Advertising and Marketing
Free News Articles Category: Advertising and Marketing Industry News Articles
Datasembly Rebrands as it Evolves into Data Leader for CPGs and Retailers
WASHINGTON, D.C. — Today, Datasembly announced a major rebranding to reflect the software company’s evolution, becoming the world’s leading provider of data tools for hyper-local, real-time product transparency. The rebranding is a top to bottom redesign of the company’s website, logo, graphics, communications, and correspondence, aimed at modernizing and conveying their product solution for CPGs, brands, and retailers….
U.S. Mortgage Industry Launches ‘NOT OK? THAT’S OK’ Borrower Awareness Campaign
WASHINGTON, D.C. — Today, an independent coalition of U.S. mortgage industry leaders launched the ‘NOT OK? THAT’S OK’ campaign to raise awareness among customers who have missed one or more mortgage payments in 2020 and may be eligible for forbearance assistance under the Coronavirus Aid, Relief, and Economic Security (CARES) Act. Faith Schwartz, president of Housing Finance Strategies, spearheaded the industry effort….
Lee Duncan Succeeds John Craft, Becomes Second CEO of Alliance Group
LAWRENCEVILLE, Ga. — Alliance Group, a national insurance marketing organization (IMO), announced Monday that it has appointed Lee Duncan as the new President and Chief Executive Officer of the company. Duncan previously occupied the role of Chief Marketing Officer….
LoadDelivered Logistics Rebrands to Capstone Logistics and Strengthens Integration Between Warehousing and Transportation Divisions
PEACHTREE CORNERS, Ga. — LoadDelivered Logistics, a leading food and beverage specialized third-party logistics (3PL) company, announced today that it is rebranding following its acquisition by Capstone Logistics. The company will now operate as Capstone Logistics’ freight management solution….
After, Inc. awarded ‘Disruptor of the Year 2020’ by the Internet Marketing Association for its QuickReg™ Smart Registration Platform
NORWALK, Conn. — The Internet Marketing Association held its annual IMPACT Conference on October 2, 2020, where After, Inc., a global leader in warranty and after-market services for some of the largest manufacturers in the world, received the “Disruptor of the Year 2020” Award for its QuickReg™ Smart Registration Platform….
Fabricare Launches an Extreme Marketing Campaign For New Service
NORWALK, Conn. — If you’re looking to disrupt an industry, you develop a radical marketing campaign that captures the attention of your target audience. LaundryCare by Fabricare is a new service that seeks to do just that….
Priority Express Rebrands as Capstone Logistics to Meet Last Mile Demand During Pandemic
PEACHTREE CORNERS, Ga. — Priority Express, a logistics company in the courier and last mile delivery industry, announced today that it is rebranding following its acquisition by Capstone Logistics. The company will now operate as Capstone Logistics’ last mile fulfillment solution….
The Power of Messaging: Ad Agency Challenges Industry to Spread Message to Encourage Audience to Vote
DALLAS, Texas — With Election Day less than a month away, and early voting beginning on October 13, in a nonpartisan effort, Alpha Business Images (ABI), has rolled out the Keeping It 100 Challenge to spread the message of encouraging voter participation with the help and talent of peers in the advertising industry….
VIP Mortgage Implements Surefire Power Messaging by Top of Mind, Generates Hundreds of Extra Deals in Q2 2020
ATLANTA, Ga. — Arizona-based independent mortgage lender VIP Mortgage reported that it has generated hundreds of extra deals in Q2 of 2020 with the help of Surefire Power Messaging from Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry….
ABI Named on the Adweek 100: Fastest Growing Agencies List
DALLAS, Texas — Dallas-Fort Worth-based marketing agency Alpha Business Images, LLC (ABI) has been named to the Adweek 100 Fastest Growing Agencies List – and as one of the Top 5 Fastest Growing US Agencies in the Southwest….