity, and Google’s emerging generative search features….
Benchmark Mortgage adds Clay McMurray as Chief Marketing Officer
DALLAS, Texas — Benchmark Mortgage, a full-service mortgage lender and broker based in Dallas, has added mortgage marketing professional Clay McMurray as chief marketing officer. McMurray will help Benchmark Mortgage grow its national brand to new heights, bringing the company’s story to life with the goal of helping as many homeowners as possible while attracting top mortgage originators. He brings extensive mortgage industry experience, having led and expanded other national brands….
3rd3rd Marketing Brings ‘Un-Senior Living’ to LeadingAge Annual Conference Championing Inclusive, Age-positive Marketing in Senior Living
BOSTON, Mass. — 3rd3rd Marketing, the nation’s leading agency redefining how senior living communities connect with older adults, showcases its “Un-Senior Living” approach at the 2025 LeadingAge Annual Conference in Boston. Through two sessions with industry partners, 3rd3rd will explore how communities can reduce ageism in marketing, increase diversity in senior living communities, and improve marketing ROI….
CTV Media launches ENGAGE 4U, an AI-powered unified video platform, simplifying ad campaigns for maximum results through intelligent planning
COLUMBUS, Ohio — CTV Media today announced the launch of ENGAGE 4U, a groundbreaking unified video platform, powered by AI intelligence, designed to revolutionize the way marketers manage and execute linear TV and digital advertising campaigns. ENGAGE 4U eliminates the complexity of multi-platform campaign management, offering a single, intelligent solution to streamline workflows, maximize reach, and deliver risk-free campaign performance….
What AI ‘Near Me’ Gets Wrong in Atlanta – And How Not to Overpay
ATLANTA, Ga. — Elite Web Professionals today announced a free 60‑second checklist designed to help Atlanta residents verify AI‑generated “near me” service recommendations and avoid hidden fees. As AI‑powered search now surfaces plumbers, HVAC technicians and locksmiths before consumers even click a website, the company warns that these algorithms often suggest providers across town or with opaque pricing, outdated hours and “24/7” claims, so people need to double‑check before booking….
Flottman Company Unveils Revamped Website, Showcasing a Century of Print Excellence
CRESTVIEW HILLS, Ky. — The Flottman Company is thrilled to announce the successful redesign and launch of our new company website, flottmanco.com, developed by our very own full-service marketing division, FusionWrx. This launch marks a significant milestone for Flottman Company, reinforcing our position as an industry leader and demonstrating our dedication to evolving with the digital landscape….
When the AI Bubble Bursts, Black Friday Lifestyle Remains: The Brand That Will Never Fade
MIAMI, Fla. — In an age of rapid technological disruption and speculation surrounding the future of artificial intelligence, Empire License, Inc. reaffirms the enduring strength and real-world value of its flagship property: the Black Friday Lifestyle. As AI companies rise and fall in a volatile market, the Black Friday Lifestyle package remains grounded in something far more permanent – a name, tradition, and global phenomenon recognized by consumers everywhere….
On Ageism Awareness Day, 3rd3rd Marketing Urges Organizations to Rethink How They See Age
SEATTLE, Wash. — On Ageism Awareness Day, 3rd3rd Marketing, known as the “Un-Senior Living Agency,” is calling attention to one of the most overlooked forms of bias in modern culture: ageism. Too often, people are defined not by who they are or what they value, but by their age. This leads to limiting stereotypes, exclusionary practices, and missed opportunities for brands to truly connect, according to Cynthia Thurlow, principal of the agency….
Ryan Abramson Expands Career in Higher Education with New Strategic Communications Role
LANGHORNE, Pa. — Communications strategist Ryan Abramson, founder Oakridge Leaders, has joined the field of higher education in a new role as Director of Strategic Communications at Penn State Lehigh Valley. Abramson brings more than 25 years of experience in marketing, communications, and leadership development to support the University’s mission of student success and community engagement….