Advertising and Marketing
Free News Articles Category: Advertising and Marketing Industry News Articles
Loan Officers Executing Automated Marketing Campaigns Close Twice the Deals, Earn Double the Revenue, Top of Mind Finds
ATLANTA, Ga. — Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today released data revealing that loan officers (LOs) who utilize automated lead, prospect and nurture campaigns on average see double the number of closed loans and revenue production….
AdEdge Digital Marketing named Best Pay-Per-Click Agency
WESTPORT, Conn. — The Best of Small Business Awards recently named AdEdge Digital Marketing the nation’s “Best Pay-Per-Click Agency” in 2019, recognizing the company for its focus on best practices in digital marketing, performance optimization, cost efficiency, lead generation and return on investment….
Depth Public Relations Names Leslie Colley Vice President of Client Services
ATLANTA, Ga. — Depth Public Relations (DepthPR), a leading provider of consultative marketing, public relations and reputation management services for the mortgage lending and residential finance industries, today announced its promotion of Leslie Colley to vice president of client services….
Allegent FCU steps up to the Reese’s Peanut Butter Cup Challenge, Cranberry Twp., Pennsylvania
WEXFORD, Pa. — Capturing the buzz of a current Hershey’s Reese’s Peanut Butter commercial spot – Allegent FCU actually sells Reese’s Peanut Butter Cups at a financial institution! The Hershey Company’s branded Reese’s spot teased the Federal Credit Union into accepting the challenge and partnering with Reese’s in fulfilling the commercial spot’s thought: that Reese’s are “sold literally everywhere business is done, I’m pretty sure you could buy them at a bank.”…
Top of Mind Co-founder Sherwood Lawrence Steps into Dual Role as Chief Marketing Officer and Chief Creative Officer
ATLANTA, Ga. — Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced Sherwood Lawrence will take on the role of chief marketing officer in addition to his current position as chief creative officer….
Officials welcome Lucas Oil Products to family of sponsors at Rock Maple Racing
HAMPSTEAD, N.H. — Rock Maple Racing, New England’s premier sanctioned cross-country racing series, announces the sponsorship signing of Lucas Oil Products, Inc., headquartered in Corona, California….
Matrix Systems Announces the Launch of Its Redesigned Website
SAN LEANDRO, Calif. — Matrix Systems announces the launch of its redesigned website. The site has been updated with a new look and feel that incorporates the latest features of online web design, as well as optimizing the site for mobile devices such as phones and tablets….
Scott Morrison, one of the founders of After, Inc., returns to company after sale to EPIC Holdings
NORWALK, Conn. — After, Inc., the global leader in Warranty Marketing and Analytics Solutions since 2005, has just announced the return of Scott Morrison, an original founder, to lead new business development and strategic innovation for the company….
CardTapp and Top of Mind Offer Combined Solution Aimed at Improving Loan Officer Productivity and Lead Response Time
ATLANTA, Ga. — CardTapp, your always-on digital assistant, today announced an integration with Surefire by Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry. The integration brings together Surefire’s new Power Calls capability with CardTapp’s digital assistant solution to increase loan officer productivity and enable speedier borrower outreach….
Top of Mind Elevates Jonas Kruckeberg to Executive Vice President of Strategic Partnerships and Industry Relationships
ATLANTA, Ga. — Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced it has elevated Jonas Kruckeberg to executive vice president of strategic partnerships and industry relationships….