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Kennedy Intelligent Data Forms Partnership with Blueshift Cyber Security to Provide Data Security Services

SAN CLEMENTE, Calif. -- With the threat of ransomware and cyber-attacks in general growing daily due to worldwide unrest and economic insecurity, Kennedy Intelligent Data (KID) has allied with Blueshift Cyber Security. This alliance allows KID to provide comprehensive and turnkey managed security services for companies like those in the auto industry that are at significant risk of data theft and financial harm to their customers.

Ransomware attacks have cost companies an untold amount of money, certainly in the hundreds of millions of dollars in recent years, as the attacks have shifted from stealing data to making fraudulent purchases and selling the information on the dark web to simply locking owners out of their systems. The attackers then require a ransom to get access to the data back. The attackers threaten to destroy it, sell it to other bad actors, or release it to the public, generating a public relations nightmare for the target of the attack.

"We have all seen the news reports of companies large and small dealing with these crippling cyber-attacks," said James Kennedy, CEO of KID. "Organizations of all types, especially those handling large quantities of client data, must do everything they can to protect that data, or they could face massive financial liabilities that cyber security insurance might not cover."

The approach of most cyber-security firms in the past has been one of prevention, stopping an attacker from getting into the network or endpoint and then compromising the data. That approach has proved to be unreliable against advanced cyber adversaries. Firms that are responsible for successfully protecting a company's IT infrastructure and data must now assume there will be a breach and focus on detecting and responding to intrusions as early as possible in the "cyber kill chain."

Kennedy has worked with the auto industry for decades as a consultant and is aware of just how much sensitive customer data the auto dealerships collect and often store as they sell and service vehicles for customers. But this risk looms large for any company that deals with customer data, including schools, hospitals and health organizations, retailers' brick and mortar or web-based of all kinds, and virtually any organization that collects data at all.

As the automation and ease of customization have grown, the cost of cyber-security measures, originally only affordable for the largest of companies, has come down to the point where services like Blueshift XDR™ are cost-effective for even small to medium size businesses.

"Partnering with KID allows Blueshift to further our mission of providing enterprise-grade cybersecurity protection to small and medium-sized businesses," said Brad Rowe, CEO of Blueshift Cybersecurity. "SMBs are often poorly equipped to detect and defend against a cyberattack. The Blueshift XDR platform fills the protection gap for SMBs. We quickly detect and automatically respond to cyber-threats before these inevitable intrusions evolve into full-scale cyber-attacks. Our clients can focus on running their business while we focus on defending it."

The Blueshift XDR™ service combines advanced deep packet inspection, comprehensive security event logging, and vulnerability detection to actively defend your entire IT infrastructure and devices, including remote workers (work from home). AI and machine learning combine with proprietary algorithms and filtering to distill voluminous alerts to a meaningful and manageable total. Blueshift's active on-premise sensors constantly monitor and automatically protect all assets. And everything is monitored around the clock by Blueshift's 24/7/365 SOC - manned by seasoned industry experts with context, tactics, and behavior to rapidly diagnose and resolve vital threats. Only Blueshift XDR combines enterprise-grade technology with human intervention to protect any sized company affordably via an easily deployed SaaS-based platform.

Learn more: https://kennedymarketinggroup.com/data-marketing/

About Kennedy Intelligent Data

Kennedy Intelligent Data (KID) is a subsidiary of Kennedy Marketing Group (KMG) a national data-driven marketing agency that has produced thousands of successful marketing programs for retail businesses, and automotive dealerships coast to coast. With this foundation of success for their clients, they have been able to expand, creating a multi-channel marketing platform, with full reporting and accountability that continually improves through research and development. For more information, visit https://kennedymarketinggroup.com/.

Related link: https://kennedymarketinggroup.com/

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Advertising and Marketing, Free News Articles

Kennedy Intelligence Data to Begin AI Marketing Program for Southern California Toyota Dealerships

SAN CLEMENTE, Calif. -- Kennedy Intelligence Data (KID) with its partner SQREEM Technologies Pte. Ltd. developed and executed a program for Toyota of San Bernardino with its proprietary artificial intelligence (AI) technology to increase the success of the dealership's digital advertising campaigns. The results were so successful that a larger program is being prepared to test the KID approach over a greater network of Toyota dealerships.

"Working with KID and SQREEM was and is an eye-opening experience. We got a close up look at the new permutations of advertising through digital platforms using AI," said Cliff Cummings, President and Dealer Principal, Toyota of San Bernardino. "We saw increased traffic to our sites and there were very clear indications that in the areas where we focused this campaign that our penetration of the market saw marked increase."

Though the exact details are not being released, for competitive reasons, KID would go on the record to say they will be doing a larger program that will include multiple Toyota dealerships in the Southern California region.

"We are happy for the success KID/SQREEM AI provided Cliff Cummings and his Auto Group, and we look forward to doing the same for all the Toyota dealerships in the Southern California region," said James Kennedy President and CEO of Kennedy Intelligent Data.

SQREEM for their part were glad to see that the partnership with KID, which is strategically important due to the reach KID has in North America in the auto marketing arena, is paying quick dividends.

"As an AI-run digital media company, SQREEM has developed a world-first cookie-free media buying tech stack, that is now showing demonstrably better conversions than the traditional cookie-based approach. I am now very confident SQREEM will revolutionize digital media buying, especially in the new cookie-free era, the SQREEM approach is now proven to be a viable alternative to FLoC methodologies," said Ian Chapman-Banks co-founder and CEO of SQREEM.

The increase of data privacy laws and the phasing out of third-party cookies are altering consumer digital marketing. The evolution to AI that does not use cookies or bots is a major step in the online marketplace.

"The digital marketing world is constantly evolving at a dizzying pace and KID and SQREEM are on the edge of that evolution," said Cummings. "What is a new approach, an emerging technology a year, six months, a month ago can be obsolete very quickly. We are pleased to be working with a company that is at the edge of that evolution of tactics in the digital world."

About Kennedy Intelligent Data

Kennedy Intelligent Data (KID) is a subsidiary of Kennedy Marketing Group (KMG) a national data-driven marketing agency that has produced thousands of successful marketing programs for automotive dealerships coast to coast. With this foundation of success for their dealership clients, they have been able to expand, creating a multi-channel marketing platform, with full reporting and accountability that continually improves through research and development. For more information, visit https://kennedymarketinggroup.com/.

Company Contact:
Michele Bombardiere
Vice President Finance and Operations
Kennedy Marketing Group, Inc.
Michele@kennedymg.com

Media Contact:
Lou Desmond
lou@dandlpr.com
(951) 258-6466

* LOGO link for media: https://www.Send2Press.com/300dpi/20-0921s2p-kennedy-inteldata-300dpi.jpg

Related link: https://kennedymarketinggroup.com/

This news story was published by the Neotrope® News Network - all rights reserved.

Advertising and Marketing, Alliances and Partnerships, Business, Free News Articles

Kennedy Intelligent Data Forms Alliance with SQREEM Technologies

SAN CLEMENTE, Calif. -- Kennedy Intelligence Data (KID), a subsidiary of Kennedy Marketing Group (KMG) has formed an alliance with SQREEM Technologies Pte. Ltd., a leading artificial intelligence firm to provide superior real-time and behavioral driven digital advertising services for the automotive industry. KID has exclusive rights to SQREEM's proprietary artificial intelligence platform for the automotive industry and will focus on franchise dealerships in North America.

SQREEM uses proprietary processes and a fully-automated approach that allows them to track the relationships between "anything and everything" affecting the purchases of more than 3 billion consumers on the planet. The auto industry has begun adapting their approach in places such as South Africa and among multiple high-valued car brands.

SQREEM has demonstrated a 500% to 3,000% increase in advertisement click-through rates and was 30 times more cost efficient for companies employing their services.

"Bringing SQREEM's world class on-demand AI platform to U.S. based auto dealers is a game-changer and we can't wait to show clients how to increase their sales even more than we have in the past," said James Kennedy, CEO of KID and KMG.

KMG has been a leading provider of innovative multichannel marketing services in the automotive industry for the past decade and employs an ultra-personalized approach to automotive marketing that values the element of personal human touch. KMG and its subsidiary KID use advanced data analysis and targeted messaging to maximize impact on pure, in-the-market auto buyers.

"We are very pleased to have formed an alliance in North America with a leading automotive marketing organization that has proven experience providing data-driven advertising services to Auto Dealerships large and small throughout the United States market," said Ian Chapman-Banks, CEO, SQREEM Technologies Pte. Ltd. "Adding this great partnership to our already established relationships with Mercedes-Benz, BMW, Rolls-Royce and other major players in the auto industry will accelerate the adoption of our superior AI platform in the auto industry."

Auto dealers and industry leaders that are interested in greatly increasing the relevance, effectiveness and cost efficiency of their digital advertising campaigns can contact Michele Bombardiere at michele@kennedymg.com or call 949-429-4886 for more information.

About SQREEM

SQREEM Technologies is a next-generation Artificial Intelligence company that has 100s of MNCs as clients in 40 countries, with 6 offices and 200 staff. They have AI platforms for Digital Insights & Media buying; Governments to Track & Trace for Malfeasance & COVID-19; Fraud detection for Banks; Big Pharma & Drug Discovery; and Enterprise AI tools to merge databases.

About Kennedy Marketing Group

Kennedy Marketing Group is a national data-driven marketing agency that has produced thousands of successful marketing programs for automotive dealerships coast to coast. With this foundation of success for their dealership clients, they have been able to expand, creating a multi-channel marketing platform, with full reporting and accountability that continually improves through research and development. For more information, visit https://kennedymarketinggroup.com/.

Media Contact:
Lou Desmond
lou@dandlpr.com
(951) 258-6466

* LOGO link for media: https://www.Send2Press.com/300dpi/20-0921s2p-kennedy-inteldata-300dpi.jpg

Related link: https://kennedymarketinggroup.com/

This news story was published by the Neotrope® News Network - all rights reserved.