Advertising and Marketing

Neotrope Selected to Provide Internet Marketing Solutions for LetsGoToPonce

Author: Neotrope Interactive
Dateline: Tue, 04 Sep 2007

freeNewsArticles Story Summary: “TORRANCE, Calif. - Sept. 4 (SEND2PRESS NEWSWIRE) -- Neotrope(R), a leading California-based advertising, public relations, and Internet Marketing firm established 1983, today announced that Puerto Rico-based international marketing firm I:Avalanche Corp. has selected Neotrope to provide promotion assistance for LetsGoToPonce.com, South Puerto Rico's source for tourism, business and relocation opportunities.”



A R T I C L E:

An Insider's Guide to South Puerto Rico Tourism, Business, and Relocation

TORRANCE, Calif. - Sept. 4 (SEND2PRESS NEWSWIRE) -- Neotrope(R), a leading California-based advertising, public relations, and Internet Marketing firm established 1983, today announced that Puerto Rico-based international marketing and PR firm I:Avalanche Corp. has selected Neotrope to provide promotion assistance for LetsGoToPonce.com, South Puerto Rico's source for tourism, business and relocation opportunities.

Caption: Neotrope InteractiveAs part of this program, Neotrope will provide both press release distribution services as well as its proven ContextEngine(R) search engine Deep-Linking Technology, first introduced in fall of 1996.

"Neotrope offers a no-gimmick approach and demonstrable expertise in search engine marketing," said David Southgate, I:Avalanche CEO. "They deliver and that's good news for our South Puerto Rico market."

LetsGoToPonce.com is the only English language media focused on developing the South Puerto Rico (Porta Caribe) economy with high value, cost effective interactive, highly segmented international emarketing. Advertisers can access a highly segmented network of North American corporate and consumer customers who have expressed explicit interest in the region's tourism, real estate, business investment, and relocations opportunities. Visit www.LetsGoToPonce.com for more information.

For insider travel information about South Puerto Rico, visit: www.letsgotoponce.com/Trip_Planning/

About Neotrope(R)
Based in Torrance California, Neotrope (www.neotrope.com) has been helping small-to-medium businesses and entertainment companies establish their brand and grow revenue since 1983. Neotrope has launched over 600 Websites since March of 1995 and has developed proprietary solutions for Internet Marketing, SEO, and search positioning.

Send2Press(R) Newswire, a unit of Neotrope, offers best-in-class affordable news distribution and alternative placement of news content to improve its "persistence" versus the traditional one-shot approach. In addition to sending news directly to journalists, print and broadcast media, and news clipping services, Send2Press places news into online news sources including the Neotrope News Network, RSS and headline feeds, social networks, and into search engines using Neotrope's ContextEngine(R) press release optimization technology for high search visibility.

The Neotrope marketing team includes President/CEO Christopher Simmons, who is the leading authority on press release optimization, an award-winning designer, a member of the Public Relations Society of America (PRSA), and ASCAP; Liisa Sullivan, a veteran PR pro, and a Public Relations Association of Western North Carolina member; and Vickie Jenkins, an expert media coach and award-winning broadcast journalist.

More information:
www.Send2Press.com/services/internet_marketing.shtml


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Copyright © 2007 by Neotrope Interactive and Send2Press® Newswire, a service of Neotrope® - all rights reserved. Information believed accurate but not guaranteed. Sourced on: freeNewsArticles.com.

Story Title: Neotrope Selected to Provide Internet Marketing Solutions for LetsGoToPonce
• REFERENCE KEYWORDS/TERMS: Neotrope Interactive, , , Puerto Rico relocation, Advertising and Marketing, , , .

IMPORTANT NOTICE: some content which is considered "old" or "archival" may reference an event which has already occurred; some content possibly considered "advertorial" may also reference a promotion or time-limited/sensitive offering, and in all of these instances certain material may no longer be valid. For notably stale content, you should directly contact the company/person mentioned in the text (Neotrope Interactive); this site cannot assist you with information about products/services mentioned in the news article, nor handle any complaints or other issues related to any person/company mentioned or promoted in the above text. Information believed accurate but not guaranteed as of original date of story [Tue, 04 Sep 2007 22:19:00 GMT].

USE THIS CONTENT FOR FREE: To use this content in your newspaper, broadcast outlet, news portal, blog/ezine or similar, free of cost, CLICK HERE to learn how.
Advertising and Marketing

Katz Marketing Leads Brand Building Workshop at International Food Expo

Author: Katz Marketing Solutions
Dateline: Tue, 03 Jul 2007

freeNewsArticles Story Summary: “COLUMBUS, Ohio - July 3 (SEND2PRESS NEWSWIRE) -- Specialty food executives and marketing leaders who want to grow their brands faster and learn how to successfully compete more efficiently will attend 'How to Efficiently Build Your Brand: 5 Ways to Grow BIG, While Spending Small' hosted by the National Association for the Specialty Food Trade's (NASFT) International Fancy Food Show in NYC.”



A R T I C L E:

Attendees to Learn How to Grow Brands Quickly and Efficiently

COLUMBUS, Ohio - July 3 (SEND2PRESS NEWSWIRE) -- Specialty food executives and marketing leaders who want to grow their brands faster and learn how to successfully compete more efficiently will attend "How to Efficiently Build Your Brand: 5 Ways to Grow BIG, While Spending Small" hosted by the National Association for the Specialty Food Trade's (NASFT) International Fancy Food Show at the Jacob Javits Center, in New York City on July 6, 2007.

Tammy KatzAs one of the food industry's largest and influential shows, the NASFT Fancy Food Show features the industry's hottest domestic and international new products and educational sessions, attracting more than 2,300 exhibitors and more than 20,000 attendees from around the world, each year.

Food and beverage brand marketing expert, Tammy Katz, of Katz Marketing Solutions, will lead NASFT's brand building session. Katz is a seasoned food marketer who has led brands including Miller Lite, Enfamil, Boost and Ruffles, and launched over 100 new products with cumulative sales of $2 billion. This workshop is designed to assist specialty food manufacturing executives profitably build their brand on a limited budget while outmaneuvering larger competitors.

During the session, participants will review case studies of some of the industry's best-performing and creative marketers, including: Dancing Deer Baking Company, Mighty Leaf Tea, Stirrings, Starbucks, Sarabeth's Kitchens, Vosges Haut-Chocolat, and Honest Tea. Attendees will also learn about the "30 Practical Do's and Don'ts" that will improve the effectiveness of their own marketing campaigns.

When asked about the session Katz replied, "Effective brand marketing doesn't require a big budget. The best performing brands consistently apply these five efficient marketing best practices to grow faster and build their brands more efficiently than the competition. Interestingly enough, these best practices are relevant to entrepreneurial brands, megabrands, and everyone in between. Every marketing leader can use these best practices to maximize their own brand's profitable growth potential and avoid common mistakes that waste time and money."

The interactive session will offer attendees emerging tools to understand and improve their performance.

Specific topics to be addressed include:
    * 5 Efficient Marketing Best Practices
    o Winning Product Development and Differentiation Strategies
    o Effective Brand Positioning
    o Deliberate Distribution Strategies
    o Consumer Intimacy
    o Guerilla Marketing

    * Work sessions to practice and apply key learnings

    * Brand Development Action Plans - developed during the session, structured for participants to implement now.
About Katz Marketing Solutions
Katz Marketing Solutions, www.katzmarketingsolutions.com, is a brand and marketing consulting firm that specializes in growing food and beverage and consumer products brands and businesses.

Workshop leader is food & beverage marketing expert, Tammy Katz, Chief Executive Officer of Katz Marketing Solutions. Katz's experience includes leading brand and marketing management, new product development, channel development, and strategic planning for Fortune 500 food and beverage brands as well as smaller and mid-size food brands.

All trademarks acknowledged.

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Copyright © 2007 by Katz Marketing Solutions and Send2Press® Newswire, a service of Neotrope® - all rights reserved. Information believed accurate but not guaranteed. Sourced on: freeNewsArticles.com.

Story Title: Katz Marketing Leads Brand Building Workshop at International Food Expo
• REFERENCE KEYWORDS/TERMS: Katz Marketing Solutions, , , International Fancy Food Show, Advertising and Marketing, , , .

IMPORTANT NOTICE: some content which is considered "old" or "archival" may reference an event which has already occurred; some content possibly considered "advertorial" may also reference a promotion or time-limited/sensitive offering, and in all of these instances certain material may no longer be valid. For notably stale content, you should directly contact the company/person mentioned in the text (Katz Marketing Solutions); this site cannot assist you with information about products/services mentioned in the news article, nor handle any complaints or other issues related to any person/company mentioned or promoted in the above text. Information believed accurate but not guaranteed as of original date of story [Tue, 03 Jul 2007 16:15:00 GMT].

USE THIS CONTENT FOR FREE: To use this content in your newspaper, broadcast outlet, news portal, blog/ezine or similar, free of cost, CLICK HERE to learn how.
Advertising and Marketing

JSM Music Produces Music for New Chevy Tahoe Ad Campaign Featuring Mary J Blige

Author: JSM Music
Dateline: Mon, 02 Jul 2007

freeNewsArticles Story Summary: “NEW YORK, N.Y. - July 2 (SEND2PRESS NEWSWIRE) -- JSM Music owner and executive producer Joel Simon and his studio will have their own cause to celebrate at this week's BET Awards. Tuesday night's awards will include the world premiere of a new TV commercial featuring Mary J Blige - part of a campaign for Chevy Tahoe - for which Simon and JSM Music played a key role.”



A R T I C L E:

NEW YORK, N.Y. - July 2 (SEND2PRESS NEWSWIRE) -- JSM Music owner and executive producer Joel Simon and his studio will have their own cause to celebrate at this week's BET Awards. Tuesday night's awards will include the world premiere of a new TV commercial featuring Mary J Blige - part of a campaign for Chevy Tahoe - for which Simon and JSM Music played a key role.

Image: New Chevy Tahoe TV commercial featuring Mary J Blige.The music for "Stripped Away," a 30-second spot for the new Chevy Tahoe, was produced by JSM Music, with Joel Simon acting as music supervisor on the project, and Simon and Victoria Villalobos - JSM's VP and Executive Producer - acting as music producers.

The advertisement was directed by Academy Award winner Bill Condon (Chicago, Dreamgirls) and was shot at the Kodak Theater in Los Angeles, home of the Oscars and the American Idol finals. The spot was created by agency Campbell-Ewald along with partner, Translation.

"A project like this doesn't come along every day," said Simon. "To work on a project with such scale with academy award winner Bill Condon, and Grammy award winning Mary J Blige, at the height of their remarkable careers was an incredible experience for me, and for JSM as a whole. I congratulate GM, Campbell-Ewald and Translation for having the vision and fortitude to embrace the highest level of talent and show the world what Chevrolet is all about."

JSM is the largest commercial music production company in America producing music for some of the world's foremost advertisements. Joel Simon and JSM have been featured in Billboard, Crain's New York Business, Creativity, New York Post, Adweek, Advertising Age, New York Times, and countless others. The company and its talent pool have garnered countless gold and platinum records, Grammys, Emmys and every advertising award imaginable.

More information: www.jsmmusic.com.

All trademarks acknowledged.


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Copyright © 2007 by JSM Music and Send2Press® Newswire, a service of Neotrope® - all rights reserved. Information believed accurate but not guaranteed. Sourced on: freeNewsArticles.com.

Story Title: JSM Music Produces Music for New Chevy Tahoe Ad Campaign Featuring Mary J Blige
• REFERENCE KEYWORDS/TERMS: JSM Music, , , Mary J Blige, Advertising and Marketing, , , .

IMPORTANT NOTICE: some content which is considered "old" or "archival" may reference an event which has already occurred; some content possibly considered "advertorial" may also reference a promotion or time-limited/sensitive offering, and in all of these instances certain material may no longer be valid. For notably stale content, you should directly contact the company/person mentioned in the text (JSM Music); this site cannot assist you with information about products/services mentioned in the news article, nor handle any complaints or other issues related to any person/company mentioned or promoted in the above text. Information believed accurate but not guaranteed as of original date of story [Mon, 02 Jul 2007 20:00:00 GMT].

USE THIS CONTENT FOR FREE: To use this content in your newspaper, broadcast outlet, news portal, blog/ezine or similar, free of cost, CLICK HERE to learn how.
Advertising and Marketing

LeadPolice Announces New Options for Lead Buyers

Author: 562 Media, Inc.
Dateline: Thu, 02 Nov 2006

freeNewsArticles Story Summary: “LONG BEACH, Calif. (SEND2PRESS NEWSWIRE) -- LeadPolice.com, the premier resource for Lead Buyers, has announced new membership options for Lead Buyers in the Mortgage, Insurance and Real Estate Industries. ”



A R T I C L E:

ARCHIVAL CONTENT

LONG BEACH, Calif., Nov. 2 (SEND2PRESS NEWSWIRE) -- LeadPolice.com, the premier resource for Lead Buyers, has announced new membership options for Lead Buyers in the Mortgage, Insurance and Real Estate Industries.

"We have been overwhelmed by the response from our launch in September and are very excited about the support we are receiving from both the lead generation community and lead buyers," Melissa Rosno, Vice President of LeadPolice.com, said. "We had planned to wait until the first of the year to announce our new membership options, however demand has been so great that we have decided to make them available immediately."

The new membership options available to Lead Buyers will include three levels of service. The first option, Lead Police Self Service, will allow Lead Buyers to sign up for a self service membership where they will be able to search for and compare Authorized Lead Sellers, take advantage of exclusive discounts, find additional marketing opportunities for their business and learn from industry experts.

The second level of membership, Lead Police Protect, will include all of the Self Service features plus an added layer of protection with Lead Police Dispute Resolution services. This added service will provide for additional expert negotiation in the event a Lead Buyer has an unresolved issue with an Authorized Lead Seller.

The third and most comprehensive level of membership, Lead Police Agent, will offer all of the benefits of Self Service and Protection plus additional services such as personalized marketing and lead generation recommendations and a dedicated Lead Police account representative. These added services will give brokers and agents access to expert unbiased advice and marketing recommendations.

"With the three options we are now offering, we feel there will be a level of membership that will meet the needs and budgets for all Lead Buyers," said Rosno. "Our members can potentially save thousands per year with our exclusive lead discounts alone. With memberships starting at just $99.00 per year, the value is pretty conclusive."

About Lead Police

LeadPolice.com was founded by a group of experienced marketing and lead generation industry professionals to monitor the lead industry and create an environment where lead buyers and sellers would be rewarded for honesty and integrity.

For information, visit: www.LeadPolice.com.

Editor's Note: as of Jan. 2010, the above link no longer appears to work.

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Copyright © 2006 by 562 Media, Inc. and Send2Press® Newswire, a service of Neotrope® - all rights reserved. Information believed accurate but not guaranteed. Sourced on: freeNewsArticles.com.

Story Title: LeadPolice Announces New Options for Lead Buyers
• REFERENCE KEYWORDS/TERMS: 562 Media, , , Lead Police, Advertising and Marketing, , , .

IMPORTANT NOTICE: some content which is considered "old" or "archival" may reference an event which has already occurred; some content possibly considered "advertorial" may also reference a promotion or time-limited/sensitive offering, and in all of these instances certain material may no longer be valid. For notably stale content, you should directly contact the company/person mentioned in the text (562 Media, Inc.); this site cannot assist you with information about products/services mentioned in the news article, nor handle any complaints or other issues related to any person/company mentioned or promoted in the above text. Information believed accurate but not guaranteed as of original date of story [Thu, 02 Nov 2006 17:27:00 GMT].

USE THIS CONTENT FOR FREE: To use this content in your newspaper, broadcast outlet, news portal, blog/ezine or similar, free of cost, CLICK HERE to learn how.
Advertising and Marketing

Send2Press Newswire to Sponsor NARIP Music Marketing and PR Seminar

Author: Send2Press and NARIP
Dateline: Thu, 27 Jul 2006

freeNewsArticles Story Summary: “LOS ANGELES, CA - July 27 (SEND2PRESS NEWSWIRE) -- Send2Press(R), a leading targeted newswire service, announced today it will sponsor a record industry workshop presented by the National Association of Record Industry Professionals (NARIP), entitled 'Getting Ink & Working the 'Net: Secrets, Tips & Tricks of Publicity & PR.' The event instructor is Scott G 'The G-Man,' a successful recording artist and marketing guru, and will take place Tuesday, August 15th, 2006 at the Beverly Garland Theater in Studio City, California.”



A R T I C L E:

LOS ANGELES, CA - July 27 (SEND2PRESS NEWSWIRE) -- Send2Press(R), a leading targeted newswire service, announced today it will sponsor a record industry workshop presented by the National Association of Record Industry Professionals (NARIP), entitled 'Getting Ink & Working the 'Net: Secrets, Tips & Tricks of Publicity & PR.' The event instructor is Scott G 'The G-Man,' a successful recording artist and marketing guru, and will take place Tuesday, August 15th, 2006 at the Beverly Garland Theater in Studio City, California.

Admission is $25 for NARIP members and $45 for non-members. Register online at www.narip.com or by phone at 818-769-7007. Can't attend? NARIP programs are recorded and available for purchase.

*(Photo Caption: Image of Scott G.)

Event topics include:
    * The art of the press release
    * Using editorial content to reach more readers
    * Approaching editors and journalists
    * Online versus print publications
    * Your 1-sheets say you're a pro or an amateur
    * Web strategies for improved Google rankings
    * Networking power tips
    * The 12 URLs you must know online
    * Ways to reach magazines, newspapers and ezines

Who Should Attend:
    * Record Industry Professionals
    * Personal Artist Managers
    * Music & Entertainment Attorneys
    * Producers
    * Publicists
    * Marketing Professionals
    * Music Publishers
    * Bloggers
    * Ezine Editors

"We're excited to sponsor this event," said Christopher Simmons, president of Neotrope(R), parent company of Send2Press. "With the extreme changes of the past few years, it's important for those in the music industry to re-evaluate what works, what doesn't and how to maximize any PR effort." Simmons is a member of PRSA, and ASCAP, and has been a public relations expert for over 25 years.

About Scott G ("The G-Man")

As the creative head of G-Man Marketing in Los Angeles, Scott G consults on advertising, marketing, positioning and branding for companies from Albertsons to Zenith. As a recording artist The G-Man, his 5 albums are played on college radio, in clubs, on TV and often in commercials. He made history by giving away all the music on "Grin Groove," his first album, offering tracks for remixers and DJs around the world. As a journalist, he contributes articles to numerous music industry focused Web sites and content portals. In the field of marketing, he writes the "Communication Nation" column for AdvertisingIndustryNewswire.com.

About the National Association of Record Industry Professionals

NARIP promotes education, career advancement and good will among record executives. NARIP offers professional development opportunities, educational programs and seminars, interaction with peers, a job bank, a member resume database for employers, a mentor network, a newsletter and other services.

NARIP was created specifically for - and is restricted to - record industry professionals. To qualify for membership, you must work at a major or independent label, record distributor, record marketing or personal management firm. Lawyers, publicists and consultants whose main client base is the record business are also welcome.

About Send2Press Newswire

Founded in 1997, Send2Press (www.Send2Press.com) is one of the leading online-based news release creation and distribution companies helping small businesses and start-up companies reach and inform their target media. It is the only online newswire service to provide a single source for news writing, rich media, media coaching, targeted distribution, search engine marketing, and media representation.

Send2Press is a unit of Neotrope(R), established 1983 in California, and is the only news distribution service with a staff entirely comprised of accredited PR professionals and working journalists. Send2Press was the first news service in the world to optimize content for search engines in 1997, using Neotrope's proprietary ContextEngine(R) technology. Prior to 2000, the company was known as MindsetNetwire.

For more information on the NARIP workshop, visit:
http://narip.com/index.php?page=events&id=75

For information on Send2Press services, visit:
www.send2press.com/PRservices/press_release.shtml

All trademarks acknowledged.

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Copyright © 2006 by Send2Press and NARIP and Send2Press® Newswire, a service of Neotrope® - all rights reserved. Information believed accurate but not guaranteed. Sourced on: freeNewsArticles.com.

Story Title: Send2Press Newswire to Sponsor NARIP Music Marketing and PR Seminar
• REFERENCE KEYWORDS/TERMS: , , , , Advertising and Marketing, , , .

IMPORTANT NOTICE: some content which is considered "old" or "archival" may reference an event which has already occurred; some content possibly considered "advertorial" may also reference a promotion or time-limited/sensitive offering, and in all of these instances certain material may no longer be valid. For notably stale content, you should directly contact the company/person mentioned in the text (Send2Press and NARIP); this site cannot assist you with information about products/services mentioned in the news article, nor handle any complaints or other issues related to any person/company mentioned or promoted in the above text. Information believed accurate but not guaranteed as of original date of story [Thu, 27 Jul 2006 16:58:00 GMT].

USE THIS CONTENT FOR FREE: To use this content in your newspaper, broadcast outlet, news portal, blog/ezine or similar, free of cost, CLICK HERE to learn how.
Advertising and Marketing

Neotrope Chosen to Provide Internet Marketing Solutions for Ask Ariel Your Pet Nutritionist located in Dana Point, CA

Author: Neotrope
Dateline: Fri, 06 Jan 2006

freeNewsArticles Story Summary: “TORRANCE, CA - Jan. 6 (SEND2PRESS NEWSWIRE) -- Neotrope(R), a leading California advertising, PR, and Internet Marketing firm established 1983, today announced it has been chosen by a holistic pet care and pet health supplement firm, Ask Ariel Your Pet Nutritionist (www.askariel.com), to provide promotion and brand development for their company and Website.”



A R T I C L E:

TORRANCE, CA (SEND2PRESS NEWSWIRE) -- Neotrope(R), a leading California advertising, PR, and Internet Marketing firm established 1983, today announced it has been chosen by a holistic pet care and pet health supplement firm, Ask Ariel Your Pet Nutritionist (www.askariel.com), to provide promotion and brand development for their company and Website.

As part of this program, Neotrope will provide both press release services as well as its proven ContextEngine(R) search engine Deep-Linking(TM) technology, first introduced in 1996.

"We've been very pleased with Neotrope's deep linking service," said Susan Davis, of Ask Ariel Your Pet Nutritionist "There are so many gimmicks out there with brand marketing on the Internet, but Neotrope has a demonstrable expertise in search engine marketing and they deliver what they promise."

Ask Ariel Your Pet Nutritionist (www.askariel.com) is a complete library of pet health diseases with guidelines on how to treat them naturally with pet holistic care and pet supplements. Ask Ariel has extensive experience helping pets with illnesses such as chronic renal failure, skin and coat conditions and pet liver disorders. Affordable holistic pet health consultations are available from Susan Davis, Certified Clinical Nutritionist.


For more information about Ask Ariel Your Pet Nutritionist's expertise, visit:
www.askariel.com

For more Information about scheduling a holistic pet health consultation, visit: www.askariel.com/pages.asp?pid=consultation


About Neotrope(R)

Based in Torrance California, Neotrope (www.neotrope.com) has been helping small-to-medium businesses and entertainment companies establish their brand and grow revenue since 1983. Neotrope has developed over 500 Websites since March of 1995 and has developed proprietary solutions for Internet Marketing, SEO, and search positioning. Send2Press(R), a unit of Neotrope, offers best-in-class affordable news distribution and alternative placement of news content to improve its "persistence" versus the traditional one-shot approach.

In addition to sending news directly to journalists, print and broadcast media, and news clipping services, Send2Press places news into online news sources, podcasts, and deep into search engines using Neotrope's ContextEngine(R) press release optimization technology.

The Neotrope marketing team includes Christopher Simmons, who is the leading authority on press release optimization, an award-winning designer, a member of the Public Relations Society of America (PRSA), and ASCAP; and Vickie Jenkins, an expert media coach and award-winning broadcast journalist.

More information:
http://www.neotrope.com and http://www.send2press.com



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Copyright © 2006 by Neotrope and Send2Press® Newswire, a service of Neotrope® - all rights reserved. Information believed accurate but not guaranteed. Sourced on: freeNewsArticles.com.

Story Title: Neotrope Chosen to Provide Internet Marketing Solutions for Ask Ariel Your Pet Nutritionist located in Dana Point, CA
• REFERENCE KEYWORDS/TERMS: , , , , Advertising and Marketing, , , .

IMPORTANT NOTICE: some content which is considered "old" or "archival" may reference an event which has already occurred; some content possibly considered "advertorial" may also reference a promotion or time-limited/sensitive offering, and in all of these instances certain material may no longer be valid. For notably stale content, you should directly contact the company/person mentioned in the text (Neotrope); this site cannot assist you with information about products/services mentioned in the news article, nor handle any complaints or other issues related to any person/company mentioned or promoted in the above text. Information believed accurate but not guaranteed as of original date of story [Fri, 06 Jan 2006 17:11:00 GMT].

USE THIS CONTENT FOR FREE: To use this content in your newspaper, broadcast outlet, news portal, blog/ezine or similar, free of cost, CLICK HERE to learn how.