Author name: Floify

Business, Porch Group Inc, Product Launches, Software, verification of income and employment

Floify launches Floify Verify, a native verification of income and employment service

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BOULDER, Colo. — Floify, the mortgage industry’s leading point-of-sale (POS) solution, today announced the availability of Floify Verify, a native electronic verification of income and employment (VOIE) service powered by Argyle. Designed to streamline the mortgage origination process, Floify Verify allows lenders to verify income and employment at a cost-effective price point without the hassle of managing additional third-party vendors.

Awards and Honors, Best in Finance, Business, Inman Best in Finance

Floify’s President and General Manager Sofia Rossato named to 2024 HousingWire Women of Influence and Inman Best in Finance lists

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BOULDER, Colo. — Floify, the mortgage industry’s leading point-of-sale (POS) solution, today announced that Sofia Rossato, its president and general manager, has received two new honors, being named to HousingWire’s Women of Influence and Inman’s Best in Finance list. The Inman award is the second in a row for Rossato.

Alliances and Partnerships, Business

Floify brings its industry-leading point-of-sale technology to The Mortgage Collaborative as a preferred partner

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BOULDER, Colo. — Floify, the mortgage industry’s leading point-of-sale (POS) solution, today announced that it has joined The Mortgage Collaborative (TMC), the nation’s largest independent cooperative network serving the mortgage industry. As a member of TMC’s Preferred Partner Network, Floify will provide its intuitive lending platform for mortgage lenders at a discounted rate to TMC members.

Advertising and Marketing, Awards and Honors, Business

Floify’s head of marketing Courtney Dodd named to HousingWire’s 2024 Marketing Leaders list

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BOULDER, Colo. — Floify, the mortgage industry’s leading point-of-sale (POS) solution, today announced that its Head of Marketing, industry veteran Courtney Dodd, has been named to HousingWire’s 2024 Marketing Leaders list. The award celebrates the industry’s most creative and influential marketing minds who have demonstrated a track record of transforming brands, leading teams and driving business results.

Business

23-year industry veteran Jason Mapes joins Floify as head of sales

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BOULDER, Colo. — Floify, the mortgage industry’s leading point-of-sale (POS) solution, today announced the appointment of Jason Mapes as head of sales. Mapes, who previously served as director of sales for nCino’s Mortgage Suite, brings a wealth of experience to spearhead Floify’s national sales initiatives.

Advertising and Marketing, Awards and Honors, Business

Courtney Dodd, Floify’s head of marketing, named a PROGRESS in Lending Sales, Marketing and PR Trailblazer

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BOULDER, Colo. — Floify, the mortgage industry’s leading point-of-sale (POS) solution, today announced that its Head of Marketing, industry-veteran Courtney Dodd, has been named a 2024 Sales, Marketing and PR Trailblazer award honoree by PROGRESS in Lending. Now in its fifth year, the award recognizes the top sales, marketing and public relations executives making the biggest impact on the mortgage industry today.

Awards and Honors, Business

Sydney Barber, Floify’s head of product, named to HousingWire’s 2024 Rising Stars List

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BOULDER, Colo. — Floify, the mortgage industry’s leading point-of-sale (POS) solution, today announced that its Head of Product Sydney Barber, has been honored by HousingWire with its 2024 Rising Stars award. Since Barber joined Floify in 2019, she’s spearheaded dozens of product enhancements to help its customers operate more efficiently in a volatile market.

Business, Porch Group Inc, Software

Floify prepopulates loan applications for borrowers using data on file in Total Expert

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BOULDER, Colo. — Floify, the mortgage industry’s leading point-of-sale (POS) solution, today announced an enhanced integration with customer engagement platform Total Expert. This collaboration enables loan originators to effortlessly send pre-populated loan applications to borrowers, leveraging the existing data within Total Expert. This feature is designed to streamline the loan origination process for lenders and enhance the application experience for borrowers by reducing redundant data entry.

Broker Action Coalition, Business, independent mortgage brokers, Porch Group Inc

Floify’s Sofia Rossato named as advisor to the Broker Action Coalition board of directors

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BOULDER, Colo. — Floify, the mortgage industry’s leading point-of-sale (POS) solution, today announced that President and General Manager Sofia Rossato has been named as a board advisor to the newly formed board of Broker Action Coalition (BAC), a nonprofit organization created in 2022 to advocate for legislative reform and educational advancement within the independent mortgage broker community.

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