Advertising and Marketing
Free News Articles Category: Advertising and Marketing Industry News Articles
Optimal Blue’s New Brand Reflects Its Modern Technology and Proven Expertise and Leadership
PLANO, Texas — Optimal Blue today launched a new brand that emphasizes the company’s market leadership in delivering modern innovation backed by decades of proven, trusted performance. “Optimal Blue is operating in an era defined by accuracy, scale, speed and artificial intelligence – and our new brand embodies that,” said Joe Tyrrell, CEO of Optimal Blue….
MMI Unveils ChatMMI: Mortgage Intelligence, One Question Away
SALT LAKE CITY, Utah — Mobility Market Intelligence (MMI), the original pioneer in mortgage market intelligence, today announced the launch of ChatMMI™ – the industry’s first conversational AI interface built specifically for lenders, recruiters, and mortgage professionals….
Black Friday Reimagined: A Brand Built for Acquisition
MIAMI, Fla. — A one of a kind intellectual property suite is now available for full acquisition, offering an unprecedented opportunity to own the Black Friday season, Empire License, Inc. announced today. The Black Friday Lifestyle is not just a brand – it’s an immersive retail experience that blends AI, family entertainment, loyalty rewards, and merchandising into one unforgettable consumer campaign….
CFD Companies’ Support of Social Media Marketing Validated by Adviser Appearance at Jolt! Conference
KOKOMO, Ind. — CFD Companies’ efforts to support adviser marketing were validated recently when CFD affiliated financial adviser Rachael Camp was a featured panelist at the 2025 Jolt! Conference. Social media marketing remains prohibited at many financial services firms, but CFD has calculated that the extra regulatory burdens are a part of providing exceptional service to CFD affiliated financial professionals….
New Industry Research Shows Direct Mail Outpaces Digital in Performance Gains
MINNEAPOLIS, Minn. — Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and conducted by Circlebox. The 2025 Direct Mail Marketing Benchmark Report shows 67% of marketers saw improved direct mail performance over the past 12 months – the highest lift among all direct marketing channels, including email and social media….
EKC PR Client Michael Naizu’s Film ‘Bound For Glory,’ Starring Janel Parrish, Named Finalist in Gold House’s AAPI Renaissance Rally
LOS ANGELES, Calif. — Janel Parrish (“Pretty Little Liars,” “To All the Boys I’ve Loved Before”) will star in the feature adaptation of “Bound For Glory,” an emotionally resonant indie drama from rising AAPI filmmaker Michael Naizu, EKC PR announced today….
Paul Stanley Sign Museum to Open in Los Angeles, Celebrating Whimsical Advertising History
LOS ANGELES, Calif. — The world of vintage advertising is getting a new home. Opening in 2026, the Paul Stanley Sign Museum, a nonprofit organization, in Los Angeles will pay tribute to the visionary work of Paul Stanley & Company, the San Francisco-based design firm behind some of the most imaginative and visually striking point-of-sale advertising displays ever created….
Street Media Group Wins Advertising Contract with the City of Fort Collins
FORT COLLINS, Colo. — Street Media Group, a leading out-of-home advertising provider in northern Colorado, has been awarded a multi-year contract with the City of Fort Collins, Colorado. The agreement allows Street Media Group to market and sell out-of-home advertising space on Transfort’s public transit amenities, including buses, bus stop shelters, and bus stop benches….
Smarter PR Tech Stacks Start Here: PRToolFinder Introduces New Free Limited Access
MARTINEZ, Calif. — PRToolFinder®, the only online database dedicated solely to Public Relations tools, has introduced a free, limited-access tier, making it easier for PR professionals, in-house teams, and businesses to discover essential PR tools and technology. PRToolFinder is the only comprehensive online database 100% focused on Public Relations tools….
Optimal Blue Launches New Lead Generation Tool for Originators
PLANO, Texas — Optimal Blue today announced a new product that helps originators efficiently track and identify refinance opportunities so they can reengage borrowers with eligible refinance options at the right time. Available to Optimal Blue PPE users, Capture for Originators dramatically reduces the manual effort loan officers currently spend evaluating refinance potential by automatically analyzing entire portfolios each month and putting recapture opportunities directly into originators’ hands….