Advertising and Marketing, Business, e-Commerce, Free News Articles

Fanplayr Acquires Japan-Based Jamu Incorporated

PALO ALTO, Calif. -- Fanplayr, a leader in online behavioral personalization, announced it has acquired Jamu Incorporated, a reseller and development firm based in Tokyo, Japan.

The acquisition represents the fulfillment of a long-term relationship between Fanplayr and Jamu Inc., which dates back to 2012 and has been profitable for both companies. Jamu was founded that year by former Reuters colleague and investor in Fanplayr, Hideaki Ueda, who commented, "Expansion to Japan has been a reliable source of growth for successful foreign technology companies. Classic examples are Apple and Oracle. Penetrating this market is challenging and a visible commitment is absolutely necessary, which takes time. For these reasons, I encouraged my friends at Fanplayr to start in Japan as early as possible."

"Ueda-san's legendary business development and sales acumen have fueled our international expansion efforts. Fanplayr's goal for the past 10 years has been to replace the in-person experience with a better, more intuitive experience online," says Simon Yencken, Founder and CEO of Fanplayr. "With the COVID-19 disruption of traditional retail, this goal has become a critical component of businesses surviving and thriving." He continues: "The Japanese values of unmatched customer service and always striving for improvement fit perfectly with Fanplayr's mission. Crafting the optimal customer experience, and anticipating the needs, desires and interests of each individual, is what we do best."

Being the third largest economy in the world, Japan to this point has been underrepresented in terms of e-commerce as a percentage of sales. Fanplayr aims to change that, with a presence in Japan as well as Latin America, Europe, United States and Australia.

"We've been pleased with and encouraged by our legacy of working with Jamu and its customers in Japan," commented Derek Adelman, Vice President of Fanplayr Asia Pacific. "The wonderful experience of working with Jamu Inc., Ueda-san and his team has not only proven that Japan can be a profitable marketplace, but that it can also be an incredible source of product features aligned around the core value of respect for the customer. We expect that the acquisition of Jamu will continue to drive this perspective throughout our operations in the Asia Pacific markets."

About Fanplayr

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Palo Alto, California with offices in New York, Buenos Aires, Mexico, Milan, London, Amsterdam, Melbourne and Tokyo.

Learn more at: http://www.fanplayr.com and https://www.fanplayr.jp/.

Press Contact: Kathie Gonzalez, kathie@percepture.com

IMAGE LINKS FOR MEDIA:

*PHOTO: https://www.Send2Press.com/300dpi/20-1222s2p-fanplayr-300dpi.jpg

Caption: Hideaki Ueda, Head of Operations for Fanplayr Japan; Simon Yencken, Founder and CEO of Fanplayr; and Derek Adelman, Vice President of Fanplayr Asia Pacific.

* LOGO: https://www.Send2Press.com/300dpi/19-1023s2p-fanplayr-300dpi.jpg

Related link: https://www.fanplayr.com/

This news story was published by the Neotrope® News Network - all rights reserved.

Advertising and Marketing, e-Commerce, Free News Articles, Software

Fanplayr Introduces Product Recommendations Offering Real-time Behavioral Personalization for E-commerce

PALO ALTO, Calif. -- Fanplayr, a leader in online behavioral personalization for the past 10 years, announced it has added Product Recommendations to its menu of offerings. The addition of Product Recommendations is an intuitive next step in the development of Fanplayr's fully integrated approach to behavior personalization and real-time responsiveness.

Fanplayr is an early adopter utilizing Recommendations AI through the Google(R) Cloud Platform.

Fanplayr has made Product Recommendations fast and easy to set up and launch. Recommendations are delivered in real time using their state-of-the-art AI and ranking models. In addition, the service is fully managed and scalable using their patented "Segmentation-as-a-Service."

Fanplayr's Product Recommendations service can be delivered in multiple locations - on a customer's website, via email, web push notifications, and SMS - allowing for seamless integration into the customer stream. Algorithms offered currently for Recommendations include: "Others You May Like," "Frequently Bought Together," "Recommended for You" and "Recently Viewed." These Recommendations can be combined with Fanplayr Smart Product Rankings based on views, carts, purchases and revenue.

"We are pleased to offer Product Recommendations to our customers," says Simon Yencken, Founder and CEO of Fanplayr. "Only when you look at the behavior of an individual can you understand what they truly want and use that to transform e-commerce. Product Recommendations deliver a better experience for the individual by using AI to recommend other relevant products and services, and therefore provides significantly positive results for our customers."

Early results have exceeded expectations. Branshes, a leading clothing e-retailer in Japan (a division of Aeon Group, the largest retailer in Asia), was among the first to try the new product. Their results showed CVR (purchase probability) increased by +153% and AOV (average order value) increased by +130% after utilizing Product Recommendations by Fanplayr.

"Our preliminary results exceeded all expectations," says Rajiv Sunkara, co-founder and Chief Technology Officer at Fanplayr. "In a digital-first economy, behavioral personalization must replace the proverbial salesperson. Analyzing customer streams and adding product recommendations is an important step in reflecting what the consumers want and helping them find it."

About Fanplayr

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Palo Alto, California with offices in New York, Buenos Aires, Mexico, Milan, London, Amsterdam, Melbourne and Tokyo, see: https://www.fanplayr.com/.

Media contact:
Kathie Gonzalez
kathie@percepture.com

IMAGE LINKS FOR MEDIA:

[1] IMAGE: https://www.Send2Press.com/300dpi/20-1216s2p-fanplayr-reco-300dpi.jpg

Image Caption: Product Recommendation algorithms from Fanplayr such as 'Frequently Bought Together' are easy to set up and launch.

[2] LOGO: https://www.Send2Press.com/300dpi/19-1023s2p-fanplayr-300dpi.jpg

Related link: https://www.fanplayr.com/

This news story was published by the Neotrope® News Network - all rights reserved.

Advertising and Marketing, Alliances and Partnerships, Business, e-Commerce, Free News Articles, Funding and Investment, Software

Fanplayr Partners with PFG to Enhance E-Commerce Intelligence Solutions

PALO ALTO, Calif. -- Fanplayr, a leader in online behavioral personalization and AI for the past 10 years, recently closed a funding round from Partners for Growth (PFG) to support significant growth in its business and customer base.

PFG is pleased to announce the transaction with Fanplayr is an investment from its recently closed 6th global specialty lending fund, focused on providing growth capital solutions for emerging growth companies globally. PFG worked on the transaction from its offices in Australia and the San Francisco Bay Area, given Fanplayr's strong connections to both markets and consistent with the technology entrepreneurial activity and partnerships between businesses in Australia and San Francisco.

This financing will allow Fanplayr to continue to expand its client base as it acquires new customers as well as providing capital to invest in new growth markets such as the UK, the Netherlands, Mexico and Brazil.

Karthi Sepulohniam, Managing Director at PFG based in Sydney noted, "We are excited to have the opportunity to support Fanplayr's growth today and over the coming years, as they deliver e-commerce enablement and AI technology to global online businesses."

Fanplayr specializes in behavioral personalization and e-commerce enablement for online businesses in multiple verticals such as retail, travel, telco, entertainment, banking and B2B. Fanplayr Co-Founder and CEO Simon Yencken said of the PFG partnership, "It's exciting for Fanplayr to join forces with PFG and to add a global financing partner to the mix. PFG's funding will allow us to continue Fanplayr's growth with enterprise businesses in multiple markets and sectors."

Simon was introduced to PFG by Natasha Mandie, the managing director of EM Advisory, an advisor to technology companies throughout the world, and a resource with significant experience in the ASX IPO market. Simon was attracted to PFG's ability to structure a flexible financing package that allows Fanplayr to deploy capital to fund growth opportunities and respond to market changes and opportunities.

"During the COVID-19 pandemic, consumers have made a more permanent shift to online purchasing," said Simon Yencken. "We have seen a surge of e-commerce economic activity in retail, telecommunications, car companies, gambling and entertainment, to name a few. Increasingly, businesses are looking for global technology partners who can support them in the various geographies within which they operate. PFG was a perfect partner for us as we expand existing operations in Europe and APAC, while also establishing offices to meet demand in London, Sao Paulo, and Amsterdam and elsewhere."

Karthi Sepulohniam added, "We are pleased to be working with an entrepreneur of Simon's caliber. In addition to his leadership as CEO of Fanplayr, Simon has had previous success as Chairman and Board member at Aconex and is also currently a non-executive Board Member at Damstra Technology (ASX: DTC)."

Partners for Growth Fund VI has already supported emerging growth businesses in the U.S. and Australia since the initial close in late 2019 and will continue to invest in attractive technology markets globally over the coming years. Building from its home base in the San Francisco Bay Area, PFG has structured growth capital solutions for companies across North America, Europe, Asia, Australia and New Zealand over the past two decades.

About Fanplayr

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Palo Alto, California with offices in New York, Buenos Aires, Mexico, Milan, London, Amsterdam, Melbourne and Tokyo.

Learn more at: https://www.fanplayr.com/

About Partners for Growth

Established in 2004, the firm's investment strategy dates to the mid-1980s when the co-founding partners managed the lending practice of technology investment bank Hambrecht & Quist, purchased by JPMorgan Chase in 1999. The PFG team provides custom debt solutions to revenue stage emerging growth companies leveraging decades of experience gained in structuring tailored debt facilities to support growth and expansion, working capital, and acquisition financing needs for over 200 portfolio companies globally since inception.

For more information, visit https://www.pfgrowth.com/.

*LOGO link for media: https://www.Send2Press.com/300dpi/19-1023s2p-fanplayr-300dpi.jpg

Related link: https://www.fanplayr.com/

This news story was published by the Neotrope® News Network - all rights reserved.

Advertising and Marketing, Business, e-Commerce, Free News Articles

Fanplayr Announces Strategic Expansion to Accommodate its Growth

PALO ALTO, Calif. -- Fanplayr, a leader in online behavioral personalization and AI for the past 10 years, today announced major changes to support significant growth in its business and customer base.

The company specializes in "converting online users into buyers" using analysis of shoppers' online behaviors. "As the pandemic takes its course, consumers are making a more permanent shift to online purchasing," says Simon Yencken, Founder and CEO of Fanplayr. "Retailers are allocating more dollars to their online strategies. They are also getting set for a longer online holiday season, so the time for retailers to act is early on."

Before the pandemic, Fanplayr had achieved 100% growth over the previous year, and the company recorded revenue growth of 87% over last year in Q2 of 2020. Contributors to Fanplayr's significant growth include:

* Growth in online sales. Key indicators of ecommerce success have increased consistently and simultaneously during the pandemic, driving growth in online-related businesses services. This rarely happens, even during peak holiday seasons.

* Movement away from tracking. Responding to anonymous online visitors became even more critical when third-party tracking policies changed in February 2020 in a movement to increase online privacy. Behavior personalization is uniquely responsive, without the need for cookies.

* Positive results for clients. Behavioral personalization directly drives sales, with clients seeing increased closure rates up to 120%.

* Providing customer care. As buying habits change from in-store to online, companies lose the ability to speak directly to their customers. "Behavior personalization has become the online equivalent of the proverbial salesperson," says Yencken.

In July, the company announced it would expand its offices in New York City to support its growing North American client base. During the same month, it appointed a Regional Sales Director for new offices in Manchester and London.

"In a scenario of global economic recovery, the expansion in New York and the opening of Fanplayr headquarters in UK are extremely positive signs," said Enrico Quaroni, VP Global Sales. The Palo Alto-based company now has offices on both North American coasts and in eight countries globally.

About Fanplayr

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Menlo Park, California with offices in New York, Buenos Aires, Mexico, Milan, London, Amsterdam, Melbourne and Tokyo.

Learn more at: https://www.fanplayr.com/

*LOGO link for media: https://www.Send2Press.com/300dpi/19-1023s2p-fanplayr-300dpi.jpg

Related link: https://www.fanplayr.com/

This news story was published by the Neotrope® News Network - all rights reserved.

Advertising and Marketing, Business, e-Commerce, Free News Articles, Reports and Studies

Fanplayr Data Shows Retailers Are Making Up for Lost Sales

PALO ALTO, Calif. -- Fanplayr, a leader in e-commerce intelligence, released figures that give clear insights into the adjustment consumers are making in light of significant lifestyle changes forced by the COVID-19 pandemic.

Tracking aggregate behavior across clients' sites, the data prove a shift from retail to online purchasing. The results are particularly dramatic in large clothing, sports and kids fashion retailers.

According to analyses of sites with over 20 million visitors per month, key indicators of e-commerce success have risen consistently and simultaneously during the period of time a particular market has been dealing with COVID-19. Visitor traffic, conversion rates and AOV (average order value) have all increased. Simultaneous increases in key indicators is rare, even during peak holiday seasons. Simon Yencken, Founder and CEO of Fanplayr states, "It demonstrates our clients are recapturing some lost revenues, namely 30- 40%, caused by limited or no store traffic."

For example, the Japanese market has been dealing with COVID-19 longer than the U.S. because of their proximity to the epicenter. Over the period of time from first reports of infection to today, online key indicators have all risen.

This information is critical for retailers scrambling to make up lost profits. It demonstrates that lost revenue from shelter-in-place and school closures can be recovered from increased online sales, and the overall impact can be mitigated even more with strategies to increase closure rates of shoppers.

As transactions move increasingly online, revenue attributable to AI and behavioral personalization is also increasing. Yencken says Fanplayr's behavioral intelligence responds to anonymous online visitors by understanding their intent, based on their online behavior, and then responding appropriately. This removes the need for third-party tracking to increase conversion rates.

"Companies must focus online to capture every potential sale," says Yencken. "Without segmentation strategies, companies are losing potential sales, something no one can afford to do in this business landscape."

About Fanplayr

Fanplayr is a leader e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Menlo Park, California.

Learn more at: https://www.fanplayr.com/

*IMAGE link for media: https://www.Send2Press.com/300dpi/20-0416s2p-fanplayr-graph-300dpi.jpg

Related link: https://www.fanplayr.com/

This news story was published by the Neotrope® News Network - all rights reserved.

Advertising and Marketing, Business, e-Commerce, Free News Articles, Software

Fanplayr Opens Latin American Headquarters in Mexico City

PALO ALTO, Calif. -- Fanplayr, a leader in targeted ecommerce conversion solutions, announced it has opened a new corporate hub in Mexico City. Located in the prestigious Polanco district, Fanplayr's headquarters for Latin America (LATAM) has been in operation since September.

Fanplayr CEO Simon Yencken explains, "With our new LATAM offices, we are bringing the concept of behavioral analysis to one of the 10 largest ecommerce markets. We are thrilled to offer positive changes to the region with the strength of Fanplayr's platform, exceptional customer service, and results that have been consistently above expectations."

Led by Mariano Tripiciano, Managing Director Latin America, the new office is strategically located for business relations with key countries including Argentina, Brazil, Chile, Colombia, Mexico and Peru. Its close proximity to Fanplayr headquarters in California makes Mexico City an ideal location.

Tripiciano began his career as an entrepreneur in Argentina, but also has lived and worked in England, America and Italy. He joined Fanplayr in 2013, where he successfully led the Italian business in opening the Milan office, covering first the position of Head of Operations and then VP Europe. Tripiciano then started to follow the South American market by establishing contacts with important customers.

"We realized long ago that the Mexican market was receptive, but we were trying to manage everything centrally from Italy with limited local support," said Tripiciano. "With a critical mass of business in the region, the time has come to open a new, much more functional office to best serve our customers."

In South America, Fanplayr has already established contacts with important local businesses in a wide variety of capacities, as well as collaborations with major media centers and agencies.

In this first phase, Mariano will be joined by Saúl Corral Rodríguez, Sales Director. With his 15 years of experience in the South American market, Rodríguez will help Fanplayr reach out to the most promising companies. In the second phase of expansion, the goal is further growth of the team with the addition of new functions to fully serve all customers.

"I know South American companies and their business models, but I was surprised with how quickly they have understood the potential of working with Fanplayr," adds Saúl Corral Rodríguez. "They know that we are an excellent ally and the perfect tool to optimize their investments."

About Fanplayr

Founded in 2011 in Palo Alto, California, Fanplayr has received more than $8 million in funding. The senior management team is comprised of successful serial entrepreneurs with multiple technology IPOs behind them. Today, it employs 30 people worldwide and has a fast-growing sales network in Europe, North America, Latin America and APAC. Fanplayr's mission is to make online user behavioral data effectively and measurably actionable. Fanplayr is a leader in real-time segmentation solutions and helps its customers customize their relationships with their users by making each session unique.

Fanplayr improves the conversion rate of its customers' sites by improving performance across all sources of paid and organic traffic, both managed and self-service. Fanplayr is the ideal tool for media agencies and direct customers in the fields of travel, telecommunications, automotive, fashion, retail, finance, insurance, energy utilities and electronic retail.

Learn more at https://www.fanplayr.com/.

IMAGE LINKS FOR MEDIA:
[1] https://www.Send2Press.com/300dpi/19-1023s2p-fanplayr-300dpi.jpg
Caption: Fanplayr Logo.

[2] https://www.Send2Press.com/300dpi/19-1202s2p-Tripiciano-300dpi.jpg
Caption: Mariano Tripiciano, Managing Director Latin America for Fanplayr.

Related link:

This news story was published by the Neotrope® News Network - all rights reserved.

Advertising and Marketing, Business, e-Commerce, Free News Articles, Product Launches, Software

Fanplayr is Creating Better Consumer and Provider Experiences by Making E-commerce Behavioral Data Actionable in Real Time

PALO ALTO, Calif. -- Fanplayr, the leader in targeted, real-time e-commerce conversion solutions, announced today the creation of a focused system of software providing real-time, actionable behavioral data, called Behavioral Data Hub. The precision of this new, more focused digital solution helps buyers and sellers, in addition to clients and service providers, by delivering on the promise of greater productivity in the rapidly evolving world of e-commerce.

Hundreds of billions of dollars are spent globally in attracting visitors and trying to get them to return. But only a tiny fraction of that, as little as one percent, is spent on the "last mile," converting those visitors to customers or clients, or optimizing the value created for those already "converted," namely, existing customers or clients. As e-commerce continues to disrupt the modern brick-and-mortar retail model, it is evident that more awareness needs to be brought to this key aspect of digital interaction with the customer.

"Tackling this new last-mile problem requires focus and precision. By utilizing Behavioral Data Hub, productivity is increased, translating into shared tangible benefits, better returns on digital investments on one side of the market, and greater satisfaction on the other," states Simon Yencken, founder and CEO of Fanplayr.

When considering the typical sales funnel, the crucial last mile for e-commerce is unwittingly reduced to relative insignificance. Unfortunately, this inattention has held back innovation for the customer conversion stage.

"With Behavioral Data Hub, Fanplayr has both identified and addressed the requisite details of making this conversion stage work better, for consumers and for providers of products and services," says Derek Adelman, VP Asia Pacific, Co-Founder of Fanplayr.

Fanplayr's Behavioral Data Hub is software that is both rich and responsive, not depending on static demographic data, instead relying on real-time, actionable behavioral data. Intelligent software that guides the final stage of the consumer decision process can have significant impacts on these conversion rates. Increasing a conversion rate from 2 percent to 3 percent represents a massive 50 percent gain for the seller.

By collecting rich and relevant data at the conversion stage, creating real time and productive classifications of website visitors, along with real-time segmentation leading to action options that are productive for visitors, Fanplayr's Behavioral Data Hub permits careful, targeted experimentation and efficient learning. Employing this software system improves ongoing customer and client interactions.

"Behavioral Data Hub also addresses a looming problem for the digital world: individual privacy. European regulators have already begun to act on increasing concerns for the protection of demographic and personal characteristic data that fundamentally erodes privacy. Fanplayr recognizes that an approach based on more precise behavioral data, not necessarily tied to fundamental personal identities, delivers productive digital interactions and transactions with greater privacy protection. Such an approach is a better way forward for everyone," Yencken affirms.

About Fanplayr:

Fanplayr is the leader in targeted real-time e-commerce conversion solutions. By harnessing the power of Big Data, Fanplayr's 'Smart & Targeted Conversions' enables marketers to identify, profile and target visitors with customized offers in real-time during the shopping experience. Fanplayr is headquartered in Palo Alto, California.

More information is available at https://www.fanplayr.com/.

*LOGO link for media: https://www.Send2Press.com/300dpi/19-1023s2p-fanplayr-300dpi.jpg

Related link:

This news story was published by the Neotrope® News Network - all rights reserved.

Advertising and Marketing, Business, Free News Articles

Fanplayr Strengthens its Global Presence with Opening of New Australian Branch in Sydney

PALO ALTO, Calif. -- Fanplayr, an American company, founded in 2011 in Palo Alto, that converts online users into buyers thanks to Behavioural Data analysis, announces the opening of a new office in Sydney.

After the opening of the New York office at the beginning of the year, Fanplayr takes another step in its market expansion with the opening of a new office in Sydney. The Australian office will be managed by Sasha Auzins as Regional Sales Director, who will deal with the Australian and New Zealand markets, reporting directly to Derek Adelman, Founder & VP APAC of Fanplayr.

Sasha Auzins, has been working for more than twenty years in the sales and business development area of the digital industry, with relevant work experiences in different realities such as the marketing consultancy Elaboration, that himself founded in 2013, and the REA Group, a leading digital company, specialized in real estate where he had the role of Sales & Strategy Manager.

"Fanplayr is growing and the regional expansion reflects the constant growth of the Company during 2019, in terms of turnover," commented Simon Yencken, Founder & CEO of Fanplayr. "The Australian and New Zealand markets represent an opportunity for us to grow further and it is therefore essential to have a professional like Sasha, who knows them perfectly. I am sure that he will be able to take advantage of interesting business opportunities and establish long-term partnerships with new customers."

About Fanplayr

Founded in 2011 in Palo Alto, California, Fanplayr(TM) has received more than $8 million in funding. The senior management team is comprised of successful serial entrepreneurs with multiple technology IPOs behind them. Today, it employs 30 people worldwide and has a fast-growing sales network in Europe, North America, Latin America and APAC. Fanplayr's mission is to make online user behavioural data effectively and measurably actionable. Fanplayr is a leader in real-time segmentation solutions and helps its customers customize their relationships with their users by making each session unique.

Fanplayr improves the conversion rate of its customers' sites by improving performance across all sources of paid and organic traffic, both managed and self-service. Fanplayr is the ideal tool for media agencies and direct customers in the fields of travel, telecommunications, automotive, fashion, retail, finance, insurance, energy utilities and electronic retail.

Learn more at: https://www.fanplayr.com/

*LOGO link for media: https://www.Send2Press.com/300dpi/19-1023s2p-fanplayr-300dpi.jpg

Related link:

This news story was published by the Neotrope® News Network - all rights reserved.