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Broadway Barter to Offer FREE Ad in Hemispheres Magazine on All United Flights this August!

BOCA RATON, Fla. -- Broadway Barter announces its celebration of Broadway's return this fall! Formed in 1996, Broadway Barter has developed a successful formula of filling unsold theater seats for increased revenue to the producers and at the same time generating media exposure. Throughout the pandemic, Broadway Barter has evolved to provide theaters and producers with more than just media exposure. From theater safety upgrades with the newest UV technology to ticket sweepstakes for the general public, Broadway Barter has pivoted to cater to all facets of the Broadway industry and audience.

For example, Broadway show producers can participate and be seen within Hemispheres Magazine, which is on all United Airlines Flights and also seen on many ReachTV screens, which are in over 100 US airports, placed in highly conspicuous locations.

With the world slowly reopening, so is all of Broadway. Many theaters, shows, and producers are gearing up for their return this fall and Broadway Barter is ready to kick off the season with a bang!

Broadway Barter is extending an invaluable offer to any show opening in 2021; a free ad listing in August issue of United Airline's inflight magazine Hemispheres!

Broadway Barter will also introduce its new 15 second video plug on our airport ReachTV screens at a variety of domestic airports for ALL participating shows in our summer Hemispheres issues in our "Win a Pair" promotion.

The "Win a Pair" sweepstakes provides everyone a chance to win a pair of tickets to the hottest shows on Broadway! Millions of air travelers can view the sweepstakes on airport TVs, specifically in NY at Kennedy, LaGuardia, and Newark, as well as some major feeder airports into New York like Miami, Fort Lauderdale, Orlando, and many more.

To qualify for this free promotional space, be the first Broadway show, producer, or theater from the list provided below to reach out to Broadway Barter! To qualify for the bonus ReachTV video space, you also must partake in Broadway Barter & Broadway Value's "Win a Pair" promotion.

If you wish to participate and claim your free space, or get more information, call today at +1-844-922-3959. Please also go to the Broadway Barter website to learn more about what they can do for your re-opening and to view the safety and media kit.

More information:


"Pass Over" - Opening Night: September 12 at August Wilson Theatre.

"Hadestown" - September 2 at the Walter Kerr Theatre.

"Hamilton" - September 14 at the Richard Rodgers Theatre.

"Wicked" - September 14 at the Gershwin Theatre.

"The Lion King" - September 14 at the Minskoff Theatre.

"Chicago" - September 14 at the Ambassador Theatre.

"Lackawanna Blues" - Previews Begin: September 14, Opening Night: September 28 at the Samuel J Friedman Theatre.

"Six" - Previews Begin: September 17, Opening Night: October 3 at the Brooks Atkinson Theatre.

"American Utopia" - September 17 at the Hudson Theatre.

"Come From Away" - September 21 at the Schoenfeld Theatre.

"Moulin Rouge" - September 24 at the Al Hirschfeld Theatre.

"The Lehman Trilogy" - Previews Begin: September 25, Opening Night: October 14 at the Nederlander Theatre.

"Aladdin" - September 28 at the New Amsterdam Theatre.

"Thoughts of a Colored Man" - Previews Begin: October 1, Opening Night: October 31 at the Golden Theatre.

"Tina" - October 8 at the Lunt-Fontanne Theatre.

"Caroline, or Change" - Previews Begin: October 8, Opening Night: October 27 at Studio 54.

"Girl From the North Country" - October 13 at the Belasco Theatre.

"Ain't Too Proud" - October 16 at the Imperial Theatre.

"Jagged Little Pill" - October 21 at the Broadhurst Theatre.

"Mrs. Doubtfire" - Previews Begin: October 21, Opening Night: December 5 at the Stephen Sondheim Theatre.

"The Phantom of the Opera" - October 22 at the Majestic Theatre.

"Trouble in Mind" - Previews Begin: October 29, Opening Night: November 8 at the American Airlines Theatre.

"Diana" - Previews Begin: November 2, Opening Night: November 17 at the Longacre Theatre.

"Flying Over Sunset" - Previews Begin: November 4, Opening Night: December 6 at Lincoln Centers Vivian Beaumont Theater.

"MJ" - Previews Begin: December 6, Opening Night: February 1, 2022 at the Neil Simon Theatre.

"Dear Evan Hansen" - December 11 at the Music Box Theatre.

"Company" - Previews Begin: December 20, Opening Night: January 9, 2022 at the Jacobs Theatre.

"The Music Man" - Previews Begin: December 20, Opening Night: February 10, 2022 at the Winter Garden Theatre.

"Skeleton Crew" - Previews Begin: December 21, Opening Night: January 12, 2022 at the Samuel J. Friedman Theatre.


Formally Broadway Media, the largest distributor of bartered show tickets in the country, has spent over 25 years providing media value for the theater industry. Broadway Barter is now giving support for Broadway's return after a year of darkness. Over 60 major shows had frequented the pages of inflight magazines; such as Continental, TWA, America West, Delta, Northwest, as well as United, now the premier inflight in the country. Broadway Barter is also donating 5% of its tickets in support of hospital workers and sending kids out to see a show for, potentially, their first time.

VIDEO (YouTube):


M.J. Schultz

CEO, Broadway Barter


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The Return of Broadway: Broadway Barter is Here to Make Your Post COVID-19 Reopening a Success!

BOCA RATON, Fla. -- Broadway is back in 2021! Broadway Barter, celebrating 25 years of trading media for producer empty seats, announced that it is giving its support to Broadway by offering all theaters the opportunity to prepare, if not already done, with the state-of-the-art air filtration upgrade using Ultra Violet protection.

For more information on COVID-19 and UV protection, visit HealthLine and NPR. After all, it's the comfort and safety for all theatergoers that must be the priority. When they see the certification posted at each entrance and exit at our participating theaters, they will know this theater had their safety first.

In a press conference, NYC mayor Bill de Blasio said that he expects Broadway and off-Broadway shows to reopen by September and that he plans to facilitate that target date. Every theater must meet the safety requirements, per de Blasio's office, which will be inspecting them all prior to reopening. "Broadway needs to come back, and we will move heaven and Earth to bring Broadway back," he said. The dates and the percentage of audience attendance will be announced officially by The Broadway League shortly once more decisions are made by de Blasio in the upcoming months.

Broadway Barter also recognizes the affects COVID-19 has had across many industries; especially health care workers and youth in the arts. Broadway Barter is pledging 5% of all sales to give back to local health care workers and underserved children in the arts by providing them tickets to Broadway shows. Everyone should be able to enjoy the joys of Broadway and they are proud to be able to serve the community by providing that opportunity.

If you'd like to schedule a complimentary site inspection with your proposal, contact Broadway Barter and cover 1/2 the cost by bartering empty seats. Broadway Barter is also promoting participating shows on major radio, TV news, and in its new, upcoming Broadway section in Hemispheres Magazine on all

United Airlines flights. Over 4 million travelers will have the chance to see what's coming on Broadway. June, July, August, and September sponsorships are available for both TV spots and Hemispheres placement, with only one show featured each month on the news.

Please go to the Broadway Barter website to learn more about what they can do for your re-opening and to view the safety and media kit. If you wish to participate or get more information, call today at +1-844-922-3959.

More information:

About Broadway Barter:

Formed in 1996, Broadway Barter has developed a successful formula of filling unsold theater seats for increased revenue to the producers and at the same time generating media exposure. A theater seat has no value once a show's over. 80-90% of an average show is sold. Broadway Barter turns that remaining 10-20% of unused seats into valuable advertising exposure.

Broadway Barter's program is based on combining a Trade/Cash blend that delivers your target audience. Its unique and creative formula has made it one of the most competitive media sources in the market today.

Primary Business:

* Media Promotion and Media Placement for Broadway Shows

* Off-Broadway Shows

* Lincoln Center Productions

* Out-of-Town Performances (Shows on the Road)

When Walt Disney wanted to promote their musical, "Beauty & the Beast," they turned to barter as a means to offset a good deal of advertising expenses. They used a blend of show tickets and cash to achieve their goal. Previously unsold tickets, which were worthless if not filled, were used to generate print ads in inflight magazines, thus optimizing revenue and performance attendance.


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*LOGO link for media:

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