Advertising and Marketing
Free News Articles Category: Advertising and Marketing Industry News Articles
ReverseVision Unveils New Tech Strategy with Major Platform Updates and Brand Transformation at 2019 MBA Annual Conference
SAN DIEGO, Calif. — ReverseVision, the leading provider of Home Equity Conversion Mortgage (HECM) and private reverse mortgage sales and origination technology, today announced its transformation as an API-enabled flexible reverse lending platform, unveiling a new logo as part of its revised mission and rebranding….
Arizona Native Celebrates Three Decades of Promoting Shopping to Travelers Worldwide
SCOTTSDALE, Ariz. — Arizona native and Scottsdale resident Kathy Anderson, President of Anderson Retail Tourism Marketing, is celebrating 30 years in a unique aspect of the travel and tourism industry – Shopping Tourism. Traditionally, one thinks of a travel and tourism businesses as being airlines, hotels, rental cars, attractions and of course, destination marketing organizations like convention and visitors bureaus (CVB’s)….
Lupus Research Alliance Welcomes New Senior Director of Marketing and Communications
NEW YORK, N.Y. — The Lupus Research Alliance (LRA) is pleased to announce that seasoned professional Penny Mitchell has joined the organization as Senior Director of Marketing and Communications. In her new role, Ms. Mitchell will oversee the organization’s strategic communications approach to leading lupus research worldwide and the value of participation by all sectors of the lupus community….
Five Tips to Turn Tourists into Investors – Economic Development and Marketing Experts Develop ‘Investment Tourism’ Strategy
POMPANO BEACH, Fla. — What if your city could implement a strategy that would transform tourists into long-term investors? That is the concept behind “Investment Tourism,” a comprehensive Economic Development and Marketing platform developed by the award-winning principals of RMA and CJF Marketing International….
Mirror Digital Announces Launch of the Reflect Beauty Awards
LOS ANGELES, Calif. — America’s largest multicultural digital ad network, Mirror Digital, advances the conversation on beauty equity with the debut of its groundbreaking beauty product showcase – the Reflect Beauty Awards….
AutoAwards Shares Tips to Boost F&I Sales Through An Auto Dealership Maintenance Program (PPM)
ODESSA, Del. — AutoAwards, a leader in loyalty marketing for auto dealerships, realizes sales are extremely competitive and difficult at times. Starting a rewards program can help auto dealerships overcome weak sales. AutoAwards has proven solutions to help dealerships increase sales performance across all departments….
After, Inc. Publishes Latest Research on California Consumer Protection Act (CCPA) – Effective Jan. 1, 2020 – and Its Implications for Manufacturers
NORWALK, Conn. — After, Inc., a pioneer in the Warranty Services industry, has delivered innovative warranty marketing, analytics and program management services to top-tier manufacturers since 2005. As an industry leader, After, Inc. stays on top of regulations that may affect its manufacturing clients. The California Consumer Protection Act (CCPA) is one of these….
Galileo Learning Names New VP of Marketing, Nerissa Sardi
OAKLAND, Calif. — Galileo Learning, one of America’s largest and fastest-growing summer day camp providers, has named Nerissa Sardi its new Vice President of Marketing. Galileo operates 100+ summer camp programs throughout California and Illinois….
Pop-Up Problem-Solvers Help Nonprofits Grow and Go
RALEIGH, N.C. — An easy, affordable way to access a team of experts focused on solving problems and moving forward is now an option for nonprofit organizations across the country. Recognizing the common challenges facing nonprofits, such as limited budgets and bandwidths, North Carolina-based My Change Agent (MCA) has taken notice of a concept known as a flash organization. The result: the Capacity Building Consortium….
Phone Ninjas Can Triple Appointment Setting Rates for U.S. Automotive Businesses
CHARLOTTE, N.C. — Phone Ninjas, a certified phone coaching company, analyzes inbound sales, outbound sales, parts and service calls for car dealers. In some cases, its advanced phone and Internet training has increased appointment setting to nearly 86 percent….