Advertising and Marketing
Free News Articles Category: Advertising and Marketing Industry News Articles
East Cambridge Savings Bank Turns to Content Marketing to Boost Sales
freeNewsArticles Story Summary: Truebridge, Inc., a Boston-based financial marketing company, today announced East Cambridge Savings Bank’s launch of their online Financial Answer Center. Their implementation of the Truebridge Content Marketing System is one of many examples of financial institutions turning to targeted content to increase revenue….
Mastering Social Media Strategy for Business Explained in Book by Digital Marketing Pioneer
freeNewsArticles Story Summary: ‘Insightful Knowledge: An Enlightened View of Social Media Strategy and Marketing’ (ISBN: 9781937829636), written by digital marketing pioneer Stephen Monaco, provides marketers and executives with the practical information they need on social initiatives required for companies long term survival….
‘Marketing Phobia’ Leading Cause of Small Business Bankruptcy
freeNewsArticles Story Summary: The fear of self-promotion is a taboo subject in our small business community – no one will discuss it – however, it is the hidden cause behind business failure statistics, says marketing expert Luke Avedon. ‘It’s incredible how devastating ‘marketing phobia’ can be,’ says Avedon, a respected authority on small business marketing in Irvine, Calif….
Austin Internet Marketing Firm Geek Powered Studios Hosts Geek-A-Thon for Charity
freeNewsArticles Story Summary: Austin internet marketing agency Geek Powered Studios will be hosting a ‘geek-a-thon’ starting November 1, 2013 and lasting for over 24 hours into the weekend. Geek Powered employees will be playing video games for 25 hours straight to raise money and awareness for Austin’s Dell Children’s Hospital – part of the Children’s Miracle Network….
New Content Delivery System Saves Time and Increases Efficiency
freeNewsArticles Story Summary: Set It and Forget It today announced a new sales and marketing content delivery system which provides users with supporting documents and multimedia assets at their fingertips. In fewer than six hours, its SaaS management framework alerts the end-user to updated content. Offline accessibility, light-weight architecture, and simplicity are what set it apart from other document management systems….
Neotrope Announces ‘PR Adoption Program’ to Help PR Firms Promote Their Local Charitable Non-Profits for Free
freeNewsArticles Story Summary: Neotrope, a California-based 30-year old innovative marketing and technology firm, has announced a new program to help public relations agencies and solo PR firms adopt a local 501(c)3 charity and promote it for free….
Athletes and Executives Team Up for Business Alliance – New Group Provides Up-Close Access to Sports Stars
freeNewsArticles Story Summary: The Athletes and Business Alliance (ABA) is a newly-formed network which enables accomplished business professionals and pro athletes to build personal relationships and discuss success strategies in a symbiotic environment which includes one-on-one meetings and lunches, conferences, and personal appearances….
CAC Group Growth Sets Stage for New Company Name
freeNewsArticles Story Summary: CAC Group, Inc. today announced that it is now Cogensia. The name change is the result of a 12-year process that has now come to be realized. Since its founding, CAC Group has provided premium analytical consulting for some of the country’s largest marketers….
New Loyalty Practice Offers Proof Positive of Success
freeNewsArticles Story Summary: CAC Group, Inc., a customer marketing solutions firm, announced this week the launch of a new division to focus on loyalty program performance: Truth in Loyalty(TM). The launch of Truth in Loyalty was born from CAC Group’s experience in using customer analytic methods to design clients’ pilot programs….
Neotrope Announces Lineup of Worthy Causes Earning 2013 Non-Profit PR Grants
freeNewsArticles Story Summary: Neotrope(R), an advertising, marketing and PR firm launched in 1983, announced today the recipients of its annual Non-Profit PR Grant for 2013. Each worthy cause is a U.S.-based 501(c)3 charity ‘doing good’ on a local, or national level. As part of this in-kind grant program, Neotrope is providing PR solutions, news dissemination (through its Send2Press(R) Newswire service), online advertising, and social media marketing for the charities….