Advertising and Marketing
Free News Articles Category: Advertising and Marketing Industry News Articles
CMI’s Dr. Christina Liao Will Present Decision Pathway Modeling at the Society for Insurance Research (SIR) Annual Conference
freeNewsArticles Story Summary: Christina Liao, vice president, marketing science for CMI, a full-service marketing research company, will present a pathway modeling approach to understanding factors that influence consumers’ decisions to renew insurance products. Liao will explain how companies can use results from pathway modeling to develop strategies to convert single line customers into buyers of multiple products….
CMI’s Jean Fasching, Dr. Christina Liao, Mike Mabey, and Bill Salokar to present at IIR’s ‘The Market Research Event’
freeNewsArticles Story Summary: CMI, a full-service marketing research company, will be speaking and participating in a variety of sessions at IIR’s The Market Research Event in San Diego, CA on Nov. 8-10, 2010. In addition to presenting a new segmentation methodology, CMI will be extensively involved in the Segmentation Symposium, chairing, and moderating the sessions….
Write Away, Inc. Increases Print Subscription Sales through Social Media
freeNewsArticles Story Summary: While many may argue that print is a dying breed, the staff at Write Away, Inc. begs to differ; you just need to work all the angles. And, that’s just what they did. PRAWNC recently recognized Write Away as the winners of its Online Marketing-Social Media category at a recent award ceremony….
DepthPR Steps Up to IDS Cycling Challenge for ATL Habitat, Welcomes Mortgage Bankers to MBA 97th Annual Conference
freeNewsArticles Story Summary: Depth Public Relations (DepthPR), an Atlanta provider of public relations and marketing strategies for the mortgage lending and financial services industries, has pledged its financial support in a fundraising challenge presented by document preparation vendor International Document Services at the Mortgage Bankers Association (MBA) 97th Annual Convention and Expo….
MBA Focus Selects Katz Marketing Solutions for Brand Marketing Strategy
freeNewsArticles Story Summary: MBA Focus, the leading provider of business recruiting tools that help corporations source the world’s top MBA school student and alumni talent announced the selection of Katz Marketing Solutions to provide brand marketing and strategic planning services. The agreement will further strengthen MBA Focus’ market position with its partners and customers….
CMI Offers Custom Decision Pathway Modeling Simulator
freeNewsArticles Story Summary: ATLANTA, Ga. — CMI has begun offering a new proprietary Decision Pathway Modeling Simulator that enables its clients to evaluate the potential impact of hypothetical strategic business decisions and competitive scenarios. This new desktop application puts Decision Pathway Modeling insights in the hands of clients, furthering CMI’s commitment to delivering research that drive results….
Marketing Strategy Expert Dawn Westerberg to Present Workshop on Social Media for Nonprofits
freeNewsArticles Story Summary: AUSTIN, Texas — Dawn Westerberg, president of Dawn Westerberg Consulting LLC, will present two sessions on marketing strategy employing social media and online marketing for nonprofits at the Fourth Annual High Road to Success Conference to be held in St. Louis, MO, October 20-22 2010 for nonprofit professionals….
PowerFlite Launches Next Stage of Windsor Place Intro Campaign
freeNewsArticles Story Summary: QUINCY, Mass. — Advertising, branding and design firm PowerFlite Communications has launched the next stage of its comprehensive brand introduction campaign for Windsor Place of Wilmington, a premium assisted living residence in Wilmington, MA. Beginning with developing the name and core identity, PowerFlite’s original campaign included everything from radio, print, and sales kits….
Integrative Logic Named to the Inc. 5000 List for Third Consecutive Year
freeNewsArticles Story Summary: ATLANTA, Ga. — Inc. magazine has ranked Integrative Logic 1,967 on its fourth annual Inc. 5000, an exclusive ranking of the nation’s fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy-America’s independent-minded entrepreneurs….
Dawn Westerberg Consulting LLC Selected as Authorized Area Coach for Duct Tape Marketing Small Business Marketing System
freeNewsArticles Story Summary: AUSTIN, Texas — Dawn Westerberg, president of Dawn Westerberg Consulting LLC in Austin, is one of a growing group of entrepreneurs nationwide selected to participate in John Jantsch’s Duct Tape Marketing Authorized Coach program….