Advertising and Marketing
Free News Articles Category: Advertising and Marketing Industry News Articles
New Industry Research Shows Direct Mail Outpaces Digital in Performance Gains
MINNEAPOLIS, Minn. — Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and conducted by Circlebox. The 2025 Direct Mail Marketing Benchmark Report shows 67% of marketers saw improved direct mail performance over the past 12 months – the highest lift among all direct marketing channels, including email and social media….
EKC PR Client Michael Naizu’s Film ‘Bound For Glory,’ Starring Janel Parrish, Named Finalist in Gold House’s AAPI Renaissance Rally
LOS ANGELES, Calif. — Janel Parrish (“Pretty Little Liars,” “To All the Boys I’ve Loved Before”) will star in the feature adaptation of “Bound For Glory,” an emotionally resonant indie drama from rising AAPI filmmaker Michael Naizu, EKC PR announced today….
Paul Stanley Sign Museum to Open in Los Angeles, Celebrating Whimsical Advertising History
LOS ANGELES, Calif. — The world of vintage advertising is getting a new home. Opening in 2026, the Paul Stanley Sign Museum, a nonprofit organization, in Los Angeles will pay tribute to the visionary work of Paul Stanley & Company, the San Francisco-based design firm behind some of the most imaginative and visually striking point-of-sale advertising displays ever created….
Street Media Group Wins Advertising Contract with the City of Fort Collins
FORT COLLINS, Colo. — Street Media Group, a leading out-of-home advertising provider in northern Colorado, has been awarded a multi-year contract with the City of Fort Collins, Colorado. The agreement allows Street Media Group to market and sell out-of-home advertising space on Transfort’s public transit amenities, including buses, bus stop shelters, and bus stop benches….
Smarter PR Tech Stacks Start Here: PRToolFinder Introduces New Free Limited Access
MARTINEZ, Calif. — PRToolFinder®, the only online database dedicated solely to Public Relations tools, has introduced a free, limited-access tier, making it easier for PR professionals, in-house teams, and businesses to discover essential PR tools and technology. PRToolFinder is the only comprehensive online database 100% focused on Public Relations tools….
Optimal Blue Launches New Lead Generation Tool for Originators
PLANO, Texas — Optimal Blue today announced a new product that helps originators efficiently track and identify refinance opportunities so they can reengage borrowers with eligible refinance options at the right time. Available to Optimal Blue PPE users, Capture for Originators dramatically reduces the manual effort loan officers currently spend evaluating refinance potential by automatically analyzing entire portfolios each month and putting recapture opportunities directly into originators’ hands….
Craig Leabig of Informative Research Named HousingWire 2025 Marketing Leader
GARDEN GROVE, Calif. — nformative Research, a premier technology provider delivering data-driven credit and verification solutions to the lending community, today announced that Senior Vice President of Marketing Craig Leabig has been named a 2025 HousingWire Marketing Leader. This year’s award honors 55 professionals reshaping how mortgage and real estate companies engage prospects and accelerate growth. Leabig’s strategic leadership has transformed Informative Research’s marketing into an engine of innovation and measurable results….
HousingWire selects Depth EVP Lindsey Neal as 2025 Marketing Leader
ATLANTA, Ga. — Depth, a leading provider of consultative B2B marketing, public relations and reputation management services for technology companies serving the residential mortgage finance, financial technology (fintech) and regulatory technology (regtech) industries, today announced that Executive Vice President Lindsey Neal has been named a recipient of HousingWire’s 2025 Marketing Leaders Award….
Courtney Dodd of Floify named to HousingWire’s 2025 Marketing Leaders list for a second year in a row
BOULDER, Colo. — Floify, the mortgage industry’s leading point-of-sale (POS) solution, today announced that Courtney Dodd, head of marketing, has been named to HousingWire’s prestigious Marketing Leaders list for 2025. She was also a 2024 Marketing Leaders recipient. The Marketing Leaders award honors the outstanding accomplishments of mortgage and real estate marketing executives who are the visionaries behind the strategies, campaigns and branding efforts that push the industry forward….
P1 Commerce LLC Launches as Data-First Performance Marketing Firm Led by eCommerce Experts Gavin Trippe and Jonathan Peters
LOS ANGELES, Calif. — P1 Commerce LLC today announced its official launch as a data-first eCommerce marketing firm designed to optimize performance and efficiency at scale. Unlike traditional agencies focused primarily on their own growth, P1 Commerce is an expert-led firm uniquely positioned to be the best, not the biggest – delivering strategic, measurable outcomes for global brands….