Business, Entertainment, Fine Art and Artists, Free News Articles, Product Launches

Modern Art Cartel Pushes the Boundaries of Art and Technology

TORONTO, Ontario -- What do you get when you mix multidisciplined, modern artists from around the world with a cutting-edge blend of technology and art? You get Modern Art Cartel. Modern Art Cartel is at the forefront of combining art with technology and has developed the world's first AI digital artist, MysterioAI, that creates engaging NFTs (non-fungible token) or collectible digital assets. In addition, its events employ RFID and QR Technology to deliver immersive, in-person art experiences.

This newly-created collective of contemporary artists has a mission to help businesses, developers, interior designers and homeowners create inspirational spaces through modern art. And, NFTs are just one of the collections that's taking the art design world by storm.

Modern Art Cartel looks for artists that push the boundaries, concepts, ideas, mediums, technology and talent. They then hand select and invite those artists to join the Modern Art Cartel collective. It typically recruits artists through social media, industry events and referrals.

Once an artist has been added to the collective, Modern Art Cartel handles what most artists eschew - the business end of things. It manages all of their sales, marketing and operations, so they can focus on doing what they love - creating art.

Artists in the Modern Art Cartel work in a variety of mediums with different materials and styles. Many of its artists have received major media coverage and multiple awards. In fact, "Art Business News" recently added Modern Art Cartel to its list of "Top 40 Artists" to Watch."

"I created the Modern Art Cartel along with my long-time friend, Rafael Scasserra. We did it because of our love of art," Mark D'Onofrio, CEO, Modern Art Cartel, says.

Scasserra is an artist and technology entrepreneur and the two are now working to curate an incredibly talented group of what D'Onofrio refers to as "art misfits."

"Each artist has a personal style and is focused on changing the art game," D'Onofrio adds. "We're pushing the boundaries of art through our creations, materials, collaborations and technology innovations and I'm excited about what the future holds."

About Modern Art Cartel

Modern Art Cartel curates, designs and sells modern art. It partners with interior designers, developers, businesses and home owners to create amazing spaces that dazzle. It's been featured on major media outlets such as Bravo, Living Luxe and Global News and is a platinum art sponsor for HGTV Canada in 2021/2022. It also sells its unique art online.

For more information, visit: https://modernartcartel.com/

For NFT gallery, visit: https://opensea.io/mysterioai

Instagram: @modernartcartel (more than 17K followers): https://www.instagram.com/modernartcartel/

MULTIMEDIA:

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Caption: "Moves Like Jagger" Original Pop Art by Rafael Scasserra, Modern Art Cartel co-founder.

MEDIA ONLY CONTACT:
Rafael Scasserra
of Modern Art Cartel
+1-905-391-8046
sales@modernartcartel.com

Related link: https://modernartcartel.com/

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Books and Publishing, Business, Entertainment, Free News Articles, Product Launches

Legacy Launch Pad Publishing Releases Memoir Connecting Family, Business and Faith

LOS ANGELES, Calif. -- Legacy Launch Pad Publishing is releasing the first book by MH Equipment CEO John Wieland.

Wieland is the CEO of MH Equipment, a Peoria, Illinois-based material handling company. In the 27 years that Weiland has served as CEO, MH has grown from a small, virtually bankrupt company with three branches and 50 employees to a thriving one with over 900 employees and over 30 branches.

While overseeing MH, Wieland also established His First Foundation, a non-profit that receives 10 percent of MH's profits.

"Uncommon Threads: Weaving a Life Through Family, Business and Faith" is equal parts self-deprecating and informative, taking readers on a journey that details Wieland's experiences and thoughts when it comes to family, business, leadership, faith, community, kindness and humility.

Wieland offers sage advice, unabashedly shares the mistakes he's made along the way and asks useful questions that will serve as a primer for anyone wanting to live a successful and fulfilling life without losing their perspective on what success really means.

"It's rare to come across someone as humble as John is about his success," says publisher Anna David. "That humility comes through on every page of this book. Readers will probably find themselves asking, 'Did a guy who oversees a company with nearly a thousand employees really just make fun of himself like that?'"

Wieland's mission with "Uncommon Threads" is to share his understanding of how compartmentalization causes dysfunction.

"I know personally that when there is not harmony between family, business and faith, it negatively impacts the mind, body and spirit," Wieland says. "My book affirms the fact that these three vital elements interact into that thing we call LIFE."

"Uncommon Threads: Weaving a Life Through Family, Business and Faith" (ISBN: 978-1951407711) is available on Amazon and Barnes & Noble, among many other outlets.

To learn more visit: http://www.uncommonthreadsbook.com/

About Legacy Launch Pad Publishing:

A boutique publishing company primarily for entrepreneurs who are the leaders in their field, Launch Pad has published authors from the entertainment world as well as government sales experts, sports agents, coaches, non-profit founders and more. Its authors have been featured on such shows as Today and Good Morning America and in the pages of The New York Times.

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Related link: https://www.launchpadpub.com/

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Books and Publishing, Business, Entertainment, Fine Art and Artists, Free News Articles, Product Launches, Real Estate

Launch Pad Releases First Book By Real Estate Mogul and Art Impresario Daniel Lebensohn

LOS ANGELES, Calif. -- Los Angeles based publishing company Launch Pad Publishing is celebrating the release of "The Art of the Real: Real Life, Real Relationships and Real Estate" (ISBN: 978-1951407629) - the debut memoir from Daniel Lebensohn.

As the co-founder of BH3 Management, a real estate investment company that has invested more than $1.5 billion in commercial real estate debt and equity, Lebensohn has spent the past few decades navigating a cutthroat world filled with challenges, tough negotiators and impossible situations.

The book documents his impressive rise but also shows how, instead of allowing his circumstances to make him callous, Lebensohn instead dug into the values he learned growing up as the Jewish son of immigrant parents in 1970s Long Island-specifically the fact that success always comes down to having authentic relationships.

By turns dramatic and touching, "The Art of the Real" tells the tale of a rare real estate success story and even more rare tale of a man staying true to his values-and his childhood friends.

"Readers may pick up this book because they want to find out how they can have the kind of success Daniel has," says publisher Anna David. "They'll get that but I think they'll be surprised to see that they'll be left with a sense that success is less about how much money you make and more about who you surround yourself with and how you treat those people."

Echoes Genius Network founder Joe Polish, who's often been cited as the most well-connected man in the world, "Daniel's story shows how embracing a win-win mindset and emphasizing relationships about everything else is the true road to success."

"The Art of the Real: Real Life, Real Relationships and Real Estate" is available on Amazon and Barnes & Noble, among many other outlets.

To learn more visit: http://www.artoftherealbook.com/.

About Launch Pad Publishing:

A boutique publishing company primarily for entrepreneurs who are the leaders in their field, Launch Pad has published authors from the entertainment world, including TV newscasters and reality stars, as well as government sales experts, sports agents, coaches, non-profit founders and more. Learn more at: https://www.launchpadpub.com/.

MEDIA ONLY CONTACT

Kaitlin Anthony

kaitlin@launchpadpub.com

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Books and Publishing, Business, Education and Schools, Entertainment, Free News Articles, General Editorial, Product Launches

African-American Woman College Student Retention Expert, Dr. Ezella McPherson Teaches Educational Institutions How to Retain and Graduate At-Risk Students

DETROIT, Mich. -- According to U.S. News & World Report, 1 in 3 first-year college students will not return for their sophomore year. In contrast to these discouraging statistics, Dr. Ezella McPherson has retained 82% to 100% of at-risk first-year college students during her tenure at the University of Illinois at Urbana-Champaign, Wayne State University, and Indiana University. She shares more about her success with at-risk college students in her new book, "Real Outreach: A Practical Guide to Retaining and Graduating College Students" (ISBN: 978-1737273103).

Founder of Dr. McPherson Coaching, LLC, Dr. McPherson has also developed a Fall 2021 College Graduation Academy to help institutions to increase their college retention and graduation rates.

Dr. McPherson's passion to retain and graduate college students stems from her own undergraduate experience. While in undergrad, she was told by a college counselor to "drop out of college" and to forgo her dream of becoming the first person in her immediate family to earn a bachelor's degree. Since that moment, she has been determined to not only achieve personal success, but to help other college students to reach success as well.

For instance, she was instrumental in leading the efforts in the development of early alert programs and student retention programs aimed at helping at-risk students transition to college and graduate from Wayne State University and Indiana University South Bend.

Dr. McPherson Coaching, LLC's education firm offers a suite of services to help students persist in colleges and universities, including the College Graduation Academy.

Topics covered in the four-week virtual Fall 2021 College Graduation Academy are:

* Early alert systems, campus resources and technology

* Student outreach, marketing, advertising, and communicating your student success brand to at-risk college students

* High impact practices that retain college students

* Leveraging your campus network and using case management

Along with conducting her online College Graduation Academy, Dr. McPherson is the author of the book, "Real Outreach." At a time when college institutions are dealing with enrollment declines, the text addresses the college dropout phenomenon by encouraging college students to use campus resources, including professors, staff, administrators, and campus offices. Each chapter has case examples of how Dr. McPherson has supported college students (e.g., African American, Asian, Latinx, White) from diverse backgrounds (e.g., first-generation, international, students with disabilities) by helping them to overcome obstacles until they achieve their goals from freshman year through graduation.

College administrators and faculty members can benefit from the book by learning the best practices to retain and graduate at-risk college students. The book will also be of interest to high school students, college bound students, college students and their families so that they can learn about some challenges that college students endure while pursuing a college degree.

Released on May 12, 2021 via paperback and e-book, "Real Outreach" shot to number one in the Education Administration category during its second day of sales on Amazon.

"Real Outreach" is available online at Kobo.com, Nook.com, IngramSpark.com, Walmart.com, Perma-Bound.com, Apple books, Mackin.com, Bookshop.com, Books-A-Million.com, IndieBound.com, Amazon, Barnesandnoble.com, and other retailers.

Order from Amazon at: https://www.amazon.com/dp/1737273101

Education professionals and institutions can register now for the Fall 2021 College Graduation Academy at https://drmcphersoncoaching.com/ or by emailing her directly at emcpher2@gmail.com.

Professionals, institutions, and college students seeking coaching can contact Dr. McPherson at emcpher2@gmail.com.

About Dr. McPherson Coaching, LLC

The mission of Dr. McPherson Coaching, LLC is to facilitate the retention and graduation of college students, especially underserved and the most academically at-risk collegians. Dr. McPherson offers one-on-one coaching and/or workshops for institutions and professionals. Founder Dr. Ezella McPherson envisions millions of college students becoming college graduates, especially at-risk collegians. She is here to support you in reaching your retention and graduation goals.

About Dr. Ezella McPherson

Dr. Ezella McPherson is a first-generation college graduate and a college student retention expert. Since Dr. McPherson had some painful experiences in college, she is passionate about helping others to succeed by preparing college students to graduate. For more than a decade, Dr. McPherson has mentored, retained and helped hundreds of college students to graduate. She obtained a bachelor's degree from the University of Michigan-Ann Arbor and earned her master's and doctorate degrees in Educational Policy Studies from the University of Illinois at Urbana Champaign.

LEARN MORE:

Website: https://drmcphersoncoaching.com/

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Caption: Cover, "Real Outreach" by Dr. Ezella McPherson.

Related link: https://drmcphersoncoaching.com/

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Books and Publishing, Business, Entertainment, Free News Articles, Product Launches

Cancer survivor and preemie mom release new book ‘Living The Mango-licious Life: Sips & Tips On Surviving & Thriving Beyond Seasons Of Adversity’

MIAMI, Fla. -- According to the American Cancer Society, about 281,550 new cases of invasive breast cancer will be diagnosed in women. Of that number of new cases, it is estimated that about 43,600 women will die. It is said that 1 in 10 babies are born before being considered full-term. Amidst those grim statistics, get ready for a powerful story about one woman, author Tanya Wilson, who beat the odds. Not only a cancer survivor, but also a preemie mother. Hear the story of how to take life's sour and bitter moments and turn them into an experience of sweetness, joy and succulence.

"The mango-licious mindset is to set clear goals that are not abandoned or abolished despite our seasons of adversity. We relish the sweetness in life and plan for a future that is bright, fulfilling, and prosperous," said Tanya Wilson. No matter what adversity you have faced or are currently facing, in each chapter of this book you will discover how God equips us with indescribable peace, strength and hope that propels us from desperate disappointment to daring determination.

The title, "The Mango-licious Life," pays homage to Tanya's favorite fruit, the mango, which serves as a metaphor of life's unpredictable and oftentimes bitter-sweet encounters. This metaphor serves as a foundation for her blog "Tanya The Mango Lady Blog" where for years she has shared faith and inspiration around resilience and adversity, for over 4000 readers. This book is an extension of her platform to encourage those currently experiencing a difficult life season.

Join Author Tanya Wilson for a Meet & Greet Book Signing at North Miami Public Library, Wednesday August 4, 2021 at 6 p.m. This is your chance to enjoy a serving of inspiration during these difficult times.

"The Mango-licous Life: Sips & Tips On Surviving & Thriving Beyond Seasons of Adversity" by Tanya Wilson | Kingdomboss Publishing | Paperback | $16 | ISBN:978-1-7357616-2-6

Available on Amazon: https://www.amazon.com/dp/1735761621

Learn more at: https://tanyathemangolady.com/

Follow on Social:

Twitter: https://twitter.com/tanyamangolady

Facebook: https://www.facebook.com/tanyathemangolady/

Instagram: https://www.instagram.com/tanyamangoladyblog/

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Business, Free News Articles, Product Launches, Software

iToolab Launches SIMUnlocker to Save iPhone User Who Locked by SIM Card

NEW YORK, N.Y. -- iToolab Studio (iToolab), a leading solution provider for iPhone/iPad users, has officially released the brand new SIMUnlocker that'll help iOS users unlock the carrier SIM card on their iPhone without any hassle. As one of the common iOS issues, iToolab decided to overcome it by designing a feature-packed software that would allow users to unlock the SIM carrier on their device easily.

The tool offers a simple and easy-to-use UI, allowing users to instantly unlock SIM-locked iPhones. iToolab SIMUnlocker is compatible with all iOS versions, starting from iOS 5.0 to the latest iOS 14.7. In addition to this, SIMUnlocker supports all iPhone models including the brand-new iPhone 12.

Here are some of the exclusive features of SIMUnlocker that make it the most reliable SIM carrier unlocker for iPhone:

* Remove SIM-Lock from any iPhone you want

* Compatible with all iOS versions

* Supports all SIM Carriers and mobile networks

* Remove "SIM Not Supported" and "SIM Not Compatible" errors on iPhone

With SIMUnlocker, iToolab focuses on minimizing the steps required to unlock a SIM-locked iPhone.

Connect: Install the SIMUnlocker on your computer, connect your device to start unlocking.

Jailbreak: Follow the on-screen instructions to jailbreak iPhone in minutes.

Unlock SIM-Lock: SIMUnlocker will instantly unlock SIM lock after jailbreaking.

Advantages of iToolab SIMUnlocker

SIMUnlocker offers a multitude of benefits, starting from an easy-to-navigate interface to a higher success rate. Here are some of the advantages of using iToolab SIMUnlocker.

1. Supports Multiple Carriers

iToolab SIMUnlocker is compatible with all network carriers.

2. Fast Unlocking Process

As opposed to other available options, iToolab SIMUnlocker offers a fast process that only take a few minutes.

3. No Data Loss

While unlocking a SIM-locked iPhone, SIMUnlocker won't affect your data at all.

5. Cost-Effective

As compared to other available options, SIMUnlocker is available at a pocket-friendly price.

Price and Compatibility

The iToolab SIMUnlocker costs $29.95 and is available on Windows and macOS. Regardless of what iPhone model the user is using and what version of iOS they are running, SIMUnlocker will unlock SIM-locked device without any hassle.

More Info: https://itoolab.com/iphone-sim-unlocker/

About iToolab

iToolab is a Hong-Kong based and leading iOS solution provider that's working with a vision to help iOS users tackle different technical errors on their iDevices. Over the years, the company has helped millions of users fix iOS issues and regain access to their iPhones and iPads. As of now, iToolab is serving in 130+ countries and has an extensive user base. The creative approach of developers is the primary reason behind the high success rate of all iToolab's products.

Multimedia:

VIDEO: https://youtu.be/L7ha3xsZ5uo

Facebook: https://www.facebook.com/itoolab

YouTube: https://www.youtube.com/user/iToolabOfficial/videos

MEDIA ONLY CONTACT:

JESSE LAU: CEO at iToolab

biz@itoolab.com

Related link: https://itoolab.com/

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Business, Education and Schools, Free News Articles, Product Launches

Nu School Supplies Set to Open Marketplace to Help Create More African Centered Curriculum

DURHAM, N.C. -- Black families and educators looking for relatable educational materials to enhance their children's learning experience will soon have a new resource to amplify their efforts when Nu School Supplies launches in August.

Touted as "The online marketplace for curriculum and supplies," Nu School Supplies is a source for African centered educational material that enables educators and parents to buy, sell and share lesson plans, printable material, and other educational resources. The resources are geared toward children of color from Pre-K to 12th grade and designed to encourage the black community to reconstruct the education system they were raised in by creating their own curriculum.

More and more African American families are turning to homeschooling to educate their children. In fact a study conducted by the National Home Research Institute found that the number of black children being homeschooled doubled from 103,000 in 2003 to 220,000 in 2016. And with the Covid crisis, that number has now quadrupled. One of the reasons cited by black parents for opting to home schooling is that they want to provide their children with the history and social context that the public school system does not offer. Despite the increase in black homeschooling and focus on cultural pedagogy, finding relatable resources is often a challenge and Nu School Supplies is filling that gap.

Homeschool Educator, Oni Bey, is the mastermind behind this dynamic new platform. "As an educator, in the classroom and at home, I have noticed the lack of representational material for all types of students. I see firsthand the discouragement and obstacles it can cause in a young learner. I have chosen to fight the under-representation of children of color in the education system by providing parents and educators an online platform that promotes and sells relatable education materials."

Bey added that her goal is to have more families teaching their own children in a cultural centered environment.

For parents considering the idea of educating their children at home but have no idea where to start, Nu School Supplies has what you need for teaching development. We are here to give you the courage and resources to create a learning system best suitable for your learner.

Bey recently launched an eBook, called, "Your Guide to Creating Your Own Curriculum." In this resource, she provides a blueprint that parents, who are new to homeschooling, can use to design a curriculum based on their children's unique needs.

Sellers can increase their sales by supplying thousands of families with the afrocentric content they are looking for. Take advantage of our promotional and marketing tools to maximize traffic to your store, and access to our community of parents and educators for product feedback and testing. If interested in selling, fill out this form, or visit our website today.

Nü School Supplies is scheduled to launch officially on August 20, 2021. Whether by chance or by force, the power over our education is being placed back into our hands. The public's need for your resources is at an all time high. Having them in a centralized location makes building curriculum and finding specialized resources easier for the parent/educator, and expedites the goal of shaping well rounded students. With our students starting school soon, send them back to the classroom confident with our educational resources.

LEARN MORE:

Website: https://www.nuschoolsupplies.com/

Marketplace: https://shop.nuschoolsupplies.com

MEDIA CONTACT:

Oni Bey

Email: onibey@nuschoolsupplies.com

SOCIAL MEDIA LINKS:

https://www.facebook.com/nuschoolsupplies

https://www.instagram.com/nu_school_supplies/

MULTMEDIA

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Business, Electronics, Entertainment, Free News Articles, Product Launches

McGregor Pedals Introduces the Cozmic Fuzzball Pedal

VANCOUVER, B.C. -- Boutique pedal company McGregor Pedals has launched its third pedal: The Cozmic Fuzzball. It follows on the heels of the McGregor's previous pedals, the Crunch Transparent Overdrive, a single-channel, low-gain overdrive pedal for guitar and bass, released in December 2019 and the Crunch Plus Overdrive, a medium-gain version for guitar and bass released in December 2020.

Designed and built by Garth Heslop, the brand new Cozmic Fuzzball pedal is built on the same foundation as the previous two pedals, though you would never know it. Heslop takes it to the next level by stacking hard clipping with soft clipping and adding an overdriven transistor for that sweet fuzz tone. Beginning with the attack control on minimum the Cozmic Fuzzball delivers distortion with a bright creamy edge.

"As you bring up the attack the distortion gets heavier; by noon on the attack, you have already started to hear fuzz layered in. Both the fuzz and the sustain grow from there. The Cozmic Fuzzball was designed for both guitar and bass," Heslop says.

See the Cozmic Fuzzball demo video here: https://youtu.be/yPtQpVnYh1s

See all three McGregor Pedals here: https://youtu.be/tdcZqE39DXo

The Cozmic Fuzzball has a straightforward control set:

* Attack: This controls strength of the signal hitting the fuzz transistor; more attack = more fuzz and sustain. At the lower end with low output pickups the effect is mild distortion/overdrive. As you bring up the attack the distortion gets stronger. Soon you will hear fuzz starting to layer in. Pin the Attack and you are in fuzz-land. The output of your pickups will have a significant effect on how much fuzz is generated (as will your guitar's volume pot)

* Tone: this is a variable high pass filter; the left side of the range is more for bass guitar, the right for both bass and guitar.

* Vol: This attenuates the amplified and clipped signal after it leaves the tone filter.

* LED Brightness (Unmarked Trimpot on the side): Please make the adjustment gently using a jeweler's screwdriver.

Key Cozmic Fuzzball features:

* Hand soldered in Vancouver, Canada

* High grade components picked for their superior sound and response

* True bypass with soft-click switch

* Standard 9-volt DC center-negative power operation (no battery compartment)

* Top-mounted audio jacks and power input to help with packed pedal boards

The Cozmic Fuzzball is currently priced at USD $210 and can be purchased directly from the McGregor Pedals online store via https://www.mcgregorpedals.com/.

Follow on Facebook: https://www.facebook.com/McGregorPedals/

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Books and Publishing, Business, Entertainment, Free News Articles, Product Launches

Book Premiere for Former Convict Turned Multi-Millionaire Bikini Barista Mogul

LOS ANGELES, Calif. -- On July 31, 2021, Los Angeles based publishing company Launch Pad Publishing is celebrating the release of "Something Better's Brewing: What I Learned From Prison, Parenthood and Pouring Coffee" (ISBN: 978-195140765) - the debut memoir from Sarah Birnel.

A former prisoner, Birnel transformed her life at 22, eventually turning a job at a local coffee stand into an empire based on the leadership, sexiness, strength and drive of women. She's now the owner of over a dozen coffee stands and restaurants in Spokane, Washington.

A child drug addict whose early life was marked by tragedy, Birnel careened through life, looking for escape anywhere she could find it. Living on the streets, doing drugs and engaging in a series of destructive relationships left her pregnant and eventually imprisoned.

But when she was 22 and in prison for the second time, Birnel had the epiphany that there was something else out there for her-an existence that was less about surviving and more about thriving. Determined to turn life around-for both herself and her children-Birnel vowed to defeat drug addiction, choose her own health and trust her instincts. Since then, she's built a happy family, in turn providing her children with safety, support and the knowledge that anything is possible if you take control of your own life and destiny.

Simultaneously heartbreaking and inspiring, Birnel's memoir serves as a model for anyone who believes they can't escape their past.

"Most debut authors think their personal stories are fascinating when they're not all that dramatic," says publisher Anna David. "Sarah, meanwhile, seems to have no idea just how wild her experiences are and what an inspiring person she is. She's getting out of prison, building empires, empowering women and then kind of going, 'Oh, is this interesting?'"

The premiere for "Something Better's Brewing" will take place at Cinelounge Outdoors, 1625 N Las Palmas Ave in Hollywood, at 6 p.m. on July 31, 2021. Guests will enjoy concessions, drinks, complimentary copies of the book while Birnel shares more about her life in a Q&A and book signing.

"Something Better's Brewing: What I Learned From Prison, Parenthood and Pouring Coffee" is available on Amazon and Barnes & Noble, among many other outlets.

To learn more visit: https://somethingbetterbrewing.com/

About Launch Pad Publishing:

A boutique publishing company primarily for entrepreneurs who are the leaders in their field, Launch Pad has published authors from the entertainment world, including TV newscasters and reality stars, as well as government sales experts, sports agents, coaches, non-profit founders and more.

*PHOTO link for media: https://www.Send2Press.com/300dpi/21-0726s2p-book-brewing-300dpi.jpg

MEDIA CONTACT
Kaitlin Anthony
kaitlin@launchpadpub.com

Related link: https://www.launchpadpub.com/

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Business, Free News Articles, Product Launches, Reports and Studies, Software

Sales Boomerang releases Q2 2021 Mortgage Market Opportunities Report

WASHINGTON, D.C. -- Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, today released its inaugural Mortgage Market Opportunities Report. According to the report, refinance opportunities continue to dominate the market, but a promising uptick in new listings was also evident in the Q2 data. Mortgage servicers will need to closely manage their default and foreclosure risk in the coming months, as the second quarter saw nearly two out of five customers trigger a risk-and-retention alert.

Methodology

The Mortgage Market Opportunities Report draws on Sales Boomerang system data to identify market opportunities of relevance to today's borrowers and lenders. To generate the report, Sales Boomerang reviewed data from more than 125 residential mortgage lenders that use its borrower intelligence and retention tools to monitor millions of customer and prospect records. Sales Boomerang then calculated the aggregate frequency with which those contact records triggered loan-opportunity and risk-and-retention alerts during the first and second quarters of 2021.

Key Findings*

Across the sample group, the frequency of each alert type in Q2 2021 was as follows:

* Mortgage Inquiry Alert: 5.87% of monitored contacts (down 33.97% from Q1)

A customer or prospect has shopped with a competitor in the last 24 hours.

* EPO Alert: 2.43% of monitored contacts (down 24.30% from Q1)

A customer or prospect whose loan closed ≤ 6 months ago has shopped with a competitor in the last 24 hours.

* Credit Improvement Alert: 2.20% of monitored contacts (up 41.94% from Q1)

A customer or prospect has improved their FICO score.

* New Listing Alert: 1.37% of monitored contacts (up 163.46% from Q1)

A customer or prospect has listed their home for sale.

* Equity Alert: 8.55% of monitored contacts (down 0.70% from Q1)

A customer or prospect's home equity has increased.

* Rate Alert: 13.33% of monitored contacts (up 31.85% from Q1)

The interest rate of a customer or prospect's existing mortgage is significantly higher than current prevailing rates.

For a subset of lenders that maintain servicing portfolios, the frequency of risk-and-retention alerts was as follows:

* Risk & Retention Alert: 36.63% of monitored contacts (down 5.69% from Q1)

A customer is engaging in one or more of 15 credit activities that may put their serviced loan at risk.

Analysis*

* Though New Listing alerts occurred in less than 2% of the sample data set, this alert type also saw the greatest quarter-over-quarter growth (163%). With home listings on the rise, we may be seeing the first signs of the purchase market's long-awaited reawakening.

* Refi opportunities continue to bear fruit; thanks to continued low interest rates, more than 13% of all contacts in the sample data set triggered a Rate alert in Q2, a 32% improvement over the previous quarter. But with Mortgage Inquiry alerts down nearly 34% quarter-over-quarter, lenders may need to proactively reach out to potential refi customers who aren't shopping for rates with the same gusto as they were at the beginning of the year.

* Equity alerts remained steady quarter-over-quarter, triggering for about 1 in 12 contacts (9%) in the sample data set.

* Risk & Retention was the most frequently triggered alert across the sample data set (37%). This result may be partially attributable to the sensitive nature of the Risk & Retention alert, which is triggered by any of 15 consumer behaviors that place a borrower in danger of missing a mortgage payment. The high frequency of this alert also underscores the nation's uneven economic recovery in the wake of the coronavirus pandemic, as more than 9.5 million people remain unemployed and around 2.5 million homeowners are in forbearance plans.

"Industry experts have been pushing the idea that the refinance market has dried up since early 2021, but our data shows that plenty of borrowers still have the opportunity to improve their rates," said Sales Boomerang CEO Alex Kutsishin. "Meanwhile, the housing inventory shortages that have stymied the purchase market's potential may finally be turning a corner, as our customers saw significant gains in new listings in Q2."

*Key findings and analysis provided for informational purposes only. The data represented in the Mortgage Market Opportunities report is historical. Past performance is not a reliable indicator of future results. Sales Boomerang accepts no responsibility or liability for readers' use of the key findings or analysis included in this report.

About Sales Boomerang:

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang is trusted by more than 125 lenders - including brokers, independent mortgage companies, credit unions and banks - to help build lasting borrower relationships that maximize lifetime customer value. To date, Sales Boomerang alerts have enabled lenders to close more than $30 billion in additional loan volume that would have otherwise been overlooked and achieve customer retention rates that outperform industry norms by an average of 3-5X. To learn more about Sales Boomerang and its No Borrower Left Behind(tm) ethos, visit https://www.salesboomerang.com.

@SalesBoomerang

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