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Michigan business owner creates Genesee County COVID-19 Portal – App to save lives

NEW YORK, N.Y. -- Jonathan McKay, operating as the Project Manager for the Genesee County COVID-19 Portal (GCCP) presented by Flint Innovative Solutions 501(c)(3) designed by Keeping Tabs, the Community Foundation of Greater Flint 501(c)(3), and Michigan United 501(c)(3). The GCCP is a curated mobile application used to offer credible information resources to the members of Flint, Michigan, and the surrounding Genesee County areas.

With help from partners at:

* The Genesee County Health Department

* The Michigan Department of Health and Human Services (MDHHS)

* The Centers for Disease Control and Prevention

* COVID Act Now

- The Harvard Global Health Institute

- The Center for Global Health Science and Security at Georgetown University

- Stanford University's Clinical Excellence Research Center

* The American Academy of Pediatrics

* The Genesee County Health Department

* Flint Eats App

* The Flint Center for Health Equity Solutions (FCHES)-National Institute on Minority Health and Health Disparities (NIMHD)-funded Transdisciplinary Collaborative Center. A partnership with Michigan State University and Flint community.

As Project Manager, McKay is joined by community leaders Jaiden Hogan, Jaden Switalski, and Jovan Slaughter to provide cutting-edge multimedia content for the GCCP project.


Keeping Tabs commissioned Jaiden Hogan to capture the experiences of the citizens in Genesee County. This has made it possible to utilize GCCP events and social media coverage throughout the project as a platform for community members to share things otherwise underrepresented.

Hogan has been curating Media Development Collections since 2012 traveling out of the country and documenting the breathtaking cultures and agriculture in Swaziland, Africa where Hogan aided in the construction of a church and fixed soccer fields that the kids of the community use daily. Marinequa is an emerging Media Development Agency drawing attention with intense colors, unique set design, and a personalized photo and video experience, led by Jaiden Hogan.


Jovan Slaughter was crucial to the development of GCCP's structure, assisting the people of Flint to better represent themselves in the media. Slaughter has been assisting the communities of Flint for over 5 years allowing opportunities for the residents to speak on an open forum of their personal endeavors. As such Slaughter has in-depth knowledge in the field of Community Advocacy and Promotion including the operations side (e.g., running day-to-day operations) and the business management side (e.g., staffing, marketing, etc.).

High Tied

Jaden Switalski was responsible for editing the footage scheduled by Jovan Slaughter after being captured by Jaiden Hogan. Switalski specializes in skills such as Video Production, Editing, Scripting, Graphic Design, Audio Engineering, and Google and YouTube SEO (Search Engine Optimization) since his beginnings in content creation in 2013.

Jonathan McKay, the founder of Keeping Tabs, started a partnership in February with Jaden Switalski, to develop digital assets and launch High Tied Productions in the Web 3 Digital Space. High Tied Production is owned and operated by Jaden Switalski. Studying the inner workings of social media marketing through its peak he became aware of the gaps in the industry that needed to be filled. High Tied Production was founded to fill those gaps in content creation.

Keeping Tabs has since premiered the first High Tied Augmented Reality Filter with technologies provided by the Meta Suite and Spark AR and began development on the first model for the High Tied Metaverse, "High Tied Island." Switalski believes that Web 3 and Blockchain Technologies will impact the future of art and creation without taking away the raw beauty and spirit of traditional art forms.

Van Der Plas

Jonathan McKay was contacted by Van Der Plas Gallery's online curation department for the exhibition, "Flight of the Butterfly," which hosts Virtual Gallery tours post-show. Van Der Plas is a core part of the contemporary and underground art scene in New York.

McKay and Switalski paired with painter Jessica Peterson, to create a 20 x 36 acrylic painting on canvas of High Tied Island. Continuing to push the boundaries of traditional media and be a driving force in the development of artists and content creation through the rise of digital curation.

Al Diaz who is well-known for his collaboration with Jean-Michel Basquiat on SAMO(c) was also featured in the Flight of the Butterfly.

Linnea Moritz is an artist who specialized in cubism; an art style specialized in capturing the essence and energy of an object, scene, or person, rather than focusing on the physical representation as we see it. This summer she was selected twice to exhibit at the Van Der Plas Gallery in the art exhibits "Rays of Light" and "Flight of the Butterfly" on the Lower East Side of Manhattan in New York City.

Linnea Moritz has also collaborated directly with Model Jonathan McKay to create a multimedia art piece for the 'Art Groove' show at Bowery Art Room. The art piece was created as a testimony to highlight McKay's important role as an influence; his travels and partnerships through Flint Innovative Solutions allowed him to have a positive impact on his local community.


After a long history in Global Philanthropy and Fundraising Keeping Tabs and Moritz are looking to amalgamate in the presentation of a new sports-based art collection in partnership with the influence of Webster University Women's Basketball Player Jenna Gregory.

McKay also sends a special mention to Reece Mathews, Madisson Gordon, Jerin Sage and Luke Benson in their legacies.


Beginning Fall 2022, McKay will be accepting bookings and brand partnerships.

Contact by phone:

(810) 874-3756


For brand partnerships and all inquiries involving influencer marketing, entertainment, or collaborations with other artists:


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This news story was published by the Neotrope® News Network - all rights reserved. ID:NEO2022

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The Keeping Tabs Awareness Campaign: Rotting Rationality

FLINT, Mich. -- Jonathan McKay, better known by his social influencer tag RoarJMcKay is a psychedelic multimedia content creator hailing from Flint, MI. Harnessing the influence of psychedelia, McKay has begun to apply concepts of geometric structure and interconnectedness visually in abstract ways. After surviving the disastrous "Flint Water Crisis" and fighting a brave battle with Cancer in his saliva glands, Jonathon had a new vision for life. That new vision was "Keeping Tabs."

Established in 2017, the sole purpose of Keeping Tabs (KT) has been to bridge the gaps in communication relating to factors of socioeconomic, mental, and physical diversities.

Jonathan has an optimistic personality. Even after surviving such tough battles and handling such trauma, he still looks for the bright side of life. Keeping Tabs (KT) is one of the examples of how important it is for Jonathan to help society in the most innovative of ways.

The brand name Keeping Tabs project is a mobile application doctors use to aid inpatient treatment plans in the prescription process. Its primary focus was the opioid crisis hovering around the U.S. How people are battling with such crises and what guilt they face after recovering from several addictions.


The app includes risk assessment analysis, deviance tests, DSM-5 inventories, and biometrics in a user-friendly format for smooth navigation. KT aims to be a means to combat the growing overprescription epidemic and the opioid crisis. This crisis affects citizens of the United States nationwide. However, McKay has partnered with Midwest community organizations to create hope and spread awareness of proper treatment plans in the pharmaceutical industries.


McKay is a registered member of the organization and has previously presented at the American Psychological Association Convention in Chicago, IL, in the summer of 2019.

Volunteer Medication takes back every quarter with Flint Innovative Solutions (FIS) alongside the University of Michigan - Institute of Clinical Health Research (Ann Arbor). Marketing and multimedia content partnerships with diverse teams of photographers and videographers based in the Midwest for professional content creation.

Keeping Tabs began to extend the barrier in multimedia marketing in 2019 through the recording of the Keeping Tabs Podcast. Produced by Whiting Entertainment, McKay interviews content creators on their brands and asks example questions from the mobile application. The podcast was a huge success immediately and opened the door for a feature interview on fellow Midwest creative series "The DoGood Podcast"

RoarJMcKay did not limit the campaign to podcasts only as his artistry exists through brand partnerships and his current focus lies solely in Keeping Tabs. Using Facebook, Instagram, and Snapchats interactive stories, LinkedIn networks, YouTube videos, and Google SEO to broadcast visually to the audience, the barriers continue into 2021.


"Rotting Rationality," RoarJMcKay's debut single as a musical recording artist, released October 30, 2020. The music production was a worldwide hit and reached audiences globally.

The album "Rotting Rationality" highlights the major crisis and issues within the community. It highlights the difficulties people face during a crisis, and the lack of motivation makes them depreciate life.

RoarJMcKay states: "One of the greatest lessons I've learned throughout my professional experience has been to accept diversity and respecting other people's paths to success. Understanding that hard work comes in all shapes and sizes and to never judge a person before you meet them. I've met some of my most valuable friends in the creative scene."

With melodic tones from Kevin Katana of Katana Worldwide and engineered by RIAA-Gold recipients Dre Berg and Duff Didthat of Lifeline Studios located in Royal Oak, MI. This track, along with the messaging and branding of Keeping Tabs, quickly caught the attention of tens of thousands worldwide auditorily and hundreds of thousands cross-platform through both visual and audio media.

This rise in web traffic and in-person collaboration with creatives in his network began the Rotting Rationality tour in May 2021 in Auburn Hills, MI.

This date was followed by a rapid series of performances in cities including Detroit, music festivals in Northern Michigan, Las Vegas, Nevada, and Los Angeles, California by August of the same year.

He has a very positive and unique way of seeing life. He always finds positivity, and that is why with his music, he directly addresses the discouragement and lack of motivation issues within the societies.


The fall booking season picks up where the summer left off in Las Vegas, NV (Sept. 24), where McKay will be joining The Sound Gallery for stop one in the three city Trip Tsunami Tour. Afterward, he will head back to the Midwest for a VIP exclusive event in Detroit, MI (September 30) hosted by Stiizy Los Angeles. Followed by a professional photoshoot with Caroline Pierce of Racine, WI (Oct. 2) to build his corporate modeling portfolio.

The second stop of the Traptsunami Series takes place in Tampa, FL (Oct. 7), where McKay will make his southern regional debut thanks to the Sound Gallery, yet again. In Racine, WI (Oct. 9) McKay will be performing at the Studio Grand Opening of highly acclaimed Midwest content creator Evie McNeil, this leads back to the Midwest.

The last scheduled date of the Traptsunami Tour takes place in Philadelphia, Pennsylvania (October 16) to conclude the autumn booking season leaving plenty of time to prepare for winter. Jonathan sends a huge thanks to all the team members of Urahara's Music Festival, Gametime Events, Crowdfreak, and the Sound Gallery deserve endless praise for the platform's assistance in coordinating the summer Rotting Rationality tour.


The new Keeping Tabs and RoarJMcKay merchandise was printed exclusively by Aquarius Co. (Flint, MI). The psychedelic effect of the holographic reflective material not only reflects light but also the positive and diverse influence of festival culture. They are offering two classic material colors, both black and white, and can be matched with holographic vinyl or the contrast white 3M.

The variants of RoarJMcKay and Keeping Tabs are interchangeably available, with all proceeds and donations going to the technical, research, and production teams to continue the campaign's success. The Rotting Rationality tour highlights McKay's debut single. It offers new opportunities for supporters to help pivot the Keeping Tabs Awareness Campaign from a regional to a national initiative that caught the attention of event coordinators nationwide.


Beginning November 2021, McKay will be accepting bookings and brand partnerships.

Contact by phone at (810) 874-3756 or email at for brand partnerships and for all inquiries involving influencer marketing, entertainment, or collaborations with other artists.


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Caption: Keeping Tabs Halloween Season Promotional Photoshoot. Photographed by Eddie Daneki.

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